Rice Media - Revision history

Dayana Rizal at 04:08, 4 September 2020

2020-09-04T04:08:22Z

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	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
	<references />		<references />
			[[Category:Singapore Media]]

Dayana Rizal: /* Branded content */

2020-04-01T07:23:15Z

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	{\| class="wikitable"		{\| class="wikitable"
	!Year		!Year
	!~~Partner~~		!Client
	!Refs.		!Refs.
	\|-		\|-

Dayana Rizal: /* Branded content */

2020-03-13T07:55:31Z

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← Older revision		Revision as of 15:55, 13 March 2020
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	===Mark Tan (CEO)===		===Mark Tan (CEO)===
	[[File:Mark Tan Rice Media.jpg\|thumb\|''Mark Tan, the CEO and co-founder of Rice Media. Photo credit to Yew Jia Jun/ High Net Worth.'']]		[[File:Mark Tan Rice Media.jpg\|thumb\|''Mark Tan, the CEO and co-founder of Rice Media. Photo credit to Yew Jia Jun/ [https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ High Net Worth].'']]
	Mark founded Rice Media at the age of thirty-three. Before establishing Rice Media, he had practised law for four years.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> He attained his law degree from the University of New South Wales in 2010.<ref>“[https://sg.linkedin.com/in/mark-tan-305894124 Mark Tan]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Growing up, Mark read magazines like ''Monocle'', ''Vanity Fair'' and publications under the ''Condé Nast'' brand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> His parents run a print magazine subscription business, AllScript, which he eventually joined following the passing of his younger brother in 2016.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> In primary school, he tried to start a publication by photocopying encyclopedia pages on different topics, compiling them and then selling them to his classmates for fifty cents.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>		Mark founded Rice Media at the age of thirty-three. Before establishing Rice Media, he had practised law for four years.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> He attained his law degree from the University of New South Wales in 2010.<ref>“[https://sg.linkedin.com/in/mark-tan-305894124 Mark Tan]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Growing up, Mark read magazines like ''Monocle'', ''Vanity Fair'' and publications under the ''Condé Nast'' brand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> His parents run a print magazine subscription business, AllScript, which he eventually joined following the passing of his younger brother in 2016.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> In primary school, he tried to start a publication by photocopying encyclopedia pages on different topics, compiling them and then selling them to his classmates for fifty cents.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

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	===Branded content===		===Branded content===
	[[File:Rice Media x Tourism New Zealand.png\|thumb\|''In 2020, Rice Media published one sponsored post and two sponsored videos in partnership with Tourism New Zealand. Thumbnail from [https://www.facebook.com/RiceMedia.co/videos/526430951316402/?v=526430951316402 video].'']]		[[File:Rice Media x Tourism New Zealand.png\|thumb\|''In 2020, Rice Media published one sponsored post and two sponsored videos in partnership with Tourism New Zealand. Thumbnail from [https://www.facebook.com/RiceMedia.co/videos/526430951316402/?v=526430951316402 video].'']]
			[[File:Rice Media SP cover image.png\|thumb\|''The cover image of a 2020 SP for Capitaland. Screengrab from [https://www.ricemedia.co/culture-life-cbd-heart-belonged-i-worked-week-jurong/ Rice Media].'']]
	Rice Media is transparent when it comes to acknowledging their paid partnerships. Their repertoire of sponsored posts has increased over the years.		Rice Media is transparent when it comes to acknowledging their paid partnerships. Their repertoire of sponsored posts has increased over the years.
	{\| class="wikitable"		{\| class="wikitable"
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	==Rice Media Thailand (2019)==		==Rice Media Thailand (2019)==
	Rice Media expanded regionally to Thailand in December 2019. In an interview with Splice, Mark commented that Thailand was a top choice as it had a developed media market and an audience that consumes all kinds of content. He also acknowledged the skill of content creators in Thailand. In his own words:		Rice Media expanded regionally to Thailand in December 2019.<ref>Rice Media Thailand. “[https://www.facebook.com/pg/ricemediathailand/about/?ref=page_internal About]”. ''Facebook''. Accessed on 5 March 2020.</ref> In an interview with Splice, Mark commented that Thailand was a top choice as it had a developed media market and an audience that consumes all kinds of content.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> He also acknowledged the skill of content creators in Thailand. In his own words:
	“(Thailand) has some of the best creative talent in the region”.		“(Thailand) has some of the best creative talent in the region”.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>
	Rice Media ~~Thailand’s first two launches are~~ two video productions about Thai locals living on the fringes of society; an actor trying to make a comeback and an old-school gentleman gangster. Rice Media Thailand will eventually follow the same business model as Rice Media Singapore, which is producing editorially-driven branded content in 2020.		As of March 2020, Rice Media Thailand has published two video productions about Thai locals living on the fringes of society. These videos feature an [https://www.facebook.com/watch/?v=2381522802178035 actor trying to make a comeback] and an [https://www.facebook.com/watch/?v=476134046365481 old-school gentleman gangster]. Rice Media Thailand will eventually follow the same business model as Rice Media Singapore, which is producing editorially-driven branded content in 2020.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

	==References / Citations==		==References / Citations==
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
	<references />		<references />

Dayana Rizal at 07:47, 13 March 2020

2020-03-13T07:47:22Z

← Older revision		Revision as of 15:47, 13 March 2020
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	[[File:Rice Media Home Page.png\|thumb\|''A screengrab of Rice Media's home page taken on 13 March 2020.'' ''Rice Media is a Singapore based media company.'' ]]		[[File:Rice Media Home Page.png\|thumb\|''A screengrab of Rice Media's home page taken on 13 March 2020.'' ''Rice Media is a Singapore-based media company.'' ]]
	Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/ Rice Media] is a media company based in Singapore.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company markets itself as "Asia's alternative voice",<ref>“[https://www.ricemedia.co/about/ About]”. ''Rice Media''. Accessed on 5 March 2020.</ref> providing commentary on topics ranging from food history to societal issues. As of March 2020, Rice Media has more than 39,000 followers on its [https://www.facebook.com/RiceMedia.co/ Facebook page] and 7,000 followers on [https://www.instagram.com/ricemedia.co/ Instagram].		Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/ Rice Media] is a media company based in Singapore.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company markets itself as "Asia's alternative voice",<ref>“[https://www.ricemedia.co/about/ About]”. ''Rice Media''. Accessed on 5 March 2020.</ref> providing commentary on topics ranging from food history to societal issues. As of March 2020, Rice Media has more than 39,000 followers on its [https://www.facebook.com/RiceMedia.co/ Facebook page] and 7,000 followers on [https://www.instagram.com/ricemedia.co/ Instagram].

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	===Origins (2017)===		===Origins (2017)===
			[[File:Rice Media Visual Branding.jpg\|thumb\|''Pictured: Rice Media's visual branding. Image adapted from Rice Media.'']]
	Rice Media began as Mark and Julian's pet project sometime in 2015 and 2016.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company was subsequently established as a start-up in mid-2017.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref><ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> Rice Media's initial website and branding had been designed by one of Mark's business partners who ran a creative agency at the time.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> That same year, Rice Media acquired a S$300,000 investment and channelled the funds towards recruiting staff and expanding its operations.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company had also received another round of funding from an undisclosed group of investors in 2018.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> As of 2020, Mark Tan and Julian Wong are the Chief Operating Officer and Managing Editor of Rice Media respectively.		Rice Media began as Mark and Julian's pet project sometime in 2015 and 2016.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company was subsequently established as a start-up in mid-2017.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref><ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> Rice Media's initial website and branding had been designed by one of Mark's business partners who ran a creative agency at the time.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> That same year, Rice Media acquired a S$300,000 investment and channelled the funds towards recruiting staff and expanding its operations.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company had also received another round of funding from an undisclosed group of investors in 2018.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> As of 2020, Mark Tan and Julian Wong are the Chief Operating Officer and Managing Editor of Rice Media respectively.

Dayana Rizal at 07:40, 13 March 2020

2020-03-13T07:40:13Z

← Older revision		Revision as of 15:40, 13 March 2020
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	[[File:Rice Media ~~logo~~.~~jpg~~\|thumb\|''Rice Media is a Singapore-based media company ~~founded in 2017~~.'' ]]		[[File:Rice Media Home Page.png\|thumb\|''A screengrab of Rice Media's home page taken on 13 March 2020.'' ''Rice Media is a Singapore based media company.'' ]]
	Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/ Rice Media] is a media company based in Singapore.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company markets itself as "Asia's alternative voice",<ref>“[https://www.ricemedia.co/about/ About]”. ''Rice Media''. Accessed on 5 March 2020.</ref> providing commentary on topics ranging from food history to societal issues. As of March 2020, Rice Media has more than 39,000 followers on its [https://www.facebook.com/RiceMedia.co/ Facebook page] and 7,000 followers on [https://www.instagram.com/ricemedia.co/ Instagram].		Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/ Rice Media] is a media company based in Singapore.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company markets itself as "Asia's alternative voice",<ref>“[https://www.ricemedia.co/about/ About]”. ''Rice Media''. Accessed on 5 March 2020.</ref> providing commentary on topics ranging from food history to societal issues. As of March 2020, Rice Media has more than 39,000 followers on its [https://www.facebook.com/RiceMedia.co/ Facebook page] and 7,000 followers on [https://www.instagram.com/ricemedia.co/ Instagram].

	== Background ==		==Background==

	=== Origins (2017) ===		===Origins (2017)===
	Rice Media began as Mark and Julian's pet project sometime in 2015 and 2016.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company was subsequently established as a start-up in mid-2017.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref><ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> Rice Media's initial website and branding had been designed by one of Mark's business partners who ran a creative agency at the time.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> That same year, Rice Media acquired a S$300,000 investment and channelled the funds towards recruiting staff and expanding its operations.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company had also received another round of funding from an undisclosed group of investors in 2018.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> As of 2020, Mark Tan and Julian Wong are the Chief Operating Officer and Managing Editor of Rice Media respectively.		Rice Media began as Mark and Julian's pet project sometime in 2015 and 2016.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company was subsequently established as a start-up in mid-2017.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref><ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> Rice Media's initial website and branding had been designed by one of Mark's business partners who ran a creative agency at the time.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> That same year, Rice Media acquired a S$300,000 investment and channelled the funds towards recruiting staff and expanding its operations.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company had also received another round of funding from an undisclosed group of investors in 2018.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> As of 2020, Mark Tan and Julian Wong are the Chief Operating Officer and Managing Editor of Rice Media respectively.

	=== Mark Tan (CEO) ===		===Mark Tan (CEO)===
	[[File:Mark Tan Rice Media.jpg\|thumb\|''Mark Tan, the CEO and co-founder of Rice Media. Photo credit to Yew Jia Jun/ High Net Worth.'']]		[[File:Mark Tan Rice Media.jpg\|thumb\|''Mark Tan, the CEO and co-founder of Rice Media. Photo credit to Yew Jia Jun/ High Net Worth.'']]
	Mark founded Rice Media at the age of thirty-three. Before establishing Rice Media, he had practised law for four years.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> He attained his law degree from the University of New South Wales in 2010.<ref>“[https://sg.linkedin.com/in/mark-tan-305894124 Mark Tan]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Growing up, Mark read magazines like ''Monocle'', ''Vanity Fair'' and publications under the ''Condé Nast'' brand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> His parents run a print magazine subscription business, AllScript, which he eventually joined following the passing of his younger brother in 2016.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> In primary school, he tried to start a publication by photocopying encyclopedia pages on different topics, compiling them and then selling them to his classmates for fifty cents.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>		Mark founded Rice Media at the age of thirty-three. Before establishing Rice Media, he had practised law for four years.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> He attained his law degree from the University of New South Wales in 2010.<ref>“[https://sg.linkedin.com/in/mark-tan-305894124 Mark Tan]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Growing up, Mark read magazines like ''Monocle'', ''Vanity Fair'' and publications under the ''Condé Nast'' brand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> His parents run a print magazine subscription business, AllScript, which he eventually joined following the passing of his younger brother in 2016.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> In primary school, he tried to start a publication by photocopying encyclopedia pages on different topics, compiling them and then selling them to his classmates for fifty cents.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

	=== Julian Wong (Managing Editor) ===		===Julian Wong (Managing Editor)===
	From 2012 to 2015, Julian worked full-time as a barista. He started freelance writing in 2013 and eventually joined Rice Media in July 2016 as a writer.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> By April 2017, Julian was a contributing editor - a position that required him to manage a team of writers. As the current managing editor of Rice Media,<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Julian supervises the company's content strategy and looks for ways to improve Rice Media’s work processes.<ref>“[https://filmacademy.sgiff.com/yjcp/ Youth Jury & Critics Programme]”. ''Film Academy''. Accessed on 9 March 2020.</ref><ref>Foo, Mei Anne. “[https://read-a.com/the-writes-and-wrongs-of-ai-enabled-journalism/ The Writes And Wrongs Of AI-Enabled Journalism]”. ''A Magazine Singapore''. Accessed on 9 March 2020.</ref> Julian graduated from Nanyang Technological University (NTU) in 2016 with a Bachelor’s Degree in English Language and Literature.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref>		From 2012 to 2015, Julian worked full-time as a barista. He started freelance writing in 2013 and eventually joined Rice Media in July 2016 as a writer.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> By April 2017, Julian was a contributing editor - a position that required him to manage a team of writers. As the current managing editor of Rice Media,<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Julian supervises the company's content strategy and looks for ways to improve Rice Media’s work processes.<ref>“[https://filmacademy.sgiff.com/yjcp/ Youth Jury & Critics Programme]”. ''Film Academy''. Accessed on 9 March 2020.</ref><ref>Foo, Mei Anne. “[https://read-a.com/the-writes-and-wrongs-of-ai-enabled-journalism/ The Writes And Wrongs Of AI-Enabled Journalism]”. ''A Magazine Singapore''. Accessed on 9 March 2020.</ref> Julian graduated from Nanyang Technological University (NTU) in 2016 with a Bachelor’s Degree in English Language and Literature.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref>

	== Content growth ==		==Content growth==
	~~[[File:Rice Media Home Page.png\|thumb\|''A screen grab of Rice Media's home page taken on 13 March 2020.'']]~~
	By 2019, Rice Media had a monthly average of 500,000 unique visitors.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> At the time, the company had twelve full-time employees - seven writers, four video producers and one account executive.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> As of 2020, the website gets 1 million views per month and headcount has since increased to 22 full-timers - five of which are stationed in Thailand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> The company was first headquartered in a second-storey walk-up at Jalan Besar.<ref>“[https://www.ricemedia.co/jalan-besar-first-home/ Jalan Besar: Our First Home]”. ''Rice Media.'' December 11, 2019. Accessed on 9 March 2020.</ref> In May 2019, Rice Media relocated its office to a shophouse at Ann Siang Road.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>		By 2019, Rice Media had a monthly average of 500,000 unique visitors.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> At the time, the company had twelve full-time employees - seven writers, four video producers and one account executive.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> As of 2020, the website gets 1 million views per month and headcount has since increased to 22 full-timers - five of which are stationed in Thailand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> The company was first headquartered in a second-storey walk-up at Jalan Besar.<ref>“[https://www.ricemedia.co/jalan-besar-first-home/ Jalan Besar: Our First Home]”. ''Rice Media.'' December 11, 2019. Accessed on 9 March 2020.</ref> In May 2019, Rice Media relocated its office to a shophouse at Ann Siang Road.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

	=== Branded content ===		===Branded content===
	[[File:Rice Media x Tourism New Zealand.png\|thumb\|''In 2020, Rice Media published one sponsored post and two sponsored videos in partnership with Tourism New Zealand. Thumbnail from [https://www.facebook.com/RiceMedia.co/videos/526430951316402/?v=526430951316402 video].'']]		[[File:Rice Media x Tourism New Zealand.png\|thumb\|''In 2020, Rice Media published one sponsored post and two sponsored videos in partnership with Tourism New Zealand. Thumbnail from [https://www.facebook.com/RiceMedia.co/videos/526430951316402/?v=526430951316402 video].'']]
	Rice Media is transparent when it comes to acknowledging their paid partnerships. Their repertoire of sponsored posts has increased over the years.		Rice Media is transparent when it comes to acknowledging their paid partnerships. Their repertoire of sponsored posts has increased over the years.
Line 85:		Line 84:
	\|}		\|}

	== Rice Media Thailand (2019) ==		==Rice Media Thailand (2019)==
	Rice Media expanded regionally to Thailand in December 2019. In an interview with Splice, Mark commented that Thailand was a top choice as it had a developed media market and an audience that consumes all kinds of content. He also acknowledged the skill of content creators in Thailand. In his own words:		Rice Media expanded regionally to Thailand in December 2019. In an interview with Splice, Mark commented that Thailand was a top choice as it had a developed media market and an audience that consumes all kinds of content. He also acknowledged the skill of content creators in Thailand. In his own words:
	“(Thailand) has some of the best creative talent in the region”.		“(Thailand) has some of the best creative talent in the region”.
	Rice Media Thailand’s first two launches are two video productions about Thai locals living on the fringes of society; an actor trying to make a comeback and an old-school gentleman gangster. Rice Media Thailand will eventually follow the same business model as Rice Media Singapore, which is producing editorially-driven branded content in 2020.		Rice Media Thailand’s first two launches are two video productions about Thai locals living on the fringes of society; an actor trying to make a comeback and an old-school gentleman gangster. Rice Media Thailand will eventually follow the same business model as Rice Media Singapore, which is producing editorially-driven branded content in 2020.

	== References / Citations ==		==References / Citations==
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
			<references />

Dayana Rizal: Created page with "''Rice Media is a Singapore-based media company founded in 2017.'' Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/..."

2020-03-13T07:36:48Z

Created page with "thumb|''Rice Media is a Singapore-based media company founded in 2017.'' Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/..."

New page

[[File:Rice Media logo.jpg|thumb|''Rice Media is a Singapore-based media company founded in 2017.'' ]]
Founded by Mark Tan and Julian Wong in 2017, [https://www.ricemedia.co/ Rice Media] is a media company based in Singapore.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company markets itself as "Asia's alternative voice",<ref>“[https://www.ricemedia.co/about/ About]”. ''Rice Media''. Accessed on 5 March 2020.</ref> providing commentary on topics ranging from food history to societal issues. As of March 2020, Rice Media has more than 39,000 followers on its [https://www.facebook.com/RiceMedia.co/ Facebook page] and 7,000 followers on [https://www.instagram.com/ricemedia.co/ Instagram].

== Background ==

=== Origins (2017) ===
Rice Media began as Mark and Julian's pet project sometime in 2015 and 2016.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company was subsequently established as a start-up in mid-2017.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref><ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> Rice Media's initial website and branding had been designed by one of Mark's business partners who ran a creative agency at the time.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> That same year, Rice Media acquired a S$300,000 investment and channelled the funds towards recruiting staff and expanding its operations.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> The company had also received another round of funding from an undisclosed group of investors in 2018.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> As of 2020, Mark Tan and Julian Wong are the Chief Operating Officer and Managing Editor of Rice Media respectively.

=== Mark Tan (CEO) ===
[[File:Mark Tan Rice Media.jpg|thumb|''Mark Tan, the CEO and co-founder of Rice Media. Photo credit to Yew Jia Jun/ High Net Worth.'']]
Mark founded Rice Media at the age of thirty-three. Before establishing Rice Media, he had practised law for four years.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref><ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> He attained his law degree from the University of New South Wales in 2010.<ref>“[https://sg.linkedin.com/in/mark-tan-305894124 Mark Tan]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Growing up, Mark read magazines like ''Monocle'', ''Vanity Fair'' and publications under the ''Condé Nast'' brand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> His parents run a print magazine subscription business, AllScript, which he eventually joined following the passing of his younger brother in 2016.<ref>Poh, Charmaine. “[https://www.hnworth.com/article/spotlight/features/mark-tan-the-man-behind-rice-media/ Interview with Mark Tan: The Man Behind Rice Media]”. ''High Net Worth''. January 25, 2019. Accessed on 5 March 2019.</ref> In primary school, he tried to start a publication by photocopying encyclopedia pages on different topics, compiling them and then selling them to his classmates for fifty cents.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

=== Julian Wong (Managing Editor) ===
From 2012 to 2015, Julian worked full-time as a barista. He started freelance writing in 2013 and eventually joined Rice Media in July 2016 as a writer.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> By April 2017, Julian was a contributing editor - a position that required him to manage a team of writers. As the current managing editor of Rice Media,<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref> Julian supervises the company's content strategy and looks for ways to improve Rice Media’s work processes.<ref>“[https://filmacademy.sgiff.com/yjcp/ Youth Jury & Critics Programme]”. ''Film Academy''. Accessed on 9 March 2020.</ref><ref>Foo, Mei Anne. “[https://read-a.com/the-writes-and-wrongs-of-ai-enabled-journalism/ The Writes And Wrongs Of AI-Enabled Journalism]”. ''A Magazine Singapore''. Accessed on 9 March 2020.</ref> Julian graduated from Nanyang Technological University (NTU) in 2016 with a Bachelor’s Degree in English Language and Literature.<ref>“[https://sg.linkedin.com/in/wjwjulian?trk=public_profile_browsemap_profile-result-card_result-card_full-click Julian Wong]”. ''LinkedIn''. Accessed on 6 March 2020.</ref>

== Content growth ==
[[File:Rice Media Home Page.png|thumb|''A screen grab of Rice Media's home page taken on 13 March 2020.'']]
By 2019, Rice Media had a monthly average of 500,000 unique visitors.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> At the time, the company had twelve full-time employees - seven writers, four video producers and one account executive.<ref>Kwang, Kevin. “[https://www.channelnewsasia.com/news/singapore/controversial-or-creative-rice-media-s-founder-emerges-from-the-11474910 Controversial or creative? Rice Media’s founder emerges from the shadows to have his say]”. ''Channel News Asia''. April 28, 2019. Accessed on 5 March 2020.</ref> As of 2020, the website gets 1 million views per month and headcount has since increased to 22 full-timers - five of which are stationed in Thailand.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref> The company was first headquartered in a second-storey walk-up at Jalan Besar.<ref>“[https://www.ricemedia.co/jalan-besar-first-home/ Jalan Besar: Our First Home]”. ''Rice Media.'' December 11, 2019. Accessed on 9 March 2020.</ref> In May 2019, Rice Media relocated its office to a shophouse at Ann Siang Road.<ref>Oon, Jeffrey. “[https://www.splicemedia.com/singapore-rice-media-thailand/ Chasing a regional profile, Rice Media’s Mark Tan plants his Singapore startup in Thailand]”. ''Splice''. January 18, 2020. Accessed on 5 March 2020.</ref>

=== Branded content ===
[[File:Rice Media x Tourism New Zealand.png|thumb|''In 2020, Rice Media published one sponsored post and two sponsored videos in partnership with Tourism New Zealand. Thumbnail from [https://www.facebook.com/RiceMedia.co/videos/526430951316402/?v=526430951316402 video].'']]
Rice Media is transparent when it comes to acknowledging their paid partnerships. Their repertoire of sponsored posts has increased over the years.
{| class="wikitable"
!Year
!Partner
!Refs.
|-
| rowspan="11" |2020
|[https://www.ricemedia.co/travel-encounters-new-zealand/ Tourism New Zealand]
|<ref>Rice Media. “[https://www.facebook.com/RiceMedia.co/videos/526430951316402/ Whanau! Finding Family in New Zealand: Part 1 (Auckland)]”. ''Facebook''. February 21, 2020. Accessed on 6 March 2020.</ref><ref>Rice Media. “[https://www.facebook.com/RiceMedia.co/videos/217789472703792/ Whanau! Finding Family in New Zealand: Part 2 (Rotorua, Hokitika)]”. ''Facebook''. March 3, 2020. Accessed on 6 March 2020.</ref>
|-
|Scoot
|[https://www.ricemedia.co/culture-life-dream-trip-tasmania-53-year-old-mother-scoot/ Sponsored Post]
|-
|Storytel
|[https://www.ricemedia.co/food-lost-feast-review/ Sponsored Post]
|-
|Grab
|[https://www.ricemedia.co/culture-life-eating-alone-desk/ Sponsored Post]
|-
|Timezone
|[https://www.ricemedia.co/culture-life-long-live-arcade-grew-arcade-means-us-now/ Sponsored Post]
|-
|Shopee
|[https://www.ricemedia.co/culture-life-3-different-generations-on-what-reunion-dinner-means-to-them/ Sponsored Post]
|-
|MSIG Insurance
|[https://www.ricemedia.co/culture-life-how-to-vacations-chronic-illness-travel/ Sponsored Post]
|-
|SK-II
|[https://www.ricemedia.co/culture-life-beauty-standards-unrealistic-nocompetition/ Sponsored Post]
|-
|WE CARE Community Services
|[https://www.ricemedia.co/culture-life-alcoholic-drinking/ Sponsored Post]
|-
|CapitaLand
|[https://www.ricemedia.co/culture-life-cbd-heart-belonged-i-worked-week-jurong/ Sponsored Post]
|-
|National Youth Council
|[https://www.ricemedia.co/current-affairs-features-pre-budget-event-singapore-youths-anxious-but-ambitious/ Sponsored Post]
|-
| rowspan="4" |2019
|Burpple
|<ref>"[https://www.ricemedia.co/category/food/ Burpple]". ''Rice Media''. Accessed on 13 March 2020.</ref>
|-
|DBS Bank
|[https://www.ricemedia.co/culture-food-sponsored-the-future-of-hawker-food-singaporeans-war-traditional-hipster/ Sponsored Post]
|-
|Singapore University of Social Sciences
|[https://www.ricemedia.co/culture-life-grandparenting-change-future/ Sponsored Post]
|-
|LUXIEE
|[https://www.ricemedia.co/culture-life-inside-brain-pawnshop-owner/ Sponsored Post]
|-
| rowspan="2" |2018 - 2019
|CPF Board
|<ref>“[https://www.ricemedia.co/advertising/ Advertising]”. ''Rice Media''. Accessed on 6 March 2020.</ref>
|-
|TwentyxThirty by DBS
|<ref>"[https://www.ricemedia.co/category/twentyxthirty-by-dbs/ TwentyxThirty by DBS]". ''Rice Media''. Accessed on 13 March 2020.</ref>
|-
|2017
|Macallan
|<ref>“[https://www.ricemedia.co/advertising/ Advertising]”. ''Rice Media''. Accessed on 6 March 2020.</ref>
|}

== Rice Media Thailand (2019) ==
Rice Media expanded regionally to Thailand in December 2019. In an interview with Splice, Mark commented that Thailand was a top choice as it had a developed media market and an audience that consumes all kinds of content. He also acknowledged the skill of content creators in Thailand. In his own words:
“(Thailand) has some of the best creative talent in the region”.
Rice Media Thailand’s first two launches are two video productions about Thai locals living on the fringes of society; an actor trying to make a comeback and an old-school gentleman gangster. Rice Media Thailand will eventually follow the same business model as Rice Media Singapore, which is producing editorially-driven branded content in 2020.

== References / Citations ==
[[Category:Singapore Brands]]