Nicole Liel (Singapore Influencer) - Revision history

Editorial Assistant: Minor edits and updates

2022-10-07T06:13:48Z

Minor edits and updates

← Older revision		Revision as of 14:13, 7 October 2022
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	Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.<ref name=":3" /> “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.<ref name=":3" /><ref>Entertainment - Mediacorp. “[https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp NDP 2022 – English \| Happy 57th Birthday Singapore! \| National Day Parade 2022]”. ''YouTube''. August 9, 2022. Accessed on 5 October 2022. </ref> Following this, she scored a promotional deal with local chain Ya Kun kaya toast.<ref>lielnicole. “[https://www.tiktok.com/@lielnicole/video/7130483069420637442 Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️]”. ''TikTok''. August 11, 2022. Accessed on 5 October 2022. </ref><ref>“[https://mustsharenews.com/ya-kun-ndp/ Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP]”. ''Mustsharenews''. 11 August 2022. Accessed on 5 October 2022. </ref>		Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.<ref name=":3" /> “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.<ref name=":3" /><ref>Entertainment - Mediacorp. “[https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp NDP 2022 – English \| Happy 57th Birthday Singapore! \| National Day Parade 2022]”. ''YouTube''. August 9, 2022. Accessed on 5 October 2022. </ref> Following this, she scored a promotional deal with local chain Ya Kun kaya toast.<ref>lielnicole. “[https://www.tiktok.com/@lielnicole/video/7130483069420637442 Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️]”. ''TikTok''. August 11, 2022. Accessed on 5 October 2022. </ref><ref>“[https://mustsharenews.com/ya-kun-ndp/ Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP]”. ''Mustsharenews''. 11 August 2022. Accessed on 5 October 2022. </ref>
	== References/citations ==		== References/citations ==
			<references />
			[[Category:People of Interest]]

Editorial Assistant: Minor edits and updates

2022-10-07T03:36:35Z

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← Older revision		Revision as of 11:36, 7 October 2022
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	\| alma_mater = Nanyang Technological University		\| alma_mater = Nanyang Technological University
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	Nicole Liel (born Nicole Chen in 1998) is a Singaporean influencer active mainly on TikTok and Instagram.<ref name=":0">[https://www.instagram.com/lielnicole/ lielnicole]. ''Instagram''. n.d. Accessed 5 October 2022. </ref><ref name=":1">[https://www.tiktok.com/@lielnicole lielnicole]. ''TikTok''. n.d. Accessed 5 October 2022.</ref> She also owns a lash lift studio, Cuuul.<ref name=":2">[https://www.instagram.com/cuuul.sg/ cuuul.sg]. ''Instagram''. n.d. Accessed 5 October 2022. </ref>		Nicole Liel (born Nicole Chen in 1998) is a Singaporean influencer active mainly on TikTok and Instagram.<ref name=":0">[https://www.instagram.com/lielnicole/ lielnicole]. ''Instagram''. n.d. Accessed 5 October 2022. </ref><ref name=":1">[https://www.tiktok.com/@lielnicole lielnicole]. ''TikTok''. n.d. Accessed 5 October 2022.</ref> She also owns a lash lift studio, Cuuul.<ref name=":2">[https://www.instagram.com/cuuul.sg/ cuuul.sg]. ''Instagram''. n.d. Accessed 5 October 2022. </ref>

	As of October 2022, Nicole has amassed around 25.7k followers on Instagram, as well as 155.8k followers and 12.2 million likes on TikTok.<ref name=":0" /><ref name=":1" />		As of October 2022, Nicole has amassed around 25.7k followers on Instagram, as well as 155.8k followers and 12.2 million likes on TikTok.<ref name=":0" /><ref name=":1" />

	== Background ==		== Background ==

	=== Personal life ===		=== Personal life ===
	[[File:Nicole with Jeremin.png\|thumb\|''Nicole with her boyfriend Jeremin. Photo from [https://www.instagram.com/p/Cevah6nJEOd/ Instagram].'']]		[[File:Nicole with Jeremin.png\|thumb\|''Nicole with her boyfriend Jeremin. Photo from [https://www.instagram.com/p/Cevah6nJEOd/ Instagram].'']]
	Nicole was born and raised in Singapore, and is currently dating tattoo artist Jeremin, who is an apprentice at Fingers Crossed Studio.<ref>[https://www.instagram.com/onubyink/ onubyink]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>[https://www.instagram.com/fingerscrossed_sg/ fingerscrossed_sg]. ''Instagram''. n.d. Accessed on 5 October 2022. </ref> The couple have applied “about five times” for a built-to-order (BTO) flat since 2020, and were finally successful in 2022.<ref name=":3">Yeong, Bryan Christopher. “[https://zula.sg/nicole-liel/ 10 Facts About Nicole Liel, The Enthu HDB Queue Number Girl At NDP 2022 & Viral TikTok Star]”. ''Zula''. August 12, 2022. Access on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/Ch1Z8-ajrB5/ I will be UNAPOLOGECTICALLY SPAMMING BOUT MY BTO FOR THE NEXT FEW DAYS🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠 THANK U EVERYONE THAT HAS FOLLOWED ME SINCE I WAS IN UNI AND TO THOSE WHO HOPPED IN AFTER NDP!!🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 BOOKED A FLAT ABUT THATS JUST THE BENINGGING!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022. </ref>		Nicole was born and raised in Singapore, and is currently dating tattoo artist Jeremin, who is an apprentice at Fingers Crossed Studio.<ref>[https://www.instagram.com/onubyink/ onubyink]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>[https://www.instagram.com/fingerscrossed_sg/ fingerscrossed_sg]. ''Instagram''. n.d. Accessed on 5 October 2022. </ref> The couple have applied “about five times” for a built-to-order (BTO) flat since 2020, and were finally successful in 2022.<ref name=":3">Yeong, Bryan Christopher. “[https://zula.sg/nicole-liel/ 10 Facts About Nicole Liel, The Enthu HDB Queue Number Girl At NDP 2022 & Viral TikTok Star]”. ''Zula''. August 12, 2022. Access on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/Ch1Z8-ajrB5/ I will be UNAPOLOGECTICALLY SPAMMING BOUT MY BTO FOR THE NEXT FEW DAYS🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠 THANK U EVERYONE THAT HAS FOLLOWED ME SINCE I WAS IN UNI AND TO THOSE WHO HOPPED IN AFTER NDP!!🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 BOOKED A FLAT ABUT THATS JUST THE BENINGGING!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022. </ref>

	=== Education ===		=== Education ===
	[[File:Nicole at her graduation.png\|thumb\|''Nicole at her graduation in July 2022. Photo from [https://www.instagram.com/p/CgTeooAM8OW/ Instagram].'']]		[[File:Nicole at her graduation.png\|thumb\|''Nicole at her graduation in July 2022. Photo from [https://www.instagram.com/p/CgTeooAM8OW/ Instagram].'']]
	Nicole completed her university education in July of 2022, with a Bachelor’s degree in Visual Communication from Singapore’s Nanyang Technological University.<ref name=":3" /><ref>lielnicole. “[https://www.instagram.com/p/CgTeooAM8OW/ Everyone that sees this post is obligated to scroll thru the whole carousel because: 1) i look so good 2) i am officially a degree holder 3) I AM OFFICIALLY A DEGREE HOLDER?!?!?!?!?!?!?!?!?!?!?!!!?!!!??!!!???!!??!??!! 🤩🤩🤩🤩🤩🥹🥹🥹🥹🥲🥲🥲]” ''Instagram''. July 22, 2022. Accessed on 5 October 2022. </ref><ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/education/ Education]”. ''LinkedIn''. n.d. Accessed on 5 October 2022. </ref>		Nicole completed her university education in July of 2022, with a Bachelor’s degree in Visual Communication from Singapore’s Nanyang Technological University.<ref name=":3" /><ref>lielnicole. “[https://www.instagram.com/p/CgTeooAM8OW/ Everyone that sees this post is obligated to scroll thru the whole carousel because: 1) i look so good 2) i am officially a degree holder 3) I AM OFFICIALLY A DEGREE HOLDER?!?!?!?!?!?!?!?!?!?!?!!!?!!!??!!!???!!??!??!! 🤩🤩🤩🤩🤩🥹🥹🥹🥹🥲🥲🥲]” ''Instagram''. July 22, 2022. Accessed on 5 October 2022. </ref><ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/education/ Education]”. ''LinkedIn''. n.d. Accessed on 5 October 2022. </ref>

	== Career ==		== Career ==

	=== kNOCk Out (2020) ===		=== kNOCk Out (2020) ===
	In 2020, Nicole joined Night Owl Cinematics’s (NOC) reality show kNOCk Out, where contestants go through 8 challenges to learn how to become a content creator.<ref>Night Owl Cinematics. “[https://www.facebook.com/Nightowlcinematics/videos/2905285799490620/ Judges REACT to the WORST auditions (with JianHao Tan) \| kNOCk Out Episode 1]”. ''Facebook''. January 12, 2020. Accessed on 5 October 2022. </ref> Nicole competed against 9 other contestants and made it to the 7th challenge, but was unfortunately eliminated in the penultimate episode.<ref>Night Owl Cinematics. “[https://www.facebook.com/watch/?v=227588888398490 Secret HACKS To Make You An Instagram Star (with Andrea Chong) \| kNOCk Out Episode 7]”. ''Facebook''. February 26, 2020. Accessed on 5 October 2022. </ref>		In 2020, Nicole joined Night Owl Cinematics’s (NOC) reality show kNOCk Out, where contestants go through 8 challenges to learn how to become a content creator.<ref>Night Owl Cinematics. “[https://www.facebook.com/Nightowlcinematics/videos/2905285799490620/ Judges REACT to the WORST auditions (with JianHao Tan) \| kNOCk Out Episode 1]”. ''Facebook''. January 12, 2020. Accessed on 5 October 2022. </ref> Nicole competed against 9 other contestants and made it to the 7th challenge, but was unfortunately eliminated in the penultimate episode.<ref>Night Owl Cinematics. “[https://www.facebook.com/watch/?v=227588888398490 Secret HACKS To Make You An Instagram Star (with Andrea Chong) \| kNOCk Out Episode 7]”. ''Facebook''. February 26, 2020. Accessed on 5 October 2022. </ref>

	After the competition, she signed with NOC as a talent and video producer, where she remained until January 2021.<ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/experience/ Experience]”. ''LinkedIn''. n.d. Accessed on 5 October 2022.</ref>		After the competition, she signed with NOC as a talent and video producer, where she remained until January 2021.<ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/experience/ Experience]”. ''LinkedIn''. n.d. Accessed on 5 October 2022.</ref>

	=== Influencer ===		=== Influencer ===
	As an influencer, Nicole has advertised for brands like Gojek and Chope on Instagram.<ref>lielnicole. “[https://www.instagram.com/p/CijmJJ-JLTm/ FRIENDLY REMINDER TO USE “GOTOMALLS” FOR 2 x $3 off trips to/from any mall in Singapore, valid for use from 10am to 10pm daily, saranghaeyo YALLSSSSS!!!!!! @gojeksg]”. ''Instagram''. September 16, 2022. Accessed on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/CihOK-fprzh/ AND ALSO, if you're lucky you might stand a chance to win a: SAMSUNG TV or NESPRESSO MACHINE, or AIRPODS PRO in the Birthday Raffle!!! OR IF YOU SUPER SUPER HUAT HUAT HUAT LUCK, you might have a chance to win an all-expenses-paid trip to Bali. Join @ChopeSG’s Grand Birthday Challenge today!]”. ''Instagram''. September 15, 2022. Accessed on 5 October 2022. </ref> She has also made several guides and “hacks” for events like the National Day Parade (NDP) ticket balloting and her BTO journey.<ref>lielnicole. “[https://www.instagram.com/p/Cg_owyLD2ec/ BALLOTING FOR NDP TICKETS!!!!! WITH MY FRIENDS!! ANYONE GOING?!?!? See u there tmr!!!!! 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬]” ''Instagram''. August 8, 2022. Accessed on 5 October 2022.</ref><ref>lielnicole. “[https://www.instagram.com/p/Ch10LaYDrlL/ Just in time for August bto applications or woteva 😉😉😉 ALL THE BEST ITS TOMORROW!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022.</ref>		As an influencer, Nicole has advertised for brands like Gojek and Chope on Instagram.<ref>lielnicole. “[https://www.instagram.com/p/CijmJJ-JLTm/ FRIENDLY REMINDER TO USE “GOTOMALLS” FOR 2 x $3 off trips to/from any mall in Singapore, valid for use from 10am to 10pm daily, saranghaeyo YALLSSSSS!!!!!! @gojeksg]”. ''Instagram''. September 16, 2022. Accessed on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/CihOK-fprzh/ AND ALSO, if you're lucky you might stand a chance to win a: SAMSUNG TV or NESPRESSO MACHINE, or AIRPODS PRO in the Birthday Raffle!!! OR IF YOU SUPER SUPER HUAT HUAT HUAT LUCK, you might have a chance to win an all-expenses-paid trip to Bali. Join @ChopeSG’s Grand Birthday Challenge today!]”. ''Instagram''. September 15, 2022. Accessed on 5 October 2022. </ref> She has also made several guides and “hacks” for events like the National Day Parade (NDP) ticket balloting and her BTO journey.<ref>lielnicole. “[https://www.instagram.com/p/Cg_owyLD2ec/ BALLOTING FOR NDP TICKETS!!!!! WITH MY FRIENDS!! ANYONE GOING?!?!? See u there tmr!!!!! 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬]” ''Instagram''. August 8, 2022. Accessed on 5 October 2022.</ref><ref>lielnicole. “[https://www.instagram.com/p/Ch10LaYDrlL/ Just in time for August bto applications or woteva 😉😉😉 ALL THE BEST ITS TOMORROW!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022.</ref>

	=== Cuuul ===		=== Cuuul ===
	Established in 2020, Cuuul is a Wudhuk and Muslimah friendly beauty salon that specialises in lash lifts and lash botox.<ref name=":2" /><ref name=":4">“[https://www.cuuul.sg/ Home]”. ''Cuuul''. n.d. Accessed on 5 October 2022. </ref> The salon currently has three branches across Singapore in Sengkang, Woodlands and Chinatown.<ref name=":4" />		Established by Nicole in 2020, Cuuul is a Wudhuk and Muslimah friendly beauty salon that specialises in lash lifts and lash botox.<ref name=":2" /><ref name=":4">“[https://www.cuuul.sg/ Home]”. ''Cuuul''. n.d. Accessed on 5 October 2022. </ref> The salon currently has three branches across Singapore in Sengkang, Woodlands and Chinatown.<ref name=":4" />

	== Newsworthy incidents ==		== Newsworthy incidents ==

	=== Involvement in the [[NOC Sgcickenrice Saga]] (2021) ===		=== Involvement in the [[NOC Sgcickenrice Saga]] (2021) ===
	In October 2021, an Instagram account with the handle @sgcickenrice was created, exposing NOC’S co-founder Sylvia Chan for alleged workplace abuse of staff and talents under her management.<ref>YEOLO. “[https://www.youtube.com/watch?v=aWrP2rLw3ng&ab_channel=YEOLO The NOC Saga Explained \| Ryan vs Sylvia]”. ''YouTube''. November 1, 2021. Accessed on 5 October 2022. </ref><ref>O, Hana. “[https://theindependent.sg/nocs-sylvia-chan-allegedly-verbally-abuses-employees-insiders-share-toxic-workplace/ NOC’s Sylvia Chan allegedly verbally abuses employees, insiders share toxic workplace]”. ''The Independent''. October 10, 2021. Accessed on 5 October 2022. </ref> The Instagram account is now defunct.		In October 2021, an Instagram account with the handle @sgcickenrice was created, exposing NOC’S co-founder Sylvia Chan for alleged workplace abuse of staff and talents under her management.<ref>YEOLO. “[https://www.youtube.com/watch?v=aWrP2rLw3ng&ab_channel=YEOLO The NOC Saga Explained \| Ryan vs Sylvia]”. ''YouTube''. November 1, 2021. Accessed on 5 October 2022. </ref><ref>O, Hana. “[https://theindependent.sg/nocs-sylvia-chan-allegedly-verbally-abuses-employees-insiders-share-toxic-workplace/ NOC’s Sylvia Chan allegedly verbally abuses employees, insiders share toxic workplace]”. ''The Independent''. October 10, 2021. Accessed on 5 October 2022. </ref> The Instagram account is now defunct.
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	[[File:Nicole and Brandon.png\|thumb\|''Brandon Tan, owner of @sgcickenrice and Nicole, on the Not Gonna Lie podcast. Screenshot from [https://www.youtube.com/watch?v=TlLwriqzQYY&ab_channel=NotGonnaLie YouTube].'']]		[[File:Nicole and Brandon.png\|thumb\|''Brandon Tan, owner of @sgcickenrice and Nicole, on the Not Gonna Lie podcast. Screenshot from [https://www.youtube.com/watch?v=TlLwriqzQYY&ab_channel=NotGonnaLie YouTube].'']]
	On 29 October 2021, local blogger and influencer Xiaxue revealed on TikTok that @sgcickenrice was run by a 20-year-old student, Brandon Tan.<ref>xiaxue. “[https://www.tiktok.com/@xiaxue/video/7024300717951307010 This cicken rice be bussin’ 😎]”. ''TikTok''. October 29, 2021. Accessed on 5 October 2022. </ref> Brandon is a close friend of Nicole’s, and the two of them host the Not Gonna Lie podcast together on YouTube.<ref>[https://www.instagram.com/nglpod.sg/ nglpod.sg]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>Not Gonna Lie. “[https://www.youtube.com/channel/UCdkefH_6xIZ0kx1CoyF6hnA/about About]”. ''YouTube''. n.d. Accessed on 5 October 2022. </ref>		On 29 October 2021, local blogger and influencer Xiaxue revealed on TikTok that @sgcickenrice was run by a 20-year-old student, Brandon Tan.<ref>xiaxue. “[https://www.tiktok.com/@xiaxue/video/7024300717951307010 This cicken rice be bussin’ 😎]”. ''TikTok''. October 29, 2021. Accessed on 5 October 2022. </ref> Brandon is a close friend of Nicole’s, and the two of them host the Not Gonna Lie podcast together on YouTube.<ref>[https://www.instagram.com/nglpod.sg/ nglpod.sg]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>Not Gonna Lie. “[https://www.youtube.com/channel/UCdkefH_6xIZ0kx1CoyF6hnA/about About]”. ''YouTube''. n.d. Accessed on 5 October 2022. </ref>

	=== NDP 2022 ===		=== NDP 2022 ===
	[[File:Nicole at NDP 2022.png\|thumb\|''Nicole at NDP 2022. Screenshot from [https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp YouTube].'']]		[[File:Nicole at NDP 2022.png\|thumb\|''Nicole at NDP 2022. Screenshot from [https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp YouTube].'']]
	Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.<ref name=":3" /> “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.<ref name=":3" /><ref>Entertainment - Mediacorp. “[https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp NDP 2022 – English \| Happy 57th Birthday Singapore! \| National Day Parade 2022]”. ''YouTube''. August 9, 2022. Accessed on 5 October 2022. </ref> Following this, she scored a promotional deal with local chain Ya Kun kaya toast.<ref>lielnicole. “[https://www.tiktok.com/@lielnicole/video/7130483069420637442 Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️]”. ''TikTok''. August 11, 2022. Accessed on 5 October 2022. </ref><ref>“[https://mustsharenews.com/ya-kun-ndp/ Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP]”. ''Mustsharenews''. 11 August 2022. Accessed on 5 October 2022. </ref>		Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.<ref name=":3" /> “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.<ref name=":3" /><ref>Entertainment - Mediacorp. “[https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp NDP 2022 – English \| Happy 57th Birthday Singapore! \| National Day Parade 2022]”. ''YouTube''. August 9, 2022. Accessed on 5 October 2022. </ref> Following this, she scored a promotional deal with local chain Ya Kun kaya toast.<ref>lielnicole. “[https://www.tiktok.com/@lielnicole/video/7130483069420637442 Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️]”. ''TikTok''. August 11, 2022. Accessed on 5 October 2022. </ref><ref>“[https://mustsharenews.com/ya-kun-ndp/ Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP]”. ''Mustsharenews''. 11 August 2022. Accessed on 5 October 2022. </ref>

	== References/citations ==		== References/citations ==

Editorial Assistant: Page creation and updates

2022-10-07T03:24:19Z

Page creation and updates

New page

{{Infobox person
| image = Nicole Liel Profile.png
| birth_date = 1998
| education = Bachelor's degree in Visual Communication
| alma_mater = Nanyang Technological University
}}

Nicole Liel (born Nicole Chen in 1998) is a Singaporean influencer active mainly on TikTok and Instagram.<ref name=":0">[https://www.instagram.com/lielnicole/ lielnicole]. ''Instagram''. n.d. Accessed 5 October 2022. </ref><ref name=":1">[https://www.tiktok.com/@lielnicole lielnicole]. ''TikTok''. n.d. Accessed 5 October 2022.</ref> She also owns a lash lift studio, Cuuul.<ref name=":2">[https://www.instagram.com/cuuul.sg/ cuuul.sg]. ''Instagram''. n.d. Accessed 5 October 2022. </ref>

As of October 2022, Nicole has amassed around 25.7k followers on Instagram, as well as 155.8k followers and 12.2 million likes on TikTok.<ref name=":0" /><ref name=":1" />

== Background ==

=== Personal life ===
[[File:Nicole with Jeremin.png|thumb|''Nicole with her boyfriend Jeremin. Photo from [https://www.instagram.com/p/Cevah6nJEOd/ Instagram].'']]
Nicole was born and raised in Singapore, and is currently dating tattoo artist Jeremin, who is an apprentice at Fingers Crossed Studio.<ref>[https://www.instagram.com/onubyink/ onubyink]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>[https://www.instagram.com/fingerscrossed_sg/ fingerscrossed_sg]. ''Instagram''. n.d. Accessed on 5 October 2022. </ref> The couple have applied “about five times” for a built-to-order (BTO) flat since 2020, and were finally successful in 2022.<ref name=":3">Yeong, Bryan Christopher. “[https://zula.sg/nicole-liel/ 10 Facts About Nicole Liel, The Enthu HDB Queue Number Girl At NDP 2022 & Viral TikTok Star]”. ''Zula''. August 12, 2022. Access on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/Ch1Z8-ajrB5/ I will be UNAPOLOGECTICALLY SPAMMING BOUT MY BTO FOR THE NEXT FEW DAYS🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠 THANK U EVERYONE THAT HAS FOLLOWED ME SINCE I WAS IN UNI AND TO THOSE WHO HOPPED IN AFTER NDP!!🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 BOOKED A FLAT ABUT THATS JUST THE BENINGGING!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022. </ref>

=== Education ===
[[File:Nicole at her graduation.png|thumb|''Nicole at her graduation in July 2022. Photo from [https://www.instagram.com/p/CgTeooAM8OW/ Instagram].'']]
Nicole completed her university education in July of 2022, with a Bachelor’s degree in Visual Communication from Singapore’s Nanyang Technological University.<ref name=":3" /><ref>lielnicole. “[https://www.instagram.com/p/CgTeooAM8OW/ Everyone that sees this post is obligated to scroll thru the whole carousel because: 1) i look so good 2) i am officially a degree holder 3) I AM OFFICIALLY A DEGREE HOLDER?!?!?!?!?!?!?!?!?!?!?!!!?!!!??!!!???!!??!??!! 🤩🤩🤩🤩🤩🥹🥹🥹🥹🥲🥲🥲]” ''Instagram''. July 22, 2022. Accessed on 5 October 2022. </ref><ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/education/ Education]”. ''LinkedIn''. n.d. Accessed on 5 October 2022. </ref>

== Career ==

=== kNOCk Out (2020) ===
In 2020, Nicole joined Night Owl Cinematics’s (NOC) reality show kNOCk Out, where contestants go through 8 challenges to learn how to become a content creator.<ref>Night Owl Cinematics. “[https://www.facebook.com/Nightowlcinematics/videos/2905285799490620/ Judges REACT to the WORST auditions (with JianHao Tan) | kNOCk Out Episode 1]”. ''Facebook''. January 12, 2020. Accessed on 5 October 2022. </ref> Nicole competed against 9 other contestants and made it to the 7th challenge, but was unfortunately eliminated in the penultimate episode.<ref>Night Owl Cinematics. “[https://www.facebook.com/watch/?v=227588888398490 Secret HACKS To Make You An Instagram Star (with Andrea Chong) | kNOCk Out Episode 7]”. ''Facebook''. February 26, 2020. Accessed on 5 October 2022. </ref>

After the competition, she signed with NOC as a talent and video producer, where she remained until January 2021.<ref>Nicole Chen. “[https://www.linkedin.com/in/nicole-chen-6b120019b/details/experience/ Experience]”. ''LinkedIn''. n.d. Accessed on 5 October 2022.</ref>

=== Influencer ===
As an influencer, Nicole has advertised for brands like Gojek and Chope on Instagram.<ref>lielnicole. “[https://www.instagram.com/p/CijmJJ-JLTm/ FRIENDLY REMINDER TO USE “GOTOMALLS” FOR 2 x $3 off trips to/from any mall in Singapore, valid for use from 10am to 10pm daily, saranghaeyo YALLSSSSS!!!!!! @gojeksg]”. ''Instagram''. September 16, 2022. Accessed on 5 October 2022. </ref><ref>lielnicole. “[https://www.instagram.com/p/CihOK-fprzh/ AND ALSO, if you're lucky you might stand a chance to win a: SAMSUNG TV or NESPRESSO MACHINE, or AIRPODS PRO in the Birthday Raffle!!! OR IF YOU SUPER SUPER HUAT HUAT HUAT LUCK, you might have a chance to win an all-expenses-paid trip to Bali. Join @ChopeSG’s Grand Birthday Challenge today!]”. ''Instagram''. September 15, 2022. Accessed on 5 October 2022. </ref> She has also made several guides and “hacks” for events like the National Day Parade (NDP) ticket balloting and her BTO journey.<ref>lielnicole. “[https://www.instagram.com/p/Cg_owyLD2ec/ BALLOTING FOR NDP TICKETS!!!!! WITH MY FRIENDS!! ANYONE GOING?!?!? See u there tmr!!!!! 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬]” ''Instagram''. August 8, 2022. Accessed on 5 October 2022.</ref><ref>lielnicole. “[https://www.instagram.com/p/Ch10LaYDrlL/ Just in time for August bto applications or woteva 😉😉😉 ALL THE BEST ITS TOMORROW!!!!!]” ''Instagram''. August 29, 2022. Accessed on 5 October 2022.</ref>

=== Cuuul ===
Established in 2020, Cuuul is a Wudhuk and Muslimah friendly beauty salon that specialises in lash lifts and lash botox.<ref name=":2" /><ref name=":4">“[https://www.cuuul.sg/ Home]”. ''Cuuul''. n.d. Accessed on 5 October 2022. </ref> The salon currently has three branches across Singapore in Sengkang, Woodlands and Chinatown.<ref name=":4" />

== Newsworthy incidents ==

=== Involvement in the [[NOC Sgcickenrice Saga]] (2021) ===
In October 2021, an Instagram account with the handle @sgcickenrice was created, exposing NOC’S co-founder Sylvia Chan for alleged workplace abuse of staff and talents under her management.<ref>YEOLO. “[https://www.youtube.com/watch?v=aWrP2rLw3ng&ab_channel=YEOLO The NOC Saga Explained | Ryan vs Sylvia]”. ''YouTube''. November 1, 2021. Accessed on 5 October 2022. </ref><ref>O, Hana. “[https://theindependent.sg/nocs-sylvia-chan-allegedly-verbally-abuses-employees-insiders-share-toxic-workplace/ NOC’s Sylvia Chan allegedly verbally abuses employees, insiders share toxic workplace]”. ''The Independent''. October 10, 2021. Accessed on 5 October 2022. </ref> The Instagram account is now defunct.

Nicole was one of the many ex-NOC employees who spoke to Mustsharenews in an interview published on 19 October 2021.<ref name=":5">“[https://mustsharenews.com/noc-staff-sylvia/ NOC Staff Break Silence On Alleged Mistreatment, Seek Accountability From CEO Sylvia]”. ''Mustsharenews''. October 19, 2021. Accessed on 5 October 2022. </ref> In this interview, Nicole details the times Sylvia would allegedly verbally abuse talents and staff on set if their performance was not up to par.<ref name=":5" /> Nicole also claims that her payments were also withheld for long periods of time.<ref name=":5" />
[[File:Nicole and Brandon.png|thumb|''Brandon Tan, owner of @sgcickenrice and Nicole, on the Not Gonna Lie podcast. Screenshot from [https://www.youtube.com/watch?v=TlLwriqzQYY&ab_channel=NotGonnaLie YouTube].'']]
On 29 October 2021, local blogger and influencer Xiaxue revealed on TikTok that @sgcickenrice was run by a 20-year-old student, Brandon Tan.<ref>xiaxue. “[https://www.tiktok.com/@xiaxue/video/7024300717951307010 This cicken rice be bussin’ 😎]”. ''TikTok''. October 29, 2021. Accessed on 5 October 2022. </ref> Brandon is a close friend of Nicole’s, and the two of them host the Not Gonna Lie podcast together on YouTube.<ref>[https://www.instagram.com/nglpod.sg/ nglpod.sg]. ''Instagram''. n.d. Accessed on 5 October 2022.</ref><ref>Not Gonna Lie. “[https://www.youtube.com/channel/UCdkefH_6xIZ0kx1CoyF6hnA/about About]”. ''YouTube''. n.d. Accessed on 5 October 2022. </ref>

=== NDP 2022 ===
[[File:Nicole at NDP 2022.png|thumb|''Nicole at NDP 2022. Screenshot from [https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp YouTube].'']]
Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.<ref name=":3" /> “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.<ref name=":3" /><ref>Entertainment - Mediacorp. “[https://www.youtube.com/watch?v=MXa4jMdVjfQ&ab_channel=Entertainment-Mediacorp NDP 2022 – English | Happy 57th Birthday Singapore! | National Day Parade 2022]”. ''YouTube''. August 9, 2022. Accessed on 5 October 2022. </ref> Following this, she scored a promotional deal with local chain Ya Kun kaya toast.<ref>lielnicole. “[https://www.tiktok.com/@lielnicole/video/7130483069420637442 Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️]”. ''TikTok''. August 11, 2022. Accessed on 5 October 2022. </ref><ref>“[https://mustsharenews.com/ya-kun-ndp/ Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP]”. ''Mustsharenews''. 11 August 2022. Accessed on 5 October 2022. </ref>

== References/citations ==