Maki-San - Revision history

Dayana Rizal at 09:41, 12 June 2020

2020-06-12T09:41:37Z

← Older revision		Revision as of 17:41, 12 June 2020
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	[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San is a sushi and salad chain based in Singapore ~~that was founded in 2012~~. The brand is known for its customisable sushi and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>		Maki-San is a sushi and salad chain founded and based in Singapore. The brand is known for its customisable sushi and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>

	==Background==		==Background==
	The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-San has obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>		Maki-San was founded in 2012. The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-San has obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>

	===Current management===		===Current management===

Dayana Rizal at 09:40, 12 June 2020

2020-06-12T09:40:29Z

← Older revision		Revision as of 17:40, 12 June 2020
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	[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San is a sushi and salad chain ~~founded and~~ based in Singapore. The brand is known for its customisable sushi and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>		Maki-San is a sushi and salad chain based in Singapore that was founded in 2012. The brand is known for its customisable sushi and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>

	==Background==		==Background==
	~~Maki-San was founded in 2012.~~ The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-San has obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>		The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-San has obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>

	===Current management===		===Current management===

Dayana Rizal at 09:38, 12 June 2020

2020-06-12T09:38:51Z

← Older revision		Revision as of 17:38, 12 June 2020
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	[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San is a sushi and salad chain founded and based in Singapore. The brand is known for its customisable sushi ~~and salads~~ and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>		Maki-San is a sushi and salad chain founded and based in Singapore. The brand is known for its customisable sushi and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>

	==Background==		==Background==

Dayana Rizal: /* Business expansion */

2020-06-12T09:38:10Z

Business expansion

← Older revision		Revision as of 17:38, 12 June 2020
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	Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>		Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>
	==Business expansion==		==Business expansion==
	Over the years, Maki-San has expanded its range of ingredients, offering unconventional sushi ingredients like tandoori chicken, chilli crab sauce and satay sauce.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> It has also released new product packaging designs, some of which are only available for limited ~~time~~ periods. In 2020, the brand launched its Lunar New Year-themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>		Over the years, Maki-San has expanded its range of ingredients, offering unconventional sushi ingredients like tandoori chicken, chilli crab sauce and satay sauce.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> It has also released new product packaging designs, some of which are only available for limited periods. In 2020, the brand launched its Lunar New Year-themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>
	[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]		[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]

Dayana Rizal: /* Background */

2020-06-12T09:37:48Z

Background

← Older revision		Revision as of 17:37, 12 June 2020
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	==Background==		==Background==
	Maki-San was founded in 2012. The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-~~san~~ has offered unconventional sushi ingredients like tandoori chicken, chilli crab sauce and satay sauce.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> It has also obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>		Maki-San was founded in 2012. The brand's business concept was inspired by 'do-it-yourself' sushi restaurants in the United States of America.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref><ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> Over the years, Maki-San has obtained Halal-certifications for each of its stores.<ref>"[https://www.halaltag.com/place/558 Maki-San]". ''Halal Tag''. Accessed on 12 June 2020.</ref>

	===Current management===		===Current management===
Line 16:		Line 16:
	Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>		Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>
	==Business expansion==		==Business expansion==
	Over the years, Maki-San has expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand ~~released~~ Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>		Over the years, Maki-San has expanded its range of ingredients, offering unconventional sushi ingredients like tandoori chicken, chilli crab sauce and satay sauce.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> It has also released new product packaging designs, some of which are only available for limited time periods. In 2020, the brand launched its Lunar New Year-themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>
	[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]		[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]

Dayana Rizal: /* Overseas expansion */

2020-06-12T09:25:25Z

Overseas expansion

← Older revision		Revision as of 17:25, 12 June 2020
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	\|}		\|}
	===Overseas expansion===		===Overseas expansion===
	In July 2018, Maki-San opened its first store overseas in Osaka, Japan. Omar and Alvin partnered with Yamamoto Masayoshi (Project Director) and Hitoshi Yokota (Franchise Owner) to secure the expansion.<ref>Chye, Noella. "[https://www.channelnewsasia.com/news/business/makisan-new-outlet-japan-osaka-10528166 It 'felt like we managed to sell ice to the Eskimos': Singapore sushi chain Maki-San on venturing to Japan]". ''Channel News Asia''. July 14, 2018. Accessed on 12 June 2020.</ref> As of June 2020, Google records the store as permanently closed. In November 2019, Maki-San opened a store in Jakarta, Indonesia.<ref>Josa Lukman. "[https://www.thejakartapost.com/life/2019/11/28/rendang-sushi-diy-sushi-restaurant-goes-the-extra-mile.html 'Rendang’ sushi? DIY sushi restaurant goes the extra mile]". ''The Jakarta Post''. November 28, 2019. Accessed on 12 June 2020.</ref> The store, located in Plaza Indonesia, is still ~~open~~ as of June 2020.		In July 2018, Maki-San opened its first store overseas in Osaka, Japan. Omar and Alvin partnered with Yamamoto Masayoshi (Project Director) and Hitoshi Yokota (Franchise Owner) to secure the expansion.<ref>Chye, Noella. "[https://www.channelnewsasia.com/news/business/makisan-new-outlet-japan-osaka-10528166 It 'felt like we managed to sell ice to the Eskimos': Singapore sushi chain Maki-San on venturing to Japan]". ''Channel News Asia''. July 14, 2018. Accessed on 12 June 2020.</ref> As of June 2020, Google records the store as permanently closed. In November 2019, Maki-San opened a store in Jakarta, Indonesia.<ref>Josa Lukman. "[https://www.thejakartapost.com/life/2019/11/28/rendang-sushi-diy-sushi-restaurant-goes-the-extra-mile.html 'Rendang’ sushi? DIY sushi restaurant goes the extra mile]". ''The Jakarta Post''. November 28, 2019. Accessed on 12 June 2020.</ref> The store, located in Plaza Indonesia, is still operational as of June 2020.

	==Branding==		==Branding==

Dayana Rizal: /* Business expansion */

2020-06-12T09:24:36Z

Business expansion

← Older revision		Revision as of 17:24, 12 June 2020
Line 16:		Line 16:
	Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>		Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>
	==Business expansion==		==Business expansion==
	According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> Over the years, Maki-San has ~~also~~ expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>		Over the years, Maki-San has expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>
	[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]		[[File:Maki-San Mala Roll.jpg\|thumb\|''The 'Firecracker Mala Roll' was released in time for the Lunar New Year celebrations in 2020. Photo from [https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773741436002493/?type=3&theater Facebook].'']]

	===Local expansion===		===Local expansion===
	''Today'' reported that Maki-San had six outlets by 2016 at the following locations - The Cathay, Cineleisure Orchard, I12 Katong, Bedok Mall, Compass One and NUS Science Drive 2.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> In an interview with ''Vulcan Post'' that was published in April 2018, former co-founder Omar shared: <blockquote>"For us, suburbs with a density of schools, universities and residences, as well as a sprinkling of office spaces work best."<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref></blockquote>The following table lists the existing Maki-San outlets of which the opening years are known.		According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> ''Today'' reported that Maki-San had six outlets by 2016 at the following locations - The Cathay, Cineleisure Orchard, I12 Katong, Bedok Mall, Compass One and NUS Science Drive 2.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref> The following table lists the existing Maki-San outlets of which the opening years are known.
	{\| class="wikitable"		{\| class="wikitable"
	!Year		!Year

Dayana Rizal: /* Origins */

2020-06-12T09:22:18Z

Origins

← Older revision		Revision as of 17:22, 12 June 2020
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	===Origins===		===Origins===
	[[File:The Cathay Maki-San.jpg\|thumb\|''The interior of Maki-San's first outlet at The Cathay. Photo adapted from Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:The Cathay Maki-San.jpg\|thumb\|''The interior of Maki-San's first outlet at The Cathay. Photo adapted from Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted ~~the~~ debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>		Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted its debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>
	==Business expansion==		==Business expansion==
	According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> Over the years, Maki-San has also expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>		According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> Over the years, Maki-San has also expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>

Dayana Rizal: /* Origins */

2020-06-12T09:21:57Z

Origins

← Older revision		Revision as of 17:21, 12 June 2020
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	===Origins===		===Origins===
	[[File:The Cathay Maki-San.jpg\|thumb\|''The interior of Maki-San's first outlet at The Cathay. Photo adapted from Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:The Cathay Maki-San.jpg\|thumb\|''The interior of Maki-San's first outlet at The Cathay. Photo adapted from Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market ~~their~~ products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted the debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>		Maki-San's first outlet was located at The Cathay. In the early days of its operations, the brand contacted bloggers and media sites as a way to market its products.<ref>Chan, Melissa. "[https://vulcanpost.com/636926/maki-san-singapore-diy-sushi/ S'pore DIY Sushi Chain Maki-San Is On A Roll - Sells 5,000 Makis A Day And Has Now Expanded To Japan]". ''Vulcan Post''. April 11, 2018. Accessed on 12 June 2020.</ref> Singaporean food blogs like Daniel Food Diary<ref>"[https://danielfooddiary.com/2012/11/30/makisan/ Maki San – Design Your Own Sushi and Salads. It’s Fun!]". ''Daniel Food Diary''. November 30, 2012. Accessed on 12 June 2020.</ref> and Miss Tam Chiak<ref>Maureen. "[https://www.misstamchiak.com/maki-san-design-your-own-sushi-salad/ Maki-San : Design Your Own Sushi & Salad]". ''Miss Tam Chiak''. Updated on April 27, 2017. Accessed on 12 June 2020.</ref> were among the sites that promoted the debut store at The Cathay. Maki-San proved to be a hit with the younger consumer base that frequented the mall and the business reportedly broke even in 15 months.<ref>Teng, Angela. "[https://www.todayonline.com/business/its-wrap-ad-man-sushi-boss It’s a wrap: From ad man to sushi boss]". ''Today''. December 17, 2016. Accessed on 12 June 2020.</ref>
	==Business expansion==		==Business expansion==
	According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> Over the years, Maki-San has also expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>		According to Maki-San's [https://www.facebook.com/rollwithmakisan/ Facebook page], the brand has 19 outlets across Singapore as of June 2020.<ref>Maki-San. "[https://www.facebook.com/pg/rollwithmakisan/about/?ref=page_internal Where to find Maki-San]". ''Facebook''. March 19, 2020. Accessed on 12 June 2020.</ref> Over the years, Maki-San has also expanded its range of ingredients and product packaging designs, some of which are only available for limited time periods. In 2020, the brand released Lunar New Year themed sushi boxes along with two festive sushi rolls.<ref>Maki-San. "[https://www.facebook.com/rollwithmakisan/photos/a.455775001132493/2773744866002150/?type=3&theater Caught all our limited edition sushi boxes yet?]". ''Facebook''. January 31, 2020. Accessed on 12 June 2020.</ref>

Dayana Rizal at 09:18, 12 June 2020

2020-06-12T09:18:20Z

← Older revision		Revision as of 17:18, 12 June 2020
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	[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]		[[File:Maki-San Kinetic Singapore.jpg\|thumb\|''Photo credit to Kinetic Singapore. Retrieved from [https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Behance].'']]
	Maki-San is a sushi and salad chain founded and based in Singapore. The brand is known for its customisable sushi and salads and iconic product packaging that was conceptualised and designed by Kinetic Singapore. As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>		Maki-San is a sushi and salad chain founded and based in Singapore. The brand is known for its customisable sushi and salads and iconic product packaging that was conceptualised and designed by a team from Kinetic Singapore.<ref>Goh, Esther. "[https://www.behance.net/gallery/14736805/Maki-San-Branding-Print Maki-San - Branding & Print]". ''Behance''. Accessed on 12 June 2020.</ref> As of June 2020, Maki-San is managed by Alvin Wong in his capacity as the brand's Director.<ref>"[https://www.linkedin.com/in/alvin-wong-13b5a0aa/?originalSubdomain=sg Alvin Wong]". ''LinkedIn.'' Accessed on 12 June 2020.</ref>

	==Background==		==Background==