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==Background==
==Background==
Titan Digital Media is reportedly among the largest players in Singapore’s YouTube scene alongside [[Wah!Banana]], [[Clicknetwork]] and Night Owl Cinematics.<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref> The company has worked with notable brands like Apple, Disney and Air Asia.<ref>"[https://www.titandigitalmedia.com/advertise-with-us Our Services]". ''Titan Digital Media''. Accessed on 17 August 2020.</ref> According to its website, Titan Digital Media has a combined reach of over 6 million subscribers across its YouTube channels and over 4 million followers on Instagram.<ref>"[https://www.titandigitalmedia.com/ Our Reach]". ''Titan Digital Media''. Accessed on 17 August 2020.</ref>
Titan Digital Media is reportedly among the largest players in Singapore’s YouTube scene alongside [[Wah!Banana]], [[Clicknetwork]] and Night Owl Cinematics.<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref> The company has worked with notable brands like Apple, Disney and Air Asia.<ref>"[https://www.titandigitalmedia.com/advertise-with-us Our Services]". ''Titan Digital Media''. Accessed on 17 August 2020.</ref> According to its website, Titan Digital Media has a combined reach of over 6 million subscribers across its YouTube channels and over 4 million followers on Instagram.<ref>"[https://www.titandigitalmedia.com/ Our Reach]". ''Titan Digital Media''. Accessed on 17 August 2020.</ref>[[File:Office Life JianHao Tan.jpg|thumb|''The thumbnail of a sponsored video in partnership with Nexon. Photo from [https://www.youtube.com/watch?v=QV1i7woD9PA YouTube].'']]
 
===Founder - [[Jianhao Tan (Singapore YouTuber)|JianHao Tan]]===
===Founder - [[Jianhao Tan (Singapore YouTuber)|JianHao Tan]]===
Jianhao Tan is the Chief Executive Officer and the founder of Titan Digital Media.<ref>Teh, Annie. "[https://www.singsaver.com.sg/blog/jian-hao-tan-love JianHao Tan: Singapore’s Top Influencer Is Stepping Up and Growing Up]". ''Singsaver''. February 20, 2019. Accessed on 17 August 2020.</ref><ref>JianHao Tan. "[https://www.youtube.com/watch?v=F_gJv1Il7hE JianHao's Office Tour 2019]". ''YouTube''. July 21, 2019. Accessed on 17 August 2020.</ref> He first registered the company under the name 'The JianHao Tan Co.' in July 2014. At the time, he only had three employees.<ref>Tham, Raymond. "[https://www.todayonline.com/entertainment/celebrity/youtubing-his-way-success YouTubing his way to success]". ''Today''. December 11, 2014. Accessed on 17 August 2020.</ref> In 2016, Jianhao was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>Howard, Caroline. "[https://www.forbes.com/sites/carolinehoward/2016/02/24/30-under-30-asia-meet-the-millennials-creating-the-future-of-media/#32f130fb280c 30 Under 30 Asia: Meet The Millennials Creating The Future Of Media]". ''Forbes''. February 24, 2016. Accessed on 17 August 2020.</ref> Jianhao later changed the company’s name to 'Titan Digital Media Pte Ltd' in 2018.<ref>"[https://www.sgpbusiness.com/company/Titan-Digital-Media-Pte-Ltd TITAN DIGITAL MEDIA PTE. LTD.]". ''SGP Business.'' Accessed on 17 August 2020.</ref>
Jianhao Tan is the Chief Executive Officer and the founder of Titan Digital Media.<ref>Teh, Annie. "[https://www.singsaver.com.sg/blog/jian-hao-tan-love JianHao Tan: Singapore’s Top Influencer Is Stepping Up and Growing Up]". ''Singsaver''. February 20, 2019. Accessed on 17 August 2020.</ref><ref>JianHao Tan. "[https://www.youtube.com/watch?v=F_gJv1Il7hE JianHao's Office Tour 2019]". ''YouTube''. July 21, 2019. Accessed on 17 August 2020.</ref> He first registered the company under the name 'The JianHao Tan Co.' in July 2014. At the time, he only had three employees.<ref>Tham, Raymond. "[https://www.todayonline.com/entertainment/celebrity/youtubing-his-way-success YouTubing his way to success]". ''Today''. December 11, 2014. Accessed on 17 August 2020.</ref> In 2016, Jianhao was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>Howard, Caroline. "[https://www.forbes.com/sites/carolinehoward/2016/02/24/30-under-30-asia-meet-the-millennials-creating-the-future-of-media/#32f130fb280c 30 Under 30 Asia: Meet The Millennials Creating The Future Of Media]". ''Forbes''. February 24, 2016. Accessed on 17 August 2020.</ref> Jianhao later changed the company’s name to 'Titan Digital Media Pte Ltd' in 2018.<ref>"[https://www.sgpbusiness.com/company/Titan-Digital-Media-Pte-Ltd TITAN DIGITAL MEDIA PTE. LTD.]". ''SGP Business.'' Accessed on 17 August 2020.</ref>


===Branded content===
===Branded content===
[[File:Office Life JianHao Tan.jpg|thumb|''The thumbnail of a sponsored video in partnership with Nexon. Photo from [https://www.youtube.com/watch?v=QV1i7woD9PA YouTube].'']]
Titan Digital Media produces branded content across its YouTube and Instagram platforms. As of 2020, the Jianhao Tan channel is Titan Digital Media’s main content platform with a viewership of over 4 million. In 2017, ''Marketing Interactive'' reported that Jianhao charged about $25,000 for a YouTube video, $1,200 for an Instagram post and $3,000 for an Instagram video on his personal platforms.<ref>"[https://www.marketing-interactive.com/now-following-jianhao-tan Now following: JianHao Tan]". ''Marketing Interactive''. July 5, 2017. Accessed on 17 August 2020.</ref> In 2020, ''Channel News Asia'' reported that he charged “about S$50,000 for a video on YouTube” - doubling his rate within three years.<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref>  
Titan Digital Media produces branded content across its YouTube and Instagram platforms. As of 2020, the Jianhao Tan channel is Titan Digital Media’s main content platform with a viewership of over 4 million. In 2017, ''Marketing Interactive'' reported that Jianhao charged about $25,000 for a YouTube video, $1,200 for an Instagram post and $3,000 for an Instagram video on his personal platforms.<ref>"[https://www.marketing-interactive.com/now-following-jianhao-tan Now following: JianHao Tan]". ''Marketing Interactive''. July 5, 2017. Accessed on 17 August 2020.</ref> In 2020, ''Channel News Asia'' reported that he charged “about S$50,000 for a video on YouTube” - doubling his rate within three years.<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref>  


Revision as of 11:33, 17 August 2020

Titan Digital Media is a Singaporean media company specialising in YouTube content.

Titan Digital Media Pte Ltd is an influencer marketing and digital advertising company that was founded by the YouTuber, Jianhao Tan. The company was incorporated in 2018[1] and oversees ten YouTube channels as of August 2020. Among these channels, Jianhao Tan, Ridhwan Azman and Jebbey Family are the most popular with over 4 million, 600,000 and 400,000 subscribers respectively.

Background

Titan Digital Media is reportedly among the largest players in Singapore’s YouTube scene alongside Wah!Banana, Clicknetwork and Night Owl Cinematics.[2] The company has worked with notable brands like Apple, Disney and Air Asia.[3] According to its website, Titan Digital Media has a combined reach of over 6 million subscribers across its YouTube channels and over 4 million followers on Instagram.[4]

The thumbnail of a sponsored video in partnership with Nexon. Photo from YouTube.

Founder - JianHao Tan

Jianhao Tan is the Chief Executive Officer and the founder of Titan Digital Media.[5][6] He first registered the company under the name 'The JianHao Tan Co.' in July 2014. At the time, he only had three employees.[7] In 2016, Jianhao was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.[8] Jianhao later changed the company’s name to 'Titan Digital Media Pte Ltd' in 2018.[9]

Branded content

Titan Digital Media produces branded content across its YouTube and Instagram platforms. As of 2020, the Jianhao Tan channel is Titan Digital Media’s main content platform with a viewership of over 4 million. In 2017, Marketing Interactive reported that Jianhao charged about $25,000 for a YouTube video, $1,200 for an Instagram post and $3,000 for an Instagram video on his personal platforms.[10] In 2020, Channel News Asia reported that he charged “about S$50,000 for a video on YouTube” - doubling his rate within three years.[11]

Growth

As of August 2020, Titan Digital Media’s office is located at Tai Seng.[12] According to the company’s LinkedIn profile, it has 11 to 50 employees.[13]

JianHao (right) pictured in a 2019 office tour video. Photo from YouTube.

YouTube channels

Although Jianhao Tan’s YouTube channel dates back to 2010,[14][15] he only considered YouTube as a career option later on. Speaking to Marketing Interactive in 2017, Jianhao shared that he “started making videos more regularly in 2014”.[16] After JianHao Tan Co. was renamed Titan Digital Media in 2018, the company expanded aggressively with the creation of five subsidiary YouTube channels within slightly more than a year.

One of the videos on the JEBBEY Family channel. Photo from YouTube.
Year Channel Subscribers* Summary
2019 Team Titan 204,000 Titan Digital Media’s personality features
Ladies First 315,000 Female-centric content
Property King 14,300 Real estate content
JEBBEY Family 403,000 A channel for Jianhao & Debbie’s family life
2018 Playtime TV 109,000 Kid-friendly content[17]
2016 The In Central 113,000 News content
2015 Titan Gamers 321,000 Gaming content
2010 JianHao Tan 4,240,000,000 Personality, lifestyle, comedy sketches

*The number of subscribers is correct as of August 2020.

Apart from the above-mentioned channels, Titan Digital Media also manages Ridhwan Azman and Trevor Tham’s (Trevmonki) YouTube channels.

Influencer marketing

Apart from producing branded content on YouTube, Titan Digital Media also does talent management. As of August 2020, 45 influencers are representing Titan Digital Media including Naomi Neo, Debbie Soon and June Oh.[18]

References/ Citations

  1. ↑ "TITAN DIGITAL MEDIA PTE. LTD.". SGP Business. Accessed on 17 August 2020.
  2. ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". Channel News Asia. January 13, 2020. Accessed on 17 August 2020.
  3. ↑ "Our Services". Titan Digital Media. Accessed on 17 August 2020.
  4. ↑ "Our Reach". Titan Digital Media. Accessed on 17 August 2020.
  5. ↑ Teh, Annie. "JianHao Tan: Singapore’s Top Influencer Is Stepping Up and Growing Up". Singsaver. February 20, 2019. Accessed on 17 August 2020.
  6. ↑ JianHao Tan. "JianHao's Office Tour 2019". YouTube. July 21, 2019. Accessed on 17 August 2020.
  7. ↑ Tham, Raymond. "YouTubing his way to success". Today. December 11, 2014. Accessed on 17 August 2020.
  8. ↑ Howard, Caroline. "30 Under 30 Asia: Meet The Millennials Creating The Future Of Media". Forbes. February 24, 2016. Accessed on 17 August 2020.
  9. ↑ "TITAN DIGITAL MEDIA PTE. LTD.". SGP Business. Accessed on 17 August 2020.
  10. ↑ "Now following: JianHao Tan". Marketing Interactive. July 5, 2017. Accessed on 17 August 2020.
  11. ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". Channel News Asia. January 13, 2020. Accessed on 17 August 2020.
  12. ↑ JianHao Tan. "JianHao's Office Tour 2019". YouTube. July 21, 2019. Accessed on 17 August 2020.
  13. ↑ "Titan Digital Media Pte Ltd". LinkedIn. Accessed on 17 August 2020.
  14. ↑ "About". YouTube. Accessed on 17 August 2020.
  15. ↑ JianHao Tan. "How To Cut The Line". YouTube. September 16, 2010. Accessed on 17 August 2020.
  16. ↑ "Now following: JianHao Tan". Marketing Interactive. July 5, 2017. Accessed on 17 August 2020.
  17. ↑ Eddino Abdul Hadi. "Catch Singapore's young YouTube stars on Playtime TV, Shan And Shaista Show and Kandie Family". The Straits Times. February 23, 2019. Accessed on 17 August 2020.
  18. ↑ "Our Influencers". Titan Digital Media. Accessed on 17 August 2020.
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