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{{Infobox person
{{Infobox person
| image              = Karl Mak SGAG founder.jpg
| image              = Karl Mak HEPMIL.jpg
| birth_place        = 1988
| birth_place        = 1988
| education          = Bachelor of Science (Economics)
| education          = Bachelor of Science (Economics)
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Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of Hepmil Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and Hepmil Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of Hepmil Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>
Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of HEPMIL Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and HEPMIL Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of HEPMIL Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>


== Background ==
==Background==
[[File:Karl Mak Adrian Ang SGAG.jpg|thumb|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]
[[File:Karl Mak Adrian Ang SGAG.jpg|thumb|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]
Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, Hepmil Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>
Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, HEPMIL Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>


=== Education ===
===Education===
Karl Mak was a student at Anglo-Chinese Junior College.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref> He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.<ref>"[https://economics.smu.edu.sg/karl-mak Karl Mak]". ''Singapore Management University''. December 18, 2018. Accessed on 13 August 2020.</ref> While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.<ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref>
Karl Mak was a student at Anglo-Chinese Junior College.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref> He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.<ref>"[https://economics.smu.edu.sg/karl-mak Karl Mak]". ''Singapore Management University''. December 18, 2018. Accessed on 13 August 2020.</ref> While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.<ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref>


== Entrepreneurship ==
==Entrepreneurship==
As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>
As the CEO of HEPMIL Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that HEPMIL Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>
 
===HEPMIL Media Group - Co-founder===
=== Hepmil Media Group - Co-founder ===
[[File:SGAG Curry Sauce Meme.jpg|thumb|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
[[File:SGAG Curry Sauce Meme.jpg|thumb|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>
In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, HEPMIL Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>


==== Business expansion ====
====Business expansion====
Karl Mak and Adrian Ang incorporated Hepmil Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> Hepmil Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>
Karl Mak and Adrian Ang incorporated HEPMIL Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> HEPMIL Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>


== Public speaking ==
==Public speaking==
Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.
Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.
[[File:Karl Mak Kopi Chat NUS.png|thumb|''Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from [https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 Medium].'']]
[[File:Karl Mak Kopi Chat NUS.png|thumb|''Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from [https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 Medium].'']]
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== References/ Citations ==
==References/ Citations==
[[Category:People of Interest]]
[[Category:Singapore Entrepreneurs]]
<references />
[[Category:Singapore Media]]

Latest revision as of 19:39, 3 November 2022

Karl Mak
Karl Mak HEPMIL.jpg
Born
1988
EducationBachelor of Science (Economics)
Alma materSingapore Management University

Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of HEPMIL Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and HEPMIL Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.[1] As of 2020, Karl Mak is the Chief Executive Officer (CEO) of HEPMIL Media Group.[2][3]

Background

Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from Marketing In Asia.

Karl Mak and his business partner, Adrian Ang first met in 2005 as classmates in junior college.[4] The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, HEPMIL Media Group.[5]

Education

Karl Mak was a student at Anglo-Chinese Junior College.[6] He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.[7] While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.[8]

Entrepreneurship

As the CEO of HEPMIL Media Group, Karl Mak leads the business development and international expansion of the company.[9][10] As of 2020, it is reported that HEPMIL Media Group employs over 70 staff members regionally.[11]

HEPMIL Media Group - Co-founder

One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ Stuff.

In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.[12][13][14] Soon after posting it on Facebook, the meme went viral.[15] The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.[16] That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.[17][18] In a YouTube video posted in February 2020, Karl Mak shared that:

“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”[19]

This piece of branded content produced for Scoot reportedly went viral once it was published.[20] Since then, HEPMIL Media Group has partnered with large brands like McDonald's and Walt Disney.[21]

Business expansion

Karl Mak and Adrian Ang incorporated HEPMIL Media Group in 2016.[22] That same year, they moved to a larger office space to accommodate a growing team.[23] MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,[24][25] while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.[26] HEPMIL Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.[27][28][29]

Public speaking

Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.

Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from Medium.
Year Event Organiser Refs.
2020 The Expert Opinion Singapore Computer Society [30]
2019 Wild Digital SEA: The Power of Digital Stories (Panel) Wild Digital [31]
2018 PromaxBDA Asia Promax Asia [32]
Kopi Chat NUS Enterprise [33]
Building a Creative Culture in Startups WeWork [34]
2017 Real Journeys Singapore Management University Real Business [35]
Content Summit Asia GRVTY Media [36]
TEDxYouth@SJI St Joseph's Institution [37]
2016 General Assembly Meets SGAG General Assembly [38]

References/ Citations

  1. ↑ "Karl Mak & Adrian Ang Jin Yong, 29". Forbes. Accessed on 13 August 2020.
  2. ↑ "Karl Mak". LinkedIn. Accessed on 13 August 2020.
  3. ↑ Singapore Management University. "#TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG". YouTube. May 14, 2018. Accessed on 13 August 2020.
  4. ↑ NubbadTV. "Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG". YouTube. February 12, 2020. Accessed on 13 August 2020.
  5. ↑ TEDx Talks. "Building a company of laughter | Karl Mak |TEDxYouth@SJI". YouTube. November 13, 2017. Accessed on 13 August 2020.
  6. ↑ "Karl Mak". LinkedIn. Accessed on 13 August 2020.
  7. ↑ "Karl Mak". Singapore Management University. December 18, 2018. Accessed on 13 August 2020.
  8. ↑ "SMU Alumni Shares on the Secret Sauce of SGAG’s Success". Singapore Management University. October 19, 2017. Accessed on 13 August 2020.
  9. ↑ Singapore Management University. "#TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG". YouTube. May 14, 2018. Accessed on 13 August 2020.
  10. ↑ "SMU Alumni Shares on the Secret Sauce of SGAG’s Success". Singapore Management University. October 19, 2017. Accessed on 13 August 2020.
  11. ↑ Kartina Rosli. "Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group". Marketing In Asia. May 18, 2020. Accessed on 13 August 2020.
  12. ↑ TEDx Talks. "Building a company of laughter | Karl Mak |TEDxYouth@SJI". YouTube. November 13, 2017. Accessed on 13 August 2020.
  13. ↑ Mah, Paul. "How I hire: SGAG's co-founder Karl Mak". Wantedly. August 28, 2017. Accessed on 13 August 2020.
  14. ↑ NUS Enterprise. "SGAG’s Journey — No Laughing Matter". Medium. September 11, 2018. Accessed on 13 August 2020.
  15. ↑ NubbadTV. "Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG". YouTube. February 12, 2020. Accessed on 13 August 2020.
  16. ↑ “SGAG Media Pte Ltd”. SGP Business. n.d. Accessed on 6 August 2020.
  17. ↑ TEDx Talks. "Building a company of laughter | Karl Mak |TEDxYouth@SJI". YouTube. November 13, 2017. Accessed on 13 August 2020.
  18. ↑ NUS Enterprise. "SGAG’s Journey — No Laughing Matter". Medium. September 11, 2018. Accessed on 13 August 2020.
  19. ↑ NubbadTV. "Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG". YouTube. February 12, 2020. Accessed on 13 August 2020.
  20. ↑ Khairani Afifi Noordin. "Millennials: Tackling the youth market with comedy and memes". The Edge Malaysia. July 20, 2020. Accessed on 13 August 2020.
  21. ↑ "Our Partners". HEPMIL Media Group. Accessed on 13 August 2020.
  22. ↑ “Hepmil Media Group”. BizFile. n.d. Accessed on 13 August 2020.
  23. ↑ HomeRenoGuru SG. "Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]". YouTube. June 8, 2018. Accessed on 13 August 2020.
  24. ↑ “MGAG Media Sdn Bhd”. Experian. n.d. Accessed 6 August 2020.
  25. ↑ Lim, Shawn. “Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus”. The Drum. May 4, 2020. Accessed 5 August 2020.
  26. ↑ Lim, Shawn. “SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games”. The Drum. March 6, 2018. Accessed 5 August 2020.
  27. ↑ "Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators". Marketing In Asia. April 29, 2020. Accessed on 13 August 2020.
  28. ↑ “Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More”. Adobo Magazine. April 22, 2020. Accessed on 5 August 2020.
  29. ↑ Tan, Janice. “SGAG and MGAG parent network unveils Tiktok-first content arm”. Marketing Interactive. April 22, 2020. Accessed 5 August 2020.
  30. ↑ Singapore Computer Society. "Take the leap and upload your content - Karl Mak". YouTube. March 23, 2020. Accessed on 13 August 2020.
  31. ↑ "Programs for Event "Wild Digital SEA". Wild Digital. Accessed on 13 August 2020.
  32. ↑ Promax Asia. "FEATURED SPEAKER: KARL MAK". Facebook. September 10, 2018. Accessed on 13 August 2020.
  33. ↑ NUS Enterprise. "SGAG’s Journey — No Laughing Matter". Medium. September 11, 2018. Accessed on 13 August 2020.
  34. ↑ "Building a Creative Culture in Startups". Peatix. Accessed on 13 August 2020.
  35. ↑ SMU Real Business Love for Ideas. "We are delighted to have Karl Mak, the co-founder of SGAG...". Facebook. September 8, 2017. Accessed on 13 August 2020.
  36. ↑ "Here's What You Missed At Content Summit 2017 - Part 2". Vulcan Post. 2017. Accessed on 13 August 2020.
  37. ↑ TEDx Talks. "Building a company of laughter | Karl Mak |TEDxYouth@SJI". YouTube. November 13, 2017. Accessed on 13 August 2020.
  38. ↑ "General Assembly Meets SGAG". e27. Accessed on 13 August 2020.
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