Karl Mak (Singapore Entrepreneur) - Revision history

Kimberly Wong: Add sub-category

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	==References/ Citations==		==References/ Citations==
	[[Category:~~People of Interest~~]]		[[Category:Singapore Entrepreneurs]]
	<references />		<references />
	[[Category:Singapore Media]]		[[Category:Singapore Media]]

Dayana Rizal at 03:50, 4 September 2020

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Dayana Rizal at 04:24, 13 August 2020

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	Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of ~~Hepmil~~ Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and ~~Hepmil~~ Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of ~~Hepmil~~ Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>		Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of HEPMIL Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and HEPMIL Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of HEPMIL Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>

	==Background==		==Background==
	[[File:Karl Mak Adrian Ang SGAG.jpg\|thumb\|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]		[[File:Karl Mak Adrian Ang SGAG.jpg\|thumb\|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]
	Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)\|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, ~~Hepmil~~ Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>		Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)\|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, HEPMIL Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>

	===Education===		===Education===
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	==Entrepreneurship==		==Entrepreneurship==
	As the CEO of ~~Hepmil~~ Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that ~~Hepmil~~ Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>		As the CEO of HEPMIL Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that HEPMIL Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>
	===~~Hepmil~~ Media Group - Co-founder===		===HEPMIL Media Group - Co-founder===
	[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]		[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
	In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, ~~Hepmil~~ Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>		In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, HEPMIL Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>

	====Business expansion====		====Business expansion====
	Karl Mak and Adrian Ang incorporated ~~Hepmil~~ Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> ~~Hepmil~~ Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>		Karl Mak and Adrian Ang incorporated HEPMIL Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> HEPMIL Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>

	==Public speaking==		==Public speaking==

Dayana Rizal at 04:22, 13 August 2020

2020-08-13T04:22:18Z

← Older revision		Revision as of 12:22, 13 August 2020
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	{{Infobox person		{{Infobox person
	\| image = Karl Mak.jpg		\| image = Karl Mak HEPMIL.jpg
	\| birth_place = 1988		\| birth_place = 1988
	\| education = Bachelor of Science (Economics)		\| education = Bachelor of Science (Economics)

Dayana Rizal at 04:17, 13 August 2020

2020-08-13T04:17:40Z

← Older revision		Revision as of 12:17, 13 August 2020
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	{{Infobox person		{{Infobox person
	\| image = Karl Mak ~~SGAG founder~~.jpg		\| image = Karl Mak.jpg
	\| birth_place = 1988		\| birth_place = 1988
	\| education = Bachelor of Science (Economics)		\| education = Bachelor of Science (Economics)

Dayana Rizal: /* Entrepreneurship */

2020-08-13T04:15:54Z

Entrepreneurship

← Older revision		Revision as of 12:15, 13 August 2020
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	==Entrepreneurship==		==Entrepreneurship==
	As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]		As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>
	===Hepmil Media Group - Co-founder===		===Hepmil Media Group - Co-founder===
			[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
	In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>		In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>

Dayana Rizal: /* Entrepreneurship */

2020-08-13T04:15:38Z

Entrepreneurship

← Older revision		Revision as of 12:15, 13 August 2020
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	Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of Hepmil Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and Hepmil Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of Hepmil Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>		Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of Hepmil Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and Hepmil Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of Hepmil Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>

	== Background ==		==Background==
	[[File:Karl Mak Adrian Ang SGAG.jpg\|thumb\|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]		[[File:Karl Mak Adrian Ang SGAG.jpg\|thumb\|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]
	Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)\|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, Hepmil Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>		Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)\|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, Hepmil Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>

	=== Education ===		===Education===
	Karl Mak was a student at Anglo-Chinese Junior College.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref> He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.<ref>"[https://economics.smu.edu.sg/karl-mak Karl Mak]". ''Singapore Management University''. December 18, 2018. Accessed on 13 August 2020.</ref> While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.<ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref>		Karl Mak was a student at Anglo-Chinese Junior College.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref> He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.<ref>"[https://economics.smu.edu.sg/karl-mak Karl Mak]". ''Singapore Management University''. December 18, 2018. Accessed on 13 August 2020.</ref> While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.<ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref>

	== Entrepreneurship ==		==Entrepreneurship==
	As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>		As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
			===Hepmil Media Group - Co-founder===
	~~=== Hepmil Media Group - Co-founder ===~~
	[[File:SGAG Curry Sauce Meme.jpg\|thumb\|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
	In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>		In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter \| Karl Mak \|TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story \| Nubbad TV \| SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>

	==== Business expansion ====		====Business expansion====
	Karl Mak and Adrian Ang incorporated Hepmil Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> Hepmil Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>		Karl Mak and Adrian Ang incorporated Hepmil Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> Hepmil Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>

	== Public speaking ==		==Public speaking==
	Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.		Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.
	[[File:Karl Mak Kopi Chat NUS.png\|thumb\|''Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from [https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 Medium].'']]		[[File:Karl Mak Kopi Chat NUS.png\|thumb\|''Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from [https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 Medium].'']]
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	\|}		\|}

	== References/ Citations ==		==References/ Citations==
	[[Category:People of Interest]]		[[Category:People of Interest]]
			<references />

Dayana Rizal: Created page with "{{Infobox person | image = Karl Mak SGAG founder.jpg | birth_place = 1988 | education = Bachelor of Science (Economics) | alma mater = Sin..."

2020-08-13T04:15:10Z

Created page with "{{Infobox person | image = Karl Mak SGAG founder.jpg | birth_place = 1988 | education = Bachelor of Science (Economics) | alma mater = Sin..."

New page

{{Infobox person
| image = Karl Mak SGAG founder.jpg
| birth_place = 1988
| education = Bachelor of Science (Economics)
| alma mater = Singapore Management University
}}

Karl Mak (born 1988) is a Singaporean entrepreneur and the co-founder of Hepmil Media Group, a holding company that owns SGAG, MGAG, PGAG, SGEEK and Hepmil Creators’ Network. In 2017, he was featured on the Forbes 30 Under 30 Asia list for his contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/pictures/58e66964a7ea437ada25fad2/karl-mak--adrian-ang-jin-/#56b4153870fc Karl Mak & Adrian Ang Jin Yong, 29]". ''Forbes''. Accessed on 13 August 2020.</ref> As of 2020, Karl Mak is the Chief Executive Officer (CEO) of Hepmil Media Group.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref><ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref>

== Background ==
[[File:Karl Mak Adrian Ang SGAG.jpg|thumb|''Karl Mak (left) pictured with his business partner, Adrian Ang (right). Photo from [https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Marketing In Asia.]'']]
Karl Mak and his business partner, [[Adrian Ang (Singapore Entrepreneur)|Adrian Ang]] first met in 2005 as classmates in junior college.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo’s friendship continued into university where they conceptualised their first meme in a university seminar. After completing their studies in 2013, they co-founded SGAG and subsequently, Hepmil Media Group.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>

=== Education ===
Karl Mak was a student at Anglo-Chinese Junior College.<ref>"[https://www.linkedin.com/in/karlmaks/ Karl Mak]". ''LinkedIn''. Accessed on 13 August 2020.</ref> He furthered his studies at Singapore Management University (SMU) where he graduated with a degree in economics and strategic management in entrepreneurship in 2013.<ref>"[https://economics.smu.edu.sg/karl-mak Karl Mak]". ''Singapore Management University''. December 18, 2018. Accessed on 13 August 2020.</ref> While studying in SMU, Karl Mak also doubled as a Business Study Mission teaching assistant for the Middle East programme.<ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref>

== Entrepreneurship ==
As the CEO of Hepmil Media Group, Karl Mak leads the business development and international expansion of the company.<ref>Singapore Management University. "[https://www.youtube.com/watch?v=zyymuvxU7jw #TalentsOfSMU: Karl Mak & Adrian Ang, the Duo Behind SGAG & MGAG]". ''YouTube''. May 14, 2018. Accessed on 13 August 2020.</ref><ref>"[https://news.smu.edu.sg/news/2017/10/19/smu-alumni-shares-secret-sauce-sgags-success SMU Alumni Shares on the Secret Sauce of SGAG’s Success]". ''Singapore Management University''. October 19, 2017. Accessed on 13 August 2020.</ref> As of 2020, it is reported that Hepmil Media Group employs over 70 staff members regionally.<ref>Kartina Rosli. "[https://marketinginasia.com/2020/05/18/get-to-know-karl-mak-ceo-and-co-founder-of-hepmil-media-group/ Get To Know Karl Mak, CEO And Co-Founder Of Hepmil Media Group]". ''Marketing In Asia''. May 18, 2020. Accessed on 13 August 2020.</ref>

=== Hepmil Media Group - Co-founder ===
[[File:SGAG Curry Sauce Meme.jpg|thumb|''One of the co-founders' first few viral memes. Photo credit to Adrian Ang & Karl Mak/ [https://www.stuff.tv/my/features/no-laughing-matter-how-mgag-turned-humour-major-business Stuff].'']]
In 2012, friends and co-founders Adrian Ang and Karl Mak created a meme (a video or image, typically humorous in nature) in response to McDonald’s running out of its signature curry sauce.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>Mah, Paul. "[https://sg.wantedly.com/journals/219 How I hire: SGAG's co-founder Karl Mak]". ''Wantedly''. August 28, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> Soon after posting it on Facebook, the meme went viral.<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref> The duo incorporated SGAG in April 2013 as a localised version of 9GAG, a Hong-Kong based media platform known for its humorous content.<ref>“[https://www.sgpbusiness.com/company/Sgag-Media-Pte-Ltd SGAG Media Pte Ltd]”. ''SGP Business.'' n.d. Accessed on 6 August 2020.</ref> That same year, SGAG continued to produce timely content in reaction to nationwide events like the news of the “7 Million Population” White Paper and the haze.<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref><ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref> In a YouTube video posted in February 2020, Karl Mak shared that:<blockquote>“... the turning point for us was when Scoot actually engaged us for one of their campaigns.”<ref>NubbadTV. "[https://www.youtube.com/watch?v=lcuduHWbtQw Zero to One Million Likes, The SGAG Story | Nubbad TV | SGAG]". ''YouTube''. February 12, 2020. Accessed on 13 August 2020.</ref></blockquote>This piece of branded content produced for Scoot reportedly went viral once it was published.<ref>Khairani Afifi Noordin. "[https://www.theedgemarkets.com/article/millennials-tackling-youth-market-comedy-and-memes Millennials: Tackling the youth market with comedy and memes]". ''The Edge Malaysia''. July 20, 2020. Accessed on 13 August 2020.</ref> Since then, Hepmil Media Group has partnered with large brands like McDonald's and Walt Disney.<ref>"[https://hepmil.com/ Our Partners]". ''HEPMIL Media Group''. Accessed on 13 August 2020.</ref>

==== Business expansion ====
Karl Mak and Adrian Ang incorporated Hepmil Media Group in 2016.<ref>“[https://www.tis.bizfile.gov.sg/ngbtisinternet/faces/oracle/webcenter/portalapp/pages/TransactionMain.jspx?selectedETransId=dirSearch#!%40%40%3FselectedETransId%3DdirSearch%26_adf.ctrl-state%3Dle3idi20c_39 Hepmil Media Group]”. ''BizFile.'' n.d. Accessed on 13 August 2020.</ref> That same year, they moved to a larger office space to accommodate a growing team.<ref>HomeRenoGuru SG. "[https://www.youtube.com/watch?v=5EfzSaAfxPc <nowiki>Office space of Hepmil Media Group by De Style Interior - HomeRenoGuru Commercial [HomeRenoGuru.sg]</nowiki>]". ''YouTube''. June 8, 2018. Accessed on 13 August 2020.</ref> MGAG and PGAG are the Malaysian and Filipino versions of SGAG started in 2016 and 2018 respectively,<ref>“[https://buy.experian.com.my/index.php/search/Malaysia-Company/1174558/MGAG-MEDIA-SDN-BHD MGAG Media Sdn Bhd]”. ''Experian.'' n.d. Accessed 6 August 2020.</ref><ref>Lim, Shawn. “[https://www.thedrum.com/news/2020/05/04/laughter-the-best-medicine-hepmil-media-group-using-humour-during-coronavirus Is laughter the best medicine? Hepmil Media Group on using humour during coronavirus]”. ''The Drum.'' May 4, 2020. Accessed 5 August 2020.</ref> while SGEEK is a comedy content and technology platform started in 2018 aiming to educate its viewers on gadget and gaming reviews.<ref>Lim, Shawn. “[https://www.thedrum.com/news/2018/03/06/sgag-launches-sgeek-provide-light-hearted-and-accessible-coverage-all-things-tech SGAG launches SGEEK to provide ‘light-hearted and accessible’ coverage of all things tech and games]”. ''The Drum.'' March 6, 2018. Accessed 5 August 2020.</ref> Hepmil Creators’ Network, started in 2020, is a program that aims to provide opportunities to independent comedy content creators within Southeast Asia and agencies that wish to reach millennials.<ref>"[https://marketinginasia.com/2020/04/29/hepmil-media-group-launches-creators-network-for-independent-comedy-creators/ Hepmil Media Group Launches Creator’s Network For Independent Comedy Creators]". ''Marketing In Asia.'' April 29, 2020. Accessed on 13 August 2020.</ref><ref>“[https://www.adobomagazine.com/global-news/brand-business-hepmil-media-group-launches-creators-network-to-champion-indie-comedy-creators-on-tiktok-facebook-and-more/ Brand & Business: Hepmil Media Group Launches Creator’s Network to Champion Indie Comedy Creators on Tiktok, Facebook, and More]”. ''Adobo Magazine.'' April 22, 2020. Accessed on 5 August 2020.</ref><ref>Tan, Janice. “[https://www.marketing-interactive.com/sgag-and-mgag-parent-network-unveil-tiktok-first-content-arm SGAG and MGAG parent network unveils Tiktok-first content arm]”. ''Marketing Interactive.'' April 22, 2020. Accessed 5 August 2020.</ref>

== Public speaking ==
Over the years, Karl Mak has been invited to speak about his entrepreneurship journey at SGAG and HEPMIL Media Group at various conferences, interviews and summits. The following table is a non-exhaustive list of his event appearances over the years.
[[File:Karl Mak Kopi Chat NUS.png|thumb|''Karl Mak (left) pictured at the NUS Enterprise Kopi Chat in 2018. Photo from [https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 Medium].'']]
{| class="wikitable"
!Year
!Event
!Organiser
!Refs.
|-
|2020
|The Expert Opinion
|Singapore Computer Society
|<ref>Singapore Computer Society. "[https://www.youtube.com/watch?v=XDXMjHdIsho Take the leap and upload your content - Karl Mak]". ''YouTube''. March 23, 2020. Accessed on 13 August 2020.</ref>
|-
|2019
|Wild Digital SEA: The Power of Digital Stories (Panel)
|Wild Digital
|<ref>"[https://www.wilddigital.com/program/pdf/17 Programs for Event "Wild Digital SEA]". ''Wild Digital''. Accessed on 13 August 2020.</ref>
|-
| rowspan="3" |2018
|PromaxBDA Asia
|Promax Asia
|<ref>Promax Asia. "[https://www.facebook.com/PromaxAsia/photos/featured-speaker-karl-makour-admin-gets-her-daily-dose-of-singaporean-humour-fro/10155727794642043/ FEATURED SPEAKER: KARL MAK]". ''Facebook''. September 10, 2018. Accessed on 13 August 2020.</ref>
|-
|Kopi Chat
|NUS Enterprise
|<ref>NUS Enterprise. "[https://medium.com/@NUSEnterprise/sgags-journey-no-laughing-matter-e1566a313f08 SGAG’s Journey — No Laughing Matter]". ''Medium''. September 11, 2018. Accessed on 13 August 2020.</ref>
|-
|Building a Creative Culture in Startups
|WeWork
|<ref>"[https://peatix.com/event/334733?error=Ticket+is+not+available Building a Creative Culture in Startups]". ''Peatix''. Accessed on 13 August 2020.</ref>
|-
| rowspan="3" |2017
|Real Journeys
|Singapore Management University Real Business
|<ref>SMU Real Business Love for Ideas. "[https://www.facebook.com/smurealbusiness/photos/we-are-delighted-to-have-karl-mak-the-co-founder-of-sgag-and-kenny-choy-the-co-f/10155170361120000/ We are delighted to have Karl Mak, the co-founder of SGAG...]". ''Facebook''. September 8, 2017. Accessed on 13 August 2020.</ref>
|-
|Content Summit Asia
|GRVTY Media
|<ref>"[https://vulcanpost.com/624620/content-summit-2017-recap-part-2/ Here's What You Missed At Content Summit 2017 - Part 2]". ''Vulcan Post''. 2017. Accessed on 13 August 2020.</ref>
|-
|TEDxYouth@SJI
|St Joseph's Institution
|<ref>TEDx Talks. "[https://www.youtube.com/watch?v=LeaLMdcDO1c Building a company of laughter | Karl Mak |TEDxYouth@SJI]". ''YouTube''. November 13, 2017. Accessed on 13 August 2020.</ref>
|-
|2016
|General Assembly Meets SGAG
|General Assembly
|<ref>"[https://e27.co/event/general-assembly-meets-sgag/ General Assembly Meets SGAG]". ''e27''. Accessed on 13 August 2020.</ref>
|}

== References/ Citations ==
[[Category:People of Interest]]