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Jack’s Place is an established restaurant chain and household name for Western cuisine in Singapore. First founded as a bar by a Britishman called Jack Hunt, the ownership was then passed on to a Hainanese chef by the name of Say Lip Hai a few years later. Since then, Say Lip Hai and his family built Jack's place to be a household name in Singapore. Jack's Place was recognised as the flagship restaurant in Singapore to offer Western cuisine at reasonable prices. | [[File:Jack's Place Logo.jpg|thumb|''The logo of Jack’s Place was inspired by the former owner of the restaurant, Jack Hunt.''<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. ''The Straits Times''. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> ''Photo from Jack's Place's Facebook.'']] | ||
Jack’s Place is an established restaurant chain and household name for Western cuisine in Singapore. First founded in 1966 as a bar by a Britishman called Jack Hunt, the ownership was then passed on to a Hainanese chef by the name of Say Lip Hai a few years later.<ref>[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19850306-1.2.37.3?ST=1&AT=search&k=say%20lip%20hai&QT=say,lip,hai&oref=article "Succulent steaks, good wines give Jack's a new flavour"]. ''The Straits Times''. March 6, 1985. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> Since then, Say Lip Hai and his family built Jack's place to be a household name in Singapore. Jack's Place was recognised as the flagship restaurant in Singapore to offer Western cuisine at reasonable prices. Jack's Place is now managed by the JP Pepperdine Group. | |||
== Origins == | ==Origins== | ||
Say Lip Hai initially worked as | [[File:Jack's Place interior.jpg|thumb|''An archival image of Jack's Place depicting the checkered table cloths iconic to the restaurant. Photo from Jack's Place.'']] | ||
Say Lip Hai initially worked as an army chef for the British soldiers based at Sembawang, preparing dishes such as roast beef and Yorkshire pudding.<ref>“Enter a World of Advertisement in Old Singapore (Part 1)”. Remember Singapore. December 13, 2014. Accessed on 18 June 2019. Retrieved from: https://remembersingapore.org/2014/12/13/singapore-vintage-advertisement-posters/</ref><ref>Wang Hui Fen. "Growing appetite for expansion". ''The Straits Times''. June 13, 2004. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> Following his stint as an army chef, Say Lip Hai became a restaurateur and opened Cola Restaurant and Bar in 1967.<ref>Wang Hui Fen. "Growing appetite for expansion". ''The Straits Times''. June 13, 2004. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> In 1968, a British housewife had been impressed by the dishes he served and requested Say Lip Hai to work at her husband’s pub located at Killiney Road. Her husband's name was Jack Hunt and thus the pub was named Jack's Place.<ref>Tan, Angeline. [http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19850306-1.2.37.3 “Succulent steaks, good wines give Jack’s new flavour”]. The Straits Times. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.</ref> Say Lip Hai agreed and managed the kitchen of the bar.<ref>“Enter a World of Advertisement in Old Singapore (Part 1)”. Remember Singapore. December 13, 2014. Accessed on 18 June 2019. Retrieved from: https://remembersingapore.org/2014/12/13/singapore-vintage-advertisement-posters/</ref> | |||
In | In 1974, the British couple relocated back to London and transferred the ownership of the bar to Say Lip Hai at a price of S$28,000.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> In 1975, he revamped the pub and modified it into both a restaurant and pub.<ref>[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19850306-1.2.37.3?ST=1&AT=search&k=say%20lip%20hai&QT=say,lip,hai&oref=article "Succulent steaks, good wines give Jack's a new flavour"]. ''The Straits Times''. March 6, 1985. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> The restaurant started to serve steaks and it became their signature dish up till today. In 1985, the restaurant served a 4-course meal set consisting of a steak at only S$7.00.<ref>Tan, Angeline. [http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19850306-1.2.37.3 “Succulent steaks, good wines give Jack’s new flavour”]. The Straits Times. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.</ref> | ||
==Growth== | |||
===Initial expansion in Singapore=== | |||
The second Jack's Place outlet opened for operations at Yen San Building in Orchard Road in 1977.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> This outlet had a 90 people seating capacity on top of a cocktail lounge that could accommodate another 50 people.<ref>[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/newnation19790828-1.2.61.1?ST=1&AT=search&k=jack%27s%20place&QT=jack,place&oref=article "Jack's Place - a cosy spot for meals"]. ''New Nation''. August 28, 1979. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> At the time, Jack's Place at Yen San Building sold hard liquor for S$2.30 and draft beer at S$1.90.<ref>[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/newnation19790828-1.2.61.1?ST=1&AT=search&k=jack%27s%20place&QT=jack,place&oref=article "Jack's Place - a cosy spot for meals"]. ''New Nation''. August 28, 1979. Accessed on 3 July 2019. Retrieved from NewspaperSG.</ref> Subsequently, Say Lip Hai opened an outlet located in Ang Mo Kio in 1979. This was the flagship Jack's Place outlet in Singapore's heartlands.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> After launching another outlet at Hotel Miramar, combined monthly sales reportedly increased from S$30,000 to S$450,000.<ref>Tan, Angeline. [http://eresources.nlb.gov.sg/newspapers/Digitised/Article/newpaper19890417-1.2.19.1 “Succulent steaks, good wines give Jack’s new flavour”]. ''The Straits Times''. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.</ref>[[File:Jack's Place Jewel Changi Airport.jpg|thumb|''The interior of the Jack's Place outlet at Jewel Changi Airport. Photo from Jack's Place's Facebook.'']] | |||
By 1989, there were 9 branches and 1 seafood restaurant. Approximately 2,400 customers patronised the restaurants every weekday and the company attained sales of around S$1 million a month.<ref>Lim, Swee Hong. [http://eresources.nlb.gov.sg/newspapers/Digitised/Article/newpaper19890417-1.2.19.1 “Different prices that give same, good value”]. ''New Paper''. April 17, 1989. Accessed on 19 June 2019. Retrieved from NewspaperSG. </ref> At the time, the steaks were imported from Harris Ranch in the United States of America which was reportedly the biggest beef manufacturer in California.<ref>Lim, Swee Hong. [http://eresources.nlb.gov.sg/newspapers/Digitised/Article/newpaper19890417-1.2.19.1?ST=1&AT=search&k=different%20prices%20that%20give%20same,%20good%20value&QT=different,prices,that,give,same,good,value&oref=article “Different prices that give same, good value”]. ''New Paper''. April 17, 1989. Accessed on 19 June 2019. Retrieved from NewspaperSG.</ref> In 1991, Jack's Place opened a headquarters at Defu Lane. Two years later, they also started offering catering services.<ref>“Milestones”. ''JP pepperdine GROUP''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Despite these successes, Jack's Place had also been affected negatively by the mad cow disease crisis between 1996 and 1997.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. ''The Straits Times''. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> Although the transmittable disease only affected beef imported from the UK, public paranoia affected the general sales of beef products in Singapore.<ref>"More countries ban British beef imports". ''The Business Times''. March 23, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG. </ref><ref>"Tricks of the trade". ''The Business Times''. July 6, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG.</ref><ref>Hau Boon Lai. "Little beef from Britain but S'poreans taking no chances". ''The Straits Times''. March 23, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG.</ref> | |||
===JP Pepperdine Group=== | |||
Say Lip Hai passed away in 2009. Following his death, the management of the company had been passed over to the second and third generations of the Say family.<ref>Don Mendoza. “New look for Jack’s Place”. ''Today''. April 23, 2015. Accessed on 19 June 2019. Retrieved from: https://www.todayonline.com/lifestyle/food/new-look-jacks-place</ref> As of 2015, the Chief Operating Officer of Jack's Place is Jerry Lim, the grandson of founder Say Lip Hai.<ref>Quek, Eunice. "COO Jerry Lim spearheads facelift for restaurant chain Jack's Place". ''The Straits Times''. July 27, 2015. Accessed on 3 July 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> Inspired by the traits of pepper, the company was later named JP Pepperdine Group.<ref>“Brand Story”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/brand-story</ref> As of June 2019, Jack's Place has 14 branches in Singapore including one in Jewel Changi Airport.<ref>“LOCATIONS”. ''Jack’s Place''. Accessed on 19 June 2019. Retrieved from: https://www.jacksplace.com.sg/locations/</ref> | |||
===Expansion overseas=== | |||
=== Expansion overseas === | |||
In 2003, Jack’s Place expanded overseas and opened its flagship restaurant in Malaysia at Utama Shopping Centre.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Plans to expand to Shanghai, China had also been reported. However, due to differences in overseas consumers’ taste and preferences and poor advertising, all overseas operations had been ceased.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. ''The Straits Times''. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> | In 2003, Jack’s Place expanded overseas and opened its flagship restaurant in Malaysia at Utama Shopping Centre.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Plans to expand to Shanghai, China had also been reported. However, due to differences in overseas consumers’ taste and preferences and poor advertising, all overseas operations had been ceased.<ref>Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. ''The Straits Times''. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place</ref> | ||
== JP Pepperdine Group franchises == | ==JP Pepperdine Group franchises== | ||
Other than managing Jack's Place, the JP Pepperdine Group has expanded over the years to open a variety of food and beverage outlets in Singapore. | Other than managing Jack's Place, the JP Pepperdine Group has expanded over the years to open a variety of food and beverage outlets in Singapore. | ||
{| class="wikitable" | {| class="wikitable" | ||
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|- | |- | ||
|2017 | |2017 | ||
|Yeh Ting | |Yeh Ting | ||
|JP Pepperdine Group opened “Yeh Ting” at Woodlands Civic Centre in 2017.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Within the same year, it opened a second branch at Broadway Plaza, Ang Mo Kio. Yeh Ting specialises in homestyle Hainanese dishes. It is best known for its Coconut and Chicken Soup Pot. | |JP Pepperdine Group opened “Yeh Ting” at Woodlands Civic Centre in 2017.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Within the same year, it opened a second branch at Broadway Plaza, Ang Mo Kio. Yeh Ting specialises in homestyle Hainanese dishes. It is best known for its Coconut and Chicken Soup Pot. | ||
|As of June 2019, the outlet in Ang Mo Kio is permanently closed.<ref>“Yeh Ting Singapore”. ''Facebook''. June 8, 2019. Accessed on 19 June 2019. Retrieved from: https://www.facebook.com/YehTingSG/</ref> | |As of June 2019, the outlet in Ang Mo Kio is permanently closed.<ref>“Yeh Ting Singapore”. ''Facebook''. June 8, 2019. Accessed on 19 June 2019. Retrieved from: https://www.facebook.com/YehTingSG/</ref> | ||
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|- | |- | ||
|2017 | |2017 | ||
|Slice & Dice | |Slice & Dice | ||
|JP Pepperdine Group opened an eatery called “Slice & Dice” at Causeway Point in 2017.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> The food stall offered salads and rice bowls. | |JP Pepperdine Group opened an eatery called “Slice & Dice” at Causeway Point in 2017.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> The food stall offered salads and rice bowls. | ||
|As of June 2019, the food stall is permanently closed.<ref>“[CLOSED] Slice & Dice (Causeway Point)”. ''burpple''. Accessed on 19 June 2019. Retrieved from: https://www.burpple.com/slice-dice-causeway-point</ref> | |As of June 2019, the food stall is permanently closed.<ref>“[CLOSED] Slice & Dice (Causeway Point)”. ''burpple''. Accessed on 19 June 2019. Retrieved from: https://www.burpple.com/slice-dice-causeway-point</ref> | ||
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|- | |- | ||
|2012 | |2012 | ||
|Kkongdon Barbeque | |Kkongdon Barbeque | ||
|In 2012, JP Pepperdine Group attained the franchising license to manage Kkongdon Barbeque in Singapore.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Kkongdon Barbeque specialises in Korean-style barbeque.<ref>“About Us”. ''Kkongdon barbeque''. Accessed on 19 June 2019. Retrieved from: https://www.jppepperdine.com/kkongdon/about_us.html</ref> | |In 2012, JP Pepperdine Group attained the franchising license to manage Kkongdon Barbeque in Singapore.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> Kkongdon Barbeque specialises in Korean-style barbeque.<ref>“About Us”. ''Kkongdon barbeque''. Accessed on 19 June 2019. Retrieved from: https://www.jppepperdine.com/kkongdon/about_us.html</ref> | ||
Its flagship restaurant was launched at Marina Link and subsequently, a second branch was opened at SAFRA Toa Payoh. In 2013, 2 more outlets were opened at Parkway Parade and Djitsun Mall.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> | Its flagship restaurant was launched at Marina Link and subsequently, a second branch was opened at SAFRA Toa Payoh. In 2013, 2 more outlets were opened at Parkway Parade and Djitsun Mall.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> | ||
|As of June 2019, all outlets are permanently closed. | |As of June 2019, all outlets are permanently closed. | ||
|- | |- | ||
|2010 | |2010 | ||
|Restaurant Hoshigaoka | |Restaurant Hoshigaoka | ||
|In 2010, JP Pepperdine Group attained the franchising license to manage Restaurant Hoshigaoka in Singapore. In 2011, it opened 2 branches at Eastpoint Mall and Woodlands Civic Centre. In 2012, 2 more branches were launched at The Grandstand and SAFRA Toa Payoh.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> | |In 2010, JP Pepperdine Group attained the franchising license to manage Restaurant Hoshigaoka in Singapore. In 2011, it opened 2 branches at Eastpoint Mall and Woodlands Civic Centre. In 2012, 2 more branches were launched at The Grandstand and SAFRA Toa Payoh.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> | ||
|As of June 2019, all outlets are permanently closed. | |As of June 2019, all outlets are permanently closed. | ||
|- | |- | ||
|2008 | |2008 | ||
|Brewbaker’s Kitchen & Bar | |Brewbaker’s Kitchen & Bar | ||
|In 2008, JP Pepperdine Group launched Brewbaker’s Kitchen & Bar at Anchorvale Community Centre.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> The restaurant served both Japanese and Western cuisine. | |In 2008, JP Pepperdine Group launched Brewbaker’s Kitchen & Bar at Anchorvale Community Centre.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> The restaurant served both Japanese and Western cuisine. | ||
|<ref>“(Closed) Brewbaker's Kitchen & Bar Reviews”. ''hungrygowhere''. Accessed on 19 June 2019. Retrieved from: https://www.hungrygowhere.com/singapore/brewbaker_s_kitchen_bar/review/</ref> | |As of June 2019, it has been confirmed that the restaurant has ceased its operations.<ref>“(Closed) Brewbaker's Kitchen & Bar Reviews”. ''hungrygowhere''. Accessed on 19 June 2019. Retrieved from: https://www.hungrygowhere.com/singapore/brewbaker_s_kitchen_bar/review/</ref> | ||
|- | |- | ||
|2006 | |2006 | ||
|Eatzi Gourmet Bistro | |Eatzi Gourmet Bistro | ||
|JP Pepperdine Group opened a Halal-certified eatery named “Eatzi Gourmet” at SAFRA Yishun Country Club in 2006.<ref>“Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> There was also another branch located at Eastpoint Mall. In 2011, the outlet located at Eastpoint was shifted to Bedok Point. In 2013, a branch was launched at ITE Ang Mo Kio. The outlets served similar dishes to the ones in Jack’s Place. They also offer seafood dishes such as oysters and prawn salads.<ref>“A LA CARTE MENU”. ''Eatzi Gourmet bistro''. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/alacarte-menu</ref> | |JP Pepperdine Group opened a Halal-certified eatery named “Eatzi Gourmet” at SAFRA Yishun Country Club in 2006.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> There was also another branch located at Eastpoint Mall. In 2011, the outlet located at Eastpoint was shifted to Bedok Point. In 2013, a branch was launched at ITE Ang Mo Kio. The outlets served similar dishes to the ones in Jack’s Place. They also offer seafood dishes such as oysters and prawn salads.<ref>“A LA CARTE MENU”. ''Eatzi Gourmet bistro''. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/alacarte-menu</ref> | ||
|As of June 2019, it is confirmed that the branches at ITE Ang Mo Kio and Bedok Point are permanently closed and a new branch had been opened at Paya Lebar Square.<ref>“LOCATIONS”. ''Eatzi Gourmet bistro''. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/locations</ref> | |As of June 2019, it is confirmed that the branches at ITE Ang Mo Kio and Bedok Point are permanently closed and a new branch had been opened at Paya Lebar Square.<ref>“LOCATIONS”. ''Eatzi Gourmet bistro''. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/locations</ref> | ||
|- | |- | ||
|2003 | |2003 | ||
|Seafood Harvest | |Seafood Harvest | ||
|In 2003, JP Pepperdine Group created a new franchise called “Seafood Harvest”. The outlet opened at Bugis Junction in 2007. The restaurant specialised in seafood western dishes such as grilled cod fish, lobster bisque, seafood pasta and smoked salmon. | |In 2003, JP Pepperdine Group created a new franchise called “Seafood Harvest”. The outlet opened at Bugis Junction in 2007.<ref>“Milestones”. ''JP Pepperdine Group''. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones</ref> The restaurant specialised in seafood western dishes such as grilled cod fish, lobster bisque, seafood pasta and smoked salmon. | ||
|As of June 2019, the restaurant is permanently closed. | |As of June 2019, the restaurant is permanently closed.<ref>“(Closed) Seafood Harvest Restaurant (Bugis Junction) Reviews”. ''hungrygowhere''. Accessed on 19 June 2019. Retrieved from: https://www.hungrygowhere.com/singapore/seafood_harvest_restaurant_bugis_junction/review/a3d60100/</ref> | ||
|- | |- | ||
|1986 | |1986 | ||
|Eatzi Gourmet Bakery | |Eatzi Gourmet Bakery | ||
|In 1986, the company opened a bakery called “Jack’s Cake House”.<ref>"About Us”. ''Eatzi Gourmet Bakery''. Accessed on 19 June 2019. Retrieved from: https://eatzigourmet.com.sg/bakery/about-us/</ref> In 2006, the bakery received its Halal certification and changed its name to “Eatzi Gourmet Bakery”. | |In 1986, the company opened a bakery called “Jack’s Cake House”.<ref>"About Us”. ''Eatzi Gourmet Bakery''. Accessed on 19 June 2019. Retrieved from: https://eatzigourmet.com.sg/bakery/about-us/</ref> In 2006, the bakery received its Halal certification and changed its name to “Eatzi Gourmet Bakery”. | ||
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|} | |} | ||
== Awards == | ==Awards== | ||
{| class="wikitable" | {| class="wikitable" | ||
!Year | !Year | ||
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|} | |} | ||
== References / Citations == | ==References / Citations== | ||
<references /> | |||
[[Category:Singapore Brands]] |
Latest revision as of 10:02, 4 July 2019
Jack’s Place is an established restaurant chain and household name for Western cuisine in Singapore. First founded in 1966 as a bar by a Britishman called Jack Hunt, the ownership was then passed on to a Hainanese chef by the name of Say Lip Hai a few years later.[2] Since then, Say Lip Hai and his family built Jack's place to be a household name in Singapore. Jack's Place was recognised as the flagship restaurant in Singapore to offer Western cuisine at reasonable prices. Jack's Place is now managed by the JP Pepperdine Group.
Origins
Say Lip Hai initially worked as an army chef for the British soldiers based at Sembawang, preparing dishes such as roast beef and Yorkshire pudding.[3][4] Following his stint as an army chef, Say Lip Hai became a restaurateur and opened Cola Restaurant and Bar in 1967.[5] In 1968, a British housewife had been impressed by the dishes he served and requested Say Lip Hai to work at her husband’s pub located at Killiney Road. Her husband's name was Jack Hunt and thus the pub was named Jack's Place.[6] Say Lip Hai agreed and managed the kitchen of the bar.[7]
In 1974, the British couple relocated back to London and transferred the ownership of the bar to Say Lip Hai at a price of S$28,000.[8] In 1975, he revamped the pub and modified it into both a restaurant and pub.[9] The restaurant started to serve steaks and it became their signature dish up till today. In 1985, the restaurant served a 4-course meal set consisting of a steak at only S$7.00.[10]
Growth
Initial expansion in Singapore
The second Jack's Place outlet opened for operations at Yen San Building in Orchard Road in 1977.[11] This outlet had a 90 people seating capacity on top of a cocktail lounge that could accommodate another 50 people.[12] At the time, Jack's Place at Yen San Building sold hard liquor for S$2.30 and draft beer at S$1.90.[13] Subsequently, Say Lip Hai opened an outlet located in Ang Mo Kio in 1979. This was the flagship Jack's Place outlet in Singapore's heartlands.[14] After launching another outlet at Hotel Miramar, combined monthly sales reportedly increased from S$30,000 to S$450,000.[15]
By 1989, there were 9 branches and 1 seafood restaurant. Approximately 2,400 customers patronised the restaurants every weekday and the company attained sales of around S$1 million a month.[16] At the time, the steaks were imported from Harris Ranch in the United States of America which was reportedly the biggest beef manufacturer in California.[17] In 1991, Jack's Place opened a headquarters at Defu Lane. Two years later, they also started offering catering services.[18] Despite these successes, Jack's Place had also been affected negatively by the mad cow disease crisis between 1996 and 1997.[19] Although the transmittable disease only affected beef imported from the UK, public paranoia affected the general sales of beef products in Singapore.[20][21][22]
JP Pepperdine Group
Say Lip Hai passed away in 2009. Following his death, the management of the company had been passed over to the second and third generations of the Say family.[23] As of 2015, the Chief Operating Officer of Jack's Place is Jerry Lim, the grandson of founder Say Lip Hai.[24] Inspired by the traits of pepper, the company was later named JP Pepperdine Group.[25] As of June 2019, Jack's Place has 14 branches in Singapore including one in Jewel Changi Airport.[26]
Expansion overseas
In 2003, Jack’s Place expanded overseas and opened its flagship restaurant in Malaysia at Utama Shopping Centre.[27] Plans to expand to Shanghai, China had also been reported. However, due to differences in overseas consumers’ taste and preferences and poor advertising, all overseas operations had been ceased.[28]
JP Pepperdine Group franchises
Other than managing Jack's Place, the JP Pepperdine Group has expanded over the years to open a variety of food and beverage outlets in Singapore.
Year | Store name | Description | Current operation status |
---|---|---|---|
2017 | Yeh Ting | JP Pepperdine Group opened “Yeh Ting” at Woodlands Civic Centre in 2017.[29] Within the same year, it opened a second branch at Broadway Plaza, Ang Mo Kio. Yeh Ting specialises in homestyle Hainanese dishes. It is best known for its Coconut and Chicken Soup Pot. | As of June 2019, the outlet in Ang Mo Kio is permanently closed.[30] |
2017 | Tiny Red Dot | JP Pepperdine Group started selling packaged salted egg fish skin snacks at Jack’s Place and Eatzi Gourmet branches under the brand name "Tiny Red Dot".[31] Tiny Red Dot has had pop-up stalls at Junction 8, Velocity Novena and Harbourfront Centre.[32] It also produced new snacks such as salted egg potato chips, laksa fish skin and nasi lemak potato chips.[33] | - |
2017 | Slice & Dice | JP Pepperdine Group opened an eatery called “Slice & Dice” at Causeway Point in 2017.[34] The food stall offered salads and rice bowls. | As of June 2019, the food stall is permanently closed.[35] |
2015 | Cola Cafe | In conjunction with the 49th anniversary of Jack's Place, JP Pepperdine Group launched “Cola Cafe” at Paya Lebar Square in 2015.[36] The cafe offered lunch and dinner meals and sweet food items. The cafe has also partnered with Udders ice-cream and Smitten Coffee. | As of June 2019, the restaurant is permanently closed.[37] |
2012 | Kkongdon Barbeque | In 2012, JP Pepperdine Group attained the franchising license to manage Kkongdon Barbeque in Singapore.[38] Kkongdon Barbeque specialises in Korean-style barbeque.[39]
|
As of June 2019, all outlets are permanently closed. |
2010 | Restaurant Hoshigaoka | In 2010, JP Pepperdine Group attained the franchising license to manage Restaurant Hoshigaoka in Singapore. In 2011, it opened 2 branches at Eastpoint Mall and Woodlands Civic Centre. In 2012, 2 more branches were launched at The Grandstand and SAFRA Toa Payoh.[41] | As of June 2019, all outlets are permanently closed. |
2008 | Brewbaker’s Kitchen & Bar | In 2008, JP Pepperdine Group launched Brewbaker’s Kitchen & Bar at Anchorvale Community Centre.[42] The restaurant served both Japanese and Western cuisine. | As of June 2019, it has been confirmed that the restaurant has ceased its operations.[43] |
2006 | Eatzi Gourmet Bistro | JP Pepperdine Group opened a Halal-certified eatery named “Eatzi Gourmet” at SAFRA Yishun Country Club in 2006.[44] There was also another branch located at Eastpoint Mall. In 2011, the outlet located at Eastpoint was shifted to Bedok Point. In 2013, a branch was launched at ITE Ang Mo Kio. The outlets served similar dishes to the ones in Jack’s Place. They also offer seafood dishes such as oysters and prawn salads.[45] | As of June 2019, it is confirmed that the branches at ITE Ang Mo Kio and Bedok Point are permanently closed and a new branch had been opened at Paya Lebar Square.[46] |
2003 | Seafood Harvest | In 2003, JP Pepperdine Group created a new franchise called “Seafood Harvest”. The outlet opened at Bugis Junction in 2007.[47] The restaurant specialised in seafood western dishes such as grilled cod fish, lobster bisque, seafood pasta and smoked salmon. | As of June 2019, the restaurant is permanently closed.[48] |
1986 | Eatzi Gourmet Bakery | In 1986, the company opened a bakery called “Jack’s Cake House”.[49] In 2006, the bakery received its Halal certification and changed its name to “Eatzi Gourmet Bakery”.
|
- |
Awards
Year | Title |
---|---|
2018 | Bronze in Field & Forest category in Food & Hotel Asia |
2016 | Gold medal in Practical Hot Cooking category, Silver for Practical Hot Cooking category, and Bronze in Desserts category in FHA 2016 |
2015 | Singapore Quality Class Award |
2015 | Champion in Western Professional category & runner-up in Western Aspiring Category for RAS Star Chef Competition 2015 |
2014 | Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia 2014 |
2014 | Bronze medal for Free Style Wedding Cake Display for Food & Hotel Asia |
2013 | 1st Runner up for Star Chef Competition (Aspiring Team) |
2012 | Total Defence Awards |
2011 | Singapore Prestige Brand Award |
2011 | Most Popular Brand Award |
2011 | Asiaone People’s Choice Award 2010 |
2010 | Parent’s World (Best of the Best Family Restaurant 2010/11) |
2007 | HACCP Certification |
2007 | RAS Restaurant Award |
2004 - 2006 | Singapore Promising Awards |
2004 | HPB Health Award (Bronze) |
2003 | SuperBrands Award |
2001 | Singapore SME 500/1000 |
References / Citations
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ "Succulent steaks, good wines give Jack's a new flavour". The Straits Times. March 6, 1985. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ “Enter a World of Advertisement in Old Singapore (Part 1)”. Remember Singapore. December 13, 2014. Accessed on 18 June 2019. Retrieved from: https://remembersingapore.org/2014/12/13/singapore-vintage-advertisement-posters/
- ↑ Wang Hui Fen. "Growing appetite for expansion". The Straits Times. June 13, 2004. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ Wang Hui Fen. "Growing appetite for expansion". The Straits Times. June 13, 2004. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ Tan, Angeline. “Succulent steaks, good wines give Jack’s new flavour”. The Straits Times. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.
- ↑ “Enter a World of Advertisement in Old Singapore (Part 1)”. Remember Singapore. December 13, 2014. Accessed on 18 June 2019. Retrieved from: https://remembersingapore.org/2014/12/13/singapore-vintage-advertisement-posters/
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ "Succulent steaks, good wines give Jack's a new flavour". The Straits Times. March 6, 1985. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ Tan, Angeline. “Succulent steaks, good wines give Jack’s new flavour”. The Straits Times. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ "Jack's Place - a cosy spot for meals". New Nation. August 28, 1979. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ "Jack's Place - a cosy spot for meals". New Nation. August 28, 1979. Accessed on 3 July 2019. Retrieved from NewspaperSG.
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ Tan, Angeline. “Succulent steaks, good wines give Jack’s new flavour”. The Straits Times. March 6, 1985. Accessed on 19 June 2019. Retrieved from NewspaperSG.
- ↑ Lim, Swee Hong. “Different prices that give same, good value”. New Paper. April 17, 1989. Accessed on 19 June 2019. Retrieved from NewspaperSG.
- ↑ Lim, Swee Hong. “Different prices that give same, good value”. New Paper. April 17, 1989. Accessed on 19 June 2019. Retrieved from NewspaperSG.
- ↑ “Milestones”. JP pepperdine GROUP. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ "More countries ban British beef imports". The Business Times. March 23, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG.
- ↑ "Tricks of the trade". The Business Times. July 6, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG.
- ↑ Hau Boon Lai. "Little beef from Britain but S'poreans taking no chances". The Straits Times. March 23, 1996. Accessed on 4 July 2019. Retrieved from NewspaperSG.
- ↑ Don Mendoza. “New look for Jack’s Place”. Today. April 23, 2015. Accessed on 19 June 2019. Retrieved from: https://www.todayonline.com/lifestyle/food/new-look-jacks-place
- ↑ Quek, Eunice. "COO Jerry Lim spearheads facelift for restaurant chain Jack's Place". The Straits Times. July 27, 2015. Accessed on 3 July 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ “Brand Story”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/brand-story
- ↑ “LOCATIONS”. Jack’s Place. Accessed on 19 June 2019. Retrieved from: https://www.jacksplace.com.sg/locations/
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ Quek, Eunice. “COO Jerry Lim spearheads facelift for restaurant chain Jack's Place”. The Straits Times. July 27, 2015. Accessed on 19 June 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/coo-jerry-lim-spearheads-facelift-for-restaurant-chain-jacks-place
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “Yeh Ting Singapore”. Facebook. June 8, 2019. Accessed on 19 June 2019. Retrieved from: https://www.facebook.com/YehTingSG/
- ↑ Tiny Red Dot. Facebook. May 6, 2017. Accessed on 19 June 2019. Retrieved from: https://www.facebook.com/tinyreddot.sg/photos/a.283839842074382/283806865411013/?type=3&theater
- ↑ tiny.red.dot.sg. Instagram. July 9, 2017. Accessed on 19 June 2019. Retrieved from: https://www.instagram.com/p/BWUDAwNDEZj/
- ↑ “SHOP”. Tiny Red Dot. Accessed on 19 June 2019. Retrieved from: http://tinyreddot.com.sg/
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “[CLOSED] Slice & Dice (Causeway Point)”. burpple. Accessed on 19 June 2019. Retrieved from: https://www.burpple.com/slice-dice-causeway-point
- ↑ Don Mendoza. “New look for Jack’s Place”. Today. April 23, 2015. Accessed on 19 June 2019. Retrieved from: https://www.todayonline.com/lifestyle/food/new-look-jacks-place
- ↑ “[CLOSED] Jack's Cola Cafe”. burpple. Accessed on 19 June 2019. Retrieved from: https://www.burpple.com/jacks-cola-cafe
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “About Us”. Kkongdon barbeque. Accessed on 19 June 2019. Retrieved from: https://www.jppepperdine.com/kkongdon/about_us.html
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “(Closed) Brewbaker's Kitchen & Bar Reviews”. hungrygowhere. Accessed on 19 June 2019. Retrieved from: https://www.hungrygowhere.com/singapore/brewbaker_s_kitchen_bar/review/
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “A LA CARTE MENU”. Eatzi Gourmet bistro. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/alacarte-menu
- ↑ “LOCATIONS”. Eatzi Gourmet bistro. Accessed on 19 June 2019. Retrieved from: http://eatzi.com.sg/locations
- ↑ “Milestones”. JP Pepperdine Group. Accessed on 19 June 2019. Retrieved from: https://jppepperdine.com/milestones
- ↑ “(Closed) Seafood Harvest Restaurant (Bugis Junction) Reviews”. hungrygowhere. Accessed on 19 June 2019. Retrieved from: https://www.hungrygowhere.com/singapore/seafood_harvest_restaurant_bugis_junction/review/a3d60100/
- ↑ "About Us”. Eatzi Gourmet Bakery. Accessed on 19 June 2019. Retrieved from: https://eatzigourmet.com.sg/bakery/about-us/