Tiger Beer - Revision history

Dayana Rizal: /* Expansion in Singapore */

2019-06-04T03:50:17Z

Expansion in Singapore

← Older revision		Revision as of 11:50, 4 June 2019
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	Discussion for setting up a brewery in Singapore happened between 1929 and 1930.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> Having been rejected in their efforts to set up a brewery in Indonesia by the Dutch administration in 1929, Heineken came to Singapore. Together with Fraser and Neave (F&N), Heineken launched Malayan Breweries in 1931.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> On 3 October 1932, Tiger Beer was first introduced to the Singapore market by Malayan Breweries.<ref>"Page 2 Advertisements Column 1". ''Straits Telegraph and Daily Advertiser''. October 3, 1932. Retrieved from NewspaperSG.</ref> According to newspaper reports at the time, free Tiger Beer had been given out at Malayan Breweries on the weekend of the launch.<ref>"FREE BEER!". ''The Straits Times.'' October 3, 1932. Retrieved from NewspaperSG.</ref> At the time, the brewery was located at Alexandra road.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>		Discussion for setting up a brewery in Singapore happened between 1929 and 1930.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> Having been rejected in their efforts to set up a brewery in Indonesia by the Dutch administration in 1929, Heineken came to Singapore. Together with Fraser and Neave (F&N), Heineken launched Malayan Breweries in 1931.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> On 3 October 1932, Tiger Beer was first introduced to the Singapore market by Malayan Breweries.<ref>"Page 2 Advertisements Column 1". ''Straits Telegraph and Daily Advertiser''. October 3, 1932. Retrieved from NewspaperSG.</ref> According to newspaper reports at the time, free Tiger Beer had been given out at Malayan Breweries on the weekend of the launch.<ref>"FREE BEER!". ''The Straits Times.'' October 3, 1932. Retrieved from NewspaperSG.</ref> At the time, the brewery was located at Alexandra road.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>

	==~~Expansion~~ in Singapore==		==Growth in Singapore==
	In 1940, Tiger Beer was attributed as the main product that brought Malayan Breweries its then "record profit" of $278,607.97.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> The chairman of Malayan Breweries at the time commented that Tiger Beer's popularity was due to its quality and affordable price.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> In November 1939, Tiger Beer performed well against other international beer brands in a competition, achieving "the second prize". Since 1933, Malayan Breweries had faced competition from Archipelago Brewery Co. (ABC) which started producing Anchor beer.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> The brewery had been set up by the German company, Becks. When World War II broke out in 1939, the British government of Singapore labelled ABC as enemy property due to its German roots.<ref>Labrador and Alexandra Heritage Tour. "19 Alexandra Industrial Estate". ''mycommunity.org.'' Accessed on 10 April 2019. Retrieved from: http://www.mycommunity.org.sg/tour-2/164-19-alexandra-industrial-estate.html</ref> In 1941,<ref>"PROUD DAY FOR PIONEERS OF BREWING IN S.E.A". ''The Straits Times''. November 17, 1962. Retrieved from NewspaperSG.</ref> Fraser and Neave together with Heineken successfully bought over Archipelago Brewery.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>		In 1940, Tiger Beer was attributed as the main product that brought Malayan Breweries its then "record profit" of $278,607.97.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> The chairman of Malayan Breweries at the time commented that Tiger Beer's popularity was due to its quality and affordable price.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> In November 1939, Tiger Beer performed well against other international beer brands in a competition, achieving "the second prize". Since 1933, Malayan Breweries had faced competition from Archipelago Brewery Co. (ABC) which started producing Anchor beer.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> The brewery had been set up by the German company, Becks. When World War II broke out in 1939, the British government of Singapore labelled ABC as enemy property due to its German roots.<ref>Labrador and Alexandra Heritage Tour. "19 Alexandra Industrial Estate". ''mycommunity.org.'' Accessed on 10 April 2019. Retrieved from: http://www.mycommunity.org.sg/tour-2/164-19-alexandra-industrial-estate.html</ref> In 1941,<ref>"PROUD DAY FOR PIONEERS OF BREWING IN S.E.A". ''The Straits Times''. November 17, 1962. Retrieved from NewspaperSG.</ref> Fraser and Neave together with Heineken successfully bought over Archipelago Brewery.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>

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	===Asia===		===Asia===
	{\| class="wikitable"		{\| class="wikitable"
	~~\|'''~~Year~~'''~~		!Year
	~~\|'''~~Event~~'''~~		!Event
	~~\|'''~~Organisation~~'''~~		!Organisation
	~~\|'''~~Title~~'''~~		!Title
	\|-		\|-
	\|2008		\|2008
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	===Europe===		===Europe===
	{\| class="wikitable"		{\| class="wikitable"
	~~\|'''~~Year~~'''~~		!Year
	~~\|'''~~Event~~'''~~		!Event
	~~\|'''~~Organisation~~'''~~		!Organisation
	~~\|'''~~Title(s)~~'''~~		!Title(s)
	\|-		\|-
	\|1998		\|1998
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	===USA & Others===		===USA & Others===
	{\| class="wikitable"		{\| class="wikitable"
	~~\|'''~~Year~~'''~~		!Year
	~~\|'''~~Event~~'''~~		!Event
	~~\|'''~~Organisation~~'''~~		!Organisation
	~~\|'''~~Title~~(s)'''~~		!Title
	\|-		\|-
	\|2004, 2010		\|2004, 2010

Dayana Rizal: /* Expansion in Singapore */

2019-04-10T14:42:12Z

Expansion in Singapore

← Older revision		Revision as of 22:42, 10 April 2019
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	==Expansion in Singapore==		==Expansion in Singapore==
	In 1940, Tiger Beer was attributed as the main product that brought Malayan Breweries its then "record profit" of $278,607.97.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> The chairman of Malayan Breweries at the time commented that Tiger Beer's popularity ~~could have been~~ due to its quality and affordable price.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> In November 1939, Tiger Beer performed well against other international beer brands in a competition, achieving "the second prize". Since 1933, Malayan Breweries had faced competition from Archipelago Brewery Co. (ABC) which started producing Anchor beer.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> The brewery had been set up by the German company, Becks. When World War II broke out in 1939, the British government of Singapore labelled ABC as enemy property due to its German roots.<ref>Labrador and Alexandra Heritage Tour. "19 Alexandra Industrial Estate". ''mycommunity.org.'' Accessed on 10 April 2019. Retrieved from: http://www.mycommunity.org.sg/tour-2/164-19-alexandra-industrial-estate.html</ref> In 1941,<ref>"PROUD DAY FOR PIONEERS OF BREWING IN S.E.A". ''The Straits Times''. November 17, 1962. Retrieved from NewspaperSG.</ref> Fraser and Neave together with Heineken successfully bought over Archipelago Brewery.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>		In 1940, Tiger Beer was attributed as the main product that brought Malayan Breweries its then "record profit" of $278,607.97.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> The chairman of Malayan Breweries at the time commented that Tiger Beer's popularity was due to its quality and affordable price.<ref>"MALAYAN BREWERIES' RECORD PROFIT". ''The Straits Times.'' March 18, 1940. Retrieved from NewspaperSG.</ref> In November 1939, Tiger Beer performed well against other international beer brands in a competition, achieving "the second prize". Since 1933, Malayan Breweries had faced competition from Archipelago Brewery Co. (ABC) which started producing Anchor beer.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> The brewery had been set up by the German company, Becks. When World War II broke out in 1939, the British government of Singapore labelled ABC as enemy property due to its German roots.<ref>Labrador and Alexandra Heritage Tour. "19 Alexandra Industrial Estate". ''mycommunity.org.'' Accessed on 10 April 2019. Retrieved from: http://www.mycommunity.org.sg/tour-2/164-19-alexandra-industrial-estate.html</ref> In 1941,<ref>"PROUD DAY FOR PIONEERS OF BREWING IN S.E.A". ''The Straits Times''. November 17, 1962. Retrieved from NewspaperSG.</ref> Fraser and Neave together with Heineken successfully bought over Archipelago Brewery.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>

Dayana Rizal: /* Expansion in Singapore */

2019-04-10T14:40:47Z

Expansion in Singapore

← Older revision		Revision as of 22:40, 10 April 2019
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	As of 2019, Tiger Beer holds factory tours at the Jalan Ahmad Ibrahim brewery (closest MRT station Joo Koon). The tour is available from Tuesday to Sunday with 5 sessions timed at 1 pm, 2 pm, 3 pm, 4 pm and 5 pm.<ref>For more information: https://tigerbrewerytour.com.sg/</ref> ~~All participants are required to bring their identifications to ensure that legal drinking is ensured.~~		As of 2019, Tiger Beer holds factory tours at the Jalan Ahmad Ibrahim brewery (closest MRT station Joo Koon). The tour is available from Tuesday to Sunday with 5 sessions timed at 1 pm, 2 pm, 3 pm, 4 pm and 5 pm.<ref>For more information: https://tigerbrewerytour.com.sg/</ref>

	==Expansion overseas==		==Expansion overseas==

Dayana Rizal: /* Tiger Beer Street Food Movement (2016) */

2019-04-10T10:11:03Z

Tiger Beer Street Food Movement (2016)

← Older revision		Revision as of 18:11, 10 April 2019
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	In early 2017, 25 new hawkers were given donations of up to S$10,000 each from the Tiger Street Food Support Fund to help set up their businesses.<ref>Singh, Bryna. “25 hawkers receive $10,000 each from Tiger Beer fund”. The Straits Times. February 23, 2017. Accessed on 18 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/25-hawkers-receive-10000-each-from-tiger-beer-fund</ref> The Tiger Street Food Festival was held at Tan Quee Lan Street in 2017 and The Deck on Prinsep Street in 2018. The festival aimed to raise funds to support the newer generation of Singaporean hawkers. The event consisted of food stalls from hawker centres as well as live performances. In 2018, Tiger Beer invited Gail Belmonte, a former finalist on the China Super Vocal 2016. Through the event, Tiger Beer raised S$72,000 in 2017<ref>Tigerbeersg. ''Instagram.'' September 30, 2017. Accessed on 18 February 2019. Retrieved from: https://www.instagram.com/p/BZpsmtQFgF9/</ref> and S$11,238 in 2018<ref>Woo, Meredith. “A feast for the senses: Five reasons to visit the Tiger Street Food Festival”. The Straits Times. May 28, 2018. Accessed on 18 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/a-feast-for-the-senses-five-reasons-to-visit-the-tiger-street-food-festival</ref>.		In early 2017, 25 new hawkers were given donations of up to S$10,000 each from the Tiger Street Food Support Fund to help set up their businesses.<ref>Singh, Bryna. “25 hawkers receive $10,000 each from Tiger Beer fund”. The Straits Times. February 23, 2017. Accessed on 18 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/25-hawkers-receive-10000-each-from-tiger-beer-fund</ref> The Tiger Street Food Festival was held at Tan Quee Lan Street in 2017 and The Deck on Prinsep Street in 2018. The festival aimed to raise funds to support the newer generation of Singaporean hawkers. The event consisted of food stalls from hawker centres as well as live performances. In 2018, Tiger Beer invited Gail Belmonte, a former finalist on the China Super Vocal 2016. Through the event, Tiger Beer raised S$72,000 in 2017<ref>Tigerbeersg. ''Instagram.'' September 30, 2017. Accessed on 18 February 2019. Retrieved from: https://www.instagram.com/p/BZpsmtQFgF9/</ref> and S$11,238 in 2018.<ref>Woo, Meredith. “A feast for the senses: Five reasons to visit the Tiger Street Food Festival”. The Straits Times. May 28, 2018. Accessed on 18 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/a-feast-for-the-senses-five-reasons-to-visit-the-tiger-street-food-festival</ref>

	===Tiger Jams (2016)===		===Tiger Jams (2016)===

Dayana Rizal: /* Product development */

2019-04-10T09:54:07Z

Product development

← Older revision		Revision as of 17:54, 10 April 2019
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	Tiger Beer forayed into the snack industry in 2018 with its “Satay Potato Chips”. The chips were initially sold at Malaysia at the start of the year and later promoted in Singapore in October. The snack was only available in Singapore for a month.<ref>Fong, Florence. “Tiger Beer Launches Satay-Flavoured Potato Chips”. Today. September 27, 2018. Accessed on 18 February 2019. Retrieved from: https://www.todayonline.com/8days/eatanddrink/newsandopening/tiger-beer-launches-satay-flavoured-potato-chips</ref>		Tiger Beer forayed into the snack industry in 2018 with its “Satay Potato Chips”. The chips were initially sold in Malaysia at the start of the year and later promoted in Singapore in October. The snack was only available in Singapore for a month.<ref>Fong, Florence. “Tiger Beer Launches Satay-Flavoured Potato Chips”. Today. September 27, 2018. Accessed on 18 February 2019. Retrieved from: https://www.todayonline.com/8days/eatanddrink/newsandopening/tiger-beer-launches-satay-flavoured-potato-chips</ref>
	==Campaigns and movements==		==Campaigns and movements==
	[[File:Tiger White and Black.jpg\|thumb\|''Tiger White (left) and Tiger Black (right) that were released in 2016. Photo from Eatbook.sg.'']]		[[File:Tiger White and Black.jpg\|thumb\|''Tiger White (left) and Tiger Black (right) that were released in 2016. Photo from Eatbook.sg.'']]

Dayana Rizal: /* Change of ownership */

2019-04-10T09:52:46Z

Change of ownership

← Older revision		Revision as of 17:52, 10 April 2019
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	==Change of ownership==		==Change of ownership==
	In 2012, Fraser and Neave (F&N) agreed to sell Asia Pacific Breweries (APB) to Dutch company, Heineken at S$7.9 billion.<ref>Wong, Siew Ying. “Tiger Beer set to pounce on US market”. Today. March 21, 2015. Accessed on 8 March 2019. Retrieved from: https://www.todayonline.com/business/tiger-beer-set-pounce-us-market</ref> Initially, there was stiff competition between Heineken and Thai tycoon Charoen Sirivadhanabhakdi for the management and ownership of APB, therefore Tiger Beer. The Thai Tycoon owned Thai Beverage which was Southeast Asia's second-biggest brewer at the time.<ref>“Heineken wins control of Tiger beer in $4.5bn deal”. BBC News. August 19, 2012. Accessed on 8 March 2019. Retrieved from: https://www.bbc.com/news/business-19310840</ref>		In 2012, Fraser and Neave (F&N) agreed to sell Asia Pacific Breweries (APB) to Dutch company, Heineken at S$7.9 billion.<ref>Wong, Siew Ying. “Tiger Beer set to pounce on US market”. Today. March 21, 2015. Accessed on 8 March 2019. Retrieved from: https://www.todayonline.com/business/tiger-beer-set-pounce-us-market</ref> Initially, there was stiff competition between Heineken and Thai tycoon Charoen Sirivadhanabhakdi for the management and ownership of APB, and therefore the right to distribute Tiger Beer. The Thai Tycoon owned Thai Beverage which was Southeast Asia's second-biggest brewer at the time.<ref>“Heineken wins control of Tiger beer in $4.5bn deal”. BBC News. August 19, 2012. Accessed on 8 March 2019. Retrieved from: https://www.bbc.com/news/business-19310840</ref>

Dayana Rizal: /* Expansion in Singapore */

2019-04-10T09:49:43Z

Expansion in Singapore

← Older revision		Revision as of 17:49, 10 April 2019
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	[[File:Tiger beer 1932 logo.jpg\|link=\|thumb\|''The Tiger beer logo when it was first produced and distributed in Singapore in 1932.'']]		[[File:Tiger beer 1932 logo.jpg\|link=\|thumb\|''The Tiger beer logo when it was first produced and distributed in Singapore in 1932.'']]
	[[File:Tiger Beer Vintage advertisements.jpg\|link=\|thumb\|''Vintage advertisements for Tiger beer. The words "Tenaga Berganda" translates into "Energy Multiplied". Photo from Branding in Asia.'']]		[[File:Tiger Beer Vintage advertisements.jpg\|link=\|thumb\|''Vintage advertisements for Tiger beer. The words "Tenaga Berganda" translates into "Energy Multiplied". Photo from Branding in Asia.'']]
	[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger. Photo from Localbooks.sg.'']]		[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger". Photo from Localbooks.sg.'']]
	[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]		[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]
	Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. Tiger Beer is brewed by Asia Pacific Breweries in Singapore, previously named Malayan Breweries.		Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. Tiger Beer is brewed by Asia Pacific Breweries in Singapore, previously named Malayan Breweries.

Dayana Rizal: /* Expansion in Singapore */

2019-04-10T09:48:31Z

Expansion in Singapore

← Older revision		Revision as of 17:48, 10 April 2019
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	During the Japanese occupation in Singapore from 1942 to 1945, Malayan Breweries was temporarily renamed Kirin Beer Kaisha ~~while Tiger Beer retained the same label~~.<ref>"Page 2 Advertisements Column 3". ''Syonan Shimbun''. January 27, 1943. Retrieved from NewspaperSG.</ref> The price of Tiger Beer increased slightly in 1942. It was reported that the price of a dozen quart bottles of Tiger Beer cost $6.60 and a dozen pint bottles cost $3.96.<ref>"TIGER BEER & STOUT". ''Syonan Shimbun.'' May 1, 1942. Retrieved from NewspaperSG.</ref>		During the Japanese occupation in Singapore from 1942 to 1945, Malayan Breweries was temporarily renamed Kirin Beer Kaisha.<ref>"Page 2 Advertisements Column 3". ''Syonan Shimbun''. January 27, 1943. Retrieved from NewspaperSG.</ref> The price of Tiger Beer increased slightly in 1942. It was reported that the price of a dozen quart bottles of Tiger Beer cost $6.60 and a dozen pint bottles cost $3.96.<ref>"TIGER BEER & STOUT". ''Syonan Shimbun.'' May 1, 1942. Retrieved from NewspaperSG.</ref>

Dayana Rizal: /* Origins */

2019-04-10T09:46:58Z

Origins

← Older revision		Revision as of 17:46, 10 April 2019
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	==Origins==		==Origins==
	Discussion for setting up a brewery in Singapore happened between 1929 and 1930.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> Having been rejected in their efforts to set up a brewery in Indonesia by the Dutch administration in 1929, Heineken came to Singapore. Together with Fraser and Neave (F&N), Heineken launched Malayan Breweries in 1931.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> On 3 October 1932, Tiger Beer was first introduced to the Singapore market by Malayan Breweries.<ref>"Page 2 Advertisements Column 1". ''Straits Telegraph and Daily Advertiser''. October 3, 1932. Retrieved from NewspaperSG.</ref> According to newspaper reports at the time, free Tiger Beer had been given out at Malayan Breweries on the weekend of the launch.<ref>"FREE BEER!". ''The Straits Times.'' October 3, 1932. Retrieved from NewspaperSG.</ref> At the time, the brewery was located at Alexandra ~~Road~~.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>		Discussion for setting up a brewery in Singapore happened between 1929 and 1930.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> Having been rejected in their efforts to set up a brewery in Indonesia by the Dutch administration in 1929, Heineken came to Singapore. Together with Fraser and Neave (F&N), Heineken launched Malayan Breweries in 1931.<ref>"Why Tiger Beer set up plant". ''New Nation''. March 27, 1973. Retrieved from NewspaperSG.</ref> On 3 October 1932, Tiger Beer was first introduced to the Singapore market by Malayan Breweries.<ref>"Page 2 Advertisements Column 1". ''Straits Telegraph and Daily Advertiser''. October 3, 1932. Retrieved from NewspaperSG.</ref> According to newspaper reports at the time, free Tiger Beer had been given out at Malayan Breweries on the weekend of the launch.<ref>"FREE BEER!". ''The Straits Times.'' October 3, 1932. Retrieved from NewspaperSG.</ref> At the time, the brewery was located at Alexandra road.<ref>"Drinking a toast to the Dutch connection". ''The Straits Times''. April 24, 1983. Retrieved from NewspaperSG.</ref>

	==Expansion in Singapore==		==Expansion in Singapore==

Dayana Rizal: /* Change of ownership */

2019-04-10T09:46:08Z

Change of ownership

← Older revision		Revision as of 17:46, 10 April 2019
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	[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger. Photo from Localbooks.sg.'']]		[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger. Photo from Localbooks.sg.'']]
	[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]		[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]
	Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. ~~In 2012, Heineken bought~~ Asia Pacific Breweries Singapore ~~from Fraser and Neave for approximately S$5.6 billion and gained the license to sell Tiger Beer.<ref>Danubrata~~, ~~Eveline and Jones, David. "Heineken wins control of Tiger beer maker APB". ''The Globe and Mail.'' August 3, 2012. Accessed on 9 April 2019. Retrieved from: https://www.theglobeandmail~~.~~com/report-on-business/international-business/asian-pacific-business/heineken-wins-control-of-tiger-beer-maker-apb/article4461066/</ref>~~		Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. Tiger Beer is brewed by Asia Pacific Breweries in Singapore, previously named Malayan Breweries.

	==Origins==		==Origins==

← Older revision		Revision as of 17:49, 10 April 2019
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	[[File:Tiger beer 1932 logo.jpg\|link=\|thumb\|''The Tiger beer logo when it was first produced and distributed in Singapore in 1932.'']]		[[File:Tiger beer 1932 logo.jpg\|link=\|thumb\|''The Tiger beer logo when it was first produced and distributed in Singapore in 1932.'']]
	[[File:Tiger Beer Vintage advertisements.jpg\|link=\|thumb\|''Vintage advertisements for Tiger beer. The words "Tenaga Berganda" translates into "Energy Multiplied". Photo from Branding in Asia.'']]		[[File:Tiger Beer Vintage advertisements.jpg\|link=\|thumb\|''Vintage advertisements for Tiger beer. The words "Tenaga Berganda" translates into "Energy Multiplied". Photo from Branding in Asia.'']]
	[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger. Photo from Localbooks.sg.'']]		[[File:Anthony Burgess Time for a Tiger.jpg\|link=\|thumb\|''The 1956 novel by Anthony Burgess titled "Time for a Tiger". Photo from Localbooks.sg.'']]
	[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]		[[File:Tiger Beer on car.jpg\|thumb\|''A promotional vehicle for Tiger Beer. Photo from MyCommunity.'']]
	Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. Tiger Beer is brewed by Asia Pacific Breweries in Singapore, previously named Malayan Breweries.		Tiger Beer ([https://tigerbeer.com.sg/ official website]) is an internationally renowned brand of beer that has its origins in Singapore. As of 2019, Tiger Beer is manufactured in 11 countries and imported to 75 countries worldwide. Tiger Beer is brewed by Asia Pacific Breweries in Singapore, previously named Malayan Breweries.