Isabel Tan: Difference between revisions
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Isabel Tan (born 19 November 1995), also known as prettyfrowns on social media, is a Singaporean influencer. She is most active on [https://www.instagram.com/prettyfrowns/ Instagram] on which she has 236,000 followers at the time of writing. Isabel has worked with brands like Dyson, Tommy Hilfiger, and Netflix.<ref>“[https://www.prettyfrowns.com/portfolio PAST CLIENTS]”. ''PRETTYFROWNS by Isabel.'' Accessed 14 May 2020.</ref> As of May 2020, she is based in New York. | Isabel Tan (born 19 November 1995), also known as "prettyfrowns" on social media, is a Singaporean influencer. She is most active on [https://www.instagram.com/prettyfrowns/ Instagram] on which she has 236,000 followers at the time of writing. Isabel has worked with brands like Dyson, Tommy Hilfiger, and Netflix.<ref>“[https://www.prettyfrowns.com/portfolio PAST CLIENTS]”. ''PRETTYFROWNS by Isabel.'' Accessed 14 May 2020.</ref> As of May 2020, she is based in New York. | ||
==Background== | ==Background== | ||
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===Brand representation=== | ===Brand representation=== | ||
In 2018, Isabel shared that she has worked with at least 60 different brands in her career as an influencer. The table below lists some of her notable projects. | In 2018, Isabel shared that she has worked with at least 60 different brands in her career as an influencer.<ref>Levy, Margaux. “[https://www.husskie.com/singapores-top-10-social-media-style-stars/ SINGAPORE’S TOP 10 SOCIAL MEDIA STYLE STARS]”. ''Husskie.'' September 21, 2018. Accessed on 14 May 2020.</ref> The table below lists some of her notable projects. | ||
{| class="wikitable" | {| class="wikitable" | ||
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===Gushcloud exposé (2015)=== | ===Gushcloud exposé (2015)=== | ||
In 2015, the veteran Singaporean blogger Xiaxue wrote a two-part | In 2015, the veteran Singaporean blogger Xiaxue wrote a two-part exposé about Gushcloud - a Singapore-based influencer marketing agency. At the time, Isabel was a talent for the company. Xiaxue alleged that Gushcloud had intentionally inflated Isabel’s blog statistics on the portfolio decks that were given to clients.<ref>“[http://xiaxue.blogspot.com/2015/03/the-big-gushcloud-expose-2_14.html The Big Gushcloud Exposé 2]”. ''Xiaxue.'' March 15, 2014. Accessed on 19 May 2020. </ref> Gushcloud refuted Xiaxue’s claims and attributed the differing numbers to the inaccuracy of Xiaxue's source.<ref>Yap, Jacky. “[https://vulcanpost.com/121291/heres-gushclouds-official-response-xiaxues-allegation/ Here's Gushcloud's Official Response To Xiaxue's Allegations]”. ''Vulcan Post.'' December 24, 2014. Accessed on 19 May 2020. </ref> There was no official response from Isabel throughout this saga. | ||
==References/ Citations== | ==References/ Citations== | ||
[[Category: | [[Category:Content Creators]] | ||
<references /> | <references /> | ||
Latest revision as of 12:01, 20 March 2023
Isabel Tan | |
|---|---|
 | |
| Born | 19 November 1995 |
| Education | Diploma in Graphic Designing |
| Alma mater | Nanyang Academy of Fine Arts |
| Height | 170 cm (5 ft 7 in) |
| Website | https://www.prettyfrowns.com/ |
Isabel Tan (born 19 November 1995), also known as "prettyfrowns" on social media, is a Singaporean influencer. She is most active on Instagram on which she has 236,000 followers at the time of writing. Isabel has worked with brands like Dyson, Tommy Hilfiger, and Netflix.[1] As of May 2020, she is based in New York.
Background
Education
Isabel pursued her diploma studies at the Nanyang Academy of Fine Arts (NAFA) where she specialised in Graphic Designing.[2]
Blogging
Isabel’s blog dates back to 2013 and was meant to be her “personal diary of lifestyle, fashion and travel”.[3] Aside from that, she had used the blog as a platform for sponsorships and to advertise her modelling services.[4] Since then, Isabel has created her own website. As such, the older blog is no longer active and its posts are not available for public viewing.
Modelling competitions (2011 - 2012)
In 2011, Isabel was voted as the winner of Marcellie's Next Top Model competition.[5] A year later, she took part in Cineleisure’s Next Online Sensation competition.[6][7] In a 2019 interview with ZULA, Isabel shared that she had been wearing makeup casually since she was 13 years old and had always loved taking photos.[8]
Influencer
As of May 2020, Isabel has a combined reach of 246,680 across her Instagram, YouTube and Twitter accounts. A fashion and travel influencer, she revealed in a 2016 interview that she had visited over 50 destinations in that year alone.[9][10] Isabel uses her platforms to promote body positivity, frequently encouraging her followers to embrace their bodies.[11]
Brand representation
In 2018, Isabel shared that she has worked with at least 60 different brands in her career as an influencer.[12] The table below lists some of her notable projects.
| Year | Brand representation | Refs. |
|---|---|---|
| 2018 | Dyson’s Air Wrap launch | [13] |
| 2017 | Elizabeth Arden’s store opening | [14] |
| 2016 | Givenchy’s Rouge Interdit Vinyl Lipsticks Launch | [15] |
| Sephora | [16] | |
| For Love and Lemons | [17] |
Her extensive portfolio can be accessed here.
Netflix - Interviewer (2016)
In 2016, Netflix engaged Isabel to interview the cast of Narcos in Bogota, Columbia.[18] In an interview with The New Paper published in March 2017, she has referred to this opportunity as the most significant project of her career thus far.[19]
MDS - Clothing line collaboration (2016)
MDS worked with Isabel to launch an exclusive clothing line in 2016.[20] The limited-edition collection featured four items - a top, skirt, dress and a jacket.[21]
Newsworthy incidents
Rimmel advertisement (2017)
In 2017, Isabel filmed an unboxing video for Rimmel London.[22] The video was uploaded to Facebook and drew flak from netizens who criticised her “fake American accent”.[23] Isabel recounted this incident about two years later, sharing that she was mostly unbothered by it and learning that it would be better for her to write a script for future projects.[24]
Gushcloud exposé (2015)
In 2015, the veteran Singaporean blogger Xiaxue wrote a two-part exposé about Gushcloud - a Singapore-based influencer marketing agency. At the time, Isabel was a talent for the company. Xiaxue alleged that Gushcloud had intentionally inflated Isabel’s blog statistics on the portfolio decks that were given to clients.[25] Gushcloud refuted Xiaxue’s claims and attributed the differing numbers to the inaccuracy of Xiaxue's source.[26] There was no official response from Isabel throughout this saga.
References/ Citations
- ↑ “PAST CLIENTS”. PRETTYFROWNS by Isabel. Accessed 14 May 2020.
- ↑ “Contact”. Pretty Frowns. Accessed on 19 May 2020.
- ↑ “About / FAQ”. Pretty Frowns. Accessed on 19 May 2020.
- ↑ “Contact”. Pretty Frowns. Accessed on 19 May 2020.
- ↑ “INTERVIEW WITH ISABEL”. Marcellie. July 19, 2011. Accessed on 19 May 2020.
- ↑ “Cineleisure's Next Online Sensation: First Challenge”. Lovewithberries. March 25, 2012. Accessed on 14 May 2020.
- ↑ “CINELEISURE’S NEXT ONLINE SENSATION”. LadyIronChef. March 28, 2012. Accessed on 19 May 2020.
- ↑ ZULA. “Isabel Tan (@prettyfrowns) | ZULA Beauty Profiles | EP 11”. YouTube. July 24, 2019. Accessed on 14 May 2020.
- ↑ Keng, Yang Shuen. “Dream Girls: Meet Three Of The Sexiest Instagram Stars In Singapore”. Female Singapore. February 24, 2017. Accessed on 14 May 2020.
- ↑ “ISABEL TAN”. PRETTYFROWNS by Isabel. Accessed 14 May 2020.
- ↑ “ISABEL TAN”. PRETTYFROWNS by Isabel. Accessed 14 May 2020.
- ↑ Levy, Margaux. “SINGAPORE’S TOP 10 SOCIAL MEDIA STYLE STARS”. Husskie. September 21, 2018. Accessed on 14 May 2020.
- ↑ Lek, Wan Lin. “It’s a Wrap!”. Popular Chips. November 2, 2018. Accessed on 19 May 2020.
- ↑ prettyfrowns. Instagram. May 1, 2017. Accessed on 19 May 2020. Retrieved from: https://www.instagram.com/p/BTjDKvoFA_E/
- ↑ “#JOINTHEGANG: BLOW A KISS TO BOLDNESS WITH THE GIVENCHY ROUGE INTERDIT VINYL”. June Dujour. June 12, 2016. Accessed on 19 May 2020.
- ↑ SEPHORA. “Isabel (@prettyfrowns) is giving us all…”. Facebook. December 7, 2016. Accessed on 19 May 2020. Retrieved from: https://www.facebook.com/sephorasingapore/photos/isabel-prettyfrowns-is-giving-us-all-kinds-of-hair-inspo-with-her-double-top-kno/10154861477773112/
- ↑ forloveandlemons. Instagram. July 23, 2016. Accessed on 19 May 2020. Retrieved from: https://www.instagram.com/p/BIMC-hNDRSF/?hl=en
- ↑ “Glamorous and gorgeous: S'pore Instagrammers scorch social media”. STOMP. March 29,2017. Accessed on 19 May 2020.
- ↑ Keng, Yang Shuen. “Shining bright on Instagram”. The New Paper. March 28, 2017. Accessed on 14 May 2020.
- ↑ MDSCollections. “Introducing prettyfrowns x mds exclusive 4-piece collection…”. Facebook. December 31, 2016. Accessed on 19 May 2020. Retrieved from: https://www.facebook.com/media/set/?set=a.10154151636606845&type=3&l=4c8f58a331
- ↑ mdscollections. Instagram. December 31, 2016. Accessed on 19 May 2020. Retrieved from: https://www.instagram.com/p/BOqoLDKg31b/?hl=en
- ↑ Rimmel London Singapore. “Unboxing Rimmel London with Isabel Tan…”. Facebook. February 7, 2017. Accessed on19 May 2020. Retrieved from: https://www.facebook.com/RimmelLondonSG/videos/1433158123422050
- ↑ “Influencer gets ripped apart by netizens for cringeworthy accent in makeup ad”. Coconuts. February 13, 2017. Accessed on 14 May 2020.
- ↑ “Prettyfrowns Shares Her Beauty Routine & How She Stays Positive In The Face Of Backlash”. ZULA. July 24, 2019. Accessed on 19 May 2020.
- ↑ “The Big Gushcloud Exposé 2”. Xiaxue. March 15, 2014. Accessed on 19 May 2020.
- ↑ Yap, Jacky. “Here's Gushcloud's Official Response To Xiaxue's Allegations”. Vulcan Post. December 24, 2014. Accessed on 19 May 2020.