Velda Tan (Singapore Entrepreneur) - Revision history

Editorial Assistant at 03:52, 27 August 2025

2025-08-27T03:52:45Z

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	{{Infobox person		{{Infobox person
	\| image = Velda ~~Tan profile~~.jpg		\| image = Our Second Nature Velda.jpg
	\| birth_date = 3 September 1987		\| birth_date = 3 September 1987
	\| education = GCE Advanced Level		\| education = GCE Advanced Level

Kimberly Wong: Add sub-category

2022-11-03T22:30:48Z

Add sub-category

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	==References/ Citations==		==References/ Citations==
	[[Category:~~People of Interest~~]]		[[Category:Singapore Entrepreneurs]]
	<references />		<references />

Dayana Rizal at 05:09, 21 September 2020

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	Velda Tan (born 3 September 1987) is a Singaporean entrepreneur and clothing designer with over a decade of experience in the e-commerce and fashion industries. For her contributions to these industries, she was featured on the Gen.T List of young industry leaders in 2016.<ref>"[https://generationt.asia/people/velda-tan Velda Tan]". ''Generation T Asia''. Accessed on 17 September 2020.</ref> Velda is the founder of the women's wear line, Collate The Label and the co-founder of the lifestyle brand, Our Second Nature. In 2020, she was listed on ''Prestige Online''<nowiki/>'s '40 Under 40' list.<ref name=":0">"[https://www.prestigeonline.com/sg/profiles/prestige-40-under-40-2020-velda-tan/ Velda Tan]". ''Prestige Online''. Accessed on 17 September 2020.</ref> As of September 2020, Velda has 160,000 followers on [https://www.instagram.com/belluspuera/ Instagram].		Velda Tan (born 3 September 1987) is a Singaporean entrepreneur and clothing designer with over a decade of experience in the e-commerce and fashion industries. For her contributions to these industries, she was featured on the Gen.T List of young industry leaders in 2016.<ref>"[https://generationt.asia/people/velda-tan Velda Tan]". ''Generation T Asia''. Accessed on 17 September 2020.</ref> Velda is the founder of the women's wear line, Collate The Label and the co-founder of the lifestyle brand, Our Second Nature. In 2020, she was listed on ''Prestige Online''<nowiki/>'s '40 Under 40' list.<ref name=":0">"[https://www.prestigeonline.com/sg/profiles/prestige-40-under-40-2020-velda-tan/ Velda Tan]". ''Prestige Online''. Accessed on 17 September 2020.</ref> As of September 2020, Velda has 160,000 followers on [https://www.instagram.com/belluspuera/ Instagram].



	== Background ==		== Background ==

Dayana Rizal at 05:09, 21 September 2020

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	==Background==
			== Background ==

	===Family===		===Family===

Dayana Rizal at 09:08, 17 September 2020

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	{{Infobox person		{{Infobox person
	\| image = Velda Tan profile.jpg		\| image = Velda Tan profile.jpg
	\| birth_date = September 1987		\| birth_date = 3 September 1987
	\| education = GCE Advanced Level		\| education = GCE Advanced Level
	\| alma mater = Pioneer Junior College		\| alma mater = Pioneer Junior College
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	}}		}}

	Velda Tan (born September 1987) is a Singaporean entrepreneur and clothing designer with over a decade of experience in the e-commerce and fashion industries. For her contributions to these industries, she was featured on the Gen.T List of young industry leaders in 2016.<ref>"[https://generationt.asia/people/velda-tan Velda Tan]". ''Generation T Asia''. Accessed on 17 September 2020.</ref> Velda is the founder of the women's wear line, Collate The Label and the co-founder of the lifestyle brand, Our Second Nature. In 2020, she was listed on ''Prestige Online''<nowiki/>'s '40 Under 40' list.<ref name=":0">"[https://www.prestigeonline.com/sg/profiles/prestige-40-under-40-2020-velda-tan/ Velda Tan]". ''Prestige Online''. Accessed on 17 September 2020.</ref> As of September 2020, Velda has 160,000 followers on [https://www.instagram.com/belluspuera/ Instagram].		Velda Tan (born 3 September 1987) is a Singaporean entrepreneur and clothing designer with over a decade of experience in the e-commerce and fashion industries. For her contributions to these industries, she was featured on the Gen.T List of young industry leaders in 2016.<ref>"[https://generationt.asia/people/velda-tan Velda Tan]". ''Generation T Asia''. Accessed on 17 September 2020.</ref> Velda is the founder of the women's wear line, Collate The Label and the co-founder of the lifestyle brand, Our Second Nature. In 2020, she was listed on ''Prestige Online''<nowiki/>'s '40 Under 40' list.<ref name=":0">"[https://www.prestigeonline.com/sg/profiles/prestige-40-under-40-2020-velda-tan/ Velda Tan]". ''Prestige Online''. Accessed on 17 September 2020.</ref> As of September 2020, Velda has 160,000 followers on [https://www.instagram.com/belluspuera/ Instagram].


	==Background==		==Background==

Dayana Rizal: /* Our Second Nature (2017 - current) */

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Our Second Nature (2017 - current)

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	===Our Second Nature (2017 - current)===		===Our Second Nature (2017 - current)===
	In 2017, Velda Tan founded Our Second Nature alongside co-founder, Lauren Tan. Velda leads the design, merchandising, brand and marketing teams in the company.<ref name=":0" /> Over the years, Our Second Nature has launched a retail space called 'Our Second Corner, at Boutique Fairs<ref>"[https://oursecondnature.com/journal/?p=4028 OSN POP-UP PARTY: Boutique Fairs]". ''Our Second Nature''. April 4, 2019. Accessed on 17 September 2020.</ref><ref>"[https://oursecondnature.com/journal/?p=8608 BOUTIQUE FAIRS: Our Second Corner]". ''Our Second Nature''. December 2, 2019. Accessed on 17 September 2020.</ref> while also retailing their products at various pop-up stores at various locations ~~in Singapore~~. The following is a list of Our Second Nature's pop-up spaces.		In 2017, Velda Tan founded Our Second Nature alongside co-founder, Lauren Tan. Velda leads the design, merchandising, brand and marketing teams in the company.<ref name=":0" /> Over the years, Our Second Nature has launched a retail space called 'Our Second Corner, at Boutique Fairs<ref>"[https://oursecondnature.com/journal/?p=4028 OSN POP-UP PARTY: Boutique Fairs]". ''Our Second Nature''. April 4, 2019. Accessed on 17 September 2020.</ref><ref>"[https://oursecondnature.com/journal/?p=8608 BOUTIQUE FAIRS: Our Second Corner]". ''Our Second Nature''. December 2, 2019. Accessed on 17 September 2020.</ref> while also retailing their products at various pop-up stores at various locations. The following is a list of Our Second Nature's pop-up spaces.
	{\| class="wikitable"		{\| class="wikitable"
	!Year		!Year
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	!Refs.		!Refs.
	\|-		\|-
	\|2019		\| rowspan="2" \|2019
	\|Our Stop For A Second		\|Our Stop For A Second
	\|Takashimaya shopping centre		\|Takashimaya shopping centre
	\|<ref>"[https://oursecondnature.com/journal/?p=7657 OUR NEW SPACE: Our Stop For A Second]". ''Our Second Nature''. October 25, 2019. Accessed on 17 September 2020.</ref>		\|<ref>"[https://oursecondnature.com/journal/?p=7657 OUR NEW SPACE: Our Stop For A Second]". ''Our Second Nature''. October 25, 2019. Accessed on 17 September 2020.</ref>
			\|-
			\|Second Museo
			\|Jeju Island, South Korea
			\|<ref>"[https://oursecondnature.com/journal/?p=4330 OUR POP-UP: Second Museo in Korea]". ''Our Second Nature''. May 14, 2019. Accessed on 17 September 2020.</ref>
	\|-		\|-
	\| rowspan="2" \|2018		\| rowspan="2" \|2018

Dayana Rizal at 09:02, 17 September 2020

2020-09-17T09:02:32Z

Show changes

Dayana Rizal: Created page with "{{Infobox person | image = Velda Tan profile.jpg | birth_date = September 1987 | education = GCE Advanced Level | alma mater = Pioneer Ju..."

2020-09-17T08:41:09Z

Created page with "{{Infobox person | image = Velda Tan profile.jpg | birth_date = September 1987 | education = GCE Advanced Level | alma mater = Pioneer Ju..."

New page

{{Infobox person
| image = Velda Tan profile.jpg
| birth_date = September 1987
| education = GCE Advanced Level
| alma mater = Pioneer Junior College
| spouse = Frederick Yap (m. 2012)
}}

Velda Tan (born September 1987) is a Singaporean entrepreneur and clothing designer with over a decade of experience in the e-commerce and fashion industries. For her contributions to these industries, she was featured on the Gen.T List of young industry leaders in 2016.<ref>"[https://generationt.asia/people/velda-tan Velda Tan]". ''Generation T Asia''. Accessed on 17 September 2020.</ref> Velda is the founder of the women's wear line, Collate The Label and the co-founder of the lifestyle brand, Our Second Nature. In 2020, she was listed on ''Prestige Online''<nowiki/>'s '40 Under 40' list.<ref name=":0">"[https://www.prestigeonline.com/sg/profiles/prestige-40-under-40-2020-velda-tan/ Velda Tan]". ''Prestige Online''. Accessed on 17 September 2020.</ref> As of September 2020, Velda has 160,000 followers on [https://www.instagram.com/belluspuera/ Instagram].

== Background ==

=== Family ===
Velda Tan is the second-born child in her family. She has an older sister, Viola, and a younger sister, Vanya.

=== Personal life ===
[[File:Velda Tan Husband and Child.jpg|thumb|''Velda and Frederick holding their newborn daughter, Ellery, in 2018. Photo from [https://www.buro247.sg/instagram/belluspuera/29735522 source].'']]
Velda Tan is married to Frederick Yap with whom she has a daughter. The couple tied the knot in 2012 at Grand Hyatt Singapore where her two sisters and best friend-turned-business partner, [[Rachel Lim (Singapore Entrepreneur)|Rachel Lim]] were her bridesmaids.<ref>"[https://www.theweddingscoop.com/features/A_Stylish_Wedding_at_Grand_Hyatt_Singapore_Fred_and_Velda A Stylish Wedding at Grand Hyatt Singapore: Fred and Velda]". ''The Wedding Scoop''. September 20, 2013. Accessed on 17 September 2020.</ref> Velda and Frederick worked together at Love, Bonito before leaving the company in 2013. They then made a joint venture into the food and beverage industry, setting up a restaurant called Pince & Pints.<ref>Lee, Patricia. "[https://www.femalemag.com.sg/lifestyle/the-story-behind-pince-pints-and-that-lobster-roll/ The Story Behind Pince & Pints and That Lobster Roll]". ''Female Singapore''. April 30, 2015. Accessed on 17 September 2020.</ref> While Velda helped with the initial branding of the business, her husband runs the daily operations.<ref name=":1">Yap, Wy-Lene. "[https://www.hnworth.com/article/become/trendsetters/velda-tan-a-vision-unveiled-founder-creative-director-collate-the-label/ Velda Tan: A Vision Unveiled]". ''High Net Worth''. August 27, 2015. Accessed on 17 September 2020.</ref> Velda is also a motorcycle enthusiast.<ref name=":2">Chong Seow Wei. "[https://sg.asiatatler.com/society/a-drink-with-velda-tan A Drink With... Velda Tan]". ''Singapore Tatler''. June 8, 2017. Accessed on 17 September 2020.</ref>

==== Polycystic Ovarian Syndrome (PCOS) ====
In a 2017 Instagram post, Velda shared that she suffered from polycystic ovarian syndrome (PCOS),<ref>"[https://www.harpersbazaar.com.sg/junior/velda-tan-inspiring-pregnancy/ Velda Tan’s Story About Her Rocky First Pregnancy Is So Inspiring]". ''Harper's Bazaar Singapore''. July 11, 2017. Accessed on 17 September 2020.</ref> a condition that results in infertility and at times, the development of cysts in the ovaries.<ref>"[https://www.womenshealth.gov/a-z-topics/polycystic-ovary-syndrome Polycystic ovary syndrome]". ''Office on Women's Health''. Accessed on 17 September 2020.</ref> An excerpt from the post reads as such: <blockquote>“I found out I had PCOS (polycystic ovarian syndrome) at my first proper gynae [sic] check 5 years ago, when Fred and I got married. This condition was a result of the stress of running my first business & my genetic make… I was put on horrible cycles of medication to stimulate egg growth, with no result, only more pain, more weight gain, and cycle after cycle of disappointment.”<ref>belluspuera. "[https://www.instagram.com/p/BWVAaknjw7a/ Feeling so loved & very blessed]". ''Instagram''. Jul 9, 2017. Accessed on 17 September 2020.</ref></blockquote>After seeing two gynaecologists and multiple rounds of treatment,<ref>Leong, Audrey. "[https://www.womensweekly.com.sg/family/parenting/this-how-singapore-fashion-influencer-velda-tan-coping-pregnancy-baby/ This Is How Singapore Fashion Influencer Velda Tan Has Been Coping With Her Pregnancy]". ''Women's Weekly''. October 23, 2017. Accessed on 17 September 2020.</ref> Velda successfully conceived in 2017 and gave birth to Ellery Grace Yap in January 2018.<ref>belluspuera. "[https://www.instagram.com/p/BeXdOMkhtfa/ My dearest Ellery, you are a living testimony of God’s immense love and abounding grace.]". ''Instagram''. January 25, 2018. Accessed on 17 September 2020.</ref>

=== Education ===
Velda Tan was a student at Methodist Girls’ School and Pioneer Junior College. She furthered her studies at the Singapore Institute of Management (SIM) but dropped out after two years.<ref name=":1" /><ref>Peter-Berntzen, Jassmin. "[https://www.smartparents.sg/pregnancy/when-you-are-pregnant/celeb-mum-be-velda-tan-ill-tell-my-daughter-not-quit-school-unlike Celeb mum-to-be Velda Tan: I’ll tell my daughter not to quit school, unlike me]". ''Smart Parents''. December 2, 2017. Accessed on 17 September 2020.</ref> Between 2013 and 2014, Velda attended two courses at Central Saint Martins, a college in London where she studied drawing, pattern-making and brand management.<ref name=":1" /><ref>"[https://www.prestigeonline.com/sg/profiles/velda-tan/ VELDA TAN]". ''Prestige Online''. Accessed on 17 September 2020.</ref>

== Career ==
[[File:Our Second Nature Velda Tan 2019.jpg|thumb|''Velda Tan at Our Second Nature's pop-up during the 2019 Boutique Fair.'']]

=== Love, Bonito (2006 - 2013) ===
Velda Tan co-founded the predecessor of Love, Bonito, BonitoChico, alongside her sister, Viola Tan and her best friend, [[Rachel Lim (Singapore Entrepreneur)|Rachel Lim]] in 2006.<ref>Cheng, Fontain. "[https://www.prestigeonline.com/hk/people-events/people/startup-life-rachel-lim-co-founder-of-womens-fashion-brand-love-bonito/ Startup Life: Rachel Lim, Co-Founder of Women’s Fashion Brand Love, Bonito]". ''Prestige''. July 30, 2019. Accessed on 17 September 2020.</ref> At the time, Velda was still a student in university. After leading the company through its rebranding in 2010 with her two partners, Velda Tan left Love, Bonito in 2013 to work independently as a fashion designer.<ref name=":2" /> In an interview with ''High Net Worth'' that was published in 2015, Velda shared more about her decision to leave the company, saying:<blockquote>“When I left Love, Bonito, it really crushed me. I had a hard time adjusting. . . I made the decision with no regrets, but I did not understand why my inner voice was telling me to leave.”<ref name=":1" /></blockquote>

=== Collate the Label (2015 - current) ===
[[File:Velda Tan Collate The Label.jpg|thumb|''Velda Tan pictured with her garments for Collate the Label. Photo credit to Yew Jia Jun/ [https://www.hnworth.com/article/become/trendsetters/velda-tan-a-vision-unveiled-founder-creative-director-collate-the-label/ HN Worth].'']]
Velda Tan founded Collate The Label in 2015, two years after leaving her position at Love, Bonito.<ref>"[https://www.harpersbazaar.com.sg/singapore-fashion-week/interview-velda-tan-from-collate-the-label/ Girl Talk: Velda Tan from Collate The Label]". ''Harper's Bazaar''. May 16, 2015. Accessed on 17 September 2020.</ref> The label made its runway debut at the 2015 iteration of Singapore Fashion Week where the brand presented 22 looks from its Pre Fall 2015 line.<ref>Koh, Dana. "[https://www.harpersbazaar.com.sg/video/tiffany-and-co-velda-tan-watches-adv/ The Time Is Now: Velda Tan Talks Empowering Women With Her New Venture]". ''Harper's Bazaar Singapore''. July 20, 2016. Accessed on 17 September 2020.</ref><ref>"[https://www.harpersbazaar.com.sg/gallery/backstage-at-collate-the-label-pre-fall-2015/ Backstage At Collate The Label Pre Fall 2015]". ''Harper's Bazaar Singapore''. May 17, 2015. Accessed on 17 September 2020.</ref><ref>Chia, Stacey and Leslie Kay Lim. "[https://www.asiaone.com/women/collate-label-tangs Collate The Label at Tangs]". ''The Straits Times''. May 24, 2015. Accessed on 17 September 2020. Retrieved from AsiaOne.</ref> The same year, Collate the Label opened its first pop-up store at Tangs Orchard.<ref name=":3">Aljoofri-Shrestha, Dora. "[https://www.buro247.sg/fashion/insiders/first-look-interview-with-velda-tan-and-the-launch.html?fbclid=IwAR1VHmXKzwo_WFyW3MlJP7Ml_PEzZly-HON0RRTYxrSvi2FRI7aThn2cOPs First look: Interview with Velda Tan and the launch of Collate The Label]". ''Buro''. May 15, 2015. Accessed on 17 September 2020.</ref> The home-grown brand was also chosen to participate at Coterie, a three-day trade show in New York that was held in September 2015.<ref>Hon Jing Yi. "[https://www.todayonline.com/lifestyle/spore-fashion-brand-collate-label-going-new-yorks-coterie-show S’pore fashion brand Collate The Label going to New York’s Coterie show]". ''TODAY''. July 24, 2015. Accessed on 17 September 2020.</ref> Collate the Label releases its collections four times a year according to various seasons - spring/summer, pre-fall, fall/winter and holiday.<ref name=":3" /> As of September 2020, Collate the Label has over 31,000 followers on its Instagram [https://www.instagram.com/collatethelabel/ page] and retails [https://collatethelabel.com/ online].

=== Our Second Nature (2017 - current) ===
In 2017, Velda Tan founded Our Second Nature alongside co-founder, Lauren Tan. Velda leads the design, merchandising, brand and marketing teams in the company.<ref name=":0" /> Over the years, Our Second Nature has participated in boutique fairs while also retailing their products at various pop-up stores at various locations in Singapore. The following is a list of Our Second Nature's pop-up spaces.
{| class="wikitable"
!Year
!Store
!Location
!Refs.
|-
|2019
|Our Stop For A Second
|Takashimaya shopping centre
|<ref>"[https://oursecondnature.com/journal/?p=7657 OUR NEW SPACE: Our Stop For A Second]". ''Our Second Nature''. October 25, 2019. Accessed on 17 September 2020.</ref>
|-
|2018
|Our Second Hangout
|Ann Siang Hill
|<ref>"[https://oursecondnature.com/journal/?p=3670 OUR NEW SPACE: Our Second Hangout]". ''Our Second Nature''. December 18, 2018. Accessed on 17 September 2020.</ref>
|-
|2017
| -
|The Glasshouse, CHIJMES
|<ref>"[https://oursecondnature.com/journal/?p=1347 OSN POP-UP PARTY: The Glasshouse]". ''Our Second Nature''. October 25, 2017. Accessed on 17 September 2020.</ref>
|}
In 2018, Our Second Nature opened its permanent walk-in boutique, Our Second Home, at Chip Bee Gardens.<ref>"[https://oursecondnature.com/journal/?p=1831 OUR SECOND HOME: The Story]". ''Our Second Nature''. April 18, 2018. Accessed on 17 September 2020.</ref> The physical store boasts a retail space and an in-house café for patrons.<ref>Shiya. "[https://hypeandstuff.com/our-second-nature-clothing-brand-singapore/ Our Second Home: Visit This Local Brand’s Beautiful Retail Space & In-House Cafe In Holland Village]". ''Hype & Stuff''. Accessed on 17 September 2020.</ref> As of September 2020, Our Second Nature has over 64,000 followers on its Instagram [https://www.instagram.com/oursecondnature/ page].

== References/ Citations ==
[[Category:People of Interest]]