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{{Infobox person
{{Infobox person
| image              = Jamie Chua profile.jpg
| image              = Jamie Chua 2022.png
| birth_date        = 1975
| birth_date        = 1973
| alma_mater        = CHIJ Toa Payoh (Secondary)
| children          = Calista (b. 1998), Cleveland (b. 1995)
| spouse            = Nurdian Cuaca (m. 1994, div. 2011)
| children          = Cleveland Cuaca, Calista Cuaca
}}
}}


Jamie Chua (born 1975) is a Singaporean socialite and entrepreneur. She first made headlines in 2011 when she received S$450,000 in alimony from her then-husband Nurdian Cuaca during their divorce. As of 2020, Jamie spends most of her time attending fashion events and curating new content for her [https://www.instagram.com/ec24m/ Instagram] page which has over a million followers as of 3 February 2020.
Jamie Chua (born 1973) is a Singaporean socialite and online personality. As of 2022, she has 1.2 million followers on [https://www.instagram.com/ec24m/ Instagram] and over to 552,000 subscribers on [https://www.youtube.com/channel/UCf-uXGhmU1Xe4g-07cKb4FA YouTube]. She also has a [https://www.tiktok.com/@iamjamiechua?lang=en TikTok] account with more than 250,000 followers. Jamie Chua first made headlines in 2011 because of her public and protracted divorce case with her then-husband, Nurdian Cuaca; with whom she has two children, [[Calista Cuaca (Singapore Influencer)|Calista]] (b. 1998) and Cleveland (b. 1995).
 
==Background==
==Background==
[[File:Icon Ball 2019 Jamie Chua.jpg|thumb|''Jamie Chua's outfit at the 2019 Icon Ball.'' ''Photo from [https://thepeakmagazine.com.sg/events/icon-ball-2019-best-dressed-influencers-and-socialites/?slide=13-Jamie-Chua-Former-SIA-stewardess-Jamie-Chua-might The Peak Magazine].'']]As a socialite, Jamie Chua attends numerous fashionable social gatherings like the annual ICON Ball.<ref>Wee, Cheryl. “Blue belles in bloom”. ''The Straits Times.'' April 1, 2010. Accessed on 3 February 2020. Retrieved from NewspaperSG. </ref> In 2019, she was awarded for being one of the best dressed attendees at the event.<ref>Heng, Melissa. “[https://www.straitstimes.com/lifestyle/entertainment/belles-of-the-icon-ball Belles of the Icon Ball]”. ''The Straits Times.'' April 13, 2019. Accessed on 3 February 2020.</ref> Jamie Chua is also a familiar face at international fashion conventions like the Paris Fashion Week.<ref>“[https://www.panaynews.net/heart-evangelista-jamie-chua-reunite-in-paris-fashion-week/ Heart Evangelista, Jamie Chua reunite in Paris Fashion Week]”. ''Heart Evangelista.'' January 27, 2020. Accessed on 3 February 2020.</ref> Jamie Chua has built up a following on her various social media platforms over the years. Of all her platforms, she has the biggest following on Instagram with 1.1 million followers as of February 2020.
[[File:Icon Ball 2019 Jamie Chua.jpg|thumb|''Jamie Chua's outfit at the 2019 Icon Ball.'' ''Photo from [https://thepeakmagazine.com.sg/events/icon-ball-2019-best-dressed-influencers-and-socialites/?slide=13-Jamie-Chua-Former-SIA-stewardess-Jamie-Chua-might The Peak Magazine].'']]As a socialite, Jamie Chua has attended numerous fashionable social gatherings like the annual ICON Ball.<ref>Wee, Cheryl. “Blue belles in bloom”. ''The Straits Times.'' April 1, 2010. Accessed on 3 February 2020. Retrieved from NewspaperSG. </ref> In 2019, she was awarded for being one of the best dressed attendees at the event.<ref>Heng, Melissa. “[https://www.straitstimes.com/lifestyle/entertainment/belles-of-the-icon-ball Belles of the Icon Ball]”. ''The Straits Times.'' April 13, 2019. Accessed on 3 February 2020.</ref> Jamie Chua is also a familiar face at international fashion conventions like the Paris Fashion Week.<ref>“[https://www.panaynews.net/heart-evangelista-jamie-chua-reunite-in-paris-fashion-week/ Heart Evangelista, Jamie Chua reunite in Paris Fashion Week]”. ''Heart Evangelista.'' January 27, 2020. Accessed on 3 February 2020.</ref> Jamie Chua has built up a following on her various social media platforms over the years. Of all her platforms, she has the biggest following on Instagram with 1.1 million followers as of February 2020.
 
===Early life===
===Early life===
Jamie Chua is the oldest of three siblings.<ref>Nanda, Akshita. “[https://www.asiaone.com/women/queen-instagram Queen of Instagram]”. ''Asia One.'' August 27, 2013. Accessed on 30 January 2020.</ref> Her father was a travel agent and her mother a housewife. Growing up, Jamie’s family struggled with their finances. Jamie’s high life, which she is now known for, only came about much later. Jamie studied at CHIJ (Toa Payoh) and it was during this time that she started modelling.<ref>“[https://yahoosg.tumblr.com/post/59761430516/why-socialite-jamie-chua-needed-s-450000mth-in Why socialite Jamie Chua needed S$450,000/mth in maintenance]”. ''Yahoo! Singapore.'' August 30, 2013. Accessed on 30 January 2020. </ref>
Jamie Chua is the oldest of three siblings.<ref>Nanda, Akshita. “[https://www.asiaone.com/women/queen-instagram Queen of Instagram]”. ''Asia One.'' August 27, 2013. Accessed on 30 January 2020.</ref> Her father was a travel agent and her mother a housewife. Growing up, her family struggled with their finances. Her high life, which she is now known for, only came about much later. Jamie Chua studied at CHIJ (Toa Payoh) and it was during this time that she started modelling.<ref>“[https://yahoosg.tumblr.com/post/59761430516/why-socialite-jamie-chua-needed-s-450000mth-in Why socialite Jamie Chua needed S$450,000/mth in maintenance]”. ''Yahoo! Singapore.'' August 30, 2013. Accessed on 30 January 2020. </ref>
 
===Modelling===
===Modelling===
Jamie’s modelling career began when she was 15 years old. In a bid to better her family’s financial situation, Jamie chose to model over other jobs as “it was the best-paying part-time job [she] could get as a secondary school student”.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> Initially, her parents disapproved, seeing modelling as a waste of money. To be a certified professional model, Jamie had to attend classes at Mannequin Studio requiring payments that added up to about S$800. Despite the hesitance, Jamie’s parents eventually lent her the sum.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> For the next two years, Jamie spent most of her after-school time auditioning and modelling for advertisements and photoshoots. Jamie eventually made enough to not just pay her parents back but to also acquire her first designer item - a $2,000 Chanel Bag.<ref>Nanda, Akshita. “[https://www.thestar.com.my/lifestyle/people/2013/09/01/queen-of-instagram Queen of Instagram]”. ''The Star Online''. September 1, 2013. Accessed on 30 January 2020.</ref>
Jamie Chua started modelling at 15 years old. She chose to model over other jobs as “it was the best-paying part-time job [she] could get as a secondary school student”.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> To be a certified professional model, she had to attend classes at Mannequin Studio requiring payments that added up to about S$800. Her parents initially disapproved, seeing it as a waste of money but they eventually lent her the sum.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> For the next two years, Jamie Chua spent most of her after-school time auditioning and modelling for advertisements and photoshoots. She eventually made enough to not just pay her parents back but to also acquire her first designer item - a $2,000 Chanel bag.<ref>Nanda, Akshita. “[https://www.thestar.com.my/lifestyle/people/2013/09/01/queen-of-instagram Queen of Instagram]”. ''The Star Online''. September 1, 2013. Accessed on 30 January 2020.</ref>
===Singapore Airlines air stewardess===
===Singapore Airlines air stewardess===
At 17 years old, Jamie Chua joined Singapore Airlines (SIA) as an air stewardess.<ref>Yeo, Melissa. “[https://mustsharenews.com/jamie-chua-facts/ 10 Jamie Chua Facts That Will Make You Green With Envy]”. ''MustShare News.'' November 26, 2015. Accessed on 30 January 2020.</ref> She flew the skies for three years and it was on one of these flights that she met her future husband Nurdian Cuaca.<ref>“[https://nextshark.com/jamie-chua-singapore-instagram/ How a Flight Attendant Hustled Her Way to Become Singapore’s ‘Queen of Instagram’]”. ''Next Shark.'' April 5, 2016. Accessed on 31 January 2020.</ref> Her career as a flight stewardess ended when she married Nurdian Cuaca, an Indonesian businessman who would later become a multi-millionaire.<ref>Rebecca. “[http://theindependent.sg/singapore-socialite-jamie-chua-a-person-with-no-work-has-no-goal-in-life/ Singapore socialite Jamie Chua: A person with no work has no goal in life]”. ''The Independent.'' March 12, 2019. Accessed on 29 January 2020.</ref>
At 17 years old, Jamie Chua joined Singapore Airlines (SIA) as an air stewardess.<ref>Yeo, Melissa. “[https://mustsharenews.com/jamie-chua-facts/ 10 Jamie Chua Facts That Will Make You Green With Envy]”. ''MustShare News.'' November 26, 2015. Accessed on 30 January 2020.</ref> She flew the skies for three years and it was on one of these flights that she met her future husband Nurdian Cuaca.<ref>“[https://nextshark.com/jamie-chua-singapore-instagram/ How a Flight Attendant Hustled Her Way to Become Singapore’s ‘Queen of Instagram’]”. ''Next Shark.'' April 5, 2016. Accessed on 31 January 2020.</ref> Her career as a flight stewardess ended when she married Nurdian Cuaca, an Indonesian businessman who would later become a multi-millionaire.<ref>Rebecca. “[http://theindependent.sg/singapore-socialite-jamie-chua-a-person-with-no-work-has-no-goal-in-life/ Singapore socialite Jamie Chua: A person with no work has no goal in life]”. ''The Independent.'' March 12, 2019. Accessed on 29 January 2020.</ref>
 
===Personal life===
=== Personal life ===
Jamie Chua met Nurdian Cuaca while working as a flight attendant in the business class cabin of a Singapore Airlines flight.<ref>R. Hernandez, Chino. “[https://lifestyleasia.onemega.com/13-of-singapores-real-crazy-rich-asians/ 13 Of Singapore’s Real Crazy Rich Asians]”. ''Lifestyle Asia.'' August 10, 2018. Accessed on 30 January 2020.</ref> At the time of marriage, Cuaca was not yet a tycoon but just an employee at a company.<ref>“[https://weekender.com.sg/w/events_entertainment/the-real-crazy-rich-asians-we-take-a-look-at-asias-affluent-elite/ The Real Crazy Rich Asians: We Take A Look At Asia’s Affluent Elite]”. ''Weekender.'' September 4, 2018. Accessed on 31 January 2020.</ref> Jamie Chua told an interviewer that the newly-wed couple struggled for ten years before her husband struck it rich.<ref>Lim, Atika. “[https://www.womensweekly.com.sg/gallery/great-women/10-things-you-should-know-about-jamie-chua/ 10 Things You Should Know About Jamie Chua]”. ''Women’s Weekly. August 2, 2018.'' Accessed on 30 January 2020.</ref><ref>Azliah, Nurul. “[https://sg.style.yahoo.com/singapore-socialite-jamie-chua-cried-interview-indonesian-media-072157354.html Singapore socialite Jamie Chua cried during interview with Indonesian media]”. ''Yahoo! Lifestyle.'' November 8, 2017. Accessed on 29 January 2020.</ref> Jamie Chua and Cuaca became parents after the birth of their son Cleveland in 1995.<ref>Ann, Danielle. “[https://alvinology.com/2019/04/08/jamie-chuas-son-cleveland-just-got-a-24th-birthday-present-to-end-all-gifts/ Jamie Chua’s son, Cleveland, just got a 24th birthday present to end all gifts]”. ''Alvinology.'' April 8, 2019. Accessed on 31 January 2020.</ref> Their daughter, [[Calista Cuaca (Singapore Influencer)|Calista]], was born in 1998.<ref>Jamie Chua. “[https://www.youtube.com/watch?v=nfFv8kC0mqg TWINNING W/ CALISTA FOR HER BIRTHDAY! | JAMIE CHUA]”. December 19, 2019. Accessed on 31 January 2020. ''YouTube.''</ref>
Jamie Chua met Nurdian Cuaca while working as a flight attendant in the business class cabin of a Singapore Airlines flight.<ref>R. Hernandez, Chino. “[https://lifestyleasia.onemega.com/13-of-singapores-real-crazy-rich-asians/ 13 Of Singapore’s Real Crazy Rich Asians]”. ''Lifestyle Asia.'' August 10, 2018. Accessed on 30 January 2020.</ref> At the time of marriage, Cuaca was not yet a tycoon but just an employee at a company.<ref>“[https://weekender.com.sg/w/events_entertainment/the-real-crazy-rich-asians-we-take-a-look-at-asias-affluent-elite/ The Real Crazy Rich Asians: We Take A Look At Asia’s Affluent Elite]”. ''Weekender.'' September 4, 2018. Accessed on 31 January 2020.</ref> Jamie Chua told an interviewer that the newly-wed couple struggled for ten years before her husband struck it rich.<ref>Lim, Atika. “[https://www.womensweekly.com.sg/gallery/great-women/10-things-you-should-know-about-jamie-chua/ 10 Things You Should Know About Jamie Chua]”. ''Women’s Weekly. August 2, 2018.'' Accessed on 30 January 2020.</ref><ref>Azliah, Nurul. “[https://sg.style.yahoo.com/singapore-socialite-jamie-chua-cried-interview-indonesian-media-072157354.html Singapore socialite Jamie Chua cried during interview with Indonesian media]”. ''Yahoo! Lifestyle.'' November 8, 2017. Accessed on 29 January 2020.</ref> Jamie and Cuaca became parents after the birth of their son Cleveland in 1995.<ref>Ann, Danielle. “[https://alvinology.com/2019/04/08/jamie-chuas-son-cleveland-just-got-a-24th-birthday-present-to-end-all-gifts/ Jamie Chua’s son, Cleveland, just got a 24th birthday present to end all gifts]”. ''Alvinology.'' April 8, 2019. Accessed on 31 January 2020.</ref> Their daughter, Calista, was born in 1998.<ref>Jamie Chua. “[https://www.youtube.com/watch?v=nfFv8kC0mqg TWINNING W/ CALISTA FOR HER BIRTHDAY! | JAMIE CHUA]”. December 19, 2019. Accessed on 31 January 2020. ''YouTube.''</ref>
[[File:Jamie Chua children.jpg|thumb|''Jamie Chua pictured with Calista and Cleveland in 2018. Photo from [https://www.instagram.com/p/BnbEsulndKE/ Instagram].'']]
[[File:Jamie Chua children.jpg|thumb|''Jamie Chua pictured with Calista and Cleveland in 2018. Photo from [https://www.instagram.com/p/BnbEsulndKE/ Instagram].'']]
 
====Divorce (2011)====
==== Divorce (2011) ====
In February 2010, Jamie Chua filed for divorce after being married for over 15 years. She cited “unreasonable behaviour” as the reason for divorce.<ref>“[https://bluebrickz.com/lifestyle/jamie-chua-opulent-home-in-singapore-700-square-foot-multimillion-dollar-luxury-wardrobe/ Jamie Chua Opulent Home in Singapore : 700-Square-Foot Multimillion Dollar Luxury Wardrobe]”. ''Blue Brickz.'' Accessed on 29 January 2020.</ref> In response, Cuaca opposed her divorce grounds and countersued for divorce on his grounds (also “unreasonable behaviour”).<ref>Vijayan, K.C.. “Businessman in divorce suit on Interpol list”. ''The Straits Times.'' January 13, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> The proceedings were thrust into the public spotlight following revelations that Jamie Chua was asking for S$450,000 monthly alimony from Cuaca.<ref>“[https://yahoosg.tumblr.com/post/59761430516/why-socialite-jamie-chua-needed-s-450000mth-in Why socialite Jamie Chua needed S$450,000/mth in maintenance]”. ''Yahoo! Singapore.'' August 30, 2013. Accessed on 30 January 2020.</ref>[[File:Nurdian Cuaca and Jamie Chua.jpg|thumb|''Nurdian Cuaca pictured with Jamie Chua. Photo from [https://justrichest.com/nurdian-cuaca-bio-kids-facts-about-jamie-chuas-ex-husband/ Just Richest].'']]
In February 2010, Jamie Chua filed for divorce after being married for over 15 years. She cited “unreasonable behaviour” as the reason for divorce.<ref>“[https://bluebrickz.com/lifestyle/jamie-chua-opulent-home-in-singapore-700-square-foot-multimillion-dollar-luxury-wardrobe/ Jamie Chua Opulent Home in Singapore : 700-Square-Foot Multimillion Dollar Luxury Wardrobe]”. ''Blue Brickz.'' Accessed on 29 January 2020.</ref> In response, Cuaca opposed her divorce grounds and countersued for divorce on his grounds (also “unreasonable behaviour”).<ref>Vijayan, K.C.. “Businessman in divorce suit on Interpol list”. ''The Straits Times.'' January 13, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> The proceedings were thrust into the public spotlight following revelations that Jamie was asking for S$450,000 per month as alimony from Cuaca.<ref>“[https://yahoosg.tumblr.com/post/59761430516/why-socialite-jamie-chua-needed-s-450000mth-in Why socialite Jamie Chua needed S$450,000/mth in maintenance]”. ''Yahoo! Singapore.'' August 30, 2013. Accessed on 30 January 2020.</ref>[[File:Nurdian Cuaca and Jamie Chua.jpg|thumb|''Nurdian Cuaca pictured with Jamie Teo. Photo from [https://justrichest.com/nurdian-cuaca-bio-kids-facts-about-jamie-chuas-ex-husband/ Just Richest].'']]
During the divorce, Cuaca had allegedly cancelled his ex-wife's supplementary credit card and reduced her monthly maintenance fee.<ref>"[https://sg.theasianparent.com/jamie-chua Jamie Chua’s ugly divorce case: The low-down]”. ''The Asian Parent.'' Accessed on 30 January 2020.</ref> Cuaca had also transferred $3.2 million over two days from a Singapore bank account to an Indonesian account.<ref>Delgado, Cristobal. “[https://www.divorcesaloon.com/2011/01/22/indonesia-nurdian-cuaca-divorce-interpol-puts-out-red-alert-for-the-indonesian-businessman-who-is-at-centre-of-protracted-divorce/ INDONESIA: Nurdian Cuaca divorce: Interpol puts out red alert for the Indonesian businessman who is at the centre of protracted divorce]”. ''Divorce Saloon.'' January 22, 2011. Accessed on 31 January 2020.</ref> As such, Jamie Chua applied to freeze her ex-husband’s $93 million worth of assets in addition to an interim maintenance order.<ref>Vijayan, K.C. “Tycoon fails in bid to unfreeze $93m assets”. ''The Straits Times.'' January 12, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> Cuaca alleged that the money belonged to his sister but Jamie Chua’s lawyers argued that it was a calculated move to reduce the assets that would be divided upon their divorce. As such, her application for the injunction was successful.<ref>Murphy, Alice. “[https://www.msn.com/en-sg/lifestyle/topstories/millionaire-socialite-45-famed-for-her-huge-designer-bag-collection-reveals-how-she-packs-for-an-overseas-trip-and-offers-a-peek-inside-her-very-extravagant-wardrobe/ar-AAIr2cZ Millionaire socialite, 45, famed for her huge designer bag collection reveals how she packs for an overseas trip - and offers a peek inside her VERY extravagant wardrobe]”. ''MSN.'' October 8, 2019. Accessed on 31 January 2020.</ref> The protracted dispute finally ceased on 15 November 2011 and the freeze on Cuaca’s assets was also lifted. However, the final terms of the arrangement were ultimately undisclosed. In a 2018 interview, Jamie Chua shared that she and her ex-husband are on amicable terms. However, she also admitted that the divorce was one of the lowest points in her life.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref>
During the divorce, Cuaca had allegedly cancelled Jamie’s supplementary credit card and reduced her monthly maintenance fee.<ref>"[https://sg.theasianparent.com/jamie-chua Jamie Chua’s ugly divorce case: The low-down]”. ''The Asian Parent.'' Accessed on 30 January 2020.</ref> Cuaca had also transferred $3.2 million over two days from a Singapore bank account to an Indonesian account.<ref>Delgado, Cristobal. “[https://www.divorcesaloon.com/2011/01/22/indonesia-nurdian-cuaca-divorce-interpol-puts-out-red-alert-for-the-indonesian-businessman-who-is-at-centre-of-protracted-divorce/ INDONESIA: Nurdian Cuaca divorce: Interpol puts out red alert for the Indonesian businessman who is at the centre of protracted divorce]”. ''Divorce Saloon.'' January 22, 2011. Accessed on 31 January 2020.</ref> As such, Jamie applied to freeze her ex-husband’s $93 million worth of assets in addition to an interim maintenance order.<ref>Vijayan, K.C. “Tycoon fails in bid to unfreeze $93m assets”. ''The Straits Times.'' January 12, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> Cuaca alleged that the money belonged to his sister but Jamie’s lawyers argued that it was a calculated move to reduce the assets that would be divided upon their divorce. As such, Jamie’s application for the injunction was successful.<ref>Murphy, Alice. “[https://www.msn.com/en-sg/lifestyle/topstories/millionaire-socialite-45-famed-for-her-huge-designer-bag-collection-reveals-how-she-packs-for-an-overseas-trip-and-offers-a-peek-inside-her-very-extravagant-wardrobe/ar-AAIr2cZ Millionaire socialite, 45, famed for her huge designer bag collection reveals how she packs for an overseas trip - and offers a peek inside her VERY extravagant wardrobe]”. ''MSN.'' October 8, 2019. Accessed on 31 January 2020.</ref> The protracted dispute finally ceased on 15 November 2011 and the freeze on Cuaca’s assets was also lifted. However, the final terms of the arrangement were ultimately undisclosed. According to Jamie in a 2018 interview, she and her ex-husband are now on amicable terms.<ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> However, she did admit that the divorce was one of the lowest points in her life.
==== Current relationship ====
Jamie Chua is currently in a long-term relationship with Terence Koh - a lawyer.<ref>Tan, Jou Teng. "[https://zula.sg/jamie-chua/ 17 Facts About Jamie Chua Like Having A Secret Farm & Owning A Fingerprint-Protected Closet]". ''Zula.'' August 18, 2021. Accessed on 12 January 2022.</ref> They have been dating since 2014.<ref>Jaya. “‘[https://sg.theasianparent.com/jamie-chua-facts They Don’t Know My Story…’, Jamie Chua cries during interview’]”. ''The Asian Parent''. Accessed on 12 January 2022</ref>
==Financial status==
==Financial status==
According to recent reports, Jamie Chua lives in a 10,000 square-feet house with her family and three dogs.<ref>Lee, Joey. “[https://www.asiaone.com/lifestyle/socialite-jamie-chuas-biggest-designer-bag-regrets-are-all-chanels-expert-shares-best-and Socialite Jamie Chua's biggest designer bag regrets are all Chanels - an expert shares the best and worst bags to invest in]”. ''Asia One.'' September 30, 2019. Accessed on 3 February 2020.</ref><ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> In 2015, it was reported that she has bird’s nest for breakfast daily, and has two maids in her house to serve her family.<ref>“[https://sweetdotaddiction.com/2015/05/10/jamie-chua/ JAMIE CHUA]”. ''Sweet Dot Addiction.'' May 10, 2015. Accessed on 30 January 2020. </ref>
In 2016, Jamie Chua's wardrobe tour video went viral on social media. As of 2022, it has over six million views on YouTube.<ref>Jamie Chua. "[https://www.youtube.com/watch?v=zCMnOjF12bw JC Wardrobe Tour]". ''YouTube''. July 25, 2020. Accessed on 30 July 2020.</ref> On Instagram and YouTube, Jamie Chua regularly creates content that gives her followers a look into her lifestyle as a socialite. Her content includes haul and unboxing videos<ref>Jamie Chua. "[https://www.youtube.com/watch?v=bGPgR8_qUss UNBOXING MY NEW LIMITED EDITION SNEAKERS | JAMIE CHUA]". ''YouTube''. July 9, 2020. Accessed on 30 July 2020.</ref> of branded items and luxury travel vlogs.<ref>Jamie Chua. "[https://www.youtube.com/watch?v=mLG7q5Zzpro MY PARIS EXPERIENCE WITH CHAUMET | JAMIE CHUA]". ''YouTube''. March 19, 2020. Accessed on 30 July 2020.</ref> According to recent reports from 2018 and 2019, Jamie Chua lives in a 10,000 square-feet house with her family and three dogs.<ref>Lee, Joey. “[https://www.asiaone.com/lifestyle/socialite-jamie-chuas-biggest-designer-bag-regrets-are-all-chanels-expert-shares-best-and Socialite Jamie Chua's biggest designer bag regrets are all Chanels - an expert shares the best and worst bags to invest in]”. ''Asia One.'' September 30, 2019. Accessed on 3 February 2020.</ref><ref>Zhu, Michelle. “[https://www.theedgesingapore.com/options/living-charmed-life Living a charmed life]”. ''The Edge.'' September 3, 2018. Accessed on 29 January 2020.</ref> In 2015, it was reported that she has bird’s nest for breakfast daily, and has two maids in her house to serve her family.<ref>“[https://sweetdotaddiction.com/2015/05/10/jamie-chua/ JAMIE CHUA]”. ''Sweet Dot Addiction.'' May 10, 2015. Accessed on 30 January 2020. </ref>
 
===Walk-in wardrobe===
===Walk-in wardrobe===
Jamie stores her purchases in a 700 square-feet walk-in closet that is also protected by fingerprint access.<ref>Insider. “[https://www.youtube.com/watch?v=sR7QhrVwpvo Fingerprint-Protected Closet In Singapore | Bonkers Closets]”. March 12, 2019. Accessed on 3 February 2020. ''YouTube.''</ref> According to Jamie, when she sees an item that she likes, she purchases it in every single colour available.<ref>Jamie Chua. “[https://www.youtube.com/watch?v=zCMnOjF12bw JC Wardrobe Tour]”. July 25, 2016. Accessed on 3 February 2020. ''YouTube.''</ref><ref>Lee, Joey. “[https://www.womensweekly.com.sg/style/luxury-designer-bags-socialite-jamie-chua/ Designer Bags: Socialite Jamie Chua’s Regrets, And A Bag Expert Shares What To Invest In]”. ''Women’s Weekly.'' October 30, 2019. Accessed on 3 February 2020.</ref> Aside from her collection of handbags, Jamie owns over 300 pairs of shoes. On average, the shoes cost about $1,500 each.<ref>“[https://sg.theasianparent.com/jamie-chua-facts 8 Jamie Chua Facts That Will Truly Blow Your Mind!]”. ''The Asian Parent.'' Accessed on 3 February 2020.</ref> Jamie’s cheapest pair of shoes are priced at $795.<ref>Nazren, Fasiha. “[https://mothership.sg/2018/02/jamie-chua-bags/ S’porean socialite Jamie Chua keeps showing off 65m² closet with over 200 Hermès bags]”. ''Mothership.'' February 23, 2018. Accessed on 3 February 2020.</ref> Other expensive clothing she owns include a $19,000 Gucci Fox Fur Coat, a $27,000 Rami Kadi gown and numerous Chanel Jacket Dresses that cost $8,899 each.<ref>Kash, Saba. “[https://mustsharenews.com/jamie-chua-closet/ Jamie Chua’s Insane Closet Is Wardrobe Goals, And Contains The Most Expensive Bag In The World]”. ''MustShare News.'' February 26, 2018. Accessed on 3 February 2020.</ref>
Jamie Chua stores her purchases in a 700 square-feet walk-in closet that is also protected by fingerprint access.<ref>Insider. “[https://www.youtube.com/watch?v=sR7QhrVwpvo Fingerprint-Protected Closet In Singapore | Bonkers Closets]”. March 12, 2019. Accessed on 3 February 2020. ''YouTube.''</ref> According to her, when she sees an item that she likes, she purchases it in every colour available.<ref>Jamie Chua. “[https://www.youtube.com/watch?v=zCMnOjF12bw JC Wardrobe Tour]”. July 25, 2016. Accessed on 3 February 2020. ''YouTube.''</ref><ref>Lee, Joey. “[https://www.womensweekly.com.sg/style/luxury-designer-bags-socialite-jamie-chua/ Designer Bags: Socialite Jamie Chua’s Regrets, And A Bag Expert Shares What To Invest In]”. ''Women’s Weekly.'' October 30, 2019. Accessed on 3 February 2020.</ref> Aside from her collection of handbags, Jamie Chua owns over 300 pairs of shoes. On average, the shoes cost about $1,500 each.<ref>“[https://sg.theasianparent.com/jamie-chua-facts 8 Jamie Chua Facts That Will Truly Blow Your Mind!]”. ''The Asian Parent.'' Accessed on 3 February 2020.</ref> Her cheapest pair of shoes are priced at $795.<ref>Nazren, Fasiha. “[https://mothership.sg/2018/02/jamie-chua-bags/ S’porean socialite Jamie Chua keeps showing off 65m² closet with over 200 Hermès bags]”. ''Mothership.'' February 23, 2018. Accessed on 3 February 2020.</ref> Other expensive clothing she owns include a $19,000 Gucci Fox Fur Coat, a $27,000 Rami Kadi gown and numerous Chanel jacket dresses that cost $8,899 each.<ref>Kash, Saba. “[https://mustsharenews.com/jamie-chua-closet/ Jamie Chua’s Insane Closet Is Wardrobe Goals, And Contains The Most Expensive Bag In The World]”. ''MustShare News.'' February 26, 2018. Accessed on 3 February 2020.</ref>
===Handbag collection===
===Handbag collection===
[[File:Jamie Chua handbags.jpg|thumb|''Jamie Chua posing with her handbag collection. Photo from [https://www.instagram.com/ec24m/ Instagram].'']]
[[File:Jamie Chua handbags.jpg|thumb|''Jamie Chua posing with her handbag collection. Photo from [https://www.instagram.com/ec24m/ Instagram].'']]
According to ''South China Morning Post'', Jamie is recognised to have one of the largest collections of Hermès bags in the world.<ref>Jiang, Ada. “[https://www.scmp.com/magazines/style/people-events/article/2154558/film-meet-real-life-instagram-blogging-crazy-rich Before the film, meet the real-life Instagram-blogging ‘Crazy Rich Asians’]”. ''South China Morning Post.'' July 10, 2018. Accessed on 30 January 2020.</ref> In 2014, it was reported that Jamie owns more than 200 Birkin and Kelly bags that are worth over S$2 million in total.<ref>Cai, Candice. “[https://www.herworld.com/life/entertainment/how-instagram-star-jamie-chua-reacts-her-fashion-twin-icon-ball/ How Instagram Star Jamie Chua Reacts To Her Fashion Twin At ICON Ball]”. ''Her World.'' May 5, 2015. Accessed on 30 January 2020.</ref><ref>“[https://www.loveproperty.com/gallerylist/77592/inside-the-homes-of-the-real-life-crazy-rich-asians Inside the homes of the real-life 'Crazy Rich Asians']”. ''Love Property.'' October 2, 2018. Accessed on 30 January 2020.</ref> The most expensive handbag that Jamie owns is a Himalayan Crocodile Birkin with white gold detailing and 245 diamonds encrusted on it.<ref>Nazren, Fasiha. “[https://mothership.sg/2018/02/jamie-chua-bags/ S’porean socialite Jamie Chua keeps showing off 65m² closet with over 200 Hermès bags]”. ''Mothership.'' February 23, 2018. Accessed on 3 February 2020.</ref> The bag retails for $432,000.<ref>“[https://www.vogue.com/article/most-expensive-hermes-birkin The Anatomy of a $432,000 Handbag]”. ''Vogue.'' October 14, 2014. Accessed on 3 February 2020.</ref>
According to ''South China Morning Post'', Jamie Chua is recognised to have one of the largest collections of Hermès bags in the world.<ref>Jiang, Ada. “[https://www.scmp.com/magazines/style/people-events/article/2154558/film-meet-real-life-instagram-blogging-crazy-rich Before the film, meet the real-life Instagram-blogging ‘Crazy Rich Asians’]”. ''South China Morning Post.'' July 10, 2018. Accessed on 30 January 2020.</ref> In 2014, it was reported that she owns more than 200 Birkin and Kelly bags that are worth over S$2 million in total.<ref>Cai, Candice. “[https://www.herworld.com/life/entertainment/how-instagram-star-jamie-chua-reacts-her-fashion-twin-icon-ball/ How Instagram Star Jamie Chua Reacts To Her Fashion Twin At ICON Ball]”. ''Her World.'' May 5, 2015. Accessed on 30 January 2020.</ref><ref>“[https://www.loveproperty.com/gallerylist/77592/inside-the-homes-of-the-real-life-crazy-rich-asians Inside the homes of the real-life 'Crazy Rich Asians']”. ''Love Property.'' October 2, 2018. Accessed on 30 January 2020.</ref> The most expensive handbag that she owns is a Himalayan Crocodile Birkin with white gold detailing and 245 diamonds encrusted on it.<ref>Nazren, Fasiha. “[https://mothership.sg/2018/02/jamie-chua-bags/ S’porean socialite Jamie Chua keeps showing off 65m² closet with over 200 Hermès bags]”. ''Mothership.'' February 23, 2018. Accessed on 3 February 2020.</ref> The bag retails for $432,000.<ref>“[https://www.vogue.com/article/most-expensive-hermes-birkin The Anatomy of a $432,000 Handbag]”. ''Vogue.'' October 14, 2014. Accessed on 3 February 2020.</ref>
 
==Businesses==
==Businesses==
 
===Luminous1 by Jamie Chua (2015)===
[[File:Luminous1 by Jamie Chua.jpg|thumb|''Luminous1 Luxe Cream. Photo from [http://asiastyle.asia/luminous1-by-jamie-chua-glowing-with-the-luxe-cream-with-marine-collagen-extract/ source].'']]
Luminous1 was a skincare company founded by Jamie Chua and Sharon Tang in 2015.<ref>luminous1byjc. ''Instagram.'' February 6, 2015. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/yvkup2tGwz/</ref> The company was created to provide high-quality beauty care products at affordable prices.<ref>Zhu, Kathleen. “[http://asiastyle.asia/luminous1-an-interview-with-jamie-chua/ LUMINOUS1 | AN INTERVIEW WITH JAMIE CHUA]”. ''Asia Style Asia.'' May 7, 2015. Accessed on 3 February 2020.</ref><ref>Wong, Mandy. “[https://dailyvanity.sg/celebrity/jamie-chua-beauty-interview/ 10 things that surprised us about Jamie Chua when we talked to her about beauty]”. ''Daily Vanity.'' October 23, 2017. Accessed on 30 January 2020.</ref> The brand launched five products with price points ranging from $79<ref>“[https://web.archive.org/web/20150625022926/http://www.luminous-1.com/collections/shop-products/products/skin-polisher The Skin Polisher with Vitamin A&E Extract]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref> to $439.<ref>“[https://web.archive.org/web/20150626004722/http://www.luminous-1.com/collections/shop-products/products/mini-facelift The Mini Facelift]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref> Its official launch was on 8 April at 10.38 am.<ref>“[https://web.archive.org/web/20150430194135/http://www.luminous-1.com/collections/shop-products Products]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref><ref>luminous1byjc. ''Instagram.'' April 7, 2015. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/1KDMHhNG9M/</ref> As of February 2020, Luminous1’s official website is no longer accessible and their social media pages are all inactive.<ref>“[http://www.luminous-1.com/ Luminous 1]”. ''Luminous1 by Jamie Chua.'' Accessed 3 February 2020.</ref><ref>luminous1byjc. ''Instagram.'' January 31, 2018. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/Bemhi67H72e/</ref><ref>Luminous1 by Jamie Chua. “Home”. ''Facebook.'' Accessed on 3 February 2020. Retrieved from: https://www.facebook.com/luminous1byjamiechua/</ref>
===The Closet Raider (2014)===
Jamie Chua co-founded The Closet Raider with her friend, Sharon Tang in 2014.<ref>“[https://www.sgpbusiness.com/company/The-Closet-Raider-Pte-Ltd THE CLOSET RAIDER PTE. LTD.]”. ''SGP Business.'' Accessed on 31 January 2020.</ref> The Closet Raider was created to help people find new homes for their designer items.<ref>Freeman, Jack “[https://www.thefreemanjournal.com/jamie-chua A DAY IN THE LIFE: JAMIE CHUA]”. ''The Freeman Journal.'' Accessed on 29 January 2020.</ref> Thus, the company created an accessible online platform to fulfil that goal.<ref>Idris, Hidayah. “[https://www.cleo.com.sg/entertain-me/celebrity-and-trending/jamie-chua-drops-anti-harassment-case-sharon-tang/ Jamie Chua Drops Anti-Harassment Case Against Business Partner And Mutual Friends]”. ''Cleo.'' January 17, 2017. Accessed on 31 January 2020.</ref> The business rapidly gained popularity in Singapore despite being a new entrant to the already competitive market. A month after setting up the business, they amassed over 13,000 followers on the business’s Instagram page.<ref>Loi, Rachel. “[https://www.asiaone.com/women/second-hand-first-choice Second-hand, first choice]”. ''Asia One.'' May 26, 2014. Accessed on 31 January 2020.</ref> As of January 2020, the company has been struck off.<ref>“[https://www.sgpbusiness.com/company/The-Closet-Raider-Pte-Ltd THE CLOSET RAIDER PTE. LTD.]”. ''SGP Business.'' Accessed on 3 February 2020.</ref>
===Cloud 9 Lifestyle - Manolo Blahnik Distributor (2006 - 2011)===
===Cloud 9 Lifestyle - Manolo Blahnik Distributor (2006 - 2011)===
Jamie’s love for Manolo Blahnik shoes inspired her to establish Cloud 9 Lifestyle in 2006. The company was a subsidiary of D’League, of which her then-husband Nurdian Cuaca owned a substantial portion of the company’s shares.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> Since D’League was the parent company, Jamie’s brand could exclusively sell Manolo Blahnik shoes using D’League’s franchise rights. Jamie explained in an interview that it took her nearly two years to secure rights from the master franchise based in Hong Kong.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref>
Jamie Chua’s love for Manolo Blahnik shoes inspired her to establish Cloud 9 Lifestyle in 2006. The company was a subsidiary of D’League, of which her then-husband Nurdian Cuaca owned a substantial portion of the company’s shares.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref> Since D’League was the parent company, Cloud 9 Lifestyle could exclusively sell Manolo Blahnik shoes using D’League’s franchise rights. Jamie Chua explained in an interview that it took her nearly two years to secure rights from the master franchise based in Hong Kong.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 31 January 2020. Retrieved from NewspaperSG.</ref>
 
====Retail stores====
 
Jamie Chua opened her first retail shop in 2007 at the Hilton Hotel Shopping Gallery.<ref>Ng, Huiwen. “[https://www.straitstimes.com/singapore/socialite-jamie-chua-sues-65-netizens-for-attacking-her-on-instagram Socialite Jamie Chua withdraws anti-harassment suit against business partner]”. ''The Straits Times.'' January 18, 2017. Accessed on 3 February 2020.</ref> Cloud 9 Lifestyle was the first to sell Manolo Blahnik shoes in both Singapore and Southeast Asia. In the first three weeks, the shop sold 480 pairs of shoes.<ref>“Manolo Madness”. ''The Straits Times.'' March 15, 2007. Accessed on 3 February 2020. Retrieved from NewspaperSG.</ref> The good sales prompted her to open another outlet at Marina Bay Sands. The second shop was opened in 2010.<ref>Lieu, Wei Ning. “[https://cnalifestyle.channelnewsasia.com/style/manolo-blahnik-singapore-store-marina-bay-sands-opens-2018-10381916 Singapore finally has its own Manolo Blahnik stand-alone store]”. ''Channel News Asia.'' June 4, 2018. Accessed on 3 February 2020.</ref>
Jamie opened her first retail shop in 2007 at the Hilton Hotel Shopping Gallery.<ref>Ng, Huiwen. “[https://www.straitstimes.com/singapore/socialite-jamie-chua-sues-65-netizens-for-attacking-her-on-instagram Socialite Jamie Chua withdraws anti-harassment suit against business partner]”. ''The Straits Times.'' January 18, 2017. Accessed on 3 February 2020.</ref> Jamie was the first to sell Manolo Blahnik shoes in both Singapore and Southeast Asia. In the first three weeks, the shop sold 480 pairs of shoes.<ref>“Manolo Madness”. ''The Straits Times.'' March 15, 2007. Accessed on 3 February 2020. Retrieved from NewspaperSG.</ref> The good sales prompted Jamie to open another outlet at Marina Bay Sands. The second shop was opened in 2010.<ref>Lieu, Wei Ning. “[https://cnalifestyle.channelnewsasia.com/style/manolo-blahnik-singapore-store-marina-bay-sands-opens-2018-10381916 Singapore finally has its own Manolo Blahnik stand-alone store]”. ''Channel News Asia.'' June 4, 2018. Accessed on 3 February 2020.</ref>
====Closure====
 
Jamie Chua filed for provisional liquidation in 2011, citing potential cash-flow problems for the firm.<ref>Bruce, Niki. “[https://cmsaws.herworld.com/shopping/manolo-blahnik-singapore-stores-closed MANOLO BLAHNIK SINGAPORE STORES CLOSED]”. ''Her World.'' January 25, 2011. Accessed on 3 February 2020.</ref> This was a result of D’League’s decision to stop funding Cloud 9 Lifestyle, of which she was notified on 19 January 2011.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 3 February 2020. Retrieved from NewspaperSG. </ref> Eventually, both stores were shut down in 2011 following the closure of the company.<ref>“[https://www.asiaone.com/women/manolo-blahnik-struts-back-here Manolo Blahnik struts back here]”. ''AsiaOne.'' September 1, 2013. Accessed on 3 February 2020.</ref>
 
=== NFT series launch by Jamie Chua (2021) ===
Jamie filed for provisional liquidation in 2011, citing potential cash-flow problems for the firm.<ref>Bruce, Niki. “[https://cmsaws.herworld.com/shopping/manolo-blahnik-singapore-stores-closed MANOLO BLAHNIK SINGAPORE STORES CLOSED]”. ''Her World.'' January 25, 2011. Accessed on 3 February 2020.</ref> This was a result of D’League’s decision to stop funding Cloud 9 Lifestyle, of which Jamie was notified on 19 January 2011.<ref>Vijayan, K.C.. “Divorce suit: Wife shuts shoe outlets”. ''The Straits Times.'' January 25, 2011. Accessed on 3 February 2020. Retrieved from NewspaperSG. </ref> Eventually, both stores were shut down in 2011 following the closure of the company.<ref>“[https://www.asiaone.com/women/manolo-blahnik-struts-back-here Manolo Blahnik struts back here]”. ''AsiaOne.'' September 1, 2013. Accessed on 3 February 2020.</ref>
In collaboration with RARA, Jamie Chua launched her own Doll House Non-Fungible Token (NFT) series on 3 August 2021.<ref>ec24m. ''Instagram.'' August 3, 2021. Accessed on 12 January 2022. Retrieved from: https://www.instagram.com/p/CSGTyOlJTLr/</ref> It is the world's first customised IP NFT series released on the RARA NFT transaction platform.<ref name=":0">RARA NFT. “[https://www.globenewswire.com/en/news-release/2021/07/25/2268255/0/en/Jamie-Chua-officially-cooperated-with-RARA-to-release-the-world-s-first-customized-IP-NFT.html Jamie Chua officially cooperated with RARA to release the world's first customized IP NFT].” ''Globe News Wire''. July 25, 2021. Accessed on 12 January 2022.</ref> Her NFT sales campaign lasted for seven days and ended on 12 August 2021, with close to 8,000 people participating in it.<ref name=":0" />
 
===The Closet Raider (2014)===
Jamie co-founded The Closet Raider with her friend, Sharon Tang in 2014.<ref>“[https://www.sgpbusiness.com/company/The-Closet-Raider-Pte-Ltd THE CLOSET RAIDER PTE. LTD.]”. ''SGP Business.'' Accessed on 31 January 2020.</ref> The Closet Raider was created to help people find new homes for their designer items.<ref>Freeman, Jack “[https://www.thefreemanjournal.com/jamie-chua A DAY IN THE LIFE: JAMIE CHUA]”. ''The Freeman Journal.'' Accessed on 29 January 2020.</ref> Thus, the company created an accessible online platform to fulfil that goal.<ref>Idris, Hidayah. “[https://www.cleo.com.sg/entertain-me/celebrity-and-trending/jamie-chua-drops-anti-harassment-case-sharon-tang/ Jamie Chua Drops Anti-Harassment Case Against Business Partner And Mutual Friends]”. ''Cleo.'' January 17, 2017. Accessed on 31 January 2020.</ref>
 
 
The business rapidly gained popularity in Singapore despite being a new entrant to the already competitive market. A month after setting up the business, they amassed over 13,000 followers on the business’s Instagram page.<ref>Loi, Rachel. “[https://www.asiaone.com/women/second-hand-first-choice Second-hand, first choice]”. ''Asia One.'' May 26, 2014. Accessed on 31 January 2020.</ref> That being said, as of January 2020, the company has been struck off.<ref>“[https://www.sgpbusiness.com/company/The-Closet-Raider-Pte-Ltd THE CLOSET RAIDER PTE. LTD.]”. ''SGP Business.'' Accessed on 3 February 2020.</ref>
 
===Luminous1 by Jamie Chua (2015)===
[[File:Luminous1 by Jamie Chua.jpg|thumb|''The Luxe Cream from Jamie Chua's skincare brand, Luminous1. Photo from [http://asiastyle.asia/luminous1-by-jamie-chua-glowing-with-the-luxe-cream-with-marine-collagen-extract/ Asiastyle Asia].'']]
Luminous1 was a skincare company opened by Jamie Chua and Sharon Tang in 2015.<ref>luminous1byjc. ''Instagram.'' February 6, 2015. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/yvkup2tGwz/</ref> The company was created to provide high-quality beauty care products at affordable prices.<ref>Zhu, Kathleen. “[http://asiastyle.asia/luminous1-an-interview-with-jamie-chua/ LUMINOUS1 | AN INTERVIEW WITH JAMIE CHUA]”. ''Asia Style Asia.'' May 7, 2015. Accessed on 3 February 2020.</ref> Jamie also started the skincare line so that she could get the skincare she wanted at a fraction of the cost.<ref>Wong, Mandy. “[https://dailyvanity.sg/celebrity/jamie-chua-beauty-interview/ 10 things that surprised us about Jamie Chua when we talked to her about beauty]”. ''Daily Vanity.'' October 23, 2017. Accessed on 30 January 2020.</ref> The brand launched 5 products in total. Their official launch was on 8 April at 10.38 am.<ref>“[https://web.archive.org/web/20150430194135/http://www.luminous-1.com/collections/shop-products Products]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref><ref>luminous1byjc. ''Instagram.'' April 7, 2015. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/1KDMHhNG9M/</ref>
{| class="wikitable"
!Product
!Details
!Price (SGD)
!Refs.
|-
|The Skin Polisher with Vitamin A&E Extract
|50ml
|$79
|<ref>“[https://web.archive.org/web/20150625022926/http://www.luminous-1.com/collections/shop-products/products/skin-polisher The Skin Polisher with Vitamin A&E Extract]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref>
|-
|The Luxe Cream with Marine Collagen Extract
|50ml
|$139
|<ref>“[https://web.archive.org/web/20150626004611/http://www.luminous-1.com/collections/shop-products/products/luxe-collagen The Luxe Cream with Marine Collagen Extract]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref>
|-
|Collagen Mask
|5 sheets in a pack
|$59
|<ref>“[https://web.archive.org/web/20150626004557/http://www.luminous-1.com/collections/shop-products/products/jamie-chua-s-milky-whitening-mask Collagen Mask]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref>
|-
|The Elixir with Tomato Stem Cells
|30ml
|$99
|<ref>“[https://web.archive.org/web/20150626004552/http://www.luminous-1.com/collections/shop-products/products/elixir-tomato The Elixir with Tomato Stem Cells]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref>
|-
|Renewal Essence with Hyaluronic Acid, Activator Gel and Repair Cream with Fruit Extracts
|Renewal Essence (30ml), Repair Cream (30ml), Activator Gel (15ml)
|$439
|<ref>“[https://web.archive.org/web/20150626004722/http://www.luminous-1.com/collections/shop-products/products/mini-facelift The Mini Facelift]”. ''Luminous1 by Jamie Chua.'' Accessed on 3 February 2020.</ref>
|}
As of February 2020, Luminous1’s official website is no longer accessible and their social media pages are all inactive.<ref>“[http://www.luminous-1.com/ Luminous 1]”. ''Luminous1 by Jamie Chua.'' Accessed 3 February 2020.</ref><ref>luminous1byjc. ''Instagram.'' January 31, 2018. Accessed on 3 February 2020. Retrieved from: https://www.instagram.com/p/Bemhi67H72e/</ref><ref>Luminous1 by Jamie Chua. “Home”. ''Facebook.'' Accessed on 3 February 2020. Retrieved from: https://www.facebook.com/luminous1byjamiechua/</ref>
 
==Court cases (2016)==
 
===Lawsuit against Sharon Tang===
In February 2016, Sharon Tang uploaded a photo of a wreath to Instagram, accompanied with the caption:
“Some malicious people actually sent [a] wreath to my place instead of wishing me Happy Birthday”.<ref>“[https://redwiretimes.com/singapore-in-brief/jamie-chua-drops-harassment-application-against-business-partner-and-netizens/ Jamie Chua Drops Harassment Application against Business Partner and Netizens]. ''RedWire.'' January 19, 2017. Accessed on 3 February 2020.</ref>
A month before the post, Jamie and Sharon allegedly had a falling out. Jamie’s affidavit claimed that they fell out as Sharon had been using Jamie’s name to receive free products from sponsors. The post sparked off a barrel of negative comments about Jamie in the comments of the photo, which Jamie labelled as “abusive and threatening” in her court case.<ref>“[https://redwiretimes.com/singapore-in-brief/singapores-queen-of-instagram-jamie-chua-takes-65-persons-to-court-for-online-harrassment/ Singapore’s “Queen of Instagram” Jamie Chua Takes 65 Persons to Court for Online Harassment]”. ''RedWire.'' January 18, 2017. Accessed on 3 February 2020.</ref> The comments were directed at Jamie’s boyfriend, two children and her business.
 
 
The case involving Sharon Tang lasted until January 2017. Jamie attributed the cessation of her legal action to her wanting to move on from the episode.<ref>“[https://www.facebook.com/TheStraitsTimes/posts/her-business-partner-posted-a-photo-of-a-wreath-she-received-on-her-birthday-on-/10154101295592115/ Jamie Chua Drops Harassment Application against Business Partner and Netizens]”. ''RedWire.'' January 19, 2017. Accessed on 3 February 2020.</ref> In light of the case withdrawal, Jamie was ordered to pay Sharon’s legal costs which amounted to S$7,500.<ref>Sharon Tang-Ling. “[https://www.facebook.com/photo.php?fbid=10154558018343876&set=a.34986843875&type=3&theater The "Order of Court" for my longstanding legal case]”. ''Facebook.'' January 13, 2017. Accessed on 3 February 2020.</ref>
 
===65 other lawsuits===
After the online attacks, Jamie filed cases against a total of 65 (mostly anonymous) individuals. She sought expedited protection orders against 58 netizens under the Protection from Harassment Act (POHA).<ref>Vandebosch, Heidi and Green, Leila. Narratives in Research and Interventions on Cyberbullying among Young People. Switzerland. Springer Nature Switzerland AG, 2019.</ref> These protection orders were granted by the court in April 2016.
 
 
For the remaining 7 individuals, she pursued orders for anti-harassment.<ref>Ng, Huiwen. “[https://www.straitstimes.com/singapore/socialite-drops-protection-order-bid Socialite drops protection order bid]”. ''The Straits Times.'' January 19, 2017. Accessed on 3 February 2020.</ref> They all entered the process of mediation and negotiation. 6 of the 7 cases were withdrawn in September 2016 after the parties involved had reached a private settlement.<ref>The Straits Times. “[https://www.facebook.com/TheStraitsTimes/posts/her-business-partner-posted-a-photo-of-a-wreath-she-received-on-her-birthday-on-/10154101295592115/ Her business partner posted a photo of a wreath she received on her]”. ''Facebook.'' January 18, 2017. Accessed on 3 February 2020. </ref>
 
==References / Citations==
==References / Citations==
<references />
<references />
[[Category:People of Interest]]
[[Category:Content Creators]]

Latest revision as of 11:12, 14 February 2024

Jamie Chua (born 1973) is a Singaporean socialite and online personality. As of 2022, she has 1.2 million followers on Instagram and over to 552,000 subscribers on YouTube. She also has a TikTok account with more than 250,000 followers. Jamie Chua first made headlines in 2011 because of her public and protracted divorce case with her then-husband, Nurdian Cuaca; with whom she has two children, Calista (b. 1998) and Cleveland (b. 1995).

Jamie Chua
Jamie Chua 2022.png
Born1973
ChildrenCalista (b. 1998), Cleveland (b. 1995)

Background

 
Jamie Chua's outfit at the 2019 Icon Ball. Photo from The Peak Magazine.

As a socialite, Jamie Chua has attended numerous fashionable social gatherings like the annual ICON Ball.[1] In 2019, she was awarded for being one of the best dressed attendees at the event.[2] Jamie Chua is also a familiar face at international fashion conventions like the Paris Fashion Week.[3] Jamie Chua has built up a following on her various social media platforms over the years. Of all her platforms, she has the biggest following on Instagram with 1.1 million followers as of February 2020.

Early life

Jamie Chua is the oldest of three siblings.[4] Her father was a travel agent and her mother a housewife. Growing up, her family struggled with their finances. Her high life, which she is now known for, only came about much later. Jamie Chua studied at CHIJ (Toa Payoh) and it was during this time that she started modelling.[5]

Modelling

Jamie Chua started modelling at 15 years old. She chose to model over other jobs as “it was the best-paying part-time job [she] could get as a secondary school student”.[6] To be a certified professional model, she had to attend classes at Mannequin Studio requiring payments that added up to about S$800. Her parents initially disapproved, seeing it as a waste of money but they eventually lent her the sum.[7] For the next two years, Jamie Chua spent most of her after-school time auditioning and modelling for advertisements and photoshoots. She eventually made enough to not just pay her parents back but to also acquire her first designer item - a $2,000 Chanel bag.[8]

Singapore Airlines air stewardess

At 17 years old, Jamie Chua joined Singapore Airlines (SIA) as an air stewardess.[9] She flew the skies for three years and it was on one of these flights that she met her future husband Nurdian Cuaca.[10] Her career as a flight stewardess ended when she married Nurdian Cuaca, an Indonesian businessman who would later become a multi-millionaire.[11]

Personal life

Jamie Chua met Nurdian Cuaca while working as a flight attendant in the business class cabin of a Singapore Airlines flight.[12] At the time of marriage, Cuaca was not yet a tycoon but just an employee at a company.[13] Jamie Chua told an interviewer that the newly-wed couple struggled for ten years before her husband struck it rich.[14][15] Jamie Chua and Cuaca became parents after the birth of their son Cleveland in 1995.[16] Their daughter, Calista, was born in 1998.[17]

 
Jamie Chua pictured with Calista and Cleveland in 2018. Photo from Instagram.

Divorce (2011)

In February 2010, Jamie Chua filed for divorce after being married for over 15 years. She cited “unreasonable behaviour” as the reason for divorce.[18] In response, Cuaca opposed her divorce grounds and countersued for divorce on his grounds (also “unreasonable behaviour”).[19] The proceedings were thrust into the public spotlight following revelations that Jamie Chua was asking for S$450,000 monthly alimony from Cuaca.[20]

 
Nurdian Cuaca pictured with Jamie Chua. Photo from Just Richest.

During the divorce, Cuaca had allegedly cancelled his ex-wife's supplementary credit card and reduced her monthly maintenance fee.[21] Cuaca had also transferred $3.2 million over two days from a Singapore bank account to an Indonesian account.[22] As such, Jamie Chua applied to freeze her ex-husband’s $93 million worth of assets in addition to an interim maintenance order.[23] Cuaca alleged that the money belonged to his sister but Jamie Chua’s lawyers argued that it was a calculated move to reduce the assets that would be divided upon their divorce. As such, her application for the injunction was successful.[24] The protracted dispute finally ceased on 15 November 2011 and the freeze on Cuaca’s assets was also lifted. However, the final terms of the arrangement were ultimately undisclosed. In a 2018 interview, Jamie Chua shared that she and her ex-husband are on amicable terms. However, she also admitted that the divorce was one of the lowest points in her life.[25]

Current relationship

Jamie Chua is currently in a long-term relationship with Terence Koh - a lawyer.[26] They have been dating since 2014.[27]

Financial status

In 2016, Jamie Chua's wardrobe tour video went viral on social media. As of 2022, it has over six million views on YouTube.[28] On Instagram and YouTube, Jamie Chua regularly creates content that gives her followers a look into her lifestyle as a socialite. Her content includes haul and unboxing videos[29] of branded items and luxury travel vlogs.[30] According to recent reports from 2018 and 2019, Jamie Chua lives in a 10,000 square-feet house with her family and three dogs.[31][32] In 2015, it was reported that she has bird’s nest for breakfast daily, and has two maids in her house to serve her family.[33]

Walk-in wardrobe

Jamie Chua stores her purchases in a 700 square-feet walk-in closet that is also protected by fingerprint access.[34] According to her, when she sees an item that she likes, she purchases it in every colour available.[35][36] Aside from her collection of handbags, Jamie Chua owns over 300 pairs of shoes. On average, the shoes cost about $1,500 each.[37] Her cheapest pair of shoes are priced at $795.[38] Other expensive clothing she owns include a $19,000 Gucci Fox Fur Coat, a $27,000 Rami Kadi gown and numerous Chanel jacket dresses that cost $8,899 each.[39]

Handbag collection

 
Jamie Chua posing with her handbag collection. Photo from Instagram.

According to South China Morning Post, Jamie Chua is recognised to have one of the largest collections of Hermès bags in the world.[40] In 2014, it was reported that she owns more than 200 Birkin and Kelly bags that are worth over S$2 million in total.[41][42] The most expensive handbag that she owns is a Himalayan Crocodile Birkin with white gold detailing and 245 diamonds encrusted on it.[43] The bag retails for $432,000.[44]

Businesses

Luminous1 by Jamie Chua (2015)

 
Luminous1 Luxe Cream. Photo from source.

Luminous1 was a skincare company founded by Jamie Chua and Sharon Tang in 2015.[45] The company was created to provide high-quality beauty care products at affordable prices.[46][47] The brand launched five products with price points ranging from $79[48] to $439.[49] Its official launch was on 8 April at 10.38 am.[50][51] As of February 2020, Luminous1’s official website is no longer accessible and their social media pages are all inactive.[52][53][54]

The Closet Raider (2014)

Jamie Chua co-founded The Closet Raider with her friend, Sharon Tang in 2014.[55] The Closet Raider was created to help people find new homes for their designer items.[56] Thus, the company created an accessible online platform to fulfil that goal.[57] The business rapidly gained popularity in Singapore despite being a new entrant to the already competitive market. A month after setting up the business, they amassed over 13,000 followers on the business’s Instagram page.[58] As of January 2020, the company has been struck off.[59]

Cloud 9 Lifestyle - Manolo Blahnik Distributor (2006 - 2011)

Jamie Chua’s love for Manolo Blahnik shoes inspired her to establish Cloud 9 Lifestyle in 2006. The company was a subsidiary of D’League, of which her then-husband Nurdian Cuaca owned a substantial portion of the company’s shares.[60] Since D’League was the parent company, Cloud 9 Lifestyle could exclusively sell Manolo Blahnik shoes using D’League’s franchise rights. Jamie Chua explained in an interview that it took her nearly two years to secure rights from the master franchise based in Hong Kong.[61]

Retail stores

Jamie Chua opened her first retail shop in 2007 at the Hilton Hotel Shopping Gallery.[62] Cloud 9 Lifestyle was the first to sell Manolo Blahnik shoes in both Singapore and Southeast Asia. In the first three weeks, the shop sold 480 pairs of shoes.[63] The good sales prompted her to open another outlet at Marina Bay Sands. The second shop was opened in 2010.[64]

Closure

Jamie Chua filed for provisional liquidation in 2011, citing potential cash-flow problems for the firm.[65] This was a result of D’League’s decision to stop funding Cloud 9 Lifestyle, of which she was notified on 19 January 2011.[66] Eventually, both stores were shut down in 2011 following the closure of the company.[67]

NFT series launch by Jamie Chua (2021)

In collaboration with RARA, Jamie Chua launched her own Doll House Non-Fungible Token (NFT) series on 3 August 2021.[68] It is the world's first customised IP NFT series released on the RARA NFT transaction platform.[69] Her NFT sales campaign lasted for seven days and ended on 12 August 2021, with close to 8,000 people participating in it.[69]

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