Novita Lam - Revision history

Kimberly Wong at 04:17, 5 March 2026

2026-03-05T04:17:59Z

← Older revision		Revision as of 12:17, 5 March 2026
Line 6:		Line 6:
	\| alma mater = National University of Singapore		\| alma mater = National University of Singapore
	}}		}}
	Novita Lam (born in 1994) is an Indonesian born Chinese residing in Singapore. She was working in Citibank and Bank of Singapore before joining ~~AWSt~~ as Head of Partnerships & Ecosystem<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 441k followers on Instagram and 129.6k followers on TikTok, as of March 2026.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>		Novita Lam (born in 1994) is an Indonesian born Chinese residing in Singapore. She was working in Citibank and Bank of Singapore before joining AWST as Head of Partnerships & Ecosystem.<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 441k followers on Instagram and 129.6k followers on TikTok, as of March 2026.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>
	==Background==		==Background==
	===Personal life & family===		===Personal life & family===
Line 39:		Line 39:
	[[File:Novita insta story controversial.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]		[[File:Novita insta story controversial.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]

	=== ~~The~~ controversial Instagram post (March 2026) ===		=== Her viral controversial Instagram post (March 2026) ===
	In 3 March 2026, Lam ~~drew~~ significant ~~criticism from netizens~~ after ~~making~~ a pun ~~deemed insensitive~~ on her Instagram and TikTok, ~~referencing countries involved in~~ the ongoing conflict in the Middle East.<ref name=":4">Sidin, Nurshahiylia. “[https://mothership.sg/2026/03/influencer-novita-lam-iran-israel-pun-backlash/ S'pore influencer Novita Lam's ‘Iran this, Israel that’ pun sparks backlash, she apologises]” ''Mothership,'' 4 March, 2026. Accessed 4 March 2026.</ref><ref name=":5">Lian, Gerome. "[https://mustsharenews.com/influencer-iran-israel/ S'pore influencer posts apology after backlash over pun using names of Iran & Israel on social media.]" ''MustShareNews,'' 4 March, 2026. Accessed 4 March 2026.</ref>		On 3 March 2026, Lam faced significant backlash after posting a pun on her Instagram and TikTok, which many netizens deemed insensitive given the ongoing conflict in the Middle East.<ref name=":4">Sidin, Nurshahiylia. “[https://mothership.sg/2026/03/influencer-novita-lam-iran-israel-pun-backlash/ S'pore influencer Novita Lam's ‘Iran this, Israel that’ pun sparks backlash, she apologises]” ''Mothership,'' 4 March, 2026. Accessed 4 March 2026.</ref><ref name=":5">Lian, Gerome. "[https://mustsharenews.com/influencer-iran-israel/ S'pore influencer posts apology after backlash over pun using names of Iran & Israel on social media.]" ''MustShareNews,'' 4 March, 2026. Accessed 4 March 2026.</ref>

	The video in question showed Lam jogging in the Marina Bay area, with ~~the~~ Strava stats ~~of her jog shown~~ on screen. The ~~video also came with the~~ caption:<ref name=":4" /><ref name=":5" /><blockquote>''"Iran this, Israel that. IRAN 10km and the pain ISREAL"''</blockquote>The caption was a play on words that used the names of Iran and Israel to highlight the demanding nature of her exercise.<ref name=":4" /><ref name=":5" />		The video in question showed Lam jogging in the Marina Bay area, with her Strava stats displayed on screen. The caption read:<ref name=":4" /><ref name=":5" /><blockquote>''"Iran this, Israel that. IRAN 10km and the pain ISREAL"''</blockquote>The caption was a play on words that used the names of Iran and Israel to highlight the demanding nature of her exercise.<ref name=":4" /><ref name=":5" />

	==== Public backlash ====		==== Public backlash ====
	With both Iran and Israel currently locked in an escalating conflict, many netizens felt that the timing of the post was highly inappropriate.<ref name=":4" /><ref name=":5" /> While both posts ~~appeared to have been~~ deleted, numerous screenshots had already surfaced online.<ref name=":4" /><ref name=":5" />		With both Iran and Israel currently locked in an escalating conflict, many netizens felt that the timing of the post was highly inappropriate.<ref name=":4" /><ref name=":5" /> While both posts were quickly deleted, numerous screenshots had already surfaced online.<ref name=":4" /><ref name=":5" />

	~~Many netizens criticized~~ Lam directly on her TikTok account ~~for~~ her "lack of self-awareness" given the ~~seriousness~~ of the ~~geopolitical~~ situation.~~<ref name=":4" /><ref name=":5" /> Comments were subsequently~~ turned off on some of her TikTok videos.<ref name=":4" /><ref name=":5" />		Lam faced criticism directly on her TikTok account, with many commenting on her lack of self-awareness given the gravity of the situation. As the backlash grew, Lam turned off the comments on some of her TikTok videos.<ref name=":4" /><ref name=":5" />
	[[File:Novita tiktok comments.jpg\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]		[[File:Novita tiktok comments.jpg\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]
	~~In a~~ thread ~~created on Reddit~~ titled ~~“Influencer~~ Novita Lam with a disgusting Instagram story that has been taken down ~~quickly”, netizens~~ pointed out that ~~there may~~ be ~~Singaporeans who are stuck in the Middle East due to~~ the conflict, ~~making her use of the situation~~ as ~~a pun particularly insensitive. At the time of the controversy,~~ the Singapore government had ~~advised Singaporeans to defer~~ travel to the Middle East due to the escalating ~~conflict~~.<ref name=":4" /><ref name=":5" />		A Reddit thread titled “[https://www.reddit.com/r/SingaporeRaw/comments/1rjsrrs/influencer_novita_lam_with_a_disgusting_instagram/ Influencer Novita Lam with a disgusting Instagram story that has been taken down quickly]” pointed out that Singaporeans could be affected by the conflict, as the Singapore government had issued travel advisories to the Middle East due to the escalating situation. The thread further highlighted how the use of such a serious issue for a pun was seen as tone-deaf.<ref name=":4" /><ref name=":5" />
	[[File:Novita reddit comments.jpg\|thumb\|''Photo from [https://www.reddit.com/r/SingaporeRaw/comments/1rjsrrs/influencer_novita_lam_with_a_disgusting_instagram/ Reddit].'']]		[[File:Novita reddit comments.jpg\|thumb\|''Photo from [https://www.reddit.com/r/SingaporeRaw/comments/1rjsrrs/influencer_novita_lam_with_a_disgusting_instagram/ Reddit].'']]
	However, not all netizens were critical of Lam's post. Some felt that those who were offended by her pun were overreacting to what they viewed as harmless wordplay.<ref name=":4" /><ref name=":5" /> Additionally, some commenters, apparently inspired by what they saw as her "wit," even contributed their own country-related puns in response to the controversy.<ref name=":4" /><ref name=":5" />		However, not all netizens were critical of Lam's post. Some felt that those who were offended by her pun were overreacting to what they viewed as harmless wordplay.<ref name=":4" /><ref name=":5" /> Additionally, some commenters, apparently inspired by what they saw as her "wit," even contributed their own country-related puns in response to the controversy.<ref name=":4" /><ref name=":5" />
Line 56:		Line 56:
	Lam subsequently posted an apology on her Instagram story, where she sincerely apologized for her "insensitive and hurtful" post. Lam also added:<ref name=":4" /><ref name=":5" /><blockquote>''"I removed it as soon as I realised my mistake."''</blockquote>		Lam subsequently posted an apology on her Instagram story, where she sincerely apologized for her "insensitive and hurtful" post. Lam also added:<ref name=":4" /><ref name=":5" /><blockquote>''"I removed it as soon as I realised my mistake."''</blockquote>
	[[File:Novita apology insta story.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]		[[File:Novita apology insta story.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]
	~~In her apology~~, ~~she also promised to be "more mindful moving forward~~."<ref name=":4" /><ref name=":5" />		This incident was reported by multiple outlets, including AsiaOne, STOMP, and MustShareNews.<ref name=":4" /><ref name=":5" />

	==References / Citations==		==References / Citations==

Editorial Assistant at 07:56, 4 March 2026

2026-03-04T07:56:58Z

← Older revision		Revision as of 15:56, 4 March 2026
Line 19:		Line 19:
	Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 441k followers on Instagram and 129.6k followers on TikTok.<ref name=":1" /><ref name=":2" />		Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 441k followers on Instagram and 129.6k followers on TikTok.<ref name=":1" /><ref name=":2" />
	==== Paid partnerships====		==== Paid partnerships====
	She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of March 2026, her post for Lendela managed to rack up over 4M views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/~~7096786261511277825~~ novita.lam]”. ''TikTok''~~. May 12~~, ~~2022~~. Accessed ~~29 July 2022~~.</ref>		She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of March 2026, her post for Lendela managed to rack up over 4M views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7270487856030747905?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @novita.lam]” ''TikTok,'' 23 August, 2023. Accessed 4 March 2026.</ref>
	[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]		[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
	====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====		====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====

Editorial Assistant at 07:54, 4 March 2026

2026-03-04T07:54:58Z

← Older revision		Revision as of 15:54, 4 March 2026
Line 17:		Line 17:
	==Career==		==Career==
	===Social media influencer (Present)===		===Social media influencer (Present)===
	Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over ~~305,000~~ followers on Instagram and ~~60,400~~ followers on TikTok.<ref name=":1" /><ref name=":2" />		Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 441k followers on Instagram and 129.6k followers on TikTok.<ref name=":1" /><ref name=":2" />
	==== Paid partnerships====		==== Paid partnerships====
	She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of ~~July 2022~~, her post for ~~Under Armour~~ managed to rack up over ~~388,000~~ views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>		She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of March 2026, her post for Lendela managed to rack up over 4M views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>
	[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]		[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
	====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====		====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====

Editorial Assistant at 07:47, 4 March 2026

2026-03-04T07:47:06Z

← Older revision		Revision as of 15:47, 4 March 2026
Line 60:		Line 60:
	==References / Citations==		==References / Citations==
	<references />		<references />
			[[Category:People of Interest]]
			[[Category:Content Creators]]

Editorial Assistant: novita lam iran israel controversial instagram story

2026-03-04T07:46:35Z

novita lam iran israel controversial instagram story

← Older revision		Revision as of 15:46, 4 March 2026
Line 6:		Line 6:
	\| alma mater = National University of Singapore		\| alma mater = National University of Singapore
	}}		}}
	Novita Lam (born in 1994) is an Indonesian born Chinese residing in Singapore. She was working in Citibank and Bank of Singapore before joining AWSt as Head of Partnerships & Ecosystem<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over ~~305,000~~ followers on Instagram and ~~60,400~~ followers on TikTok.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>		Novita Lam (born in 1994) is an Indonesian born Chinese residing in Singapore. She was working in Citibank and Bank of Singapore before joining AWSt as Head of Partnerships & Ecosystem<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 441k followers on Instagram and 129.6k followers on TikTok, as of March 2026.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>
	==Background==		==Background==
	===Personal life & family===		===Personal life & family===
Line 18:		Line 18:
	===Social media influencer (Present)===		===Social media influencer (Present)===
	Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1" /><ref name=":2" />		Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1" /><ref name=":2" />
	~~[[File:Novita Lam in Bali.jpg\|thumb\|''Novita in Bali, Indonesia. Photo from [https://www.instagram.com/p/Cf4ExpAvIS_/?utm_source=ig_web_copy_link Instagram].'']]~~
	==== Paid partnerships====		==== Paid partnerships====
	She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of July 2022, her post for Under Armour managed to rack up over 388,000 views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>		She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of July 2022, her post for Under Armour managed to rack up over 388,000 views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>
			[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
	====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====		====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====
	On 2 October 2021, local newspaper The Straits Times published an article on the Singapore-Germany Vaccinated Travel Lane (VTL) Scheme.<ref name=":3">Wortz, Tilman. “[https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. Over 1,000 people have travelled under S'pore-Germany Vaccinated Travel Lane scheme]”. ''The Straits Times''. October 2, 2021. Accessed 29 July 2022. </ref> Novita Lam had been interviewed and featured as one of the members of the first tour group from Singapore to leave for Germany, which had departed on 22 September in the same year. Her group was among the first in not just Singapore, but also Asia to travel in Germany since the Pandemic.		On 2 October 2021, local newspaper The Straits Times published an article on the Singapore-Germany Vaccinated Travel Lane (VTL) Scheme.<ref name=":3">Wortz, Tilman. “[https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. Over 1,000 people have travelled under S'pore-Germany Vaccinated Travel Lane scheme]”. ''The Straits Times''. October 2, 2021. Accessed 29 July 2022. </ref> Novita Lam had been interviewed and featured as one of the members of the first tour group from Singapore to leave for Germany, which had departed on 22 September in the same year. Her group was among the first in not just Singapore, but also Asia to travel in Germany since the Pandemic.
	[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
	Speaking to The Straits Times, she spoke of her first overseas trip in a while and commented that there were “fewer people crowding the streets and squares than in Singapore”.<ref name=":3" />		Speaking to The Straits Times, she spoke of her first overseas trip in a while and commented that there were “fewer people crowding the streets and squares than in Singapore”.<ref name=":3" />

Line 35:		Line 35:
	===Business analyst (2015 to 2016)===		===Business analyst (2015 to 2016)===
	During her exchange at Fudan University, Novita took up the role of Business Analyst at 6e Digital from August 2015 to July 2016.<ref name=":0" />		During her exchange at Fudan University, Novita took up the role of Business Analyst at 6e Digital from August 2015 to July 2016.<ref name=":0" />

			== Newsworthy incidents ==
			[[File:Novita insta story controversial.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]

			=== The controversial Instagram post (March 2026) ===
			In 3 March 2026, Lam drew significant criticism from netizens after making a pun deemed insensitive on her Instagram and TikTok, referencing countries involved in the ongoing conflict in the Middle East.<ref name=":4">Sidin, Nurshahiylia. “[https://mothership.sg/2026/03/influencer-novita-lam-iran-israel-pun-backlash/ S'pore influencer Novita Lam's ‘Iran this, Israel that’ pun sparks backlash, she apologises]” ''Mothership,'' 4 March, 2026. Accessed 4 March 2026.</ref><ref name=":5">Lian, Gerome. "[https://mustsharenews.com/influencer-iran-israel/ S'pore influencer posts apology after backlash over pun using names of Iran & Israel on social media.]" ''MustShareNews,'' 4 March, 2026. Accessed 4 March 2026.</ref>

			The video in question showed Lam jogging in the Marina Bay area, with the Strava stats of her jog shown on screen. The video also came with the caption:<ref name=":4" /><ref name=":5" /><blockquote>''"Iran this, Israel that. IRAN 10km and the pain ISREAL"''</blockquote>The caption was a play on words that used the names of Iran and Israel to highlight the demanding nature of her exercise.<ref name=":4" /><ref name=":5" />

			==== Public backlash ====
			With both Iran and Israel currently locked in an escalating conflict, many netizens felt that the timing of the post was highly inappropriate.<ref name=":4" /><ref name=":5" /> While both posts appeared to have been deleted, numerous screenshots had already surfaced online.<ref name=":4" /><ref name=":5" />

			Many netizens criticized Lam directly on her TikTok account for her "lack of self-awareness" given the seriousness of the geopolitical situation.<ref name=":4" /><ref name=":5" /> Comments were subsequently turned off on some of her TikTok videos.<ref name=":4" /><ref name=":5" />
			[[File:Novita tiktok comments.jpg\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]
			In a thread created on Reddit titled “Influencer Novita Lam with a disgusting Instagram story that has been taken down quickly”, netizens pointed out that there may be Singaporeans who are stuck in the Middle East due to the conflict, making her use of the situation as a pun particularly insensitive. At the time of the controversy, the Singapore government had advised Singaporeans to defer travel to the Middle East due to the escalating conflict.<ref name=":4" /><ref name=":5" />
			[[File:Novita reddit comments.jpg\|thumb\|''Photo from [https://www.reddit.com/r/SingaporeRaw/comments/1rjsrrs/influencer_novita_lam_with_a_disgusting_instagram/ Reddit].'']]
			However, not all netizens were critical of Lam's post. Some felt that those who were offended by her pun were overreacting to what they viewed as harmless wordplay.<ref name=":4" /><ref name=":5" /> Additionally, some commenters, apparently inspired by what they saw as her "wit," even contributed their own country-related puns in response to the controversy.<ref name=":4" /><ref name=":5" />

			==== Lam's apology ====
			Lam subsequently posted an apology on her Instagram story, where she sincerely apologized for her "insensitive and hurtful" post. Lam also added:<ref name=":4" /><ref name=":5" /><blockquote>''"I removed it as soon as I realised my mistake."''</blockquote>
			[[File:Novita apology insta story.png\|thumb\|''Photo from [https://mustsharenews.com/influencer-iran-israel/ MustShareNews].'']]
			In her apology, she also promised to be "more mindful moving forward."<ref name=":4" /><ref name=":5" />

	==References / Citations==		==References / Citations==
	<references />		<references />

202.55.70.168 at 07:38, 10 October 2022

2022-10-10T07:38:56Z

← Older revision		Revision as of 15:38, 10 October 2022
Line 3:		Line 3:
	\| image = Novita Lam.png		\| image = Novita Lam.png
	\| birth_date = 1994		\| birth_date = 1994
	\| education = Bachelor's Degree		\| education = Bachelor's Degree in Business Administration (Hons)
	\| alma mater = National University of Singapore		\| alma mater = National University of Singapore
	}}		}}
			Novita Lam (born in 1994) is an Indonesian born Chinese residing in Singapore. She was working in Citibank and Bank of Singapore before joining AWSt as Head of Partnerships & Ecosystem<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>
	Novita Lam (born in 1994) is ~~a Singaporean Banker at~~ Citibank.<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>		==Background==
			===Personal life & family===
	== Background ==

	=== Personal life & family ===
	[[File:Novita Lam with her family.jpg\|thumb\|''Novita Lam with her family. Photo from [https://www.instagram.com/p/B7vVTT4naIh/?utm_source=ig_web_copy_link Instagram].'']]		[[File:Novita Lam with her family.jpg\|thumb\|''Novita Lam with her family. Photo from [https://www.instagram.com/p/B7vVTT4naIh/?utm_source=ig_web_copy_link Instagram].'']]
	Novita Lam was born in 1994 to Indonesian-Chinese parents and has a brother and older sister, Heinrich and Stephanie Lam.<ref>Lam, Heinrich. “[https://www.instagram.com/heinrichlam/ heinrichlam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref>Lam, Stephanie. “[https://www.instagram.com/stephielam09/ stephielam09]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref> As part of the ''放个大招给你看'' (translates to Let Me Show You A Big Move) trend on TikTok, she also revealed her mandarin name, 林竹意.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7034524728874355969 novita.lam]”. ''TikTok''. November 25, 2021. Accessed 29 July 2022.</ref>		Novita Lam was born in 1994 to Indonesian-Chinese parents and has a brother and older sister, Heinrich and Stephanie Lam.<ref>Lam, Heinrich. “[https://www.instagram.com/heinrichlam/ heinrichlam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref>Lam, Stephanie. “[https://www.instagram.com/stephielam09/ stephielam09]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref> As part of the ''放个大招给你看'' (translates to Let Me Show You A Big Move) trend on TikTok, she also revealed her mandarin name, 林竹意.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7034524728874355969 novita.lam]”. ''TikTok''. November 25, 2021. Accessed 29 July 2022.</ref>
			=== Education===
	=== Education ===
	Novita had been enrolled at the National University of Singapore (NUS) from between 2013 and 2017.<ref name=":0" /> During this time, she was often involved in Summer and Exchange programs at overseas institutions like Fudan University, HEC Paris, and Imperial College Business School.<ref name=":0" />		Novita had been enrolled at the National University of Singapore (NUS) from between 2013 and 2017.<ref name=":0" /> During this time, she was often involved in Summer and Exchange programs at overseas institutions like Fudan University, HEC Paris, and Imperial College Business School.<ref name=":0" />

	In 2018, she officially graduated from NUS with a Bachelor of Business Administration (B.B.A), Finance (hons).<ref name=":0" />		In 2018, she officially graduated from NUS with a Bachelor of Business Administration (B.B.A), Finance (hons).<ref name=":0" />
			==Career==
	== Career ==		===Social media influencer (Present)===

	=== Social media influencer (Present) ===
	Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1" /><ref name=":2" />		Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1" /><ref name=":2" />
	[[File:Novita Lam in Bali.jpg\|thumb\|''Novita in Bali, Indonesia. Photo from [https://www.instagram.com/p/Cf4ExpAvIS_/?utm_source=ig_web_copy_link Instagram].'']]		[[File:Novita Lam in Bali.jpg\|thumb\|''Novita in Bali, Indonesia. Photo from [https://www.instagram.com/p/Cf4ExpAvIS_/?utm_source=ig_web_copy_link Instagram].'']]
			==== Paid partnerships====
	==== Paid partnerships ====
	She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of July 2022, her post for Under Armour managed to rack up over 388,000 views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>		She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of July 2022, her post for Under Armour managed to rack up over 388,000 views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>
			====Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021)====
	==== Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021) ====
	On 2 October 2021, local newspaper The Straits Times published an article on the Singapore-Germany Vaccinated Travel Lane (VTL) Scheme.<ref name=":3">Wortz, Tilman. “[https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. Over 1,000 people have travelled under S'pore-Germany Vaccinated Travel Lane scheme]”. ''The Straits Times''. October 2, 2021. Accessed 29 July 2022. </ref> Novita Lam had been interviewed and featured as one of the members of the first tour group from Singapore to leave for Germany, which had departed on 22 September in the same year. Her group was among the first in not just Singapore, but also Asia to travel in Germany since the Pandemic.		On 2 October 2021, local newspaper The Straits Times published an article on the Singapore-Germany Vaccinated Travel Lane (VTL) Scheme.<ref name=":3">Wortz, Tilman. “[https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. Over 1,000 people have travelled under S'pore-Germany Vaccinated Travel Lane scheme]”. ''The Straits Times''. October 2, 2021. Accessed 29 July 2022. </ref> Novita Lam had been interviewed and featured as one of the members of the first tour group from Singapore to leave for Germany, which had departed on 22 September in the same year. Her group was among the first in not just Singapore, but also Asia to travel in Germany since the Pandemic.
	[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]		[[File:Novita Lam on TST.jpg\|thumb\|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
Line 37:		Line 29:

	''- Novita Lam on the reopening of borders during the Pandemic.''		''- Novita Lam on the reopening of borders during the Pandemic.''
			===Banker (2018 to 2020)===
	=== Banker (2018 to 2020) ===
	Novita worked as a full-time banker with Citibank Singapore from January 2018 to September 2020.<ref name=":0" /> She has continued to post TikToks of her work every now and then, which appears to be in a corporate environment. However, it is unclear whether she has since taken on a similar role at a different company.		Novita worked as a full-time banker with Citibank Singapore from January 2018 to September 2020.<ref name=":0" /> She has continued to post TikToks of her work every now and then, which appears to be in a corporate environment. However, it is unclear whether she has since taken on a similar role at a different company.
			===Product Marketing Intern (2017)===
	=== Product Marketing Intern (2017) ===
	During her penultimate year at NUS, Novita became a Product Marketing Intern at the Bank of Singapore.<ref name=":0" />		During her penultimate year at NUS, Novita became a Product Marketing Intern at the Bank of Singapore.<ref name=":0" />
			===Business analyst (2015 to 2016)===
	=== Business analyst (2015 to 2016) ===
	During her exchange at Fudan University, Novita took up the role of Business Analyst at 6e Digital from August 2015 to July 2016.<ref name=":0" />		During her exchange at Fudan University, Novita took up the role of Business Analyst at 6e Digital from August 2015 to July 2016.<ref name=":0" />
			==References / Citations==
	== References / Citations ==
	<references />		<references />

Editorial Assistant: Created page with "{{Infobox person | name = Novita Lam | image = Novita Lam.png | birth_date = 1994 | education = Bachelor's Degree | alma mater..."

2022-07-29T07:00:53Z

Created page with "{{Infobox person | name = Novita Lam | image = Novita Lam.png | birth_date = 1994 | education = Bachelor's Degree | alma mater..."

New page

{{Infobox person
| name = Novita Lam
| image = Novita Lam.png
| birth_date = 1994
| education = Bachelor's Degree
| alma mater = National University of Singapore
}}

Novita Lam (born in 1994) is a Singaporean Banker at Citibank.<ref name=":0">Lam, Novita. “[https://www.linkedin.com/in/novitalam/?originalSubdomain=sg Novita Lam]”. ''LinkedIn''. n.d. Accessed 29 July 2022. </ref> She is best known for being a beauty and lifestyle influencer who currently has over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1">Lam, Novita. “[https://www.instagram.com/novitalam/ novitalam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref name=":2">Lam, Novita. “[https://www.tiktok.com/@novita.lam novita.lam]”. ''TikTok''. n.d. Accessed 29 July 2022.</ref>

== Background ==

=== Personal life & family ===
[[File:Novita Lam with her family.jpg|thumb|''Novita Lam with her family. Photo from [https://www.instagram.com/p/B7vVTT4naIh/?utm_source=ig_web_copy_link Instagram].'']]
Novita Lam was born in 1994 to Indonesian-Chinese parents and has a brother and older sister, Heinrich and Stephanie Lam.<ref>Lam, Heinrich. “[https://www.instagram.com/heinrichlam/ heinrichlam]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref><ref>Lam, Stephanie. “[https://www.instagram.com/stephielam09/ stephielam09]”. ''Instagram''. n.d. Accessed 29 July 2022.</ref> As part of the ''放个大招给你看'' (translates to Let Me Show You A Big Move) trend on TikTok, she also revealed her mandarin name, 林竹意.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7034524728874355969 novita.lam]”. ''TikTok''. November 25, 2021. Accessed 29 July 2022.</ref>

=== Education ===
Novita had been enrolled at the National University of Singapore (NUS) from between 2013 and 2017.<ref name=":0" /> During this time, she was often involved in Summer and Exchange programs at overseas institutions like Fudan University, HEC Paris, and Imperial College Business School.<ref name=":0" />

In 2018, she officially graduated from NUS with a Bachelor of Business Administration (B.B.A), Finance (hons).<ref name=":0" />

== Career ==

=== Social media influencer (Present) ===
Novita Lam is active on social media platforms such as Instagram and TikTok, where she often posts aesthetic photos of her travels across the globe. She also shares beauty tips and products, as well as her fitness journey.<ref name=":1" /> Currently, she has amassed over 305,000 followers on Instagram and 60,400 followers on TikTok.<ref name=":1" /><ref name=":2" />
[[File:Novita Lam in Bali.jpg|thumb|''Novita in Bali, Indonesia. Photo from [https://www.instagram.com/p/Cf4ExpAvIS_/?utm_source=ig_web_copy_link Instagram].'']]

==== Paid partnerships ====
She is often seen to participate in advertisements and paid partnerships with both local and international brands, including Shopee, Lazada, and Pocari Sweat.<ref>Lam, Novita. “[https://www.instagram.com/p/CIfpzd3DuUx/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. December 7, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/p/CeABdqirP3u/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. May 26, 2020. Accessed 29 July 2022.</ref><ref>Lam, Novita. “[https://www.instagram.com/tv/CA958_hJSWN/?utm_source=ig_web_copy_link novitalam]”. ''Instagram''. June 3, 2020. Accessed 29 July 2022.</ref> In fact, other than her day-to-day TikToks, many of her partnerships on the platform have gone viral. As of July 2022, her post for Under Armour managed to rack up over 388,000 views.<ref>Lam, Novita. “[https://www.tiktok.com/@novita.lam/video/7096786261511277825 novita.lam]”. ''TikTok''. May 12, 2022. Accessed 29 July 2022.</ref>

==== Making the news for her trip to Germany during the Covid-19 Pandemic (October 2, 2021) ====
On 2 October 2021, local newspaper The Straits Times published an article on the Singapore-Germany Vaccinated Travel Lane (VTL) Scheme.<ref name=":3">Wortz, Tilman. “[https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. Over 1,000 people have travelled under S'pore-Germany Vaccinated Travel Lane scheme]”. ''The Straits Times''. October 2, 2021. Accessed 29 July 2022. </ref> Novita Lam had been interviewed and featured as one of the members of the first tour group from Singapore to leave for Germany, which had departed on 22 September in the same year. Her group was among the first in not just Singapore, but also Asia to travel in Germany since the Pandemic.
[[File:Novita Lam on TST.jpg|thumb|''Novita Lam on The Straits Times. Photo from [https://www.straitstimes.com/world/europe/over-1000-people-have-travelled-under-spore-germany-vaccinated-travel-lane-scheme#:~:text=Ms%20Novita%20Lam%2C%20a%2027,in%20Singapore%2C%22%20she%20said. The Straits Times].'']]
Speaking to The Straits Times, she spoke of her first overseas trip in a while and commented that there were “fewer people crowding the streets and squares than in Singapore”.<ref name=":3" />

''“The step towards normality feels reassuring."<ref name=":3" />''

''- Novita Lam on the reopening of borders during the Pandemic.''

=== Banker (2018 to 2020) ===
Novita worked as a full-time banker with Citibank Singapore from January 2018 to September 2020.<ref name=":0" /> She has continued to post TikToks of her work every now and then, which appears to be in a corporate environment. However, it is unclear whether she has since taken on a similar role at a different company.

=== Product Marketing Intern (2017) ===
During her penultimate year at NUS, Novita became a Product Marketing Intern at the Bank of Singapore.<ref name=":0" />

=== Business analyst (2015 to 2016) ===
During her exchange at Fudan University, Novita took up the role of Business Analyst at 6e Digital from August 2015 to July 2016.<ref name=":0" />

== References / Citations ==
<references />