Mighty Jaxx - Revision history

Dayana Rizal at 05:49, 25 June 2020

2020-06-25T05:49:04Z

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	[[File:Hell Lotus Mighty Jaxx.png\|thumb\|''Hell Lotus (centre) was Mighty Jaxx's first original characters.'']]		[[File:Hell Lotus Mighty Jaxx.png\|thumb\|''Hell Lotus (centre) was Mighty Jaxx's first original characters.'']]
	Mighty Jaxx is a design studio founded and based in Singapore. It is known for ~~producing~~ and retailing toy collectables. In 2017, the studio won the 'Brand of the Year' title at the Designer Toy Awards.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> As of June 2020, Mighty Jaxx has over 97,000 followers on [https://www.facebook.com/mightyjaxxtoys/ Facebook] and 109,000 followers on [https://www.instagram.com/mightyjaxx/?hl=en Instagram]. The brand is managed by its founder and Chief Executive Officer (CEO), Jackson Aw.		Mighty Jaxx is a design studio founded and based in Singapore. It is known for manufacturing and retailing toy collectables. In 2017, the studio won the 'Brand of the Year' title at the Designer Toy Awards.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> As of June 2020, Mighty Jaxx has over 97,000 followers on [https://www.facebook.com/mightyjaxxtoys/ Facebook] and 109,000 followers on [https://www.instagram.com/mightyjaxx/?hl=en Instagram]. The brand is managed by its founder and Chief Executive Officer (CEO), Jackson Aw.

	==Background==		==Background==

Dayana Rizal: /* Local recognition */

2020-06-25T05:47:57Z

Local recognition

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	===Local recognition===		===Local recognition===
	[[File:Love Bomb Phunk x Mighty Jaxx.jpg\|thumb\|''Love Bomb by PHUNK x Mighty Jaxx. Photo credit to [https://marctanphoto.tumblr.com/post/73903039832/love-bomb-by-phunk-x-mighty-jaxx-phunk-studio Marc Tan].'']]		[[File:Love Bomb Phunk x Mighty Jaxx.jpg\|thumb\|''<nowiki/>'Love Bomb' by PHUNK x Mighty Jaxx. Photo credit to [https://marctanphoto.tumblr.com/post/73903039832/love-bomb-by-phunk-x-mighty-jaxx-phunk-studio Marc Tan].'']]
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==

Dayana Rizal: /* Branding */

2020-06-25T05:46:26Z

Branding

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	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==
	The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists ~~and in recent years, larger entertainment companies~~.		The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists.

	===Artist collaborations===		===Artist collaborations===

Dayana Rizal: /* Local recognition */

2020-06-25T05:46:02Z

Local recognition

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	===Local recognition===		===Local recognition===
			[[File:Love Bomb Phunk x Mighty Jaxx.jpg\|thumb\|''Love Bomb by PHUNK x Mighty Jaxx. Photo credit to [https://marctanphoto.tumblr.com/post/73903039832/love-bomb-by-phunk-x-mighty-jaxx-phunk-studio Marc Tan].'']]
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==

Dayana Rizal: /* Online presence */

2020-06-25T05:43:02Z

Online presence

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	==Business expansion==		==Business expansion==
	In 2013, Mighty Jaxx sold out 200 of ~~their~~ 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]		In 2013, Mighty Jaxx sold out 200 of the 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]
	===Overseas recognition===		===Overseas recognition===
	Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>Mighty Jaxx has also exhibited at regional conventions like the Thailand Toy Expo in 2019.<ref>"[https://mightyjaxx.rocks/blogs/news/recap-tte-2019 RECAP: TTE 2019]". ''Mighty Jaxx''. May 9, 2019. Accessed on 25 June 2020.</ref>		Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>Mighty Jaxx has also exhibited at regional conventions like the Thailand Toy Expo in 2019.<ref>"[https://mightyjaxx.rocks/blogs/news/recap-tte-2019 RECAP: TTE 2019]". ''Mighty Jaxx''. May 9, 2019. Accessed on 25 June 2020.</ref>
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	As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.		As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.

	=== Online presence ===		===Online presence===
	Mighty Jaxx has a strong social media presence on Instagram, Facebook and [https://www.youtube.com/channel/UC_h0Q8uKhvNQAGbo6OtVLRQ YouTube] where it has over 2,000 subscribers. Its YouTube channel features video content ranging from artist spotlights<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tu3gUvZnCVnU0SgAo1wWIj9 Mighty Stories]". ''YouTube''. Accessed on 25 June 2020.</ref> to short clips of ~~their~~ collectables.<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tv7a2RQnCCMoXEIL1csCHbj Mighty Toy Features]". ''YouTube''. Accessed on 25 June 2020. </ref> The brand holds giveaways and announces product launches on its Instagram and Facebook platforms and regularly updates ~~their~~ [https://mightyjaxx.rocks/blogs/news blog] with written content.		Mighty Jaxx has a strong social media presence on Instagram, Facebook and [https://www.youtube.com/channel/UC_h0Q8uKhvNQAGbo6OtVLRQ YouTube] where it has over 2,000 subscribers. Its YouTube channel features video content ranging from artist spotlights<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tu3gUvZnCVnU0SgAo1wWIj9 Mighty Stories]". ''YouTube''. Accessed on 25 June 2020.</ref> to short clips of its collectables.<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tv7a2RQnCCMoXEIL1csCHbj Mighty Toy Features]". ''YouTube''. Accessed on 25 June 2020. </ref> The brand holds giveaways and announces product launches on its Instagram and Facebook platforms and regularly updates its [https://mightyjaxx.rocks/blogs/news blog] with written content.

	==References/ Citations==		==References/ Citations==
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
	<references />		<references />

Dayana Rizal at 05:42, 25 June 2020

2020-06-25T05:42:08Z

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	===Artist collaborations===		===Artist collaborations===
	As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.		As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.

			=== Online presence ===
			Mighty Jaxx has a strong social media presence on Instagram, Facebook and [https://www.youtube.com/channel/UC_h0Q8uKhvNQAGbo6OtVLRQ YouTube] where it has over 2,000 subscribers. Its YouTube channel features video content ranging from artist spotlights<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tu3gUvZnCVnU0SgAo1wWIj9 Mighty Stories]". ''YouTube''. Accessed on 25 June 2020.</ref> to short clips of their collectables.<ref>Mighty Jaxx. "[https://www.youtube.com/playlist?list=PLJgw7LOw-_tv7a2RQnCCMoXEIL1csCHbj Mighty Toy Features]". ''YouTube''. Accessed on 25 June 2020. </ref> The brand holds giveaways and announces product launches on its Instagram and Facebook platforms and regularly updates their [https://mightyjaxx.rocks/blogs/news blog] with written content.

	==References/ Citations==		==References/ Citations==
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
	<references />		<references />

Dayana Rizal: /* Overseas recognition */

2020-06-25T05:24:34Z

Overseas recognition

← Older revision		Revision as of 13:24, 25 June 2020
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	In 2013, Mighty Jaxx sold out 200 of their 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]		In 2013, Mighty Jaxx sold out 200 of their 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]
	===Overseas recognition===		===Overseas recognition===
	Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>		Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>Mighty Jaxx has also exhibited at regional conventions like the Thailand Toy Expo in 2019.<ref>"[https://mightyjaxx.rocks/blogs/news/recap-tte-2019 RECAP: TTE 2019]". ''Mighty Jaxx''. May 9, 2019. Accessed on 25 June 2020.</ref>

	====Global licensing contracts====		====Global licensing contracts====
Line 21:		Line 21:

	===Local recognition===		===Local recognition===
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> Mighty Jaxx was ~~invited as~~ one of the ~~speakers for Singapore Art Week~~ 2020 to ~~talk~~ about the role of 3D printing in the toy-making process.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> In 2018, Mighty Jaxx was one of the exhibitors at Culture Cartel.<ref>"[https://mightyjaxx.rocks/blogs/news/culture-cartel-2018 SMASHIN' IT AT CULTURE CARTEL 2018]". ''Mighty Jaxx''. January 9, 2019. Accessed on 25 March 2020.</ref> The brand was also invited to speak about the role of 3D printing in the toy-making process at Singapore Art Week 2020.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==
	The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.		The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.

Dayana Rizal: /* Local recognition */

2020-06-25T05:10:15Z

Local recognition

← Older revision		Revision as of 13:10, 25 June 2020
Line 21:		Line 21:

	===Local recognition===		===Local recognition===
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref> Mighty Jaxx was invited as one of the speakers for Singapore Art Week 2020 to talk about the role of 3D printing in the toy-making process.<ref>"[https://www.artweek.sg/events/mighty-jaxx-talk-art-and-toys Mighty Jaxx Talk – Art and Toys]". ''Singapore Art Week''. Accessed on 25 June 2020.</ref><ref>"[https://www.nlb.gov.sg/golibrary2/e/behind-the-scenes-with-mightyjaxx-3d-technology-and-toy-making-53354284 Behind the Scenes with Mighty Jaxx - 3D technology in toy making]". ''National Library Board''. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==
	The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.		The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.

Dayana Rizal: /* Branding */

2020-06-25T05:01:35Z

Branding

← Older revision		Revision as of 13:01, 25 June 2020
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	====Global licensing contracts====		====Global licensing contracts====
	Mighty Jaxx has worked with renowned international brand names like Cartoon Network, Warner Brothers, DC Comics, Nickelodeon and Sesame Street.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref><ref>WorldFirst. "[https://www.youtube.com/watch?v=oBCdSntqAB0 How MightyJaxx halved their costs with WorldFirst]". ''YouTube''. August 13, 2019. Accessed on 25 June 2020.</ref> In April 2020, ''The Business Times'' reported that Mighty Jaxx secured global licensing contracts with the entertainment companies, Hasbro and ViacomCBS to produce collectables based on characters in Spongebob Squarepants and Transformers.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref>		Mighty Jaxx has worked with renowned international brand names like Cartoon Network, Warner Brothers, DC Comics, Nickelodeon and Sesame Street.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref><ref>WorldFirst. "[https://www.youtube.com/watch?v=oBCdSntqAB0 How MightyJaxx halved their costs with WorldFirst]". ''YouTube''. August 13, 2019. Accessed on 25 June 2020.</ref> In April 2020, ''The Business Times'' reported that Mighty Jaxx secured global licensing contracts with the entertainment companies, Hasbro and ViacomCBS to produce collectables based on characters in 'Spongebob Squarepants' and 'Transformers'.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref>

	===Local recognition===		===Local recognition===
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref>
	==Branding==		==Branding==
	The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> ~~Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.~~ Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref>		The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies.

	===Artist collaborations===		===Artist collaborations===

Dayana Rizal at 04:59, 25 June 2020

2020-06-25T04:59:49Z

← Older revision		Revision as of 12:59, 25 June 2020
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	==Business expansion==		==Business expansion==
	In 2013, Mighty Jaxx sold out 200 of their 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France. In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]		In 2013, Mighty Jaxx sold out 200 of their 'Bad Apple' collectables within five minutes of the launch.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> The collectable was designed by the French artist, GOIN in response to the Paris riots in France.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In an interview with ''Shopify'', founder Jackson Aw shared that the brand was mostly sustained by American consumers in the early years of the business.<ref>Crout, Galen. "[https://www.shopify.com.sg/blog/how-mightyjaxx-built-a-global-toy-brand No child’s play: How Mightyjaxx built a million dollar toy brand]". ''Shopify''. December 11, 2018. Accessed on 24 June 2020.</ref> By 2017, the brand reportedly earned a $3.1 million revenue.<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref>[[File:Bad Apple GOIN x Mighty Jaxx.png\|thumb\|''A close up of 'Bad Apple' by GOIN x Mighty Jaxx. Photo from [https://www.cluttermagazine.com/news/2012/11/bad-apple-goin Clutter Magazine].'']]
	===Overseas recognition===		===Overseas recognition===
	Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>		Over the years, Mighty Jaxx has built a worldwide consumer base. In an interview with ''The General Co'', Jackson shared that his brand received recognition at Designer Con that was held in the United States of America. He says:<blockquote>"A lot of people came and were queuing up at our booth, just to get our artist to draw something for them. I was carrying boxes around and this guy came over and he was like, 'yo, you are Mighty Jaxx right?'"<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref></blockquote>

			====Global licensing contracts====
			Mighty Jaxx has worked with renowned international brand names like Cartoon Network, Warner Brothers, DC Comics, Nickelodeon and Sesame Street.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref><ref>WorldFirst. "[https://www.youtube.com/watch?v=oBCdSntqAB0 How MightyJaxx halved their costs with WorldFirst]". ''YouTube''. August 13, 2019. Accessed on 25 June 2020.</ref> In April 2020, ''The Business Times'' reported that Mighty Jaxx secured global licensing contracts with the entertainment companies, Hasbro and ViacomCBS to produce collectables based on characters in Spongebob Squarepants and Transformers.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref>

	===Local recognition===		===Local recognition===
	In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref>		In 2013, Mighty Jaxx's toy collectables were featured at Art Stage Singapore.<ref>Schonberger, Nick. "[https://www.complex.com/style/2013/01/phunk-love-bomb-vinyl-toy-by-mighty-jaxx PHUNK "Love Bomb" Vinyl Toy by Mighty Jaxx]". ''Complex''. January 2, 2013. Accessed on 24 June 2020.</ref> The brand had collaborated with the Singaporean design collective, Phunk Studio to reproduce 12-inch models of the original life-sized sculpture, 'Love Bomb'.<ref>"[https://thegeneralco.sg/blogs/general-journal/jackson-aw-founder-of-mighty-jaxx The Story Of Jackson Aw, founder of Mighty Jaxx]". ''The General Co.'' Accessed on 24 June 2020.</ref><ref>NYP\|SIDM. "[https://www.youtube.com/watch?v=8-nejhZAh2Q NYP SIDM Alumni Interview Series: Jackson Aw]". ''YouTube''. January 19, 2019. Accessed on 25 June 2020.</ref>
	==~~Business model~~==		==Branding==
	In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies. Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref>		The brand name 'Mighty Jaxx' is a play on the founder's name, Jackson. The word 'mighty' was included as a form of brand empowerment.<ref>Shopify. "[https://www.youtube.com/watch?v=4iJhIJDYn7E This Design Studio Makes Vinyl Toys for D.C Comics, MTV & More \| My Shopify Business Story]". ''YouTube''. May 22, 2019. Accessed on 25 June 2020.</ref> In a 2019 article, Mighty Jaxx was described as a creative enterprise by ''Channel News Asia''.<ref>Koh, Aun. "[https://cnalifestyle.channelnewsasia.com/trending/mighty-jaxx-jackson-aw-12137048 Creative Capital: The 'designpreneur' making his fortune in collectible toys]". ''Channel News Asia''. November 30, 2019. Accessed on 24 June 2020.</ref> Much of Mighty Jaxx's products are driven by collaborations with artists and in recent years, larger entertainment companies. Founder Jackson Aw also identifies as a 'designpreneur', having stated his "interest in building brands in the creative space".<ref>Ibid.</ref>

	===Artist collaborations===		===Artist collaborations===
	As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.		As of June 2020, Mighty Jaxx works with over 60 local and international artists.<ref>"[https://mightyjaxx.rocks/blogs/artists?page=1 ARTISTS]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref> In 2016, the brand partnered with the Singaporean artist, SKL0 to create the 'Cultured' series of collectables inspired by the artist's paintings.<ref>Mighty Jaxx. ''Facebook''. Accessed on 24 June 2020. Retrieved from: https://www.facebook.com/mightyjaxxtoys/photos/a.233902930060049/996892780427723/?type=1&theater</ref> One of MightyJaxx's signature collections is 'The World of Popiki' which is the result of a licensing contract with the artist, Whatshisname<ref>Tee, Karen. "[https://thepeakmagazine.com.sg/interviews/jackson-aw-became-niche-toy-maker-collectors-world/ The Peak Next Gen \| How Jackson Aw became a niche toy maker for collectors all over the world]". ''The Peak Magazine''. March 12, 2018. Accessed on 24 June 2020.</ref> to represent and reproduce his iconic artwork - POPek the balloon dog.<ref>"[https://mightyjaxx.rocks/collections/world-of-popiki-1 THE WORLD OF POPIKI]". ''Mighty Jaxx''. Accessed on 24 June 2020.</ref><ref>Andy. "[https://www.thetoychronicle.com/wip/popek-the-pooping-balloon-dog-by-whatshisname-x-mighty-jaxx/ POPek The Pooping Balloon Dog By What’s His Name x Mighty Jaxx]". ''The Toy Chronicle''. January 2, 2017. Accessed on 24 June 2020.</ref> Mighty Jaxx dropped the first collection in January 2017.

	~~===Global licensing contracts===~~
	Mighty Jaxx has worked with renowned international brand names like Cartoon Network, Warner Brothers, DC Comics, Nickelodeon and Sesame Street.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref><ref>WorldFirst. "[https://www.youtube.com/watch?v=oBCdSntqAB0 How MightyJaxx halved their costs with WorldFirst]". ''YouTube''. August 13, 2019. Accessed on 25 June 2020.</ref> In April 2020, ''The Business Times'' reported that Mighty Jaxx secured global licensing contracts with the entertainment companies, Hasbro and ViacomCBS to produce collectables based on characters in Spongebob Squarepants and Transformers.<ref>Ng Ren Jye. "[https://www.businesstimes.com.sg/garage/collectibles-startup-mighty-jaxx-bags-s45m-more-to-close-pre-series-a-round Collectibles startup Mighty Jaxx bags S$4.5m more to close pre-Series A round]". ''GARAGE''. April 13, 2020. Accessed on 24 June 2020.</ref>

	==References/ Citations==		==References/ Citations==
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]
	<references />		<references />