Shanru Lai (Singapore Entrepreneur) - Revision history

Kimberly Wong: Add sub-category

2022-11-03T22:28:37Z

Add sub-category

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	==References/ Citations==		==References/ Citations==
	[[Category:~~People of Interest~~]]		[[Category:Singapore Entrepreneurs]]
	<references />		<references />

Dayana Rizal: /* Entrepreneurship */

2020-11-27T04:37:57Z

Entrepreneurship

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	===Co-founder of ShopBack===		===Co-founder of ShopBack===
	In 2014, Shanru Lai was approached by Henry Chan and Joel Leong, both of whom were her former colleagues from Zalora, to start up a business that could benefit both brands and consumers.<ref name=":1" /><ref name=":2" /> Speaking to ''CNBC'' in a 2018 interview, Shanru Lai was quoted to have said the following about their initial business plan:<blockquote>“We noticed that e-commerce was really booming. But there wasn’t a good platform where consumers could go to discover new brands and at the same time receive cashback. We wanted to change that.”<ref name=":3">Gilchrist, Karen. “[https://www.cnbc.com/2018/10/31/advice-for-start-ups-how-failure-helped-shopbacks-success-in-asia.html How failure helped 6 millennials launch a multimillion-dollar international start-up]”. ''CNBC.'' October 30, 2018. Accessed on 20 November 2020.</ref></blockquote>After experimenting with several business models, Shanru Lai and her ~~five other~~ co-founders settled on a year-round "cashback" model, which allowed consumers a rebate of up to six percent from ShopBack-licensed merchants.<ref name=":3" /> As of 2020, ShopBack has expanded its operations to countries such as Thailand, Philippines, Taiwan and Malaysia.<ref>Ong, Janet. “[https://sg.finance.yahoo.com/news/expansion-key-to-emerging-stronger-from-coronavirus-crisis-shop-back-ceo-050149509.html Expansion key to emerging stronger from coronavirus crisis: ShopBack CEO]”. ''Yahoo! News.'' July 16, 2020. Accessed on 20 November 2020.</ref> Shanru Lai has said that her ultimate goal is to forge ShopBack into a unicorn in the e-commerce industry.<ref name=":1" /> A 'unicorn' in business terms refers to any privately held startup company with a net value of over $1 billion.<ref>Chen, James. “[https://www.investopedia.com/terms/u/unicorn.asp#:~:text=A%20unicorn%20is%20a%20term,based%20in%20Palo%20Alto%2C%20California. Unicorn]”. ''Investopedia.'' March 31, 2020. Accessed on 20 November 2020.</ref>		In 2014, Shanru Lai was approached by Henry Chan and Joel Leong, both of whom were her former colleagues from Zalora, to start up a business that could benefit both brands and consumers.<ref name=":1" /><ref name=":2" /> Speaking to ''CNBC'' in a 2018 interview, Shanru Lai was quoted to have said the following about their initial business plan:<blockquote>“We noticed that e-commerce was really booming. But there wasn’t a good platform where consumers could go to discover new brands and at the same time receive cashback. We wanted to change that.”<ref name=":3">Gilchrist, Karen. “[https://www.cnbc.com/2018/10/31/advice-for-start-ups-how-failure-helped-shopbacks-success-in-asia.html How failure helped 6 millennials launch a multimillion-dollar international start-up]”. ''CNBC.'' October 30, 2018. Accessed on 20 November 2020.</ref></blockquote>After experimenting with several business models, Shanru Lai and her co-founders settled on a year-round "cashback" model, which allowed consumers a rebate of up to six percent from ShopBack-licensed merchants.<ref name=":3" /> As of 2020, ShopBack has expanded its operations to countries such as Thailand, Philippines, Taiwan and Malaysia.<ref>Ong, Janet. “[https://sg.finance.yahoo.com/news/expansion-key-to-emerging-stronger-from-coronavirus-crisis-shop-back-ceo-050149509.html Expansion key to emerging stronger from coronavirus crisis: ShopBack CEO]”. ''Yahoo! News.'' July 16, 2020. Accessed on 20 November 2020.</ref> Shanru Lai has said that her ultimate goal is to forge ShopBack into a unicorn in the e-commerce industry.<ref name=":1" /> A 'unicorn' in business terms refers to any privately held startup company with a net value of over $1 billion.<ref>Chen, James. “[https://www.investopedia.com/terms/u/unicorn.asp#:~:text=A%20unicorn%20is%20a%20term,based%20in%20Palo%20Alto%2C%20California. Unicorn]”. ''Investopedia.'' March 31, 2020. Accessed on 20 November 2020.</ref>

	====Portfolio====		====Portfolio====

Dayana Rizal at 08:48, 25 November 2020

2020-11-25T08:48:07Z

← Older revision		Revision as of 16:48, 25 November 2020
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	\| image = Shanru Lai.jpg		\| image = Shanru Lai.jpg
	\| birth_date = 1988		\| birth_date = 1988
	\| education = Bachelor of Accountancy~~, Bachelor of Business Management~~		\| education = Bachelor of Accountancy
	\| alma mater = Singapore Management University		\| alma mater = Singapore Management University
	}}		}}
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	Shanru Lai (born 1988) is the co-founder of the e-commerce platform, ShopBack. In 2018, she was featured in ''Forbes''’ ‘30 Under 30 - Big Money’ list for the Asian region.<ref>“[https://www.forbes.com/30-under-30-asia/2018/big-money/#4f4c7b175041 30 Under 30 - Big Money]”. ''Forbes.'' 2018. Accessed on 20 November 2020.</ref> More recently in October 2019, Shanru Lai was featured in ''Prestige Singapore''’s ‘40 Under 40’ list, a compilation of individuals who are considered as change-makers and leaders in their respective fields.<ref>“[https://www.prestigeonline.com/sg/profiles/interview-titan-lai-shanru-co-founder-shopback/ Lai Shanru]”. Prestige Singapore. October 17, 2019. Accessed on 19 November 2020.</ref><ref>“[https://www.prestigeonline.com/sg/the-lists/prestige-40-under-40-meet-the-vanguards-of-2019/ Prestige 40 Under 40: Meet the Vanguards of 2019]”. ''Prestige Singapore.'' October 17, 2019. Accessed on 19 November 2020.</ref>		Shanru Lai (born 1988) is the co-founder of the e-commerce platform, ShopBack. In 2018, she was featured in ''Forbes''’ ‘30 Under 30 - Big Money’ list for the Asian region.<ref>“[https://www.forbes.com/30-under-30-asia/2018/big-money/#4f4c7b175041 30 Under 30 - Big Money]”. ''Forbes.'' 2018. Accessed on 20 November 2020.</ref> More recently in October 2019, Shanru Lai was featured in ''Prestige Singapore''’s ‘40 Under 40’ list, a compilation of individuals who are considered as change-makers and leaders in their respective fields.<ref>“[https://www.prestigeonline.com/sg/profiles/interview-titan-lai-shanru-co-founder-shopback/ Lai Shanru]”. Prestige Singapore. October 17, 2019. Accessed on 19 November 2020.</ref><ref>“[https://www.prestigeonline.com/sg/the-lists/prestige-40-under-40-meet-the-vanguards-of-2019/ Prestige 40 Under 40: Meet the Vanguards of 2019]”. ''Prestige Singapore.'' October 17, 2019. Accessed on 19 November 2020.</ref>

	== Background ==		==Background==

	=== Education ===		===Education===
	Shanru Lai was a student at Raffles Girls’ School and subsequently, Raffles Junior College.<ref>"[https://rgsalumnae.com/straight-talk-part-of-the-miss-evelyn-norris-series/ Straight Talk: What it Takes to be an Entrepreneur]". ''RGS Alumnae''. Accessed on 25 November 2020.</ref><ref name=":0">Shanru Lai. ''LinkedIn.'' n.d. Accessed on 19 November 2020. Retrieved from: https://www.linkedin.com/in/shanru-lai-b671a268/</ref> She obtained a double degree in accounting and business management from Singapore Management University (SMU), graduating from the School of Accountancy in 2011.<ref>“[https://blog.smu.edu.sg/undergraduate/bacc/chat-forbes-30-under-30-shopback-co-founder-lai-shanru/ SMU Accountancy Alumna and ShopBack Co-Founder Enters Forbes 30-Under-30 Asia 2018]”. ''The SMU Blog.'' August 24, 2018. Accessed on 19 November 2020.</ref><ref>"[https://accountancy.smu.edu.sg/alumni/entrepreneurs Alumni Entrepreneurs]". ''SMU School of Accountancy''. Accessed on 25 November 2020.</ref>		Shanru Lai was a student at Raffles Girls’ School and subsequently, Raffles Junior College.<ref>"[https://rgsalumnae.com/straight-talk-part-of-the-miss-evelyn-norris-series/ Straight Talk: What it Takes to be an Entrepreneur]". ''RGS Alumnae''. Accessed on 25 November 2020.</ref><ref name=":0">Shanru Lai. ''LinkedIn.'' n.d. Accessed on 19 November 2020. Retrieved from: https://www.linkedin.com/in/shanru-lai-b671a268/</ref> She obtained a double degree in accounting and business management from Singapore Management University (SMU), graduating from the School of Accountancy in 2011.<ref>“[https://blog.smu.edu.sg/undergraduate/bacc/chat-forbes-30-under-30-shopback-co-founder-lai-shanru/ SMU Accountancy Alumna and ShopBack Co-Founder Enters Forbes 30-Under-30 Asia 2018]”. ''The SMU Blog.'' August 24, 2018. Accessed on 19 November 2020.</ref><ref>"[https://accountancy.smu.edu.sg/alumni/entrepreneurs Alumni Entrepreneurs]". ''SMU School of Accountancy''. Accessed on 25 November 2020.</ref>

	=== Early career ===		===Early career===
	After graduating from university, Shanru Lai worked in the banking industry for about two years.<ref name=":0" /> In 2013, she joined the e-retail platform, Zalora Group for about a year before leaving the company to establish ShopBack.<ref name=":1">“[https://www.prestigeonline.com/sg/people-events/people/cover-story-lai-shanru-co-founder-of-shopback-tells-us-the-secrets-of-her-success/ Cover story: Lai Shanru, co-founder of ShopBack, tells us the secrets of her success]”. ''Prestige Singapore.'' October 30, 2019. Accessed on 20 November 2020.</ref> Speaking about her career switch, she said:<blockquote>"I started my career in banking but I wanted to make an impact. I'm also an avid online shopper and took a pay cut to join Zalora - it was painful initially, but it turned out to be one of the best decisions I made."<ref name=":2">Eu, Geoffrey. "[https://www.sgsme.sg/news/startups/lai-shanru-shopback-turning-idea-reality Lai Shanru of ShopBack, on turning an idea into reality]". ''The Business Times''. June 17, 2017. Accessed on 25 November 2020. Retrieved from SGSME.</ref></blockquote>		After graduating from university, Shanru Lai worked in the banking industry for about two years.<ref name=":0" /> In 2013, she joined the e-retail platform, Zalora Group for about a year before leaving the company to establish ShopBack.<ref name=":1">“[https://www.prestigeonline.com/sg/people-events/people/cover-story-lai-shanru-co-founder-of-shopback-tells-us-the-secrets-of-her-success/ Cover story: Lai Shanru, co-founder of ShopBack, tells us the secrets of her success]”. ''Prestige Singapore.'' October 30, 2019. Accessed on 20 November 2020.</ref> Speaking about her career switch, she said:<blockquote>"I started my career in banking but I wanted to make an impact. I'm also an avid online shopper and took a pay cut to join Zalora - it was painful initially, but it turned out to be one of the best decisions I made."<ref name=":2">Eu, Geoffrey. "[https://www.sgsme.sg/news/startups/lai-shanru-shopback-turning-idea-reality Lai Shanru of ShopBack, on turning an idea into reality]". ''The Business Times''. June 17, 2017. Accessed on 25 November 2020. Retrieved from SGSME.</ref></blockquote>

	== Entrepreneurship ==		==Entrepreneurship==
	[[File:Shopback founders.jpg\|thumb\|''Shanru Lai (seated, second from right) pictured with her five co-founders. Photo from [https://content.mycareersfuture.gov.sg/from-cashback-supper-delivery-these-sporeans-built-apps-bots-better-life/ source].'']]		[[File:Shopback founders.jpg\|thumb\|''Shanru Lai (seated, second from right) pictured with her five co-founders. Photo from [https://content.mycareersfuture.gov.sg/from-cashback-supper-delivery-these-sporeans-built-apps-bots-better-life/ source].'']]

	=== Co-founder of ShopBack ===		===Co-founder of ShopBack===
	In 2014, Shanru Lai was approached by Henry Chan and Joel Leong, both of whom were her former colleagues from Zalora, to start up a business that could benefit both brands and consumers.<ref name=":1" /><ref name=":2" /> Speaking to ''CNBC'' in a 2018 interview, Shanru Lai was quoted to have said the following about their initial business plan:<blockquote>“We noticed that e-commerce was really booming. But there wasn’t a good platform where consumers could go to discover new brands and at the same time receive cashback. We wanted to change that.”<ref name=":3">Gilchrist, Karen. “[https://www.cnbc.com/2018/10/31/advice-for-start-ups-how-failure-helped-shopbacks-success-in-asia.html How failure helped 6 millennials launch a multimillion-dollar international start-up]”. ''CNBC.'' October 30, 2018. Accessed on 20 November 2020.</ref></blockquote>After experimenting with several business models, Shanru Lai and her five other co-founders settled on a year-round "cashback" model, which allowed consumers a rebate of up to six percent from ShopBack-licensed merchants.<ref name=":3" /> As of 2020, ShopBack has expanded its operations to countries such as Thailand, Philippines, Taiwan and Malaysia.<ref>Ong, Janet. “[https://sg.finance.yahoo.com/news/expansion-key-to-emerging-stronger-from-coronavirus-crisis-shop-back-ceo-050149509.html Expansion key to emerging stronger from coronavirus crisis: ShopBack CEO]”. ''Yahoo! News.'' July 16, 2020. Accessed on 20 November 2020.</ref> Shanru Lai has said that her ultimate goal is to forge ShopBack into a unicorn in the e-commerce industry.<ref name=":1" /> A 'unicorn' in business terms refers to any privately held startup company with a net value of over $1 billion.<ref>Chen, James. “[https://www.investopedia.com/terms/u/unicorn.asp#:~:text=A%20unicorn%20is%20a%20term,based%20in%20Palo%20Alto%2C%20California. Unicorn]”. ''Investopedia.'' March 31, 2020. Accessed on 20 November 2020.</ref>		In 2014, Shanru Lai was approached by Henry Chan and Joel Leong, both of whom were her former colleagues from Zalora, to start up a business that could benefit both brands and consumers.<ref name=":1" /><ref name=":2" /> Speaking to ''CNBC'' in a 2018 interview, Shanru Lai was quoted to have said the following about their initial business plan:<blockquote>“We noticed that e-commerce was really booming. But there wasn’t a good platform where consumers could go to discover new brands and at the same time receive cashback. We wanted to change that.”<ref name=":3">Gilchrist, Karen. “[https://www.cnbc.com/2018/10/31/advice-for-start-ups-how-failure-helped-shopbacks-success-in-asia.html How failure helped 6 millennials launch a multimillion-dollar international start-up]”. ''CNBC.'' October 30, 2018. Accessed on 20 November 2020.</ref></blockquote>After experimenting with several business models, Shanru Lai and her five other co-founders settled on a year-round "cashback" model, which allowed consumers a rebate of up to six percent from ShopBack-licensed merchants.<ref name=":3" /> As of 2020, ShopBack has expanded its operations to countries such as Thailand, Philippines, Taiwan and Malaysia.<ref>Ong, Janet. “[https://sg.finance.yahoo.com/news/expansion-key-to-emerging-stronger-from-coronavirus-crisis-shop-back-ceo-050149509.html Expansion key to emerging stronger from coronavirus crisis: ShopBack CEO]”. ''Yahoo! News.'' July 16, 2020. Accessed on 20 November 2020.</ref> Shanru Lai has said that her ultimate goal is to forge ShopBack into a unicorn in the e-commerce industry.<ref name=":1" /> A 'unicorn' in business terms refers to any privately held startup company with a net value of over $1 billion.<ref>Chen, James. “[https://www.investopedia.com/terms/u/unicorn.asp#:~:text=A%20unicorn%20is%20a%20term,based%20in%20Palo%20Alto%2C%20California. Unicorn]”. ''Investopedia.'' March 31, 2020. Accessed on 20 November 2020.</ref>

	==== Portfolio ====		====Portfolio====
	In 2015, Shanru Lai was in charge of launching ShopBack’s platform in the Philippines.<ref>Mcspadden, Kevin. “[https://sg.news.yahoo.com/co-founder-shanru-lai-share-shopback-scaled-regionally-085100048.html Co-founder Shanru Lai to share how Shopback scaled regionally and where it is headed next at Echelon Asia]”. ''Yahoo! News.'' May 16, 2018. Accessed on 20 November 2020.</ref><ref>“[https://www.manilatimes.net/2020/08/20/public-square/shopback-gives-back-more-for-5-years-of-loyalty/757628/ Shopback gives back more for 5 years of loyalty]”. ''The Manila Times.'' August 20, 2020. Accessed on 20 November 2020.</ref> She was based in the Philippines for a year where she was tasked to build a new team, hash out business development plans and establish merchant partnerships.<ref>The Story of You. "[https://soundcloud.com/e27co/the-story-of-you-with-shopback-co-founder-shanru-lai The story of you with Shopback Co-founder Shanru Lai]". ''Soundcloud''. 2018. Accessed on 25 November 2020.</ref><ref>Tan, Annabel. “[https://www.pressreader.com/singapore/prestige-singapore/20191101/284786403066606 Vanguard Award]”. ''Prestige Singapore.'' November 1, 2019. Accessed on 20 November 2020. Retrieved from PressReader.</ref> In June 2019, Shanru Lai spearheaded the launch of ShopBack GO, a large-scale initiative which involved 600 F&B brands in Singapore; including the [[Tung Lok Group]] of restaurants and [[The Golden Duck]].<ref name=":1" /><ref>Chin, Ben., Fang, Charlene. “[https://www.herworld.com/women/women-now/shopback-josephine-chow-lai-shanru/ Singapore’s New Women Trailblazers: Josephine Chow And Lai Shanru Sort Out Your Rewards And Rebates]”. ''Her World.'' March 8, 2019. Accessed on 20 November 2020.</ref>		In 2015, Shanru Lai was in charge of launching ShopBack’s platform in the Philippines.<ref>Mcspadden, Kevin. “[https://sg.news.yahoo.com/co-founder-shanru-lai-share-shopback-scaled-regionally-085100048.html Co-founder Shanru Lai to share how Shopback scaled regionally and where it is headed next at Echelon Asia]”. ''Yahoo! News.'' May 16, 2018. Accessed on 20 November 2020.</ref><ref>“[https://www.manilatimes.net/2020/08/20/public-square/shopback-gives-back-more-for-5-years-of-loyalty/757628/ Shopback gives back more for 5 years of loyalty]”. ''The Manila Times.'' August 20, 2020. Accessed on 20 November 2020.</ref> She was based in the Philippines for a year where she was tasked to build a new team, hash out business development plans and establish merchant partnerships.<ref>The Story of You. "[https://soundcloud.com/e27co/the-story-of-you-with-shopback-co-founder-shanru-lai The story of you with Shopback Co-founder Shanru Lai]". ''Soundcloud''. 2018. Accessed on 25 November 2020.</ref><ref>Tan, Annabel. “[https://www.pressreader.com/singapore/prestige-singapore/20191101/284786403066606 Vanguard Award]”. ''Prestige Singapore.'' November 1, 2019. Accessed on 20 November 2020. Retrieved from PressReader.</ref> In June 2019, Shanru Lai spearheaded the launch of ShopBack GO, a large-scale initiative which involved 600 F&B brands in Singapore; including the [[Tung Lok Group]] of restaurants and [[The Golden Duck]].<ref name=":1" /><ref>Chin, Ben., Fang, Charlene. “[https://www.herworld.com/women/women-now/shopback-josephine-chow-lai-shanru/ Singapore’s New Women Trailblazers: Josephine Chow And Lai Shanru Sort Out Your Rewards And Rebates]”. ''Her World.'' March 8, 2019. Accessed on 20 November 2020.</ref>

	== Public speaking ==		==Public speaking==

	=== Forbes 30 Under 30 Summit (December 2018) ===		===Forbes 30 Under 30 Summit (December 2018)===
	In December 2018, Shanru Lai was invited as a panellist alongside other young entrepreneurs featured in ''Forbes''’ ‘30 Under 30’ list to share the challenges that she faced as a millennial entrepreneur. She was quoted to have said the following about her most difficult moments in ShopBack:<blockquote>“One of the most difficult things at the start was trying to get traction and trying to get enough merchants on board with us... We had no remote connection of sorts and it was difficult to reach out to them and partner with them. But through a lot of teamwork and hustling, we managed to work with more partners and merchants.”<ref>Slush Singapore. “[https://www.youtube.com/watch?v=Wc1-VGjnywQ Panel: Millennial Advice from Millennial Leaders (Forbes 30 under 30)]”. ''YouTube.'' December 11, 2018. Accessed on 20 November 2020.</ref></blockquote>		In December 2018, Shanru Lai was invited as a panellist alongside other young entrepreneurs featured in ''Forbes''’ ‘30 Under 30’ list to share the challenges that she faced as a millennial entrepreneur. She was quoted to have said the following about her most difficult moments in ShopBack:<blockquote>“One of the most difficult things at the start was trying to get traction and trying to get enough merchants on board with us... We had no remote connection of sorts and it was difficult to reach out to them and partner with them. But through a lot of teamwork and hustling, we managed to work with more partners and merchants.”<ref>Slush Singapore. “[https://www.youtube.com/watch?v=Wc1-VGjnywQ Panel: Millennial Advice from Millennial Leaders (Forbes 30 under 30)]”. ''YouTube.'' December 11, 2018. Accessed on 20 November 2020.</ref></blockquote>

	== References/ Citations ==		==References/ Citations==
	[[Category:People of Interest]]		[[Category:People of Interest]]
			<references />

Dayana Rizal: Created page with "{{Infobox person | image = Shanru Lai.jpg | birth_date = 1988 | education = Bachelor of Accountancy, Bachelor of Business Management | alma mater..."

2020-11-25T08:47:37Z

Created page with "{{Infobox person | image = Shanru Lai.jpg | birth_date = 1988 | education = Bachelor of Accountancy, Bachelor of Business Management | alma mater..."

New page

{{Infobox person
| image = Shanru Lai.jpg
| birth_date = 1988
| education = Bachelor of Accountancy, Bachelor of Business Management
| alma mater = Singapore Management University
}}

Shanru Lai (born 1988) is the co-founder of the e-commerce platform, ShopBack. In 2018, she was featured in ''Forbes''’ ‘30 Under 30 - Big Money’ list for the Asian region.<ref>“[https://www.forbes.com/30-under-30-asia/2018/big-money/#4f4c7b175041 30 Under 30 - Big Money]”. ''Forbes.'' 2018. Accessed on 20 November 2020.</ref> More recently in October 2019, Shanru Lai was featured in ''Prestige Singapore''’s ‘40 Under 40’ list, a compilation of individuals who are considered as change-makers and leaders in their respective fields.<ref>“[https://www.prestigeonline.com/sg/profiles/interview-titan-lai-shanru-co-founder-shopback/ Lai Shanru]”. Prestige Singapore. October 17, 2019. Accessed on 19 November 2020.</ref><ref>“[https://www.prestigeonline.com/sg/the-lists/prestige-40-under-40-meet-the-vanguards-of-2019/ Prestige 40 Under 40: Meet the Vanguards of 2019]”. ''Prestige Singapore.'' October 17, 2019. Accessed on 19 November 2020.</ref>

== Background ==

=== Education ===
Shanru Lai was a student at Raffles Girls’ School and subsequently, Raffles Junior College.<ref>"[https://rgsalumnae.com/straight-talk-part-of-the-miss-evelyn-norris-series/ Straight Talk: What it Takes to be an Entrepreneur]". ''RGS Alumnae''. Accessed on 25 November 2020.</ref><ref name=":0">Shanru Lai. ''LinkedIn.'' n.d. Accessed on 19 November 2020. Retrieved from: https://www.linkedin.com/in/shanru-lai-b671a268/</ref> She obtained a double degree in accounting and business management from Singapore Management University (SMU), graduating from the School of Accountancy in 2011.<ref>“[https://blog.smu.edu.sg/undergraduate/bacc/chat-forbes-30-under-30-shopback-co-founder-lai-shanru/ SMU Accountancy Alumna and ShopBack Co-Founder Enters Forbes 30-Under-30 Asia 2018]”. ''The SMU Blog.'' August 24, 2018. Accessed on 19 November 2020.</ref><ref>"[https://accountancy.smu.edu.sg/alumni/entrepreneurs Alumni Entrepreneurs]". ''SMU School of Accountancy''. Accessed on 25 November 2020.</ref>

=== Early career ===
After graduating from university, Shanru Lai worked in the banking industry for about two years.<ref name=":0" /> In 2013, she joined the e-retail platform, Zalora Group for about a year before leaving the company to establish ShopBack.<ref name=":1">“[https://www.prestigeonline.com/sg/people-events/people/cover-story-lai-shanru-co-founder-of-shopback-tells-us-the-secrets-of-her-success/ Cover story: Lai Shanru, co-founder of ShopBack, tells us the secrets of her success]”. ''Prestige Singapore.'' October 30, 2019. Accessed on 20 November 2020.</ref> Speaking about her career switch, she said:<blockquote>"I started my career in banking but I wanted to make an impact. I'm also an avid online shopper and took a pay cut to join Zalora - it was painful initially, but it turned out to be one of the best decisions I made."<ref name=":2">Eu, Geoffrey. "[https://www.sgsme.sg/news/startups/lai-shanru-shopback-turning-idea-reality Lai Shanru of ShopBack, on turning an idea into reality]". ''The Business Times''. June 17, 2017. Accessed on 25 November 2020. Retrieved from SGSME.</ref></blockquote>

== Entrepreneurship ==
[[File:Shopback founders.jpg|thumb|''Shanru Lai (seated, second from right) pictured with her five co-founders. Photo from [https://content.mycareersfuture.gov.sg/from-cashback-supper-delivery-these-sporeans-built-apps-bots-better-life/ source].'']]

=== Co-founder of ShopBack ===
In 2014, Shanru Lai was approached by Henry Chan and Joel Leong, both of whom were her former colleagues from Zalora, to start up a business that could benefit both brands and consumers.<ref name=":1" /><ref name=":2" /> Speaking to ''CNBC'' in a 2018 interview, Shanru Lai was quoted to have said the following about their initial business plan:<blockquote>“We noticed that e-commerce was really booming. But there wasn’t a good platform where consumers could go to discover new brands and at the same time receive cashback. We wanted to change that.”<ref name=":3">Gilchrist, Karen. “[https://www.cnbc.com/2018/10/31/advice-for-start-ups-how-failure-helped-shopbacks-success-in-asia.html How failure helped 6 millennials launch a multimillion-dollar international start-up]”. ''CNBC.'' October 30, 2018. Accessed on 20 November 2020.</ref></blockquote>After experimenting with several business models, Shanru Lai and her five other co-founders settled on a year-round "cashback" model, which allowed consumers a rebate of up to six percent from ShopBack-licensed merchants.<ref name=":3" /> As of 2020, ShopBack has expanded its operations to countries such as Thailand, Philippines, Taiwan and Malaysia.<ref>Ong, Janet. “[https://sg.finance.yahoo.com/news/expansion-key-to-emerging-stronger-from-coronavirus-crisis-shop-back-ceo-050149509.html Expansion key to emerging stronger from coronavirus crisis: ShopBack CEO]”. ''Yahoo! News.'' July 16, 2020. Accessed on 20 November 2020.</ref> Shanru Lai has said that her ultimate goal is to forge ShopBack into a unicorn in the e-commerce industry.<ref name=":1" /> A 'unicorn' in business terms refers to any privately held startup company with a net value of over $1 billion.<ref>Chen, James. “[https://www.investopedia.com/terms/u/unicorn.asp#:~:text=A%20unicorn%20is%20a%20term,based%20in%20Palo%20Alto%2C%20California. Unicorn]”. ''Investopedia.'' March 31, 2020. Accessed on 20 November 2020.</ref>

==== Portfolio ====
In 2015, Shanru Lai was in charge of launching ShopBack’s platform in the Philippines.<ref>Mcspadden, Kevin. “[https://sg.news.yahoo.com/co-founder-shanru-lai-share-shopback-scaled-regionally-085100048.html Co-founder Shanru Lai to share how Shopback scaled regionally and where it is headed next at Echelon Asia]”. ''Yahoo! News.'' May 16, 2018. Accessed on 20 November 2020.</ref><ref>“[https://www.manilatimes.net/2020/08/20/public-square/shopback-gives-back-more-for-5-years-of-loyalty/757628/ Shopback gives back more for 5 years of loyalty]”. ''The Manila Times.'' August 20, 2020. Accessed on 20 November 2020.</ref> She was based in the Philippines for a year where she was tasked to build a new team, hash out business development plans and establish merchant partnerships.<ref>The Story of You. "[https://soundcloud.com/e27co/the-story-of-you-with-shopback-co-founder-shanru-lai The story of you with Shopback Co-founder Shanru Lai]". ''Soundcloud''. 2018. Accessed on 25 November 2020.</ref><ref>Tan, Annabel. “[https://www.pressreader.com/singapore/prestige-singapore/20191101/284786403066606 Vanguard Award]”. ''Prestige Singapore.'' November 1, 2019. Accessed on 20 November 2020. Retrieved from PressReader.</ref> In June 2019, Shanru Lai spearheaded the launch of ShopBack GO, a large-scale initiative which involved 600 F&B brands in Singapore; including the [[Tung Lok Group]] of restaurants and [[The Golden Duck]].<ref name=":1" /><ref>Chin, Ben., Fang, Charlene. “[https://www.herworld.com/women/women-now/shopback-josephine-chow-lai-shanru/ Singapore’s New Women Trailblazers: Josephine Chow And Lai Shanru Sort Out Your Rewards And Rebates]”. ''Her World.'' March 8, 2019. Accessed on 20 November 2020.</ref>

== Public speaking ==

=== Forbes 30 Under 30 Summit (December 2018) ===
In December 2018, Shanru Lai was invited as a panellist alongside other young entrepreneurs featured in ''Forbes''’ ‘30 Under 30’ list to share the challenges that she faced as a millennial entrepreneur. She was quoted to have said the following about her most difficult moments in ShopBack:<blockquote>“One of the most difficult things at the start was trying to get traction and trying to get enough merchants on board with us... We had no remote connection of sorts and it was difficult to reach out to them and partner with them. But through a lot of teamwork and hustling, we managed to work with more partners and merchants.”<ref>Slush Singapore. “[https://www.youtube.com/watch?v=Wc1-VGjnywQ Panel: Millennial Advice from Millennial Leaders (Forbes 30 under 30)]”. ''YouTube.'' December 11, 2018. Accessed on 20 November 2020.</ref></blockquote>

== References/ Citations ==
[[Category:People of Interest]]