Kimberly Wong at 01:55, 28 October 2024

2024-10-28T01:55:15Z

← Older revision		Revision as of 09:55, 28 October 2024
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	=== Brand growth & accolades ===		=== Brand growth & accolades ===
	[[File:Impossible Marketing 2.png\|alt=Photo: Impossible Marketing\|thumb\|''Photo: Impossible Marketing'']]		[[File:Impossible Marketing 2.png\|alt=Photo: Impossible Marketing\|thumb\|''Photo: Impossible Marketing'']]
	The company started as a one-man show ~~as a~~ sole proprietorship in 2012 and ~~now~~ has grown to one of the largest digital marketing agencies in Singapore.<ref>Impossible.sg. “[https://www.impossible.sg/a-big-thank-you-for-the-overwhelming-response-to-our-seo-preview/ A big thank you for the overwhelming response to our SEO preview]”. ''Impossible Marketing''. May 24, 2015. Accessed 18 October 2024.</ref><ref>AsiaOne. “[https://www.asiaone.com/business-wires/impossible-marketing-bags-5-awards-markies-agency-year-2022 Impossible Marketing Bags 5 Awards in MARKies & Agency Of The Year 2022]”. ''AsiaOne''. August 19, 2022. Accessed 11 October 2024.</ref> Impossible Marketing has a repertoire of over 600 positive client reviews and various accolades to its name.<ref name=":0" /> Notably in the year 2022, Impossible Marketing won a total of 5 awards at the MARKies and Agency of the Year (AOTY) Awards. These were namely:		The company started as a one-man show and sole proprietorship in 2012 and has since grown into one of the largest digital marketing agencies in Singapore.<ref>Impossible.sg. “[https://www.impossible.sg/a-big-thank-you-for-the-overwhelming-response-to-our-seo-preview/ A big thank you for the overwhelming response to our SEO preview]”. ''Impossible Marketing''. May 24, 2015. Accessed 18 October 2024.</ref><ref>AsiaOne. “[https://www.asiaone.com/business-wires/impossible-marketing-bags-5-awards-markies-agency-year-2022 Impossible Marketing Bags 5 Awards in MARKies & Agency Of The Year 2022]”. ''AsiaOne''. August 19, 2022. Accessed 11 October 2024.</ref> Impossible Marketing has a repertoire of over 600 positive client reviews and various accolades to its name.<ref name=":0" /> Notably in the year 2022, Impossible Marketing won a total of 5 awards at the MARKies and Agency of the Year (AOTY) Awards. These were namely:

	* Search Marketing Agency of the Year		* Search Marketing Agency of the Year

Kimberly Wong at 05:13, 24 October 2024

2024-10-24T05:13:43Z

← Older revision		Revision as of 13:13, 24 October 2024
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	== References / Citations ==		== References / Citations ==
			[[Category:Singapore Brands]]

Kimberly Wong at 06:36, 23 October 2024

2024-10-23T06:36:51Z

← Older revision		Revision as of 14:36, 23 October 2024
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	Koh hopes to inspire more companies to regularly give back, fostering a culture of corporate responsibility that can create lasting change in society.<ref name=":3" />		Koh hopes to inspire more companies to regularly give back, fostering a culture of corporate responsibility that can create lasting change in society.<ref name=":3" />

			== References / Citations ==

Kimberly Wong: Created profile for Impossible Marketing

2024-10-23T06:32:37Z

Created profile for Impossible Marketing

New page

Impossible Marketing is a prominent, multi-award winning digital marketing agency based in Singapore, founded in 2012 by Alan Koh, a former banker who transitioned into entrepreneurship.<ref name=":0">Impossible.sg. “[https://www.impossible.sg/ Impossible Marketing]”. ''Impossible Marketing''. n.d. Accessed 11 October 2024.</ref> The agency specialises in a hyperlocal marketing approach and has gained recognition for its innovative approach to online marketing, having served over 2,000 clients.<ref>Impossible.sg. “[https://www.impossible.sg/about-us/ Impossible Marketing—About Us]”. ''Impossible Marketing''. n.d. Accessed 11 October 2024.</ref>

Some of these clients include notable brands such as Singtel, iShopChangi, SuperDry, SK Jewellery, Suntec City, LHN Group, Polar Puff and Cakes, Chagee and Museum of Ice Cream, amongst others.<ref>Impossible.sg. “[https://www.impossible.sg/our-clients/ Impossible Marketing—Our Clients]”. ''Impossible Marketing''. n.d. Accessed 11 October 2024.</ref>

Impossible Marketing specialises in a range of lead generation services, mainly Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).

== Origins and founding philosophy ==
[[File:Impossible Marketing 1.png|alt=Photo: Impossible Marketing|thumb|''Photo: Impossible Marketing'']]
Koh started his career as a banker and during his time in the banking sector, he achieved notable success, earning 8 industry awards over 4 years. However, he decided to leave the financial industry in 2009 to pursue his entrepreneurial ambitions. Koh’s foray into entrepreneurship began with significant challenges; after experiencing 11 business failures and losing over 90% of his savings. In his LinkedIn profile, Koh muses about his struggles as an entrepreneur and having trouble forking out money to pay for his monthly coworking desk fee.<ref name=":1">Koh, Alan. “[https://www.linkedin.com/in/alan-koh/?originalSubdomain=sg Alan Koh]”. ''LinkedIn''. n.d. Accessed 11 October 2024.</ref>

In 2012, he founded Impossible Marketing with the mantra 'Im Possible,' reflecting his resilience and unwavering commitment in the face of obstacles. After experiencing multiple business failures, he recognised that a consistent flow of cost-effective leads and new customers was crucial for success. This realisation motivated him to delve into the complexities of SEO, mastering it to overcome the challenges he faced. At the outset, Impossible Marketing concentrated on offering SEO training programs to help individuals and businesses navigate the complexities of search engine optimisation.<ref name=":2">Laotian Times. “[https://laotiantimes.com/2021/11/15/impossible-marketing-is-now-a-psg-a-pre-approved-vendor-for-digital-marketing-solution/ Impossible Marketing is now a PSG a Pre-Approved Vendor for Digital Marketing Solution]”. ''The Laotian Times''. November 15, 2024. Accessed 11 October 2024.</ref>

As demand for comprehensive digital marketing support grew, the agency expanded its services in 2016. This expansion led to the formation of Impossible Marketing Services Pte Ltd, a subsidiary focused on providing a full suite of digital marketing solutions for businesses looking to boost their digital presence and get more leads online.<ref name=":0" /><ref name=":2" />

=== Brand growth & accolades ===
[[File:Impossible Marketing 2.png|alt=Photo: Impossible Marketing|thumb|''Photo: Impossible Marketing'']]
The company started as a one-man show as a sole proprietorship in 2012 and now has grown to one of the largest digital marketing agencies in Singapore.<ref>Impossible.sg. “[https://www.impossible.sg/a-big-thank-you-for-the-overwhelming-response-to-our-seo-preview/ A big thank you for the overwhelming response to our SEO preview]”. ''Impossible Marketing''. May 24, 2015. Accessed 18 October 2024.</ref><ref>AsiaOne. “[https://www.asiaone.com/business-wires/impossible-marketing-bags-5-awards-markies-agency-year-2022 Impossible Marketing Bags 5 Awards in MARKies & Agency Of The Year 2022]”. ''AsiaOne''. August 19, 2022. Accessed 11 October 2024.</ref> Impossible Marketing has a repertoire of over 600 positive client reviews and various accolades to its name.<ref name=":0" /> Notably in the year 2022, Impossible Marketing won a total of 5 awards at the MARKies and Agency of the Year (AOTY) Awards. These were namely:

* Search Marketing Agency of the Year
* Lead Generation Agency of the Year
* Best Digital Strategist
* Most Effective Use of Digital – Specific Audience
* Most Effective Use of Digital – Customer Acquisition

=== Services Offered ===
Impossible Marketing offers a wide range of digital marketing services tailored to enhance online visibility and engagement for businesses, including:

* Search Engine Optimization (SEO): Enhancing website visibility on search engines.
* Search Engine Marketing (SEM): Paid advertising strategies to get more leads online.
* Social Media Marketing (SMM): Grow brands and engage audiences through platforms like Facebook, Instagram and TikTok.
* Lead Generation: Developing tailor-made digital marketing strategies to help each unique business owner acquire more customers online.

Recognised as a pre-approved vendor under Singapore’s Productivity Solutions Grant (PSG), Impossible Marketing enables Small and Medium Enterprises (SMEs) to access up to 50% grant support for digital marketing solutions.<ref name=":0" /><ref>Go Business Singapore. “[https://www.gobusiness.gov.sg/productivity-solutions-grant/solutionrepo/201621104r-dm-dgtl-mrktng-googl-seo-sem-ppc-sma-smm-contnt-g DM Digital Marketing - Google SEO | SEM | PPC | SMA | SMM | Content]”. ''Go Business Singapore''. n.d. Accessed 11 October 2024.</ref>

Impossible Marketing is also a certified partner of both Google and Meta, managing digital advertising campaigns with a combined ad spend exceeding SGD $10 million.<ref>Google. “[https://www.google.com/partners/agency?id=8343005993 Google Partners—Impossible Marketing]”. ''Google''. n.d. Accessed 11 October 2024.</ref>

=== Corporate Social Responsibility ===
[[File:Impossible Marketing 3.png|alt=Photo from: Impossible Marketing|thumb|''Photo from: Impossible Marketing'']]
In 2015, Koh launched Project KATE, a corporate social responsibility (CSR) initiative through Impossible Marketing. As an only child raised by a single parent, Koh experienced modest beginnings and learned the value of giving back from a young age. His mother, a cashier for over 30 years, instilled in him the importance of helping those in need.

Inspired by his upbringing, Project KATE aims to support underprivileged individuals and charitable organisations by leveraging digital marketing tools and strategies to create a positive impact in their communities.<ref name=":1" /><ref>The Silicon Review. “[https://thesiliconreview.com/magazine/profile/impossible-marketing-renowned-digital-marketing-agency Against All Odds: The Unstoppable Rise of Alan Koh's Impossible Marketing Empire]”. ''The Silicon Review''. n.d. Accessed 11 October 2024.</ref><ref name=":3">Impossible.sg. “[https://www.impossible.sg/corporate-social-responsibility/ Impossible Marketing—CSR]”. ''Impossible Marketing''. n.d. Accessed 11 October 2024.</ref>

Project KATE focuses on four key areas:

* Knowledge, providing free digital marketing training to charities and underprivileged individuals
* Awareness, offering pro bono digital campaign management for nonprofits
* Time, optimising Giving.sg volunteering pages to encourage community involvement
* Education/Equipment, donating refurbished laptops to low-income students

Koh hopes to inspire more companies to regularly give back, fostering a culture of corporate responsibility that can create lasting change in society.<ref name=":3" />

Impossible Marketing - Revision history

Kimberly Wong at 01:55, 28 October 2024

Kimberly Wong at 05:13, 24 October 2024

Kimberly Wong at 06:36, 23 October 2024

Kimberly Wong: Created profile for Impossible Marketing