Telegram Collective - Revision history

Editorial Assistant: /* Targeting */

2025-11-21T08:31:53Z

Targeting

← Older revision		Revision as of 16:31, 21 November 2025
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	[[File:Telegram Collective company logo.jpg\|thumb\|''Telegram Collective company logo. Photo from [https://telegramco.sg/ Telegram Collective.]'']]		[[File:Telegram Collective company logo.jpg\|thumb\|''Telegram Collective company logo. Photo from [https://telegramco.sg/ Telegram Collective.]'']]
	Telegram Collective is a Singapore-based digital advertising network and a subsidiary of the TSL Media Group, specializing in leveraging Telegram's messaging platform for targeted marketing campaigns. It operates Singapore's largest network of Telegram channels, engaging over 500,000 subscribers across interest verticals such as food, travel, budget shopping, parenting, gaming, etc.<ref name=":0">"[https://telegramco.sg/ Singapore's Largest Telegram Network.]" ''Telegramco.sg.'' n.d. Accessed 12 September 2025.</ref><ref name=":2">"[https://guidesify.com/ Telegram Collective: 8 Essential Telegram Channels and Groups Every Singaporean Must Join]" ''Guidesify.com''. n.d. Accessed 12 September 2025.</ref><ref name=":1">"[https://telegramco.sg/ About Us]" Telegramco.sg. n.d. Accessed 12 September 2025.</ref>		[https://telegramco.sg/ Telegram Collective] is a Singapore-based digital advertising network and a subsidiary of the TSL Media Group, specializing in leveraging Telegram's messaging platform for targeted marketing campaigns. It operates Singapore's largest network of Telegram channels, engaging over 500,000 subscribers across interest verticals such as food, travel, budget shopping, parenting, gaming, etc.<ref name=":0">"[https://telegramco.sg/ Singapore's Largest Telegram Network.]" ''Telegramco.sg.'' n.d. Accessed 12 September 2025.</ref><ref name=":2">"[https://guidesify.com/ Telegram Collective: 8 Essential Telegram Channels and Groups Every Singaporean Must Join]" ''Guidesify.com''. n.d. Accessed 12 September 2025.</ref><ref name=":1">"[https://telegramco.sg/ About Us]" Telegramco.sg. n.d. Accessed 12 September 2025.</ref>

	==Background and origins==		==Background and origins==
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	[[File:Telegram Collective promo.jpg\|thumb\|''Photo from [https://telegramco.sg/ Telegram Collective.]'']]Telegram Collective’s channels are structured around themes and interests. Examples include:		[[File:Telegram Collective promo.jpg\|thumb\|''Photo from [https://telegramco.sg/ Telegram Collective.]'']]Telegram Collective’s channels are structured around themes and interests. Examples include:

	* SG Food Deals: 33,000+ subscribers for food promotions.<ref name=":2" />		* [https://t.me/s/sgfooddeals SG Food Deals]: 33,000+ subscribers for food promotions.<ref name=":2" />
	* SG Weekend Plans: Event listings and weekend activity ideas.<ref name=":2" />		* [https://t.me/s/sgweekend SG Weekend Plans]: Event listings and weekend activity ideas.<ref name=":2" />
	* SG Tech & Games: Tech and gaming gadget promotions.<ref name=":2" />		* [https://t.me/s/techngames?before=821 SG Tech & Games]: Tech and gaming gadget promotions.<ref name=":2" />

	Brands can target specific demographics (e.g., students, parents, fitness enthusiasts) with tailored content.<ref name=":2" />		Brands can target specific demographics (e.g., students, parents, fitness enthusiasts) with tailored content.<ref name=":2" />

Editorial Assistant: updated telegram collective wiki entry

2025-11-21T08:28:32Z

updated telegram collective wiki entry

← Older revision		Revision as of 16:28, 21 November 2025
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	[[File:Telegram Collective company logo.jpg\|thumb\|''Telegram Collective company logo. Photo from [https://telegramco.sg/ Telegram Collective.]'']]		[[File:Telegram Collective company logo.jpg\|thumb\|''Telegram Collective company logo. Photo from [https://telegramco.sg/ Telegram Collective.]'']]
	Telegram Collective is a Singapore-based digital advertising network and a subsidiary of the TSL Media Group, specializing in leveraging Telegram's messaging platform for targeted marketing campaigns. It operates Singapore's largest network of Telegram channels, engaging over 500,000 subscribers across interest verticals such as food, travel, budget shopping, parenting, gaming, etc.<ref name=":0">"[https://telegramco.sg/ Singapore's Largest Telegram Network.]" ''Telegramco.sg.'' n.d. Accessed 12 September 2025.</ref>		Telegram Collective is a Singapore-based digital advertising network and a subsidiary of the TSL Media Group, specializing in leveraging Telegram's messaging platform for targeted marketing campaigns. It operates Singapore's largest network of Telegram channels, engaging over 500,000 subscribers across interest verticals such as food, travel, budget shopping, parenting, gaming, etc.<ref name=":0">"[https://telegramco.sg/ Singapore's Largest Telegram Network.]" ''Telegramco.sg.'' n.d. Accessed 12 September 2025.</ref><ref name=":2">"[https://guidesify.com/ Telegram Collective: 8 Essential Telegram Channels and Groups Every Singaporean Must Join]" ''Guidesify.com''. n.d. Accessed 12 September 2025.</ref><ref name=":1">"[https://telegramco.sg/ About Us]" Telegramco.sg. n.d. Accessed 12 September 2025.</ref>

	==Background and origins==		==Background and origins==
	~~Telegram Collective was launched in March 2019 as part~~ of ~~TSL Media Group's expansion into messaging-based community engagement. It focuses on connecting brands with highly engaged audiences through curated~~ Telegram channels~~, offering advertising solutions that emphasize immediacy, niche targeting,~~ and ~~high open rates~~.<ref name=":~~0" /><ref name=":1~~">"[https://telegramco.sg/ About Us]" ~~Telegramco.sg~~. n.d. Accessed ~~12 September~~ 2025.</ref>		At its core, Telegram Collective sells access to a network of Telegram channels and communities organised by interest or demographic.<ref name=":3">"[https://telegramco.sg/about/ About Us]" ''Telegram Collective.'' n.d. Accessed 21 November 2025.</ref>

	~~==Services~~ and ~~business model=~~=		According to its website, the brand focuses on four value propositions: niche targeting (“tap into targeted communities with specific interests & demographics”), amplified reach (“harness the power of instant messaging to reach a vast audience”), immediate impact (“convert interest into action with just a click”), and timely promotions (“leverage the immediacy of Telegram, where users are highly engaged”).<ref name=":3" />

	==~~=Targeting=~~==		==Content format==
	~~The network spans 80+~~ Telegram channels ~~categorized by interests such~~ as ~~food, travel, budget shopping, parenting, gaming, and technology~~.<ref name=":0" /><ref name=":2">"~~[https://guidesify.com/ Telegram Collective~~: ~~8 Essential Telegram Channels and Groups Every Singaporean Must Join]~~" ~~''Guidesify.com''. n.d. Accessed 12 September 2025.<~~/~~ref~~> ~~Examples include:~~		[[File:Telegram Collective channels.jpg\|thumb\|''Telegram Collective channels. Photo from [https://telegramco.sg/telegram-channels/ Telegram Collective].'']]
			Under the “About Us” information, the brand describes its service model as:

			* Producing campaigns that deliver real‑time reports (“Our Insights Report offers a clear breakdown of your campaign performance”).<ref name=":3" />
			* Mobile‑first orientation, with Telegram as the main platform but with optional amplification on Instagram and WhatsApp groups.<ref name=":3" />
			* Operating a network of “curated communities with specific interests & demographics” such as food, travel, shopping, parenting and gaming.<ref name=":3" />

	*SG Food Deals: 33,~~000+ subscribers for food promotions~~<ref name=":2" />		One marketing‑guide page produced by TSL Media highlights Telegram Collective’s method of enabling brands to run “advertising campaigns” within Telegram channels. For instance, an example cited is the channel “SG Food Deals” (part of the network) with “120K subscribers” and “average views of 40.8K — that’s a 35% seen rate.”<ref name=":4">"[https://tslmedia.sg/telegram-marketing-tool/ 5 Reasons Why Telegram Is An Amazing Marketing Tool In Singapore]" ''TSL Media Group,'' 1 July, 2022. Accessed 21 November 2025.</ref> From this, the business model includes: channel‑management, audience access, campaign planning and execution, performance tracking, and branded content/advertising for commercial clients.<ref name=":3" /><ref name=":4" />
	*SG Weekend Plans: ~~Event listings~~ and ~~weekend activity ideas~~<ref name=":2" />
	*SG Tech & Games: Tech and gaming gadget promotions<ref name=":2" />

	*Brands can target specific demographics (e.g.~~, students, parents, fitness enthusiasts) with tailored content)<ref name="~~:~~1" />~~		===Targeting===
			[[File:Telegram Collective promo.jpg\|thumb\|''Photo from [https://telegramco.sg/ Telegram Collective.]'']]Telegram Collective’s channels are structured around themes and interests. Examples include:

	===~~Advertising Model===~~		* SG Food Deals: 33,000+ subscribers for food promotions.<ref name=":2" />
			* SG Weekend Plans: Event listings and weekend activity ideas.<ref name=":2" />
			* SG Tech & Games: Tech and gaming gadget promotions.<ref name=":2" />

	*High Engagement: Telegram channels achieve open rates of 97.5%, ~~outperforming traditional social media algorithms.<ref name=":0" /><ref name=":1" />~~		Brands can target specific demographics (e.g., students, parents, fitness enthusiasts) with tailored content.<ref name=":2" />
	*No Algorithmic Interference: Content is delivered directly to subscribers without algorithmic filtering.<ref name=":1" />
	*Campaign Types: Includes sponsored posts, ~~promo codes~~, ~~and real-time deal announcements~~.<ref name=":2" />

	~~===Analytics~~ and ~~Reporting===~~		Many of these channels are referenced in third‑party listings of contextually useful Telegram channels for Singapore users. For example, TheSmartLocal article “11 lesser‑known Telegram channels…” highlights these channels and notes their content focus.<ref>Khoe, Megan. "[https://thesmartlocal.com/read/telegram-channels-singapore/ 11 Lesser-Known Telegram Channels in Singapore To Join For Freebies, Events & Job Offers]" ''TheSmartLocal,'' 28 June, 2022. Accessed 21 November 2025.</ref>

	*Provides real-time performance reports with metrics on reach, ~~engagement~~, ~~and conversion.<ref name=":1" />~~		===Reach===
	*Offers cross-platform amplification via Instagram and WhatsApp for extended reach.<ref name=":1" />		The “About Us” page claims the brand has a network of over 500,000 followers (subscribers) across its channels, primarily engaging Singaporeans aged 18‑34.<ref name=":3" />

	~~==Parent company~~ and ~~sister brands==~~		Because Telegram does not impose algorithmic filtering on channel posts, each message reaches all subscribers, allowing more predictable and direct reach compared with typical social‑media feeds. The marketing guide states that Telegram channels have higher view‑rates (≈20% seen rate) compared with Instagram (~3%) and Facebook (~4%) in Singapore.<ref name=":3" /><ref name=":4" />
	Telegram ~~Collective is a sister brand of TheSmartLocal~~ (~~TSL~~)~~, founded by Bryan Choo~~ in ~~2013~~.<ref>"~~[[TheSmartLocal (TSL) Media Group]]~~" ~~''Wiki.sg.'' n.d. Accessed 12 September 2025.<~~/~~ref~~> ~~Other TSL subsidiaries include:~~

	*TheSmartLocal (lifestyle and ~~travel)~~		== Parent company and sister brands ==
	*Eatbook.sg (food and dining)		[[File:TSL BANNER.jpg\|thumb\|''TSL and their sister brands. Photo from [https://www.linkedin.com/company/tslmediagroup/posts/ source].'']]
	*MustShareNews (digital news)		Telegram Collective is part of the TSL Media Group, which operates a network of digital content brands each oriented toward specific audiences or verticals. These include:
	*ZULA (women's lifestyle)
	*Wiki.sg
	[[File:~~Telegram Collective promo~~.jpg\|thumb\|''Photo from [https://~~telegramco~~.sg/ ~~Telegram Collective~~.]'']]

	~~==Notable campaigns==~~		* [[TheSmartLocal (TSL) Media Group\|TheSmartLocal]]: A lifestyle/travel hub focused on things to do in Singapore and regionally.<ref>"[https://thesmartlocal.com/ TheSmartLocal]" ''TheSmartLocal.'' n.d. Accessed 21 November 2025.</ref>
			* [[Eatbook.sg]]: A food-and-dining portal offering reviews, guides, and news about eating in Singapore and neighbouring countries.<ref>"[https://eatbook.sg/ Eatbook]" ''Eatbook.sg.'' n.d. Accessed 21 November 2025.</ref>
			* [[ZULA]]: A platform targeting “zillennials” (older Gen Z / younger millennials), with content around lifestyle, female empowerment, culture.<ref>"[https://zula.sg/about/ About]" ''ZULA.'' n.d. Accessed 21 November 2025.</ref>

	*~~Food and Beverage~~: ~~Promotions for 1~~-~~for-1 deals~~ and ~~limited~~-~~time discounts~~.<ref ~~name=~~":2" />		* [[MustShareNews (MS News)\|MustShareNews]]: A news-platform brand oriented toward younger audiences and social-media distribution.<ref>"[https://mustsharenews.com/about/ MSNews About] " ''MustShareNews.'' n.d. Accessed 21 November 2025.</ref>
	*~~Travel~~: ~~Airline~~ and ~~accommodation deals via SG Travel Promos~~.<ref ~~name=~~":2" />		* [[Uchify]]: Focused on the home & living space, with special attention to topics such as HDB life, interior design, renovation, and the property market.<ref>"[https://uchify.com/ Uchify]" ''Uchify.'' n.d. Accessed 21 November 2025.</ref>
	*~~Tech~~ and ~~Gaming~~: ~~Launch announcements~~ and ~~promo codes~~ for ~~electronics~~.<ref ~~name=~~":2" />		* Off Day Plans: Describes itself with the tagline “Take a break, take an off day.” Its content appears aimed at people looking for ideas on how to spend non-working days: experiences, short trips, lifestyle escapes, activities, and moments of downtime.<ref>"[https://www.instagram.com/offdayplans/ @offdayplans]" ''Instagram.'' n.d. Accessed 21 November 2025.</ref>
			* X10: A Singapore-based creator-network and influencer-marketing agency that manages a roster of content creators, KOLs, and digital personalities. It provides end-to-end campaign execution for brands looking to reach audiences through Instagram, TikTok, YouTube and emerging platforms.<ref>"[https://x10.media/ X10]" ''X10.'' n.d. Accessed 21 November 2025.</ref>

	== References/Citations ==		== References/Citations ==
	{{reflist}}		{{reflist}}
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]

Editorial Assistant at 05:36, 16 September 2025

2025-09-16T05:36:40Z

← Older revision		Revision as of 13:36, 16 September 2025
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	== References/Citations ==		== References/Citations ==
	{{reflist}}		{{reflist}}
			[[Category:Singapore Brands]]

Editorial Assistant: Telegram collective wiki entry

2025-09-16T05:34:28Z

Telegram collective wiki entry

New page

[[File:Telegram Collective company logo.jpg|thumb|''Telegram Collective company logo. Photo from [https://telegramco.sg/ Telegram Collective.]'']]
Telegram Collective is a Singapore-based digital advertising network and a subsidiary of the TSL Media Group, specializing in leveraging Telegram's messaging platform for targeted marketing campaigns. It operates Singapore's largest network of Telegram channels, engaging over 500,000 subscribers across interest verticals such as food, travel, budget shopping, parenting, gaming, etc.<ref name=":0">"[https://telegramco.sg/ Singapore's Largest Telegram Network.]" ''Telegramco.sg.'' n.d. Accessed 12 September 2025.</ref>

==Background and origins==
Telegram Collective was launched in March 2019 as part of TSL Media Group's expansion into messaging-based community engagement. It focuses on connecting brands with highly engaged audiences through curated Telegram channels, offering advertising solutions that emphasize immediacy, niche targeting, and high open rates.<ref name=":0" /><ref name=":1">"[https://telegramco.sg/ About Us]" Telegramco.sg. n.d. Accessed 12 September 2025.</ref>

==Services and business model==

===Targeting===
The network spans 80+ Telegram channels categorized by interests such as food, travel, budget shopping, parenting, gaming, and technology.<ref name=":0" /><ref name=":2">"[https://guidesify.com/ Telegram Collective: 8 Essential Telegram Channels and Groups Every Singaporean Must Join]" ''Guidesify.com''. n.d. Accessed 12 September 2025.</ref> Examples include:

*SG Food Deals: 33,000+ subscribers for food promotions<ref name=":2" />
*SG Weekend Plans: Event listings and weekend activity ideas<ref name=":2" />
*SG Tech & Games: Tech and gaming gadget promotions<ref name=":2" />

*Brands can target specific demographics (e.g., students, parents, fitness enthusiasts) with tailored content)<ref name=":1" />

===Advertising Model===

*High Engagement: Telegram channels achieve open rates of 97.5%, outperforming traditional social media algorithms.<ref name=":0" /><ref name=":1" />
*No Algorithmic Interference: Content is delivered directly to subscribers without algorithmic filtering.<ref name=":1" />
*Campaign Types: Includes sponsored posts, promo codes, and real-time deal announcements.<ref name=":2" />

===Analytics and Reporting===

*Provides real-time performance reports with metrics on reach, engagement, and conversion.<ref name=":1" />
*Offers cross-platform amplification via Instagram and WhatsApp for extended reach.<ref name=":1" />

==Parent company and sister brands==
Telegram Collective is a sister brand of TheSmartLocal (TSL), founded by Bryan Choo in 2013.<ref>"[[TheSmartLocal (TSL) Media Group]]" ''Wiki.sg.'' n.d. Accessed 12 September 2025.</ref> Other TSL subsidiaries include:

*TheSmartLocal (lifestyle and travel)
*Eatbook.sg (food and dining)
*MustShareNews (digital news)
*ZULA (women's lifestyle)
*Wiki.sg
[[File:Telegram Collective promo.jpg|thumb|''Photo from [https://telegramco.sg/ Telegram Collective.]'']]

==Notable campaigns==

*Food and Beverage: Promotions for 1-for-1 deals and limited-time discounts.<ref name=":2" />
*Travel: Airline and accommodation deals via SG Travel Promos.<ref name=":2" />
*Tech and Gaming: Launch announcements and promo codes for electronics.<ref name=":2" />

== References/Citations ==
{{reflist}}