Old Chang Kee - Revision history

Dayana Rizal: /* Branding */

2020-06-18T09:51:52Z

Branding

← Older revision		Revision as of 17:51, 18 June 2020
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	====Han Keen Juan====		====Han Keen Juan====
	[[File:Old Chang Kee Mackenzie Road.jpg\|thumb\|''The first Old Chang Kee stall along Mackenzie Road. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2081816111847693/?type=3&theater Facebook].'']]		[[File:Old Chang Kee Mackenzie Road.jpg\|thumb\|''The first Old Chang Kee stall along Mackenzie Road. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2081816111847693/?type=3&theater Facebook].'']]
	In 1986, a 37-year-old Han Keen Juan bought the curry puff stall from its founder, Chang Chuan Boon at a sum of S$70,000.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. ~~</ref><ref>Helmi Yusof. "[https://www.businesstimes.com.sg/lifestyle/weekend-interview/han-keen-juan Han Keen Juan]". ''The Business Times''. August 3, 2018. Accessed on 18 June 2020.~~ </ref> The two had met through the Hainanese clan association. Han Keen Juan was responsible ~~for naming the stall 'Old Chang Kee' and~~ for spearheading the brand's local expansion in the 1990s.<ref>Ibid.</ref> In 1992, Han was the Rotary Club's 'Entrepreneur of the Year'<ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref>. That same year, the Association of Small and Medium Enterprises awarded him the title of 'Small Scale Entrepreneur' for his achievements with Old Chang Kee.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref>		In 1986, a 37-year-old Han Keen Juan bought the curry puff stall from its founder, Chang Chuan Boon at a sum of S$70,000.<ref>Helmi Yusof. "[https://www.businesstimes.com.sg/lifestyle/weekend-interview/han-keen-juan Han Keen Juan]". ''The Business Times''. August 3, 2018. Accessed on 18 June 2020. </ref><ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref> The two had met through the Hainanese clan association. Han Keen Juan was responsible for spearheading the brand's local expansion in the 1990s.<ref>Ibid.</ref> In 1992, Han was the Rotary Club's 'Entrepreneur of the Year'.<ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> That same year, the Association of Small and Medium Enterprises awarded him the title of 'Small Scale Entrepreneur' for his achievements with Old Chang Kee.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref>

	====William Lim Tao-E====		====William Lim Tao-E====
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	===Origins===		===Origins===
	Old Chang Kee traces its origins to 1956 when Chang Chuan Boon opened a food stall at Koek Road (currently located between Orchard Point and Orchard Plaza) selling Hainanese-style curry puffs.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> These fried pastries were filled with chicken, egg and potatoes that were infused with a variety of herbs and spices. Chuan Boon then moved his stall to Albert Street. In 1973, he opened another stall outside Rex Cinema along Mackenzie Road. The curry puffs became widely known as the 'Rex Curry Puff'. In 1981, the Albert Street stall was relocated by the Environment Ministry in a move to re-home street-side hawkers into food centres.<ref>Suat Lian, Tan. "[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19810128-1.2.68 Albert Street to lose its flavour next month]". ''The Straits Times.'' January 28, 1981. Accessed on 11 March 2019.</ref>		Old Chang Kee traces its origins to 1956 when Chang Chuan Boon opened a food stall at Koek Road (currently located between Orchard Point and Orchard Plaza) selling Hainanese-style curry puffs.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> These fried pastries were filled with chicken, egg and potatoes that were infused with a variety of herbs and spices. Chuan Boon then moved his stall to Albert Street. In 1973, he opened another stall outside Rex Cinema along Mackenzie Road.<ref>Neo, Linda. "[https://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19800712-1.2.124.9 Curry puffs from old man Chang in Albert Street]". ''The Straits Times''. July 12, 1980. Accessed on 18 June 2020.</ref> The curry puffs became widely known as the 'Rex Curry Puff'. In 1981, the Albert Street stall was relocated by the Environment Ministry in a move to re-home street-side hawkers into food centres.<ref>Suat Lian, Tan. "[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19810128-1.2.68 Albert Street to lose its flavour next month]". ''The Straits Times.'' January 28, 1981. Accessed on 11 March 2019.</ref>

	==Business expansion==		==Business expansion==
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	In 2018, Old Chang Kee opened its flagship 50-seater restaurant in Singapore. Old Chang Kee Coffee House @ Rex is located at the site of the first stall owned by Han Keen Juan. Aside from the snacks that are traditionally sold at Old Chang Kee kiosks, the restaurant offers special menu items like curry chicken served with 'Flower Bread' and baked beef stew rice with cheese.<ref>Quek, Eunice. “[https://www.straitstimes.com/lifestyle/open-for-business-18 Open For Business: Old Chang Kee Coffee House @ Rex, Clan Cafe and East Manhattan-Bakery Cafe]”. ''The Straits Times''. June 3, 2018. Accessed on 7 February 2019. </ref>		In 2018, Old Chang Kee opened its flagship 50-seater restaurant in Singapore. Old Chang Kee Coffee House @ Rex is located at the site of the first stall owned by Han Keen Juan. Aside from the snacks that are traditionally sold at Old Chang Kee kiosks, the restaurant offers special menu items like curry chicken served with 'Flower Bread' and baked beef stew rice with cheese.<ref>Quek, Eunice. “[https://www.straitstimes.com/lifestyle/open-for-business-18 Open For Business: Old Chang Kee Coffee House @ Rex, Clan Cafe and East Manhattan-Bakery Cafe]”. ''The Straits Times''. June 3, 2018. Accessed on 7 February 2019. </ref>
	===Overseas expansion===		===Overseas expansion===
	In 1993, Old Chang Kee first expanded overseas to Malaysia, Indonesia, China and Japan, with the catchphrase “A Taste of Singapore”.<ref>Lee, J. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19970917-1.2.48.19 Going global the Singapore way]”. ''The Straits Times''. September 25, 1993. Accessed on 4 February 2019.</ref> In one and a half years, business in Malaysia and Indonesia ~~reportedly~~ generated ~~a revenue of~~ S$1,700,000 and S$1,000,000 ~~respectively~~.<ref>Low, Michelle. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19941212-1.2.7 S’pore’s Old Chang Kee selling curry puffs in South Africa]”. ''The Business Times''. December 12, 1994.</ref> As of June 2020, the brand operates in four countries outside of Singapore. The following table provides more details of Old Chang Kees presence in each of these markets.[[File:Old Chang Kee London Convent Garden.png\|thumb\|''The storefront of Old Chang Kee's outlet at Covent Garden. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2082700805092557/?type=3&theater Facebook].'']]		In 1993, Old Chang Kee first expanded overseas to Malaysia, Indonesia, China and Japan, with the catchphrase “A Taste of Singapore”.<ref>Lee, J. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19970917-1.2.48.19 Going global the Singapore way]”. ''The Straits Times''. September 25, 1993. Accessed on 4 February 2019.</ref> In one and a half years, business in Malaysia and Indonesia respectively generated S$1,700,000 and S$1,000,000 in revenue.<ref>Low, Michelle. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19941212-1.2.7 S’pore’s Old Chang Kee selling curry puffs in South Africa]”. ''The Business Times''. December 12, 1994.</ref> As of June 2020, the brand operates in four countries outside of Singapore. The following table provides more details of Old Chang Kees presence in each of these markets.[[File:Old Chang Kee London Convent Garden.png\|thumb\|''The storefront of Old Chang Kee's outlet at Covent Garden. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2082700805092557/?type=3&theater Facebook].'']]
	{\| class="wikitable"		{\| class="wikitable"
	!Year		!Year
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	==Branding==		==Branding==
			When Han Keen Juan acquired Chang Chuan Boon's curry puff stall in 1986, he prompted named the stall to differentiate it from the other curry puff stalls in the vicinity.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref> He had also engaged an advertising agency to develop the branding of the business.

	===Identity===		===Identity===

Dayana Rizal: /* Background */

2020-06-18T09:33:48Z

Background

← Older revision		Revision as of 17:33, 18 June 2020
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	Old Chang Kee started as a nameless curry puff stall in the 1950s. Its owner was Chang Chuan Boon, an immigrant from Hainan. Chuan Boon retired and returned to China in 1986.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref>		Old Chang Kee started as a nameless curry puff stall in the 1950s. Its owner was Chang Chuan Boon, an immigrant from Hainan. Chuan Boon retired and returned to China in 1986.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref>

	~~=== Origins ===~~		===Current management===
	Old Chang Kee traces its origins to 1956 when Chang Chuan Boon opened a food stall at Koek Road (currently located between Orchard Point and Orchard Plaza) selling Hainanese-style curry puffs.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> These fried pastries were filled with chicken, egg and potatoes that were infused with a variety of herbs and spices. Chuan Boon then moved his stall to Albert Street. In 1973, he opened another stall outside Rex Cinema along Mackenzie Road. The curry puffs became widely known as the 'Rex Curry Puff'. In 1981, the Albert Street stall was relocated by the Environment Ministry in a move to re-home street-side hawkers into food centres.<ref>Suat Lian, Tan. "[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19810128-1.2.68 Albert Street to lose its flavour next month]". ''The Straits Times.'' January 28, 1981. Accessed on 11 March 2019.</ref>

	=== Current management ===

	==== Han Keen Juan ====		====Han Keen Juan====
	[[File:Old Chang Kee Mackenzie Road.jpg\|thumb\|''The first Old Chang Kee stall along Mackenzie Road. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2081816111847693/?type=3&theater Facebook].'']]		[[File:Old Chang Kee Mackenzie Road.jpg\|thumb\|''The first Old Chang Kee stall along Mackenzie Road. Photo from [https://www.facebook.com/Oldchangkeeuk/photos/a.1663643570331618/2081816111847693/?type=3&theater Facebook].'']]
	In 1986, a 37-year-old Han Keen Juan bought the curry puff stall from its founder, Chang Chuan Boon at a sum of S$70,000.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>Helmi Yusof. "[https://www.businesstimes.com.sg/lifestyle/weekend-interview/han-keen-juan Han Keen Juan]". ''The Business Times''. August 3, 2018. Accessed on 18 June 2020. </ref> The two had met through the Hainanese clan association. Han Keen Juan was responsible for naming the stall 'Old Chang Kee' and for spearheading the brand's local expansion in the 1990s.<ref>Ibid.</ref> In 1992, Han was the Rotary Club's 'Entrepreneur of the Year'<ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref>. That same year, the Association of Small and Medium Enterprises awarded him the title of 'Small Scale Entrepreneur' for his achievements with Old Chang Kee.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref>		In 1986, a 37-year-old Han Keen Juan bought the curry puff stall from its founder, Chang Chuan Boon at a sum of S$70,000.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>Helmi Yusof. "[https://www.businesstimes.com.sg/lifestyle/weekend-interview/han-keen-juan Han Keen Juan]". ''The Business Times''. August 3, 2018. Accessed on 18 June 2020. </ref> The two had met through the Hainanese clan association. Han Keen Juan was responsible for naming the stall 'Old Chang Kee' and for spearheading the brand's local expansion in the 1990s.<ref>Ibid.</ref> In 1992, Han was the Rotary Club's 'Entrepreneur of the Year'<ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref>. That same year, the Association of Small and Medium Enterprises awarded him the title of 'Small Scale Entrepreneur' for his achievements with Old Chang Kee.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref>

	==== William Lim Tao-E ====		====William Lim Tao-E====
	William Lim Tao-E is Han Keen Juan's nephew.<ref>Tan, Lorna. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/straitstimes20080914-1.1.20 Curry puff boss has small appetite for risk]”. ''The Straits Times.'' September 14, 2008. Accessed on 4 February 2019.</ref> He joined Old Chang Kee in 1995 and became the brand's Chief Executive Officer in 2004.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref> William went to Curtin University in Western Australia from which he graduated with a Bachelor of Commerce degree in Marketing.<ref>"[https://alumni.curtin.edu.au/document.doc?id=254 CEO PROFILE]". ''Curtin University of Technology''. Accessed on 18 June 2020.</ref>		William Lim Tao-E is Han Keen Juan's nephew.<ref>Tan, Lorna. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/straitstimes20080914-1.1.20 Curry puff boss has small appetite for risk]”. ''The Straits Times.'' September 14, 2008. Accessed on 4 February 2019.</ref> He joined Old Chang Kee in 1995 and became the brand's Chief Executive Officer in 2004.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref> William went to Curtin University in Western Australia from which he graduated with a Bachelor of Commerce degree in Marketing.<ref>"[https://alumni.curtin.edu.au/document.doc?id=254 CEO PROFILE]". ''Curtin University of Technology''. Accessed on 18 June 2020.</ref>

			===Origins===
			Old Chang Kee traces its origins to 1956 when Chang Chuan Boon opened a food stall at Koek Road (currently located between Orchard Point and Orchard Plaza) selling Hainanese-style curry puffs.<ref>Seah, R. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/today20050110-1.1.20 New face at Old Chang Kee]”. ''Today''. January 10, 2005. Accessed on 4 February 2019. </ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> These fried pastries were filled with chicken, egg and potatoes that were infused with a variety of herbs and spices. Chuan Boon then moved his stall to Albert Street. In 1973, he opened another stall outside Rex Cinema along Mackenzie Road. The curry puffs became widely known as the 'Rex Curry Puff'. In 1981, the Albert Street stall was relocated by the Environment Ministry in a move to re-home street-side hawkers into food centres.<ref>Suat Lian, Tan. "[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes19810128-1.2.68 Albert Street to lose its flavour next month]". ''The Straits Times.'' January 28, 1981. Accessed on 11 March 2019.</ref>

	==Business expansion==		==Business expansion==
	As of June 2020, Old Chang Kee outlets are presently located at petrol stations, shopping centres, MRT stations and bus interchanges. Over the years the brand has expanded its menu from just curry puffs to assorted fried snacks. It also offers delivery and catering services.		As of June 2020, Old Chang Kee outlets are presently located at petrol stations, shopping centres, MRT stations and bus interchanges. Over the years the brand has expanded its menu from just curry puffs to assorted fried snacks. It also offers delivery and catering services.

	=== Local expansion ===		===Local expansion===
	By 1991, there were 12 Old Chang Kee kiosks in Singapore.<ref>"[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/biztimes19911209-1.1.11 Old Chang Kee’s recipe for success]”. ''The Business Times.'' December 9, 1991. Accessed on 4 February 2019. </ref> The production was shifted to a central kitchen in Ubi that could mass manufacture the curry puffs.<ref>"[https://www.enterprisesg.gov.sg/inspiring-stories/old-chang-kee Old Chang Kee: From a small stall to a renowned global snack chain through automation]". ''Enterprise Singapore''. August 29, 2018. Accessed on 18 June 2020.</ref><ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/biztimes19911209-1.1.11 Old Chang Kee’s recipe for success]”. ''The Business Times.'' December 9, 1991. Accessed on 4 February 2019.</ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> In 1992, ''The Business Times'' reported that Old Chang Kee's yearly revenue had risen from S$700,000 in 1989 to S$1,600,000 in 1991.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref> With 33 outlets by 2002, the brand was reporting an annual revenue of approximately S$14,000,000.<ref>Chow, H. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20031204-1.2.47.23.32 Want to make money? Work hard, with passion]”. ''The Straits Times''. December 4, 2003. Accessed on 7 February 2019. </ref> In 2005, Old Chang Kee attained its first Halal certification from ''Majlis Ugama Islam Singapura'' (MUIS). The brand has over 70 outlets in Singapore as of June 2020.		By 1991, there were 12 Old Chang Kee kiosks in Singapore.<ref>"[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/biztimes19911209-1.1.11 Old Chang Kee’s recipe for success]”. ''The Business Times.'' December 9, 1991. Accessed on 4 February 2019. </ref> The production was shifted to a central kitchen in Ubi that could mass manufacture the curry puffs.<ref>"[https://www.enterprisesg.gov.sg/inspiring-stories/old-chang-kee Old Chang Kee: From a small stall to a renowned global snack chain through automation]". ''Enterprise Singapore''. August 29, 2018. Accessed on 18 June 2020.</ref><ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Page/biztimes19911209-1.1.11 Old Chang Kee’s recipe for success]”. ''The Business Times.'' December 9, 1991. Accessed on 4 February 2019.</ref><ref>"[http://www.oldchangkee.com/our-heritage.htm About Us - Our Heritage]". ''Old Chang Kee.'' Accessed on 4 February 2019. </ref> In 1992, ''The Business Times'' reported that Old Chang Kee's yearly revenue had risen from S$700,000 in 1989 to S$1,600,000 in 1991.<ref>“[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/biztimes19920618-1.2.11.4 Two winners raring to go abroad]”. ''The Business Times''. June 18, 1992. Accessed on 4 February 2019.</ref> With 33 outlets by 2002, the brand was reporting an annual revenue of approximately S$14,000,000.<ref>Chow, H. “[http://eresources.nlb.gov.sg/newspapers/Digitised/Article/straitstimes20031204-1.2.47.23.32 Want to make money? Work hard, with passion]”. ''The Straits Times''. December 4, 2003. Accessed on 7 February 2019. </ref> In 2005, Old Chang Kee attained its first Halal certification from ''Majlis Ugama Islam Singapura'' (MUIS). The brand has over 70 outlets in Singapore as of June 2020.

	==== Flagship restaurant (2018) ====		====Flagship restaurant (2018)====
	[[File:Old Chang Kee Coffee House at Rex.jpg\|thumb\|''The facade of Old Chang Kee's flagship restaurant. Photo from [https://sgmagazine.com/restaurants-shopping/news/old-chang-kee-flagship-store-rex-cinemas SG Magazine].'']]		[[File:Old Chang Kee Coffee House at Rex.jpg\|thumb\|''The facade of Old Chang Kee's flagship restaurant. Photo from [https://sgmagazine.com/restaurants-shopping/news/old-chang-kee-flagship-store-rex-cinemas SG Magazine].'']]

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	==Branding==		==Branding==

	=== Identity ===		===Identity===
	Old Chang Kee identifies as a heritage brand. According to the marketing consultancy company, Identity Counsel, consumers reportedly identify the brand with authenticity, friendliness and honesty.<ref>"[http://identitycounsel.com/work/old-chang-kee Old Chang Kee]". ''Identity Counsel''. Accessed on 18 June 2020.</ref> Identity Counsel has worked with Old Chang Kee in refreshing its brand identity.<ref>IDENTITY COUNSEL Brand Consultants. "[https://www.linkedin.com/company/identity-counsel-brand-consultants/about/ Overview]". ''LinkedIn.'' Accessed on 18 June 2020.</ref>		Old Chang Kee identifies as a heritage brand. According to the marketing consultancy company, Identity Counsel, consumers reportedly identify the brand with authenticity, friendliness and honesty.<ref>"[http://identitycounsel.com/work/old-chang-kee Old Chang Kee]". ''Identity Counsel''. Accessed on 18 June 2020.</ref> Identity Counsel has worked with Old Chang Kee in refreshing its brand identity.<ref>IDENTITY COUNSEL Brand Consultants. "[https://www.linkedin.com/company/identity-counsel-brand-consultants/about/ Overview]". ''LinkedIn.'' Accessed on 18 June 2020.</ref>

	=== Social media presence ===		===Social media presence===
	As of June 2020, Old Chang Kee Singapore has over 22,000 followers on its [https://www.facebook.com/oldchangkee1956/ Facebook] page and over 11,500 followers on [https://www.instagram.com/oldchangkeesingapore/?hl=en Instagram]. On its socials, the brand offers promotions and giveaways to its followers aside from other brand-related announcements.		As of June 2020, Old Chang Kee Singapore has over 22,000 followers on its [https://www.facebook.com/oldchangkee1956/ Facebook] page and over 11,500 followers on [https://www.instagram.com/oldchangkeesingapore/?hl=en Instagram]. On its socials, the brand offers promotions and giveaways to its followers aside from other brand-related announcements.

Dayana Rizal at 09:33, 18 June 2020

2020-06-18T09:33:05Z

Show changes

Dayana Rizal: /* Awards[42] */

2019-06-04T03:47:39Z

Awards[42]

← Older revision		Revision as of 11:47, 4 June 2019
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	==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==		==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==
	{\| class="wikitable ~~sortable~~"		{\| class="wikitable"
	~~\|'''~~Year~~'''~~		!Year
	~~\|'''~~Title~~'''~~		!Title
	\|-		\|-
	\|'''2017'''		\|'''2017'''
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	==Other franchises in Singapore==		==Other franchises in Singapore==
	{\| class="wikitable"		{\| class="wikitable"
	~~\|'''~~Year~~'''~~		!Year
	~~\|'''~~Business~~'''~~		!Business
	~~\|'''~~Description~~'''~~		!Description
	\|-		\|-
	\|'''2018'''		\|'''2018'''

Dayana Rizal at 03:45, 4 June 2019

2019-06-04T03:45:15Z

← Older revision		Revision as of 11:45, 4 June 2019
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	~~[[File:Old Chang Kee Hainanese Chicken Rice 'O.jpg\|thumb\|''Photo from Eatbook.sg.'']]~~
	Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>		Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>

Dayana Rizal at 03:43, 4 June 2019

2019-06-04T03:43:50Z

← Older revision		Revision as of 11:43, 4 June 2019
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			[[File:Old Chang Kee Hainanese Chicken Rice 'O.jpg\|thumb\|''Photo from Eatbook.sg.'']]
	Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>		Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>

Joe Tan at 04:46, 4 May 2019

2019-05-04T04:46:05Z

← Older revision		Revision as of 12:46, 4 May 2019
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	~~[[File:Old Chang Kee Curry Puff.png\|thumb\|''The signature Old Chang Kee curry puffs. Photo from Eatbook.sg.''\|left]]~~

	Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>		Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>

Joe Tan at 04:45, 4 May 2019

2019-05-04T04:45:57Z

← Older revision		Revision as of 12:45, 4 May 2019
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			[[File:Old Chang Kee Curry Puff.png\|thumb\|''The signature Old Chang Kee curry puffs. Photo from Eatbook.sg.''\|left]]

	Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>		Old Chang Kee ([http://www.oldchangkee.com/index.htm official website]) is an established food and beverage chain that originated in Singapore. It is well-known for its Hainanese-style curry puffs and assorted fried snacks. As of 2019, Old Chang Kee has 77 outlets in Singapore. Over the years, it has also expanded to Australia, Indonesia, Malaysia and United Kingdom, selling approximately 1.5 million curry puffs a month worldwide.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> According to the official annual report for Old Chang Kee in 2018, the brand had made SGD$85,487,000 that financial year.<ref>Old Chang Kee. "Annual Report 2018". Accessed on 11 March 2019. For more information on Old Chang Kee's yearly revenue (from FY 2014): http://oldchangkee.listedcompany.com/misc/ar2018.pdf</ref>

Joe Tan at 05:58, 2 May 2019

2019-05-02T05:58:44Z

← Older revision		Revision as of 13:58, 2 May 2019
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	On top of the usual snacks, the eatery serves local Singaporean dishes such as nasi lemak and laksa.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> The eatery was subsequently featured in UK print media such as Evening Standard, Daily Express and Times magazine. Notable individuals such as actor Ian McKellen and Malaysian artist Tiara Jacquelina have patronised the London eatery.<ref>Old Chang Kee UK. ''Instagram.'' January 2, 2019. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/p/BsIMck6F7pu/ </ref>		On top of the usual snacks, the eatery serves local Singaporean dishes such as nasi lemak and laksa.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> The eatery was subsequently featured in UK print media such as Evening Standard, Daily Express and Times magazine. Notable individuals such as actor Ian McKellen and Malaysian artist Tiara Jacquelina have patronised the London eatery.<ref>Old Chang Kee UK. ''Instagram.'' January 2, 2019. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/p/BsIMck6F7pu/ </ref>

	~~[https://www.google.com Link]~~

	==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==		==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==

Joe Tan at 05:58, 2 May 2019

2019-05-02T05:58:13Z

← Older revision		Revision as of 13:58, 2 May 2019
Line 50:		Line 50:

	On top of the usual snacks, the eatery serves local Singaporean dishes such as nasi lemak and laksa.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> The eatery was subsequently featured in UK print media such as Evening Standard, Daily Express and Times magazine. Notable individuals such as actor Ian McKellen and Malaysian artist Tiara Jacquelina have patronised the London eatery.<ref>Old Chang Kee UK. ''Instagram.'' January 2, 2019. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/p/BsIMck6F7pu/ </ref>		On top of the usual snacks, the eatery serves local Singaporean dishes such as nasi lemak and laksa.<ref>Quek, Eunice. “Old Chang Kee opens in London’s Covent Garden”. The Straits Times. June 4, 2018. Accessed on 7 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/old-chang-kee-opens-in-londons-covent-garden-on-june-6 </ref> The eatery was subsequently featured in UK print media such as Evening Standard, Daily Express and Times magazine. Notable individuals such as actor Ian McKellen and Malaysian artist Tiara Jacquelina have patronised the London eatery.<ref>Old Chang Kee UK. ''Instagram.'' January 2, 2019. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/p/BsIMck6F7pu/ </ref>

			[https://www.google.com Link]

	==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==		==Awards<ref>"Our Awards". ''Old Chang Kee.'' Accessed on 11 March 2019.Retrieved from: http://www.oldchangkee.com/our-awards.htm</ref>==