Nicole Choo (Singapore Influencer) - Revision history

Editorial Assistant at 02:43, 2 June 2022

2022-06-02T02:43:34Z

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	Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref> In primary and secondary school, she took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref>		Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref> In primary and secondary school, she took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref>
	[[File:Nicole Choo and Noah Yap.jpg\|thumb\|''Nicole Choo and boyfriend Noah Yap at the Marina Barrage. Photo from [https://www.instagram.com/p/CXQtWSchFYd/?utm_source=ig_web_copy_link Instagram].'']]		[[File:Nicole Choo and Noah Yap.jpg\|thumb\|''Nicole Choo and boyfriend Noah Yap at the Marina Barrage. Photo from [https://www.instagram.com/p/CXQtWSchFYd/?utm_source=ig_web_copy_link Instagram].'']]

	=== Personal life ===		=== Personal life ===
	Nicole Choo is currently in a relationship with ''Ah Boys To Men'' actor, Noah Yap. The couple celebrated their one-year anniversary on 9 December 2021.<ref>Noah Yap. “[https://www.instagram.com/p/CXQtWSchFYd/?utm_source=ig_web_copy_link onlynoah]”. ''Instagram''. December 9, 2021. Accessed 9 December 2021.</ref>		Nicole Choo is currently in a relationship with ''Ah Boys To Men'' actor, Noah Yap. The couple celebrated their one-year anniversary on 9 December 2021.<ref>Noah Yap. “[https://www.instagram.com/p/CXQtWSchFYd/?utm_source=ig_web_copy_link onlynoah]”. ''Instagram''. December 9, 2021. Accessed 9 December 2021.</ref>

Editorial Assistant at 02:43, 2 June 2022

2022-06-02T02:43:03Z

Show changes

Editorial Assistant at 02:42, 2 June 2022

2022-06-02T02:42:02Z

Show changes

Dayana Rizal: Dayana Rizal moved page Nicole Choo to Nicole Choo (Singapore Influencer)

2020-08-19T05:06:27Z

Dayana Rizal moved page Nicole Choo to Nicole Choo (Singapore Influencer)

← Older revision	Revision as of 13:06, 19 August 2020
(No difference)

Dayana Rizal: /* Reception */

2020-08-19T05:05:03Z

Reception

← Older revision		Revision as of 13:05, 19 August 2020
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	===Reception===		===Reception===
	The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "[https://zyrup.sg/2018/04/30/nicole-choo-book/ Review: I Bought and Read Nicole Choo's Book So You Don't Have To]". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019.</ref> [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the release of the book through a YouTube video with [[Hirzi Zulkiflie]] from Munah Hirzi, titled 'Reading Nicole Choo’s Book'. The video was later removed due to copyright issues filed by Nicole Choo's publisher, Bubbly Books.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "...came uncomfortably close to sexual harassment and cyberbullying...".<ref>Wong, Julian. “[http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ At 19, Nicole Choo is A Published poet. So What?]”. ''Rice Media''. May 28, 2018. Accessed on 25 January 2019. </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled 'WE’RE SORRY NICOLE CHOO'. As of August 2020, this video has also been taken down.		The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "[https://zyrup.sg/2018/04/30/nicole-choo-book/ Review: I Bought and Read Nicole Choo's Book So You Don't Have To]". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019.</ref>

			==== [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] & [[Hirzi Zulkiflie\|Hirzi Zulkifli]]'s video ====
			Dee Kosh responded to the release of the book through a YouTube video with Hirzi Zulkiflie from Munah Hirzi, titled 'Reading Nicole Choo’s Book'. The video was later removed due to copyright issues filed by Nicole Choo's publisher, Bubbly Books.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "...came uncomfortably close to sexual harassment and cyberbullying...".<ref>Wong, Julian. “[http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ At 19, Nicole Choo is A Published poet. So What?]”. ''Rice Media''. May 28, 2018. Accessed on 25 January 2019. </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled 'WE’RE SORRY NICOLE CHOO'. As of August 2020, this video has also been taken down.

	==Other endeavours==		==Other endeavours==

Dayana Rizal at 05:02, 19 August 2020

2020-08-19T05:02:59Z

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	{{Infobox person		{{Infobox person
	\| image = ~~File:~~Nicole Choo ~~profile~~.~~jpg~~		\| image = Nicole Choo 2020.png
	\| birth_date = 29 January 1999		\| birth_date = 29 January 1999
	\| education = GCE Ordinary Level		\| education = GCE Ordinary Level

Dayana Rizal: /* Other endeavours */

2020-08-19T04:57:49Z

Other endeavours

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	==Other endeavours==		==Other endeavours==

	===Nikki The Label (2018)===		===Nikki The Label (2018) - Founder===
	On 12 January 2018, Nicole launched ~~her own~~ false eyelashes store called Nikki The Label. There were five different type of lashes in the debut series. Within five months of the official launch, two types of falsies in the collection had sold out.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 25 January 2019. Retrieved from: https://www.instagram.com/p/Bi4or8hHH2t/ </ref> As of August 2020, the last update on the brand's Instagram page was on 18 May 2018.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 19 August 2020. Retrieved from: https://www.instagram.com/nikkithelabel/?hl=en</ref>		On 12 January 2018, Nicole launched a false eyelashes store called Nikki The Label. There were five different type of lashes in the debut series. Within five months of the official launch, two types of falsies in the collection had sold out.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 25 January 2019. Retrieved from: https://www.instagram.com/p/Bi4or8hHH2t/ </ref> As of August 2020, the last update on the brand's Instagram page was on 18 May 2018.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 19 August 2020. Retrieved from: https://www.instagram.com/nikkithelabel/?hl=en</ref>
	===The New Paper New Face (2015)===		===The New Paper New Face (2015) - Participant===
	The New Paper New Face is a modelling competition organised by The New Paper. Nicole Choo participated in 2015 iteration of the competition. She entered the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>		The New Paper New Face is a modelling competition organised by The New Paper. Nicole Choo participated in 2015 iteration of the competition. She entered the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>
	==Newsworthy incidents==		==Newsworthy incidents==

Dayana Rizal: /* Background */

2020-08-19T04:56:52Z

Background

← Older revision		Revision as of 12:56, 19 August 2020
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	===Early life & family===		===Early life & family===
	Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref>		Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref> In primary and secondary school, she took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref>

	===Education===		===Education===
	~~In primary and secondary school,~~ Nicole Choo took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref> She was a student in St. Margaret's Secondary School and subsequently, Ngee Ann Polytechnic<ref>nicole.choo. "[https://www.instagram.com/p/BEsGI7IDYN5/?hl=en all about dat school life #ngeeannpoly]". ''\|nstagram''. April 27, 2016. Accessed on 19 August 2020.</ref> where she took a diploma in Early Childhood Studies. During her time in the course, she interned at childcare centres in Singapore.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=2Deg4Fhkipo Q&A: EMBARRASSING MOMENT, HOW I GET RID OF ACNE]”. ''YouTube''. July 27, 2018. Accessed on 24 January 2019.</ref> She eventually left the course after realising that it was not her passion.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref>		Nicole Choo was a student in St. Margaret's Secondary School and subsequently, Ngee Ann Polytechnic<ref>nicole.choo. "[https://www.instagram.com/p/BEsGI7IDYN5/?hl=en all about dat school life #ngeeannpoly]". ''\|nstagram''. April 27, 2016. Accessed on 19 August 2020.</ref> where she took a diploma in Early Childhood Studies. During her time in the course, she interned at childcare centres in Singapore.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=2Deg4Fhkipo Q&A: EMBARRASSING MOMENT, HOW I GET RID OF ACNE]”. ''YouTube''. July 27, 2018. Accessed on 24 January 2019.</ref> She eventually left the course after realising that it was not her passion.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref>

	==Social media influencer==		==Social media influencer==
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	Nicole Choo started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video, 'Ways Guys Get Rejected'.<ref>Ridhwan Azman. "[https://www.youtube.com/watch?v=HKAD2WhCAcg Ways Guys Get Rejected]". ''YouTube''. July 27, 2015. Accessed on 19 August 2020.</ref> When the relationship officially ended in 2017, Nicole Choo claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to each other. Nicole Choo's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. “[https://mustsharenews.com/influencers-break-up/ The Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer Drama]”. ''MustShare News''. February 2, 2017. Accessed on 28 January 2019.</ref> The situation escalated when the two took the matter to their Instagram platforms.		Nicole Choo started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video, 'Ways Guys Get Rejected'.<ref>Ridhwan Azman. "[https://www.youtube.com/watch?v=HKAD2WhCAcg Ways Guys Get Rejected]". ''YouTube''. July 27, 2015. Accessed on 19 August 2020.</ref> When the relationship officially ended in 2017, Nicole Choo claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to each other. Nicole Choo's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. “[https://mustsharenews.com/influencers-break-up/ The Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer Drama]”. ''MustShare News''. February 2, 2017. Accessed on 28 January 2019.</ref> The situation escalated when the two took the matter to their Instagram platforms.

	==== Ridhwan Azman's response ====		====Ridhwan Azman's response====
	Prompted by Nicole's allegations, Ridhwan responded by expressing his disapproval of her decision to share the personal details of their relationship on a public platform. Ridhwan retaliated by elaborating on the violent acts that Nicole had inflicted onto him as well.		Prompted by Nicole's allegations, Ridhwan responded by expressing his disapproval of her decision to share the personal details of their relationship on a public platform. Ridhwan retaliated by elaborating on the violent acts that Nicole had inflicted onto him as well.

	==== [[Dee Kosh (Darryl Koshy)\|Dee Kosh]]'s response ====		====[[Dee Kosh (Darryl Koshy)\|Dee Kosh]]'s response====
	The YouTuber Dee Kosh also responded to the issue on his Instagram live, stating that he was not supportive of the way the two were handling their break up. Deekosh's Instagram live was then re-uploaded onto YouTube by an anonymous user.<ref>true loop. "[https://www.youtube.com/watch?v=QeJaZsspUig Dee Kosh's Reaction to Nicole Choo's breakup :(:(:(]". ''YouTube''. February 2, 2017. Accessed on 19 August 2020.</ref> As of August 2020, the video has more than 195,000 views. The incident had professional repercussions for Nicole, where her contract with Ezbuy was reassessed and any collaborations between the two parties were temporarily suspended.<ref>Chan, Rachel. “[https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer Nasty break-up aired on social media may cost influencer]”. ''The New Paper''. February 8, 2017. Accessed on 28 January 2019. </ref>		The YouTuber Dee Kosh also responded to the issue on his Instagram live, stating that he was not supportive of the way the two were handling their break up. Deekosh's Instagram live was then re-uploaded onto YouTube by an anonymous user.<ref>true loop. "[https://www.youtube.com/watch?v=QeJaZsspUig Dee Kosh's Reaction to Nicole Choo's breakup :(:(:(]". ''YouTube''. February 2, 2017. Accessed on 19 August 2020.</ref> As of August 2020, the video has more than 195,000 views. The incident had professional repercussions for Nicole, where her contract with Ezbuy was reassessed and any collaborations between the two parties were temporarily suspended.<ref>Chan, Rachel. “[https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer Nasty break-up aired on social media may cost influencer]”. ''The New Paper''. February 8, 2017. Accessed on 28 January 2019. </ref>
	===Fake pregnancy social experiment (2016)===		===Fake pregnancy social experiment (2016)===

Dayana Rizal: /* Nineteen (2018) */

2020-08-19T04:55:48Z

Nineteen (2018)

← Older revision		Revision as of 12:55, 19 August 2020
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	===YouTube (2015 - present)===		===YouTube (2015 - present)===
	[[File:Nicole Choo mukbang.jpg\|thumb\|''The thumbnail for one of Nicole Choo's "mukbang" videos. Photo from [https://www.youtube.com/watch?v=afP8911Jy9s YouTube].'']]		[[File:Nicole Choo mukbang.jpg\|thumb\|''The thumbnail for one of Nicole Choo's "mukbang" videos. Photo from [https://www.youtube.com/watch?v=afP8911Jy9s YouTube].'']]
	Nicole Choo joined YouTube in 2014. On 5 February 2015, she published her first video titled 'February Collective Haul'.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=M_TtUSxg6r8 ♡ February Collective Haul ♡]". ''YouTube''. February 5, 2015. Accessed on 19 August 2020.</ref> Since then, she has grown her YouTube channel by producing lifestyle-related content consisting of vlogs,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Hz1jj-aLFdk ♡ TOKYO JAPAN VLOG // DISNEY SEA ♡]". ''YouTube''. February 27, 2020. Accessed on 19 August 2020.</ref> trending challenges,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=IsZAgv45QQw I went VEGAN and here's what happened]". ''YouTube''. March 15, 2020. Accessed on 19 August 2020.</ref> beauty<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=CG9ZoyUVj5M MY SCARLESS DOUBLE EYELID (STITCHING) SURGERY RECOVERY]". ''YouTube''. November 12, 2019. Accessed on 19 August 2020.</ref> and fashion videos.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=15xcRTshdUc DATE NIGHT/NIGHT OUT OUTFIT IDEAS // FASHION NOVA]". ''YouTube''. February 19, 2020. Accessed on 19 August 2020.</ref> As of August 2020, her most viewed video is a 2016 production called 'BOYS VS GIRLS (BESTFRIENDS)' which has garnered over a million views.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=UAf21p8L-QY BOYS VS GIRLS (BESTFRIENDS)]". ''YouTube''. July 15, 2016. Accessed on 19 August 2020.</ref> Nicole Choo has also been featured in other YouTube productions apart from her own such as TEAM TITAN<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> and Unzippedtv.<ref>Unzippedtv. "[https://www.youtube.com/watch?v=3KQrotvQ4to After Hours S2E9: Abusive Relationships (Feat. Nicole Choo)]". ''YouTube''. March 4, 2017. Accessed on 19 August 2020.</ref>		Nicole Choo joined YouTube in 2014.<ref>Nicole Alexa Choo. "[https://www.youtube.com/c/NicoleChooChannel/about About]". ''YouTube''. Accessed on 19 August 2020.</ref> On 5 February 2015, she published her first video titled 'February Collective Haul'.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=M_TtUSxg6r8 ♡ February Collective Haul ♡]". ''YouTube''. February 5, 2015. Accessed on 19 August 2020.</ref> Since then, she has grown her YouTube channel by producing lifestyle-related content consisting of vlogs,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Hz1jj-aLFdk ♡ TOKYO JAPAN VLOG // DISNEY SEA ♡]". ''YouTube''. February 27, 2020. Accessed on 19 August 2020.</ref> trending challenges,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=IsZAgv45QQw I went VEGAN and here's what happened]". ''YouTube''. March 15, 2020. Accessed on 19 August 2020.</ref> beauty<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=CG9ZoyUVj5M MY SCARLESS DOUBLE EYELID (STITCHING) SURGERY RECOVERY]". ''YouTube''. November 12, 2019. Accessed on 19 August 2020.</ref> and fashion videos.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=15xcRTshdUc DATE NIGHT/NIGHT OUT OUTFIT IDEAS // FASHION NOVA]". ''YouTube''. February 19, 2020. Accessed on 19 August 2020.</ref> As of August 2020, her most viewed video is a 2016 production called 'BOYS VS GIRLS (BESTFRIENDS)' which has garnered over a million views.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=UAf21p8L-QY BOYS VS GIRLS (BESTFRIENDS)]". ''YouTube''. July 15, 2016. Accessed on 19 August 2020.</ref> Nicole Choo has also been featured in other YouTube productions apart from her own such as TEAM TITAN<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> and Unzippedtv.<ref>Unzippedtv. "[https://www.youtube.com/watch?v=3KQrotvQ4to After Hours S2E9: Abusive Relationships (Feat. Nicole Choo)]". ''YouTube''. March 4, 2017. Accessed on 19 August 2020.</ref>

	===Paid partnerships===		===Paid partnerships===
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	===Reception===		===Reception===
	The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "Review: I Bought and Read Nicole Choo's Book So You Don't Have To". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019. ~~Retrieved from: https://zyrup.sg/2018/04/30/nicole-choo-book/~~</ref> [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the release of the book through a YouTube video with ~~Hirzi from~~ [[~~Munah~~ Hirzi]], titled ~~“Reading~~ Nicole Choo’s ~~Book”~~. The video was later removed due to copyright issues. The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "... came uncomfortably close to sexual harassment and cyberbullying...".<ref>~~“At~~ 19, Nicole Choo is A Published poet. So What?”. Rice Media. May 28, 2018. Accessed on 25 January 2019. ~~Retrieved from: http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/~~ </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled ~~“WE’RE~~ SORRY NICOLE ~~CHOO” ([https://www~~.~~youtube.com/watch?v=hUrZHTyk8L4&t=1s YouTube~~ video]).		The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "[https://zyrup.sg/2018/04/30/nicole-choo-book/ Review: I Bought and Read Nicole Choo's Book So You Don't Have To]". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019.</ref> [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the release of the book through a YouTube video with [[Hirzi Zulkiflie]] from Munah Hirzi, titled 'Reading Nicole Choo’s Book'. The video was later removed due to copyright issues filed by Nicole Choo's publisher, Bubbly Books.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "...came uncomfortably close to sexual harassment and cyberbullying...".<ref>Wong, Julian. “[http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ At 19, Nicole Choo is A Published poet. So What?]”. ''Rice Media''. May 28, 2018. Accessed on 25 January 2019. </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled 'WE’RE SORRY NICOLE CHOO'. As of August 2020, this video has also been taken down.

	==Other endeavours==		==Other endeavours==

	===Nikki The Label (2018)===		===Nikki The Label (2018)===
	On 12 January 2018, Nicole launched her own false eyelashes store called Nikki The Label ~~([https://www.instagram.com/nikkithelabel/?hl=en official Instagram page])~~. There were 5 different type of lashes in the debut series. Within 5 months of the official launch, two types of falsies in the collection had sold out.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 25 January 2019. Retrieved from: ~~<nowiki>~~https://www.instagram.com/p/Bi4or8hHH2t/</~~nowiki~~> </ref>		On 12 January 2018, Nicole launched her own false eyelashes store called Nikki The Label. There were five different type of lashes in the debut series. Within five months of the official launch, two types of falsies in the collection had sold out.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 25 January 2019. Retrieved from: https://www.instagram.com/p/Bi4or8hHH2t/ </ref> As of August 2020, the last update on the brand's Instagram page was on 18 May 2018.<ref>nikkithelabel. ''Instagram''. May 18, 2018. Accessed on 19 August 2020. Retrieved from: https://www.instagram.com/nikkithelabel/?hl=en</ref>
	===The New Paper New Face (2015)===		===The New Paper New Face (2015)===
	The New Paper New Face is a modelling competition organised by The New Paper. Nicole participated in 2015 iteration of the competition. She ~~managed to enter~~ the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>		The New Paper New Face is a modelling competition organised by The New Paper. Nicole Choo participated in 2015 iteration of the competition. She entered the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>
	==Newsworthy incidents==		==Newsworthy incidents==
	===Public break up with [[Ridhwan Azman]] (2017)===		===Public break up with [[Ridhwan Azman]] (2017)===
	[[File:Nicole Choo and Ridhwan.jpg\|thumb\|''Nicole ~~(left)~~ and Ridhwan ~~(right)~~ in a "~~Couple Tag~~" [https://www.youtube.com/watch?v=ViI5sYRb6I8 ~~video~~] ~~(2015) on Ridhwan's YouTube channel~~.'']]		[[File:Nicole Choo and Ridhwan.jpg\|thumb\|''Nicole Choo and Ridhwan Azman pictured in a "couple tag" video in 2015. Photo from [https://www.youtube.com/watch?v=ViI5sYRb6I8 YouTube].'']]
	Nicole started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video ~~“Ways~~ Guys Get ~~Rejected” (~~[https://www.youtube.com/watch?v=HKAD2WhCAcg YouTube ~~video])~~. When the relationship officially ended in 2017, Nicole claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to ~~one another~~. Nicole's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. ~~“The~~ Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer ~~Drama”~~. ~~Must Share~~ News. February 2, 2017. Accessed on 28 January 2019. ~~Retrieved from: https://mustsharenews.com/influencers-break-up/~~</ref> The situation escalated when the two took the matter to their Instagram platforms.		Nicole Choo started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video, 'Ways Guys Get Rejected'.<ref>Ridhwan Azman. "[https://www.youtube.com/watch?v=HKAD2WhCAcg Ways Guys Get Rejected]". ''YouTube''. July 27, 2015. Accessed on 19 August 2020.</ref> When the relationship officially ended in 2017, Nicole Choo claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to each other. Nicole Choo's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. “[https://mustsharenews.com/influencers-break-up/ The Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer Drama]”. ''MustShare News''. February 2, 2017. Accessed on 28 January 2019.</ref> The situation escalated when the two took the matter to their Instagram platforms.


			==== Ridhwan Azman's response ====
	Prompted by Nicole's allegations, Ridhwan responded by expressing his disapproval of her decision to share the personal details of their relationship on a public platform. Ridhwan retaliated by elaborating on the violent acts that Nicole had inflicted onto him as well.		Prompted by Nicole's allegations, Ridhwan responded by expressing his disapproval of her decision to share the personal details of their relationship on a public platform. Ridhwan retaliated by elaborating on the violent acts that Nicole had inflicted onto him as well.

			==== [[Dee Kosh (Darryl Koshy)\|Dee Kosh]]'s response ====
	~~Social media influencer~~ [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the issue ~~through~~ his Instagram live~~. He had stated~~ that he was not supportive of the way the two were handling their break up. Deekosh's Instagram live was then re-uploaded onto YouTube by user true loop ([https://www.youtube.com/watch?v=QeJaZsspUig ~~YouTube video]). As of March 2019, the video had close to 189,000 views.<ref>“Dee Kosh’s~~ Reaction to Nicole ~~Choo’s~~ breakup :(:(:(“. ~~True Loop~~. February 2, 2017. Accessed on ~~28 January 2019. ''Youtube''~~. ~~Retrieved from: https://www.youtube.com/watch?v=QeJaZsspUig~~ </ref> The incident had professional repercussions for Nicole, where her contract with Ezbuy ~~had been~~ reassessed and any collaborations between the two parties ~~had been~~ temporarily suspended.<ref>Chan, Rachel. ~~“Nasty break-up aired on social media may cost influencer”. The New Paper. February 8, 2017. Accessed on 28 January 2019. Retrieved from:~~ https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer </ref>		The YouTuber Dee Kosh also responded to the issue on his Instagram live, stating that he was not supportive of the way the two were handling their break up. Deekosh's Instagram live was then re-uploaded onto YouTube by an anonymous user.<ref>true loop. "[https://www.youtube.com/watch?v=QeJaZsspUig Dee Kosh's Reaction to Nicole Choo's breakup :(:(:(]". ''YouTube''. February 2, 2017. Accessed on 19 August 2020.</ref> As of August 2020, the video has more than 195,000 views. The incident had professional repercussions for Nicole, where her contract with Ezbuy was reassessed and any collaborations between the two parties were temporarily suspended.<ref>Chan, Rachel. “[https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer Nasty break-up aired on social media may cost influencer]”. ''The New Paper''. February 8, 2017. Accessed on 28 January 2019. </ref>

	===Fake pregnancy social experiment (2016)===		===Fake pregnancy social experiment (2016)===
	In 2016, Nicole ~~allegedly~~ declared that she was pregnant with Ridhwan’s child ~~on her social media platforms~~. Many netizens expressed concern over her pregnancy, considering that she ~~had~~ only ~~been~~ 17 years old at the time. Nicole later announced that her pregnancy had been a hoax. After the incident, she uploaded a video titled ~~“WHY~~ I HATE THE ~~INTERNET”~~ where she explained that the posts on her pregnancy had been a social experiment.		In 2016, Nicole Choo declared that she was allegedly pregnant with Ridhwan’s child. Many netizens expressed concern over her pregnancy, considering that she was only 17 years old at the time. Nicole Choo later announced that her pregnancy had been a hoax. After the incident, she uploaded a video titled 'WHY I HATE THE INTERNET' where she explained that the posts on her pregnancy had been a social experiment. The original video posted by Nicole has since been deleted. YouTuber Ziddy14HD responded to the incident with a video titled 'YOUTUBER FAKES PREGNANCY! (Nicole Choo Rant)'. This video included snippets from the original video where Nicole explains the reasoning behind the social experiment. According to Nicole, the experiment was meant to "show people how people are so drawn to negativity and drama whenever they see it online".<ref>Ziddy14HD. "[https://www.youtube.com/watch?v=m0ufUWmIsgs&t=326s YOUTUBER FAKES PREGNANCY! (Nicole Choo Rant)]". ''YouTube''. July 21, 2016. Accessed on 8 March 2019.</ref>


	The original video posted by Nicole has since been deleted. YouTuber Ziddy14HD responded to the incident with a video titled ~~“YOUTUBER~~ FAKES PREGNANCY! (Nicole Choo Rant)~~” ([https://www.youtube.com/watch?v=m0ufUWmIsgs&t=326s YouTube video])~~. This video included snippets from the original video where Nicole explains the reasoning behind the social experiment. According to Nicole, the experiment was meant to "show people how people are so drawn to negativity and drama whenever they see it online".<ref>Ziddy14HD. "YOUTUBER FAKES PREGNANCY! (Nicole Choo Rant)". ''YouTube''. July 21, 2016. Accessed on 8 March 2019. ~~Retrieved from: https://www.youtube.com/watch?v=m0ufUWmIsgs&t=326s~~</ref>
	==References / Citations==		==References / Citations==
	<references />		<references />
	[[Category:People of Interest]]		[[Category:People of Interest]]
	[[Category:Internet Personalities]]		[[Category:Internet Personalities]]

Dayana Rizal at 04:33, 19 August 2020

2020-08-19T04:33:03Z

← Older revision		Revision as of 12:33, 19 August 2020
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	==Background==		==Background==

	=== Early life & family ===		===Early life & family===
	Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref>		Nicole Choo is of Peranakan descent.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019.</ref>

	=== Education ===		===Education===
	In primary and secondary school, Nicole Choo took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref> She was a student in St. Margaret's Secondary School and subsequently, Ngee Ann Polytechnic<ref>nicole.choo. "[https://www.instagram.com/p/BEsGI7IDYN5/?hl=en all about dat school life #ngeeannpoly]". ''\|nstagram''. April 27, 2016. Accessed on 19 August 2020.</ref> where she took a diploma in Early Childhood Studies. During her time in the course, she interned at childcare centres in Singapore.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=2Deg4Fhkipo Q&A: EMBARRASSING MOMENT, HOW I GET RID OF ACNE]”. ''YouTube''. July 27, 2018. Accessed on 24 January 2019.</ref> She eventually left the course after realising that it was not her passion.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref>		In primary and secondary school, Nicole Choo took up rhythmic gymnastics as a co-curricular activity.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=Ao3vS6RXvkY 50 FACTS ABOUT ME]”. ''YouTube''. September 20, 2017. Accessed on 24 January 2019. </ref> She was a student in St. Margaret's Secondary School and subsequently, Ngee Ann Polytechnic<ref>nicole.choo. "[https://www.instagram.com/p/BEsGI7IDYN5/?hl=en all about dat school life #ngeeannpoly]". ''\|nstagram''. April 27, 2016. Accessed on 19 August 2020.</ref> where she took a diploma in Early Childhood Studies. During her time in the course, she interned at childcare centres in Singapore.<ref>Nicole Alexa Choo. “[https://www.youtube.com/watch?v=2Deg4Fhkipo Q&A: EMBARRASSING MOMENT, HOW I GET RID OF ACNE]”. ''YouTube''. July 27, 2018. Accessed on 24 January 2019.</ref> She eventually left the course after realising that it was not her passion.<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref>

	== Social media influencer ==		==Social media influencer==
	Nicole Choo first rose in popularity in 2015 after she was featured in [[Ridhwan Azman]]’s YouTube video titled 'Ways Guys Get Rejected'.<ref>Ridhwan Azman. "[https://www.youtube.com/watch?v=HKAD2WhCAcg Ways Guys Get Rejected]". ''YouTube''. July 27, 2015. Accessed on 19 August 2020.</ref> As of August 2020, she operates on three main social media platforms - YouTube, Instagram, and TikTok. Apart from her main Instagram account, she also manages a meme (a video or image, typically humorous in nature) account which has over 8,000 followers at the time of writing.		Nicole Choo first rose in popularity in 2015 after she was featured in [[Ridhwan Azman]]’s YouTube video titled 'Ways Guys Get Rejected'.<ref>Ridhwan Azman. "[https://www.youtube.com/watch?v=HKAD2WhCAcg Ways Guys Get Rejected]". ''YouTube''. July 27, 2015. Accessed on 19 August 2020.</ref> As of August 2020, she operates on three main social media platforms - YouTube, Instagram, and TikTok. Apart from her main Instagram account, she also manages a meme (a video or image, typically humorous in nature) account which has over 8,000 followers at the time of writing.

	=== YouTube (2015 - present) ===		===YouTube (2015 - present)===
	[[File:Nicole Choo mukbang.jpg\|thumb\|''The thumbnail for one of Nicole Choo's "mukbang" videos. Photo from [https://www.youtube.com/watch?v=afP8911Jy9s YouTube].'']]		[[File:Nicole Choo mukbang.jpg\|thumb\|''The thumbnail for one of Nicole Choo's "mukbang" videos. Photo from [https://www.youtube.com/watch?v=afP8911Jy9s YouTube].'']]
	Nicole Choo joined YouTube in 2014. On 5 February 2015, she published her first video titled 'February Collective Haul'.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=M_TtUSxg6r8 ♡ February Collective Haul ♡]". ''YouTube''. February 5, 2015. Accessed on 19 August 2020.</ref> Since then, she has grown her YouTube channel by producing lifestyle-related content consisting of vlogs,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Hz1jj-aLFdk ♡ TOKYO JAPAN VLOG // DISNEY SEA ♡]". ''YouTube''. February 27, 2020. Accessed on 19 August 2020.</ref> trending challenges,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=IsZAgv45QQw I went VEGAN and here's what happened]". ''YouTube''. March 15, 2020. Accessed on 19 August 2020.</ref> beauty<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=CG9ZoyUVj5M MY SCARLESS DOUBLE EYELID (STITCHING) SURGERY RECOVERY]". ''YouTube''. November 12, 2019. Accessed on 19 August 2020.</ref> and fashion videos.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=15xcRTshdUc DATE NIGHT/NIGHT OUT OUTFIT IDEAS // FASHION NOVA]". ''YouTube''. February 19, 2020. Accessed on 19 August 2020.</ref> As of August 2020, her most viewed video is a 2016 production called 'BOYS VS GIRLS (BESTFRIENDS)' which has garnered over a million views.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=UAf21p8L-QY BOYS VS GIRLS (BESTFRIENDS)]". ''YouTube''. July 15, 2016. Accessed on 19 August 2020.</ref> Nicole Choo has also been featured in other YouTube productions apart from her own such as TEAM TITAN<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> and Unzippedtv.<ref>Unzippedtv. "[https://www.youtube.com/watch?v=3KQrotvQ4to After Hours S2E9: Abusive Relationships (Feat. Nicole Choo)]". ''YouTube''. March 4, 2017. Accessed on 19 August 2020.</ref>		Nicole Choo joined YouTube in 2014. On 5 February 2015, she published her first video titled 'February Collective Haul'.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=M_TtUSxg6r8 ♡ February Collective Haul ♡]". ''YouTube''. February 5, 2015. Accessed on 19 August 2020.</ref> Since then, she has grown her YouTube channel by producing lifestyle-related content consisting of vlogs,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Hz1jj-aLFdk ♡ TOKYO JAPAN VLOG // DISNEY SEA ♡]". ''YouTube''. February 27, 2020. Accessed on 19 August 2020.</ref> trending challenges,<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=IsZAgv45QQw I went VEGAN and here's what happened]". ''YouTube''. March 15, 2020. Accessed on 19 August 2020.</ref> beauty<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=CG9ZoyUVj5M MY SCARLESS DOUBLE EYELID (STITCHING) SURGERY RECOVERY]". ''YouTube''. November 12, 2019. Accessed on 19 August 2020.</ref> and fashion videos.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=15xcRTshdUc DATE NIGHT/NIGHT OUT OUTFIT IDEAS // FASHION NOVA]". ''YouTube''. February 19, 2020. Accessed on 19 August 2020.</ref> As of August 2020, her most viewed video is a 2016 production called 'BOYS VS GIRLS (BESTFRIENDS)' which has garnered over a million views.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=UAf21p8L-QY BOYS VS GIRLS (BESTFRIENDS)]". ''YouTube''. July 15, 2016. Accessed on 19 August 2020.</ref> Nicole Choo has also been featured in other YouTube productions apart from her own such as TEAM TITAN<ref>TEAM TITAN. "[https://www.youtube.com/watch?v=gW9sv26g4Io Nicole Choo on What Went Wrong on Ridhwan - Team Titan Show #4]". ''YouTube''. March 27, 2020. Accessed on 19 August 2020.</ref> and Unzippedtv.<ref>Unzippedtv. "[https://www.youtube.com/watch?v=3KQrotvQ4to After Hours S2E9: Abusive Relationships (Feat. Nicole Choo)]". ''YouTube''. March 4, 2017. Accessed on 19 August 2020.</ref>

	=== Paid partnerships ===		===Paid partnerships===
	As a social media influencer, Nicole Choo has collaborated with brands such as ShopBack, Uber, Coca-Cola and Resorts World Sentosa Singapore.<ref>Chan, Rachel. “[https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer Nasty break-up aired on social media may cost influencer]”. ''The New Paper''. February 8, 2017. Accessed on 28 January 2019. </ref> In June 2016, she uploaded a video in collaboration with ShopBack titled 'UPDATED EVERYDAY MAKEUP TUTORIAL', depicting her daily makeup routine and featuring the products used that were obtained through ShopBack.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Z4H1gS5jKk4&t=67s UPDATED EVERYDAY MAKEUP TUTORIAL]". ''YouTube''. June 3, 2016. Accessed on 19 August 2020.</ref> As of August 2020, the video has over 500,000 views and is one of her most viewed videos on YouTube.		As a social media influencer, Nicole Choo has collaborated with brands such as ShopBack, Uber, Coca-Cola and Resorts World Sentosa Singapore.<ref>Chan, Rachel. “[https://www.tnp.sg/news/singapore/nasty-break-aired-social-media-may-cost-influencer Nasty break-up aired on social media may cost influencer]”. ''The New Paper''. February 8, 2017. Accessed on 28 January 2019. </ref> In June 2016, she uploaded a video in collaboration with ShopBack titled 'UPDATED EVERYDAY MAKEUP TUTORIAL', depicting her daily makeup routine and featuring the products used that were obtained through ShopBack.<ref>Nicole Alexa Choo. "[https://www.youtube.com/watch?v=Z4H1gS5jKk4&t=67s UPDATED EVERYDAY MAKEUP TUTORIAL]". ''YouTube''. June 3, 2016. Accessed on 19 August 2020.</ref> As of August 2020, the video has over 500,000 views and is one of her most viewed videos on YouTube.

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	Influence Asia 2017 was a live awards event organised by Gushcloud Pte Ltd.<ref>Influence Asia. Accessed on 8 March 2019. Retrieved from: https://influence-asia.com/</ref> The show aimed to give due recognition to social media content creators in Singapore, Malaysia, Indonesia, Philippines, Korea, Malaysia, Thailand, and Vietnam. Nicole Choo was a Top 15 nominee under the category “YouTube Personality”.<ref>"[https://influence-asia.com/full-list-of-nominees Influence Asia 2017: TOP 15 NOMINEES]". ''Influence Asia 2017.'' Accessed on 8 March 2019.</ref>		Influence Asia 2017 was a live awards event organised by Gushcloud Pte Ltd.<ref>Influence Asia. Accessed on 8 March 2019. Retrieved from: https://influence-asia.com/</ref> The show aimed to give due recognition to social media content creators in Singapore, Malaysia, Indonesia, Philippines, Korea, Malaysia, Thailand, and Vietnam. Nicole Choo was a Top 15 nominee under the category “YouTube Personality”.<ref>"[https://influence-asia.com/full-list-of-nominees Influence Asia 2017: TOP 15 NOMINEES]". ''Influence Asia 2017.'' Accessed on 8 March 2019.</ref>
	==Nineteen (2018)==		==Nineteen (2018)==
	[[File:~~Nineteen by~~ Nicole Choo.jpg\|thumb\|''~~Cover~~ page of ~~"Nineteen~~ by Nicole Choo~~". Photo from Kinokuniya~~.'']]On 10 March 2018, Nicole released a book titled 'nineteen by Nicole Choo' through the publisher, Bubbly Books. The book was released in conjunction with BuySingLit, a movement meant to promote local authors.<ref>“At 19, Nicole Choo is A Published poet. So What?”. Rice Media. May 28, 2018. Accessed on 25 January 2019. Retrieved from: http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ </ref> The book retails for SGD$19.90 on Bubbly Books.<ref>"nineteen by Nicole Choo". ''Bubbly Books.'' Accessed on 8 March 2019. Retrieved from: https://www.bubbly-books.com/product-page/nineteen</ref> The book consisted of a variety of poems, expressing her feelings based on her life experiences. Nicole held two book signing events at two ''Popular Bookstore'' branches - Bras Basah and Nex.<ref>“I WROTE MY FIRST BOOK & BOOK SIGNING DEETS!”. Nicole Alexa Choo. February 20, 2018. Accessed on 28 January 2019. Youtube. Retrieved from: https://www.youtube.com/watch?v=EvIE4gu8Ux8 </ref> ''nineteen'' placed number 7 on The Straits Times list of bestsellers on 27 March 2018.<ref>"Bestsellers". ''The Straits Times.'' March 27, 2018. Accessed on 8 March 2019. Retrieved from: https://www.straitstimes.com/lifestyle/arts/bestsellers-107</ref>		[[File:Nicole Choo 19.jpg\|thumb\|''The cover page of 'nineteen by Nicole Choo'.'']]
			On 10 March 2018, Nicole released a book titled 'nineteen by Nicole Choo' through the publisher, Bubbly Books. The book was released in conjunction with BuySingLit, a movement meant to promote local authors.<ref>“At 19, Nicole Choo is A Published poet. So What?”. Rice Media. May 28, 2018. Accessed on 25 January 2019. Retrieved from: http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ </ref> The book retails for SGD$19.90 on Bubbly Books.<ref>"nineteen by Nicole Choo". ''Bubbly Books.'' Accessed on 8 March 2019. Retrieved from: https://www.bubbly-books.com/product-page/nineteen</ref> The book consisted of a variety of poems, expressing her feelings based on her life experiences. Nicole held two book signing events at two ''Popular Bookstore'' branches - Bras Basah and Nex.<ref>“I WROTE MY FIRST BOOK & BOOK SIGNING DEETS!”. Nicole Alexa Choo. February 20, 2018. Accessed on 28 January 2019. Youtube. Retrieved from: https://www.youtube.com/watch?v=EvIE4gu8Ux8 </ref> ''nineteen'' placed number 7 on The Straits Times list of bestsellers on 27 March 2018.<ref>"Bestsellers". ''The Straits Times.'' March 27, 2018. Accessed on 8 March 2019. Retrieved from: https://www.straitstimes.com/lifestyle/arts/bestsellers-107</ref>

	=== Reception ===		===Reception===
	The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "Review: I Bought and Read Nicole Choo's Book So You Don't Have To". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019. Retrieved from: https://zyrup.sg/2018/04/30/nicole-choo-book/</ref> [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the release of the book through a YouTube video with Hirzi from [[Munah Hirzi]], titled “Reading Nicole Choo’s Book”. The video was later removed due to copyright issues. The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "... came uncomfortably close to sexual harassment and cyberbullying...".<ref>“At 19, Nicole Choo is A Published poet. So What?”. Rice Media. May 28, 2018. Accessed on 25 January 2019. Retrieved from: http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled “WE’RE SORRY NICOLE CHOO” ([https://www.youtube.com/watch?v=hUrZHTyk8L4&t=1s YouTube video]).		The book received criticism from netizens and fellow YouTubers alike. A writer from local entertainment publication Zyrup published a post reviewing the book. According to the writer, the book was "easily digestible" but mostly "amateur and shallow at best".<ref>Lim, Joel. "Review: I Bought and Read Nicole Choo's Book So You Don't Have To". ''ZYRUP.'' April 30, 2018. Accessed on 8 March 2019. Retrieved from: https://zyrup.sg/2018/04/30/nicole-choo-book/</ref> [[Dee Kosh (Darryl Koshy)\|Dee Kosh]] responded to the release of the book through a YouTube video with Hirzi from [[Munah Hirzi]], titled “Reading Nicole Choo’s Book”. The video was later removed due to copyright issues. The Associate Editor of Rice Media spoke out against the way Dee Kosh and Hirzi commented on her book, stating that at times their commentary "... came uncomfortably close to sexual harassment and cyberbullying...".<ref>“At 19, Nicole Choo is A Published poet. So What?”. Rice Media. May 28, 2018. Accessed on 25 January 2019. Retrieved from: http://ricemedia.co/current-affairs-commentary-nicole-choo-poet-nineteen-19/ </ref> After the initial video was taken down, Dee Kosh and Hirzi posted a follow up video titled “WE’RE SORRY NICOLE CHOO” ([https://www.youtube.com/watch?v=hUrZHTyk8L4&t=1s YouTube video]).

	== Other endeavours ==		==Other endeavours==

	===Nikki The Label (2018)===		===Nikki The Label (2018)===
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	The New Paper New Face is a modelling competition organised by The New Paper. Nicole participated in 2015 iteration of the competition. She managed to enter the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>		The New Paper New Face is a modelling competition organised by The New Paper. Nicole participated in 2015 iteration of the competition. She managed to enter the second round where she had to perform a catwalk in front of the judges. However, she was not chosen as one of the Top 40 girls of the competition.<ref>''DAYRE''. June 21, 2015. Accessed on 25 January 2019. Retrieved from: https://dayre.me/nicolechoo/KrreiAQfG8</ref>
	==Newsworthy incidents==		==Newsworthy incidents==
			===Public break up with [[Ridhwan Azman]] (2017)===
	[[File:Nicole Choo and Ridhwan.jpg\|thumb\|''Nicole (left) and Ridhwan (right) in a "Couple Tag" [https://www.youtube.com/watch?v=ViI5sYRb6I8 video] (2015) on Ridhwan's YouTube channel.'']]		[[File:Nicole Choo and Ridhwan.jpg\|thumb\|''Nicole (left) and Ridhwan (right) in a "Couple Tag" [https://www.youtube.com/watch?v=ViI5sYRb6I8 video] (2015) on Ridhwan's YouTube channel.'']]
	~~===Public break up with [[Ridhwan Azman]] (2017)===~~
	Nicole started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video “Ways Guys Get Rejected” ([https://www.youtube.com/watch?v=HKAD2WhCAcg YouTube video]). When the relationship officially ended in 2017, Nicole claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to one another. Nicole's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. “The Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer Drama”. Must Share News. February 2, 2017. Accessed on 28 January 2019. Retrieved from: https://mustsharenews.com/influencers-break-up/</ref> The situation escalated when the two took the matter to their Instagram platforms.		Nicole started dating fellow YouTuber Ridhwan Azman in 2015, shortly after she appeared as a featured guest in his video “Ways Guys Get Rejected” ([https://www.youtube.com/watch?v=HKAD2WhCAcg YouTube video]). When the relationship officially ended in 2017, Nicole claimed that the relationship between her and Ridhwan had been psychologically and physically abusive. She also revealed that they were not faithful to one another. Nicole's initial allegations were made on her personal blog which has since been deleted.<ref>The Must Share News Team. “The Nicole Choo and Ridhwan Azman Break-up is 2017’s First Influencer Drama”. Must Share News. February 2, 2017. Accessed on 28 January 2019. Retrieved from: https://mustsharenews.com/influencers-break-up/</ref> The situation escalated when the two took the matter to their Instagram platforms.