Andrea Chong (Singapore Influencer): Difference between revisions

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| partner            = Imran Rahim
| partner            = Imran Rahim
| website            = https://dreachong.com
| website            = https://dreachong.com
|alma mater=Zhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)}}Andrea Chong, also known as Drea Chong, is a Singaporean blogger ([https://dreachong.com/ official website]) and social media influencer ([https://www.instagram.com/dreachong/?hl=en Instagram account]). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube ([https://www.youtube.com/channel/UC-_TWyKHpUqoM7RMC2mXONA/videos official YouTube channel]). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards ([https://www.youtube.com/channel/UCLOJlJXzU34AyhbFTEkMQvQ YouTube channel]) which had acknowledged other Singaporean content creators like [[Ryan & Sylvia (Night Owl Cinematics)|Night Owl Cinematics]] and [[Munah Hirzi|Munah Hirzi Official]].<ref>Aqil Haziq Mahmud. "Pioneering Duo". ''WKWSCI ALUMNI MAGAZINE''. November 2015. Accessed on 3 April 2019. Retrieved from: http://www.wkwscialumnimagazine.com/november-2015/campus-notes/pioneering-duo</ref>
|alma mater=Zhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)}}Andrea Chong, also known as Drea Chong, is a Singaporean blogger ([https://dreachong.com/ official website]) and social media influencer ([https://www.instagram.com/dreachong/?hl=en Instagram account]). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube ([https://www.youtube.com/channel/UC-_TWyKHpUqoM7RMC2mXONA/videos official YouTube channel]). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards ([https://www.youtube.com/channel/UCLOJlJXzU34AyhbFTEkMQvQ YouTube channel]) which had acknowledged other Singaporean content creators like [[Ryan & Sylvia (Night Owl Cinematics)|Night Owl Cinematics]] and [[Munah Hirzi|Munah Hirzi Official]].<ref>Aqil Haziq Mahmud. "[http://www.wkwscialumnimagazine.com/november-2015/campus-notes/pioneering-duo Pioneering Duo]". ''WKWSCI ALUMNI MAGAZINE''. November 2015. Accessed on 3 April 2019.</ref>


==Personal life==
==Background==
Andrea received her secondary education at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea and her partner Imran met with the help of mutual friends in junior college and the two had connected via the online platforms of MSN and Friendster.<ref>Chong, Andrea. "Reflecting on 10 Years". ''dreachong.com.'' November 24, 2017. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/</ref> In 2018, Andrea and Imran got engaged<ref>Chong, Andrea. "Tunang – Imran and Andrea’s Engagement Lunch". ''dreachong.com.'' November 17, 2018. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/</ref> having been in a committed relationship of 11 years.<ref>Chong, Andrea. "Reflecting on 10 Years". ''dreachong.com.'' November 24, 2017. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/</ref> Andrea opted to further her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree in order to focus on her budding career as an influencer in Singapore.<ref>Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. ''8 Days''. May 16, 2017. Accessed on 26 February 2019. Retrieved from: https://www.8days.sg/liveandlearn/style/i-still-go-to-the-kopitiam-in-t-shirt-fbt-shorts-and-slippers-i-8853660</ref>


=== Education ===
Andrea studied at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea furthered her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree to focus on her budding career as an influencer in Singapore.<ref>Tan, Celine. “[https://www.8days.sg/liveandlearn/style/i-still-go-to-the-kopitiam-in-t-shirt-fbt-shorts-and-slippers-i-8853660 “I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have”]”. ''8 Days''. May 16, 2017. Accessed on 26 February 2019.</ref>
=== Personal advocacy ===
Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/03/turning-26/ Turning 26]”. ''dreachong.com''. March 26, 2018. Accessed on 26 February 2019.</ref> In December 2018, Andrea and her father volunteered overseas with ''Operation Hope Foundation'' ([https://www.instagram.com/operationhopefoundation/ Instagram account]) where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.<ref>Drea Chong. “[https://www.instagram.com/p/BrIC4VKBCOj/ As we talk a lot about the season of giving…]”. ''Instagram''. December 8, 2018. Accessed on 26 February 2019.</ref>


Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre as well as Singapore Girls’ Home.<ref>Chong, Andrea. “Turning 26”. ''dreachong.com''. March 26, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/03/turning-26/</ref> In December 2018, Andrea and her father volunteered overseas with ''Operation Hope Foundation'' ([https://www.instagram.com/operationhopefoundation/ Instagram account]) where she helped to distribute clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.<ref>Drea Chong. “As we talk a lot about the season of giving…”. ''Instagram''. December 8, 2018. Accessed on 26 February 2019. Retrieved from: https://www.instagram.com/p/BrIC4VKBCOj/</ref>
==Career highlights==
==Career highlights==
[[File:Andrea Chong award.jpg|thumb|''Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.''|link=]][[File:DC Chocolate 2018.jpg|thumb|''The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar that had been customised specially for the #DCHoliday 2018 collection. Photo from Fossa Chocolate.''|link=]][[File:Drea Chong x 100plus collaboration.jpg|thumb|''The tumblers that had been designed by Andrea in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.''|link=]][[File:Drea Chong x Superga 2019.jpg|thumb|''Andrea sporting one of the slip-on sneakers that she released in collaboration with Superga in 2019. Photo from FEMALE Singapore.''|link=]][[File:Drea Chong and Victoria Beckham.jpg|thumb|''Andrea (right) pictured next to Victoria Beckham (left) in 2014 when she co-emceed for Victoria's fashion show in Singapore. Photo from Senatus.''|link=]]
[[File:Andrea Chong award.jpg|thumb|''Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.''|link=]][[File:DC Chocolate 2018.jpg|thumb|''The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar that had been customised specially for the #DCHoliday 2018 collection. Photo from Fossa Chocolate.''|link=]][[File:Drea Chong x 100plus collaboration.jpg|thumb|''The tumblers that had been designed by Andrea in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.''|link=]][[File:Drea Chong x Superga 2019.jpg|thumb|''Andrea sporting one of the slip-on sneakers that she released in collaboration with Superga in 2019. Photo from FEMALE Singapore.''|link=]]
===DREACHONG.COM (2013 - Present)===
===Blogging (2013 - present day)===
Andrea started her blog in 2013 when she had been pursuing her degree at NTU.<ref>“SEOUL SEARCHING  WITH #DREAINKOREA”. ''Pazzion''. July 16, 2018. Accessed on 26 February 2019. Retrieved from: https://www.pazzion.com/edit/travel/andrea-chong</ref> In a 2014 interview with Senatus, a lifestyle magazine, Andrea stated that she had been motivated by the producers of ClickNetwork to reach out to her audience through a platform outside of YouTube.<ref>Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. ''Senatus''. September 2, 2014. Accessed on 26 February 2019. Retrieved from: https://senatus.net/article/instagram-andrea-chong/</ref>
Andrea started her blog in 2013 while pursuing her degree in NTU.<ref>“[https://www.pazzion.com/edit/travel/andrea-chong SEOUL SEARCHING  WITH #DREAINKOREA]”. ''Pazzion''. July 16, 2018. Accessed on 26 February 2019.</ref> In a 2014 interview with ''Senatus'', Andrea stated that she had been motivated by the producers of ClickNetwork to reach out to her audience through a platform outside of YouTube.<ref>Lee, Kien M.. “[https://senatus.net/article/instagram-andrea-chong/ Meet the Instagirl of the Moment — Andrea Chong]”. ''Senatus''. September 2, 2014. Accessed on 26 February 2019.</ref>




Currently, her site has a team of 4 (including herself) that regularly creates fashion, lifestyle and beauty related written content.<ref>“About”. d''reachong.com.'' Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/#</ref> The team has worked with numerous clientele ranging from airlines such as AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.<ref>“Clientele”. d''reachong.com.'' Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/clientele/</ref> Apart from advertorials for clients, the site has a devoted section for Andrea's personal reflections and life updates.<ref>"Personal". ''dreachong.com''. Accessed on 3 April 2019. Retrieved from :http://www.dreachong.com/category/personal/</ref>
Andrea runs her site with a team that regularly creates fashion, lifestyle and beauty-related content.<ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> She has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.<ref>“[http://www.dreachong.com/clientele/ Clientele]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> Apart from client advertorials, the site has a devoted section for Andrea's personal reflections and life updates.<ref>"[http://www.dreachong.com/category/personal/ Personal]". ''dreachong.com''. Accessed on 3 April 2019.</ref>




In 2015, HippoNetwork, a digital advertising agency in Singapore ranked dreachong.com first in terms of Google searches for "Fashion Blogger Singapore".<ref>“Top 50 Fashion Bloggers in Singapore”. ''HippoNetwork''. Accessed on 26 February 2019. Retrieved from: http://www.hipponetwork.com/2015/01/top-50-fashion-bloggers-in-singapore/</ref><ref>“About”. d''reachong.com.'' Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/#</ref> In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Drea Chong's brand merchandise that will be released during the holiday season.<ref>Chong, Andrea. “DC Holiday Collection 2018”. ''dreachong.com''. November 29, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/11/dc-holiday-collection-2018/</ref> The collection was launched in November 2018 with a DC Planner designed by Andrea herself and Shilin Chen and a DC chocolate bar in collaboration with Fossa Chocolate.<ref>"DREA CHONG HOLIDAY PRINTS"''. PapyPress''. Accessed on 3 May 2019. Retrieved from: http://www.papypress.com/gallery/drea-chong-holiday-prints</ref>
In 2015, ''HippoNetwork'' ranked the site as the top "Fashion Blogger Singapore" in terms of Google searches.<ref>“[http://www.hipponetwork.com/2015/01/top-50-fashion-bloggers-in-singapore/ Top 50 Fashion Bloggers in Singapore]”. ''HippoNetwork''. Accessed on 26 February 2019.</ref><ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref>
===Clicknetwork YouTube Show - ‘That F Word’ (2012 - 2015)===
===Clicknetwork ''That F Word'' (2012 - 2015)===
Andrea was a co-host on the reality lifestyle show ‘The F Word’ with Jemimah Wei (Jemma Wei). The fashion-centric show was a platform for the two hosts to discuss fashion trends and feature popular shopping spots. The show had 41 episodes in total and its last episode was published on 19 March 2015.<ref>Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. ''YouTube''. March 19, 2015. Accessed on 26 February 2019. Retrieved from: https://www.youtube.com/watch?v=H-3mf3lu2xc&index=1&list=PLEgIHAoVZKeKjTDpFKbyOaqmrNExGuvnB</ref>
Andrea was a co-host on ''That F Word'', a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.<ref>Clicknetwork. “[https://www.youtube.com/watch?v=H-3mf3lu2xc&index=1&list=PLEgIHAoVZKeKjTDpFKbyOaqmrNExGuvnB Wardrobe Raid (Linda Hao) - That F Word: EP 41]”. ''YouTube''. March 19, 2015. Accessed on 26 February 2019.</ref>
==Collaborations==
==Brand collaborations==
 
=== Product collaborations ===
In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''dreachong.com''. November 29, 2018. Accessed on 26 February 2019.</ref> Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.<ref>"[http://www.papypress.com/gallery/drea-chong-holiday-prints DREA CHONG HOLIDAY PRINTS]"''. PapyPress''. Accessed on 3 May 2019.</ref>
{| class="wikitable"
{| class="wikitable"
|'''Year'''
!Year
|'''Partner'''
!Brand
|'''Details'''
!Details
|-
!Refs.
|2019
|Ministry of Culture, Community & Youth (MCCY)
|Involved in the ShapeYourSomerset project, as part of The Somerset Belt Working Panel.<ref>Andrea Chong. "Part of the Somerset Youth Belt". ''Facebook''. June 28, 2019. Accessed on 10 October 2019. Retrieved from https://www.facebook.com/andrea.chong/posts/10157438723483033?__tn__=-R </ref><ref>"MCCY - Shape Your Somerset". ''MCCY''. Accessed on 10 October 2019. Retrieved from https://www.mccy.gov.sg/shapeyoursomerset#panelList5</ref>
|-
|-
|2019
|2019
|''100PLUS''
|100PLUS
|Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink.<ref>Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. ''The Smart Local''. February 22, 2019. Accessed on 26 February 2019. Retrieved from: https://thesmartlocal.com/read/100plus-drea-chong</ref>
|Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink.
|<ref>Cheng, Renae. “[https://thesmartlocal.com/read/100plus-drea-chong 100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend]”. ''The Smart Local''. February 22, 2019. Accessed on 26 February 2019.</ref>
|-
|-
|2019
|2019
|''SkillsFuture Singapore''
| rowspan="2" |Superga
|Andrea collaborated with SkillsFuture Singapore to share how her company navigates the creative industry in Singapore.<ref>DreaChong. “What Really Goes On In The DC Office”. ''Facebook''. March 25, 2019. Accessed on 27 March 2019. Retrieved from: https://www.facebook.com/dreachongofficial/videos/vb.1300387066668967/799243927120122/?type=2&theater</ref>
|In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio.
|<ref>Goh, Bryan. “[https://www.herworld.com/shopping/supergas-second-collaboration-andrea-chong-all-sneaker-summer SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER]”. ''HerWorld''. January 18, 2019. Accessed on 26 January 2019. </ref>
|-
|-
|2018
|2018
 
|Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany. The collection had sold out islandwide within 48 hours.
 
|<ref>“[https://www.nylon.com.sg/2018/06/superga-andrea-chong/ We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!]”. ''NYLON Singapore''. June 21, 2018. Accessed on 29 February 2019.</ref><ref>“[https://straatosphere.com/superga-x-drea-chong-a-new-day-collection-2019/ A New Day beckons with Superga’s upcoming collaboration with Drea Chong]”. ''Straatosphere''. January 15, 2019. Accessed on 26 February 2019.</ref>
 
2019
|''Superga''
|Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany.<ref>“We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. ''NYLON Singapore''. June 21, 2018. Accessed on 29 February 2019. Retrieved from: https://www.nylon.com.sg/2018/06/superga-andrea-chong/</ref> The collection had sold out islandwide within 48 hours.<ref>“A New Day beckons with Superga’s upcoming collaboration with Drea Chong”. ''Straatosphere''. January 15, 2019. Accessed on 26 February 2019. Retrieved from: https://straatosphere.com/superga-x-drea-chong-a-new-day-collection-2019/</ref>
 
 
In early 2019, she worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio.<ref>Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. ''HerWorld''. January 18, 2019. Accessed on 26 January 2019. Retrieved from: https://www.herworld.com/shopping/supergas-second-collaboration-andrea-chong-all-sneaker-summer  </ref>
|-
|-
|2018
|2018
|''Income’s OrangeAid Future Development Programme (FDP)''
|Fossa Chocolate
|Andrea conducted four workshop sessions about building a brand using social media to OrangeAid’s Alumni.<ref>“Andrea Chong”. ''Facebook''. Accessed on 29 February 2019. Retrieved from: https://www.facebook.com/andrea.chong/timeline?lst=100002880805087%3A634808032%3A1551062516</ref>
|Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio.
|<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''Drea Chong''. November 29, 2018. Accessed on 29 February 2019.</ref>
|-
|-
|2018
|2018
|''Fossa Chocolate''
|The Closet Lover (TCL)
|Under the #DCHoliday collection, Andrea had worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio.<ref>Chong, Andrea. “DC Holiday Collection 2018”. ''Drea Chong''. November 29, 2018. Accessed on 29 February 2019. Retrieved from: https://www.dreachong.com/2018/11/dc-holiday-collection-2018/</ref>
|Andrea launched two capsule collections in collaboration with The Closet Lover.
|<ref>“[https://www.theclosetlover.com/collection/drea-chong-x-tcl-capsule-collection-ii Drea Chong x TCL Capsule Collection (II)]”. ''The Closet Lover''. Accessed on 26 February 2019.</ref>
|}
 
=== Brand Ambassador ===
{| class="wikitable"
!Year
!Brand
!Notes
!Refs.
|-
|-
|2018
|2019
|''The Closet Lover (TCL)''
|H&M
|Under this collection, The Closet Lover launched clothing pieces including dresses and pants. They also released a subsequent collection ‘Drea Chong x TCL Capsule Collection (II)’ featuring another six pieces of clothing.<ref>“Drea Chong x TCL Capsule Collection (II).” ''The Closet Lover''. Accessed on 26 February 2019. Retrieved from: https://www.theclosetlover.com/collection/drea-chong-x-tcl-capsule-collection-ii</ref>
|Ambassador for the H&M Studio Spring/Summer 2019 line.
|<ref>“[https://www2.hm.com/en_asia2/free-form-campaigns/1079-studio-2019.html#ambassadors H&M Studio S/S 2019]”. ''H&M Singapore''. Accessed on 27 March 2019.</ref>
|-
|-
|2015
|2017
|''Coast Cycles''
|Pandora
|Andrea shot a promotional video for Singaporean electric bicycle shop ''Coast Cycles''.<ref>Chong, Andres. “Coast Cycles - Everybody Needs Some Time To Coast”. ''DreaChong''. April 6, 2015. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/2015/04/coast-cycles-everybody-needs-time-to/</ref>
|Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection.
|<ref>Yap, Sara. “[https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/ Captured: Andrea Chong x PANDOR]A”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019.</ref>
|}
|}
==Media appearances<ref>“Press”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/</ref>==
==Media appearances<ref>“Press”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/</ref>==
=== Events ===
[[File:Drea Chong and Victoria Beckham.jpg|thumb|''Andrea (right) pictured next to Victoria Beckham (left) in 2014 when she co-emceed for Victoria's fashion show in Singapore. Photo from Senatus.''|link=]]
{| class="wikitable"
{| class="wikitable"
|'''Year'''
!Year
|'''Organization'''
!Event
|'''Details'''
!Role
|-
!Refs.
|2019
|''Today'', ''8 Days'', ''Female Singapore'', ''HerWorld'' and ''Straatosphere''
|Featured on various publications for the Superga x Drea Chong collab collection.<ref>DreaChong. "featured on various publications for collaboration with Superga". ''Facebook''. January 21, 2019. Accessed on 10 October 2019. Retrieved from https://www.facebook.com/dreachongofficial/photos/a.1687904331250570/2596351447072516/?type=3&theater</ref>
|-
|2019
|''H&M''
|Ambassador for the H&M Studio Spring/Summer 2019 line.<ref>“H&M Studio S/S 2019”. ''H&M Singapore''. Accessed on 27 March 2019. Retrieved from: https://www2.hm.com/en_asia2/free-form-campaigns/1079-studio-2019.html#ambassadors</ref>
|-
|April 2018
|''8 Days Magazine''
|Featured on the cover of the April 2018 issue.<ref>Chong, Andrea. “Behind-The-Scenes: My 8 Days Cover Shoot”. ''dreachong.com''. April 10, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/04/behind-the-scenes-my-8-days-cover-shoot/</ref>
|-
|-
|2018
|2018
|''Lloyd’s Inn''
|Lloyd’s Inn Bali opening ceremony
|Guest-of-Honor for the opening of Llyod’s Inn Bali.<ref>Dreachong. “This time yesterday: the nerves kicked in as I…”. ''Instagram''. November 3, 2018. Accessed on 26 February 2019. Retrieved from: https://www.instagram.com/p/Bptr23oAamQ/</ref>
|Guest of Honour
|<ref>Dreachong. “[https://www.instagram.com/p/Bptr23oAamQ/ This time yesterday: the nerves kicked in as I…]”. ''Instagram''. November 3, 2018. Accessed on 26 February 2019.</ref>
|-
|-
|July 2017
| rowspan="2" |2016
|''8 Days Magazine''
|Singapore Fashion Awards 2016
|Featured in the July 2017 issue
|Judge
|<ref>“[http://www.dreachong.com/about/ About]”. ''dreachong.com''. Accessed on 26 February 2019.</ref>
|-
|-
|May 2017
|Singapore Fashion Week 2016
|''Harper’s Bazaar Magazine''
|Digital Fashion Week Insider
|Featured in the May 2017 issue
|<ref>Marrianne Wee-slater. “[https://www.todayonline.com/lifestyle/style/power-instagrammer-andrea-chong-reveals-hard-work-goes-her-career Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career]”. ''Today.'' October 14, 2016. Accessed on 26 February 2019.</ref>
|-
|-
|2017
|2014
|''Asia’s Next Top Model''
|Victoria Beckham SS2014 & Pre-AW14 Showcase
|Guest judge on Asia’s Next Top Model Season 5.<ref>“About”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/</ref>
|Co-emcee (alongside Victoria Beckham)
|<ref>Yeo, Melissa. “[https://mustsharenews.com/andrea-chong-facts/ 10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift]”. ''MustShareNews''. January 15, 2016. Accessed on 26 February 2019.</ref>
|}
 
=== Television ===
{| class="wikitable"
!Year
!TV Series
!Role
!Refs.
|-
|-
|2017
|2017
|''PANDORA''
|Asia's Next Top Model Season 5
|Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection.<ref>Yap, Sara. “Captured: Andrea Chong x PANDORA”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019. Retrieved from: https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/</ref>
|Guest Judge
|-
|<ref>“[http://www.dreachong.com/about/ About]”. ''dreachong.com''. Accessed on 26 February 2019.</ref>
|January - March 2017
|''PURE Magazine''
|Featured in the Jan-Mar 2017 issue
|-
|October 2016
|''Today Newspaper''
|Featured in the article titled ‘The Secret Life of An Instagram Star’’
|-
|September 2016
|''HerWorld Magazine''
|Featured in the September 2016 issue
|-
|August 2016
|''The New Paper''
|Featured in the article titled ‘Adventurous with limits’
|-
|April 2016
|''L’Officiel Magazine''
|Featured in the April 2016 issue
|-
|March 2016
|''L’Officiel Magazine''
|Featured in the March 2016 issue
|-
|March 2016
|''CLEO Magazine''
|Featured in the March 2016 issue
|-
|2016
|''How Do I Look? Asia Season 2''
|Guest stylist on the show alongside host Jennie Mai.<ref>Yap, Sara. “Captured: Andrea Chong x PANDORA”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019. Retrieved from: https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/</ref>
|-
|2016
|''Textile and Fashion Federation (Singapore)''
|Andrea was part of the judging panel for the Singapore Fashion Awards 2016.<ref>“About”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/</ref>
|-
|-
|2016
|2016
|''Singapore Fashion Week 2016''
|How Do I Look? Asia Season 2
|Andrea was the only Singaporean in the chosen 10 international Digital Fashion Week Insiders.<ref>Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. ''Today.'' October 14, 2016. Accessed on 26 February 2019. Retrieved from: https://www.todayonline.com/lifestyle/style/power-instagrammer-andrea-chong-reveals-hard-work-goes-her-career</ref>
|Guest Stylist
|-
|<ref>Yap, Sara. “[https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/ Captured: Andrea Chong x PANDORA]”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019.</ref>
|September 2015
|''8 Days Magazine''
|Featured in the September 2015 issue
|-
|August 2015
|''More Magazine''
|Featured in the August 2015 issue
|-
|August 2015
|''L’Officiel Magazine''
|Featured in the August 2015 issue
|-
|August 2015
|''CLEO Magazine''
|Featured in the August 2015 issue
|-
|August 2015
|''HerWorld Magazine''
|Featured in the August 2015 issue
|-
|August 2015
|''Teenage Magazine''
|Featured in the August 2015 issue
|-
|July 2015
|''Harper’s Bazaar Magazine''
|Featured in the July 2015 issue
|-
|July 2015
|''Nylon Magazine (Japan)''
|Featured in the July 2015 issue
|-
|May 2014
|''Victoria Beckham collection''
|Co-emceed with Victoria Beckham to present her SS2014 and Pre-AW14 collection at Marina Bay Sand’s Art Science Museum.<ref>Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. ''MustShareNews''. January 15, 2016. Accessed on 26 February 2019. Retrieved from: https://mustsharenews.com/andrea-chong-facts/</ref>
|-
|May 2014
|''-''
|Andrea conducted the ‘I Want A Fashion Blog’ workshop at *SCAPE.<ref>Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. ''Senatus''. September 2, 2014. Accessed on 26 February 2019. Retrieved from: https://senatus.net/article/instagram-andrea-chong/</ref>
|}
|}
==Newsworthy incidents==
===Daryl Aiden Yow incident (2018)===
''For information on the incident, see [[Daryl Aiden Yow incident (2018)|Daryl Aiden Yow Incident]]''.
In 2018, popular local influencer Daryl Aiden Yow was under fire after it was discovered that he had passed artificially composed and edited stock pictures as his own. Due to Andrea Chong’s close relationship to Daryl, many netizens on Instagram questioned the authenticity of her photos as well. In response to the criticism, Andrea had spoken out on Instagram and stated that her photos are not photoshopped. She also referred a particular netizen to contact her legal team to obtain raw images if needed as proof.<ref>How, Mandy. “S’porean influencer Andrea Chong finally says something about Daryl Aiden Yow saga”. ''Mothership.'' June 22, 2018. Accessed on 26 February 2019. Retrieved from:  https://mothership.sg/2018/06/andrea-chong-daryl-aiden-yow/</ref>
===Mover’s inappropriate behaviour (2017)===
In 2017, Andrea spoke out about an alleged incident with a mover that she had hired. The mover had accidentally sent Andrea a text addressing her attire by claiming that she wasn’t wearing a bra.<ref>Ng, Cherlynn. “Mover sends photo of influencer Andrea Chong and says 'no bra inside' -- to Andrea Chong”. ''Stomp''. December 19, 2017. Accessed on 26 February 2019. Retrieved from: https://stomp.straitstimes.com/singapore-seen/mover-sends-photo-of-influencer-andrea-chong-and-says-no-bra-inside-to-andrea-chong</ref> In response to this, Andrea had taken to Facebook ([https://www.facebook.com/andrea.chong/posts/10156005800818033 Facebook post]) to address the issue and voice her opinions about the inappropriate objectification of females while listing previous relevant encounters as well. She ended her post discouraging men from displaying such unsolicited behaviour.
===Standard Chartered Marathon Bib incident (2015)===
In 2015, Andrea was deemed as the most photogenic runner when she was photographed running at the Standard Chartered Marathon. After her photo was uploaded online, netizens identified that she was wearing a bib number that was registered under the name ‘Kulvin Kaur’, who was actually an intern working for marketing and public relations firm Edelman Singapore.<ref>“Ridiculously photogenic model runs at Singapore marathon, but bib registered to a different person”. ''AsiaOne.'' December 8, 2015. Accessed on 26 February 2019. Retrieved from: https://www.asiaone.com/singapore/ridiculously-photogenic-model-runs-singapore-marathon-bib-registered-different-person</ref> As a result, many people had doubts towards the authenticity of the photograph, citing the possibility of it being staged for Andrea’s client Adidas.


==References / Citations==
==References / Citations==

Revision as of 17:22, 8 January 2020

Andrea Chong
Andrea Chong profile.jpg
Born
Andrea Chong

25 March 1992
Alma materZhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)
Partner(s)Imran Rahim
Websitehttps://dreachong.com

Andrea Chong, also known as Drea Chong, is a Singaporean blogger (official website) and social media influencer (Instagram account). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube (official YouTube channel). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards (YouTube channel) which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[1]

Background

Education

Andrea studied at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea furthered her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree to focus on her budding career as an influencer in Singapore.[2]

Personal advocacy

Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.[3] In December 2018, Andrea and her father volunteered overseas with Operation Hope Foundation (Instagram account) where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[4]

Career highlights

Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.
The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar that had been customised specially for the #DCHoliday 2018 collection. Photo from Fossa Chocolate.
The tumblers that had been designed by Andrea in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.
Andrea sporting one of the slip-on sneakers that she released in collaboration with Superga in 2019. Photo from FEMALE Singapore.

Blogging (2013 - present day)

Andrea started her blog in 2013 while pursuing her degree in NTU.[5] In a 2014 interview with Senatus, Andrea stated that she had been motivated by the producers of ClickNetwork to reach out to her audience through a platform outside of YouTube.[6]


Andrea runs her site with a team that regularly creates fashion, lifestyle and beauty-related content.[7] She has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[8] Apart from client advertorials, the site has a devoted section for Andrea's personal reflections and life updates.[9]


In 2015, HippoNetwork ranked the site as the top "Fashion Blogger Singapore" in terms of Google searches.[10][11]

Clicknetwork That F Word (2012 - 2015)

Andrea was a co-host on That F Word, a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.[12]

Brand collaborations

Product collaborations

In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.[13] Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.[14]

Year Brand Details Refs.
2019 100PLUS Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink. [15]
2019 Superga In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio. [16]
2018 Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany. The collection had sold out islandwide within 48 hours. [17][18]
2018 Fossa Chocolate Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio. [19]
2018 The Closet Lover (TCL) Andrea launched two capsule collections in collaboration with The Closet Lover. [20]

Brand Ambassador

Year Brand Notes Refs.
2019 H&M Ambassador for the H&M Studio Spring/Summer 2019 line. [21]
2017 Pandora Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection. [22]

Media appearances[23]

Events

Andrea (right) pictured next to Victoria Beckham (left) in 2014 when she co-emceed for Victoria's fashion show in Singapore. Photo from Senatus.
Year Event Role Refs.
2018 Lloyd’s Inn Bali opening ceremony Guest of Honour [24]
2016 Singapore Fashion Awards 2016 Judge [25]
Singapore Fashion Week 2016 Digital Fashion Week Insider [26]
2014 Victoria Beckham SS2014 & Pre-AW14 Showcase Co-emcee (alongside Victoria Beckham) [27]

Television

Year TV Series Role Refs.
2017 Asia's Next Top Model Season 5 Guest Judge [28]
2016 How Do I Look? Asia Season 2 Guest Stylist [29]

References / Citations

  1. ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019.
  2. ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019.
  3. ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019.
  4. ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019.
  5. ↑ “SEOUL SEARCHING  WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019.
  6. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019.
  7. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  8. ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019.
  9. ↑ "Personal". dreachong.com. Accessed on 3 April 2019.
  10. ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019.
  11. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  12. ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019.
  13. ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019.
  14. ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019.
  15. ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019.
  16. ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019.
  17. ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019.
  18. ↑ “A New Day beckons with Superga’s upcoming collaboration with Drea Chong”. Straatosphere. January 15, 2019. Accessed on 26 February 2019.
  19. ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019.
  20. ↑ “Drea Chong x TCL Capsule Collection (II)”. The Closet Lover. Accessed on 26 February 2019.
  21. ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019.
  22. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  23. ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
  24. ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019.
  25. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  26. ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019.
  27. ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019.
  28. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  29. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
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