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	<id>https://wiki.sg/index.php?action=history&amp;feed=atom&amp;title=House_Of_Seafood</id>
	<title>House Of Seafood - Revision history</title>
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	<updated>2026-06-23T23:47:29Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>https://wiki.sg/index.php?title=House_Of_Seafood&amp;diff=10598&amp;oldid=prev</id>
		<title>Jessica Lai at 08:49, 9 September 2021</title>
		<link rel="alternate" type="text/html" href="https://wiki.sg/index.php?title=House_Of_Seafood&amp;diff=10598&amp;oldid=prev"/>
		<updated>2021-09-09T08:49:29Z</updated>

		<summary type="html">&lt;p&gt;&lt;/p&gt;
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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 16:49, 9 September 2021&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l148&quot;&gt;Line 148:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 148:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[File:House of Seafood’s in-car dining service. Photo from Facebook post..jpg|thumb|''House of Seafood’s in-car dining service. Photo from [https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/pcb.4222322557815962/4222321274482757/ Facebook post].'']]&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[File:House of Seafood’s in-car dining service. Photo from Facebook post..jpg|thumb|''House of Seafood’s in-car dining service. Photo from [https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/pcb.4222322557815962/4222321274482757/ Facebook post].'']]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;On 10 August 2021, House of Seafood announced a new in-car dining service for people who are not fully vaccinated.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/748212335227019/posts/4222322557815962/?d=n 𝑫𝒆𝒂𝒓 𝑪𝒓𝒂𝒃 𝑳𝒐𝒗𝒆𝒓𝒔, 𝒘𝒆𝒍𝒄𝒐𝒎𝒆 𝒉𝒐𝒎𝒆 🏡]!&amp;quot; ''Facebook''. August 10 2021. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; According to the post, patrons could park at The Punggol Settlement’s car park and the restaurant would be able to deliver their orders to their vehicles.&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;On 10 August 2021, House of Seafood announced a new in-car dining service for people who are not fully vaccinated.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/748212335227019/posts/4222322557815962/?d=n 𝑫𝒆𝒂𝒓 𝑪𝒓𝒂𝒃 𝑳𝒐𝒗𝒆𝒓𝒔, 𝒘𝒆𝒍𝒄𝒐𝒎𝒆 𝒉𝒐𝒎𝒆 🏡]!&amp;quot; ''Facebook''. August 10 2021. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; According to the post, patrons could park at The Punggol Settlement’s car park and the restaurant would be able to deliver their orders to their vehicles.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;&amp;lt;references /&gt;&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-side-deleted&quot;&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;&lt;ins style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[[Category:Singapore Brands]]&lt;/ins&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Jessica Lai</name></author>
	</entry>
	<entry>
		<id>https://wiki.sg/index.php?title=House_Of_Seafood&amp;diff=10594&amp;oldid=prev</id>
		<title>Kimberly Wong: Created page with &quot;House of Seafood (螃蟹之家, also known as Pang Xie Zhi Jia) is a food and beverage (F&amp;B) franchise that specialises in Chinese-style seafood dishes with a focus on crab.&lt;r...&quot;</title>
		<link rel="alternate" type="text/html" href="https://wiki.sg/index.php?title=House_Of_Seafood&amp;diff=10594&amp;oldid=prev"/>
		<updated>2021-09-01T16:42:32Z</updated>

		<summary type="html">&lt;p&gt;Created page with &amp;quot;House of Seafood (螃蟹之家, also known as Pang Xie Zhi Jia) is a food and beverage (F&amp;amp;B) franchise that specialises in Chinese-style seafood dishes with a focus on crab.&amp;lt;r...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;House of Seafood (螃蟹之家, also known as Pang Xie Zhi Jia) is a food and beverage (F&amp;amp;B) franchise that specialises in Chinese-style seafood dishes with a focus on crab.&amp;lt;ref name=&amp;quot;:0&amp;quot;&amp;gt;&amp;quot;[https://www.houseofseafood.com.sg/about-us/ About Us.]&amp;quot; ''House of Seafood''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
In 2019, House of Seafood gained notoriety for controversial publicity stunts. Amongst these stunts, the franchise’s use of live crabs in claw machines&amp;lt;ref name=&amp;quot;:1&amp;quot;&amp;gt;Chong, Clara. &amp;quot;[https://www.straitstimes.com/singapore/spca-criticises-restaurant-for-live-crab-claw-machine SPCA criticises restaurant for live-crab claw machine.]&amp;quot; &lt;br /&gt;
&lt;br /&gt;
. October 24 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; and for park-walking&amp;lt;ref&amp;gt;Lee, Jeremy.&amp;quot;[https://mustsharenews.com/crabs-stroll-punggol/ Seafood Restaurant Takes Crabs For Stroll In Punggol Park.]&amp;quot; ''Must Share News''. June 19 2021. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; drew flak for being considered animal abuse.&lt;br /&gt;
&lt;br /&gt;
== Background ==&lt;br /&gt;
&lt;br /&gt;
=== Origins ===&lt;br /&gt;
In 2008, House of Seafood began as a small restaurant on 180 Yio Chu Kang Road.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt; According to the franchise’s website, the idea for the restaurant first came about after its founder, Francis Ng, took pity on elderly people collecting cardboard for a living. The restaurant was then established to provide waitering jobs for these people.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
The website went on to claim that House of Seafood was propelled to fame after a female reporter from Lianhe Zaobao visited the Yio Chu Kang restaurant. It was said that she had tried the restaurant’s signature black pepper crab and gave the dish a glowing review.&amp;lt;ref name=&amp;quot;:0&amp;quot; /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Business growth ==&lt;br /&gt;
[[File:House of Seafood at The Punggol Settlement..jpg|thumb|''House of Seafood at The Punggol Settlement. Photo from [https://eatbook.sg/house-of-seafood/ EatBook].'']]&lt;br /&gt;
Since its inception in 2008, House of Seafood has grown in popularity over the years, winning several awards for both the quality of its food and its innovation of ready-to-eat vacuum-packed crab dishes. &lt;br /&gt;
&lt;br /&gt;
=== Awards ===&lt;br /&gt;
[[File:CEO Francis Ng attending the Singapore Prestige Brand Award 2015. Photo from Facebook post..jpg|thumb|''CEO Francis Ng attending the Singapore Prestige Brand Award 2015. Photo from [https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/happening-now-our-ceo-dato-francis-ng-attending-the-singapore-prestige-brand-awa/936972413017676/ Facebook post].'']]&lt;br /&gt;
Below is a tabulation of House of Seafood’s awards:&lt;br /&gt;
{| class=&amp;quot;wikitable&amp;quot;&lt;br /&gt;
|'''Year'''&lt;br /&gt;
|'''Award'''&lt;br /&gt;
|'''Refs.'''&lt;br /&gt;
|-&lt;br /&gt;
|'''2012'''&lt;br /&gt;
|Asia-Pacific Enterprise Awards - Most Promising Category&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[https://apea.asia/singapore/hall-of-fame-sg-2012/ Hall of Fame 2012.]&amp;quot; ''APEA - Asia Pacific Enterprise Awards''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;3&amp;quot; |'''2013'''&lt;br /&gt;
|Singapore Favourite Food&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[https://www.nomsaurus.com/2013/07/singapore-favourite-food-2013.html Singapore Favourite Food 2013.]” ''Nomsaurus''. July 14 2013. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|MIDAS Touch Asia Awards&lt;br /&gt;
|&amp;lt;ref name=&amp;quot;:2&amp;quot;&amp;gt;&amp;quot;[https://yellow.place/en/%E8%9E%83%E8%9F%B9%E4%B9%8B%E5%AE%B6-house-of-seafood-singapore-singapore 螃蟹之家 House of Seafood - Punggol, Singapore.]&amp;quot; ''Yellow.Place''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|SME One Asia Awards&lt;br /&gt;
|&amp;lt;ref name=&amp;quot;:2&amp;quot; /&amp;gt;&amp;lt;ref&amp;gt;&amp;quot;[https://threebestrated.sg/seafood-restaurants-in-punggol 3 Best Seafood Restaurants in Punggol - Expert Recommendations.]&amp;quot; ''Three Best Rated''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;2&amp;quot; |'''2014'''&lt;br /&gt;
|Best Black Pepper Crab in Singapore&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[http://houseofseafood.sg/ House of Seafood: Seafood Restaurant in Singapore.]&amp;quot; ''House of Seafood''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;&amp;quot;[https://danielfooddiary.com/2014/08/06/houseofseafood/ House of Seafood 螃蟹之家 – Crab Paradise at the Beautiful Punggol Settlement.]&amp;quot; ''Daniel Food Diary''. August 6 2014. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|Singapore Heartland Enterprise Star Award - Best Marketer Award&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[https://corporate.sph.com.sg/system/assets/1369/Singapore%20Heartland%20Enterprise%20Star%20Award_Appendix%20B.pdf Singapore Heartland Enterprise Star Award. Appendix B.]&amp;quot; ''Singapore Press Holdings''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|'''2015'''&lt;br /&gt;
|Singapore Prestige Brand Awards&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/happening-now-our-ceo-dato-francis-ng-attending-the-singapore-prestige-brand-awa/936972413017676/ 螃蟹之家 House of Seafood - Happening Now!]&amp;quot; ''Facebook''. October 30 2015. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
| rowspan=&amp;quot;2&amp;quot; |'''2016'''&lt;br /&gt;
|Singapore Book of Records: &lt;br /&gt;
&lt;br /&gt;
Largest Seafood Platter, First Frozen Microwaveable Crab Dishes&lt;br /&gt;
|&amp;lt;ref name=&amp;quot;:3&amp;quot;&amp;gt;&amp;quot;[https://singaporerecords.com/largest-seafood-platter-first-frozen-microwaveable-crab-dishes/ Largest Seafood Platter, First Frozen Microwaveable Crab Dishes.]&amp;quot; ''Singapore Book of Records''. February 17 2016. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;&amp;quot;[https://www.youtube.com/watch?v=y4WXi37z9yI 360 BA Platinum Award Winner Case Study Video - House of Seafood (S).]&amp;quot; ''YouTube''. August 11 2016. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|360 Breakthrough Award&lt;br /&gt;
|&amp;lt;ref name=&amp;quot;:3&amp;quot; /&amp;gt;&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/posts/1137068806341368 House of Seafood was honoured to be awarded the 360 Breakthrough Award 2016.]&amp;quot; ''Facebook''. October 3 2016. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|'''2017'''&lt;br /&gt;
|World Top Gourmet Awards&lt;br /&gt;
|&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/posts/1890432604338314 So glad to be awarded World Top Gourmet Award 2017!]&amp;quot; ''Facebook''. September 20 2018. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|-&lt;br /&gt;
|'''-'''&lt;br /&gt;
|Spirit of Enterprise Awards&lt;br /&gt;
|&amp;lt;ref name=&amp;quot;:2&amp;quot; /&amp;gt;&amp;lt;ref&amp;gt;&amp;quot;[https://www.8crabs.com/house-of-crab-review/ House of Crab Review - Crab Delivery Singapore.]&amp;quot; ''8 Crabs''. May 12 2021. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
=== Local expansion ===&lt;br /&gt;
As of 2021, House of Seafood has two outlets: One at The Punggol Settlement and the other at Clarke Quay. &lt;br /&gt;
&lt;br /&gt;
House of Seafood’s original Yio Chu Kang outlet was ordered to close by the Urban Development Authority (URA) in 2012.&amp;lt;ref&amp;gt;&amp;quot;[https://www.asiaone.com/yio-chu-kang-eateries-ordered-close-after-grace-period-ends Yio Chu Kang eateries ordered to close after grace period ends.]&amp;quot; ''AsiaOne''. June 6 2012. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; It was one of three restaurants blamed for causing traffic and parking obstructions on Yio Chu Kang Road. &lt;br /&gt;
&lt;br /&gt;
Following the closure of its Yio Chu Kang outlet, House of Seafood went on to open new outlets at The Punggol Settlement, Joo Chiat, Tanjong Katong, and Upper Serangoon.&amp;lt;ref&amp;gt;&amp;quot;[https://www.punggolsettlement.com/the-settlers The Food Settlers.]&amp;quot; ''The Punggol Settlement''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; &lt;br /&gt;
&lt;br /&gt;
In 2020, House of Seafood opened its newest outlet at Clarke Quay.&amp;lt;ref&amp;gt;&amp;quot;[http://www.poppytv.sg/shiokentertainmenthub/house-of-seafood-announces-new-outlet-opening-in-clarke-quay House of Seafood announces new outlet opening in Clarke Quay.&amp;quot;] ''Poppy TV''.  December 8 2020. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==== Halal certification ====&lt;br /&gt;
Of all its outlets, House of Seafood’s Joo Chiat branch is the only outlet that has Halal certification.&amp;lt;ref&amp;gt;&amp;quot;[http://homeofseafood.com/index.html Home Of Seafood | Singapore Authentic Chinese Restaurant.]&amp;quot; ''Home of Seafood''. Accessed 21 Aug. 2021.&amp;lt;/ref&amp;gt; To distinguish it from the other branches, this outlet is named “Home of Seafood”.&lt;br /&gt;
&lt;br /&gt;
==== Closure of Upper Serangoon and Tanjong Katong outlets ====&lt;br /&gt;
House of Seafood’s Upper Serangoon outlet closed in 2018.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/posts/1661947330520177 Upper Serangoon outlet has stopped its operations.]&amp;quot; Facebook. March 20 2018. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; As for its Tanjong Katong outlet, food websites like OpenRice indicate that it is permanently closed,&amp;lt;ref&amp;gt;&amp;quot;[https://sg.openrice.com/en/singapore/r-house-of-seafood-180-katong-seafood-r79187 House Of Seafood @ 180 (Closed) - Katong.]&amp;quot; ''OpenRice Singapore''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; although the exact year is not stated.&lt;br /&gt;
&lt;br /&gt;
==== Manufacturing arm ====&lt;br /&gt;
Starting from 2017, House of Seafood entered the manufacturing industry to produce vacuum-packed ready-to-eat crab dishes that are purchasable from vending machines.&amp;lt;ref name=&amp;quot;:4&amp;quot;&amp;gt;Goh, Kenneth. &amp;quot;[https://www.straitstimes.com/lifestyle/food/chilli-crab-from-a-vending-machine This vending machine dispenses cooked chilli crab.]&amp;quot; ''The Straits Times''. January 26 2017. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; The franchise is listed with Singapore Food Manufacturers’ Association, where its manufacturing branch is indicated to be located at Kampong Ampat.&amp;lt;ref&amp;gt;&amp;quot;[https://www.sfma.org.sg/member/info.php?cid=A000246 House of Seafood (S) Pte Ltd.]&amp;quot; ''Singapore Food Manufacturers’ Association''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==== House of White Bee Hoon ====&lt;br /&gt;
In January 2021, House of Seafood opened an offshoot eatery called House of White Bee Hoon at The Punggol Settlement.&amp;lt;ref&amp;gt;Lim, Alvin. &amp;quot;[https://www.8days.sg/eatanddrink/newsandopening/controversial-house-of-seafood-spent-close-to-500k-to-create-15394006 Close To $500K” To Create Instant White Bee Hoon.]&amp;quot; ''8 Days''. August 21 2021. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; This new eatery specialises in seafood vermicelli.&lt;br /&gt;
&lt;br /&gt;
=== Overseas expansion ===&lt;br /&gt;
House of Seafood has an overseas presence, with restaurants located in Malaysia&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/%E8%9E%83%E8%9F%B9%E4%B9%8B%E5%AE%B6-House-of-Seafood-693730667447658/ 螃蟹之家 House of Seafood (Petaling Jaya, Selangor, Malaysia).]&amp;quot; ''Facebook''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; and Cambodia.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/pages/category/Restaurant/House-of-Seafood-Cambodia-1677300959198378/ House of Seafood Cambodia - Home.]&amp;quot; ''Facebook''. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
== Newsworthy incidents ==&lt;br /&gt;
&lt;br /&gt;
=== Launch of crab vending machines (January 2017) ===&lt;br /&gt;
[[File:House of Seafood’s crab vending machine. .jpg|thumb|''House of Seafood’s crab vending machine. Photo from [https://eatbook.sg/crab-vending-machine/ Must Share News].'']]&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
House of Seafood first made headlines in 2017 when it launched its first Ready-to-Eat Crab vending machine at its Punggol Settlement outlet.&amp;lt;ref name=&amp;quot;:4&amp;quot; /&amp;gt; Coming in three flavours - chilli, black pepper and salted egg yolk, the Ready-to-Eat crabs were dispensed hot in vacuum-sealed boxes.&lt;br /&gt;
&lt;br /&gt;
House of Seafood chief executive officer (CEO) Francis Ng shared that launching the crab vending machine was a practical business decision:&amp;lt;blockquote&amp;gt;“With a lack of staff and their unwillingness to work long hours, I need to transform my business to make it recession-proof with new technology. I cannot survive by just operating restaurants.”&amp;lt;ref name=&amp;quot;:4&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
&lt;br /&gt;
=== Offering of Oreo and Milo Dinosaur crabs (April 2018) ===&lt;br /&gt;
In April 2018, House of Seafood announced the release of two new flavours for its crab dishes: Oreo and Milo Dinosaur.&amp;lt;ref name=&amp;quot;:5&amp;quot;&amp;gt;Khoo, Hedy. &amp;quot;[https://www.straitstimes.com/lifestyle/food/getting-down-and-dirty Are unsightly and messy foods a passing fad?]&amp;quot; ''The Straits Times''. April 29 2018. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; Francis Ng explained that the new flavours were necessary to help House of Seafood maintain its competitive edge in the F&amp;amp;B industry:&amp;lt;blockquote&amp;gt;“The F&amp;amp;B industry is extremely competitive. If you do not innovate and challenge yourself to come up with new ideas, you will fall behind. Younger consumers don’t just want flavour. They want something out of the ordinary that they can take photographs of and post on social media.”&amp;lt;ref name=&amp;quot;:5&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;As of 29 April 2018, House of Seafood sold around 400 Oreo Crabs and 300 Milo Dinosaur Crabs.&amp;lt;ref name=&amp;quot;:5&amp;quot; /&amp;gt;&lt;br /&gt;
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=== Waitress went viral for performing a ‘chicken dance’ (August 2018) ===&lt;br /&gt;
[[File:Madam Loh Feng Ling performing a chicken dance. Screenshots compiled by The Straits Times..jpg|thumb|''Madam Loh Feng Ling performing a chicken dance. Screenshots compiled by [http://straitstimes.com/singapore/punggol-restaurant-waitress-in-viral-chicken-dance-video-says-she-did-jig-on-her-own The Straits Times].'']]&lt;br /&gt;
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On 23 August 2018, Facebook user Anthony Boey shared a video showing a waitress at House of Seafood’s Punggol Settlement branch performing a chicken dance for a table of customers.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/anthony.b.toh/videos/10209132064018255/ Punggol restaurant waitress does 'chicken dance' to entertain diners.]&amp;quot; ''Facebook''. August 30 2018. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; The video went viral on Facebook, chalking up to a million views.&amp;lt;ref name=&amp;quot;:6&amp;quot;&amp;gt;Wong, Derek. &amp;quot;[https://www.straitstimes.com/singapore/punggol-restaurant-waitress-in-viral-chicken-dance-video-says-she-did-jig-on-her-own Punggol restaurant waitress in viral 'chicken dance' video says she did jig of her own accord.]&amp;quot; ''The Straits Times''. August 30 2018. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt;&lt;br /&gt;
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The Straits Times identified the waitress as Madam Loh Feng Ling. According to the article, the dance had sparked discussions that Madam Loh was forced to do the dance for work. She deflected these comments in the article, stating that she did it of her own free will:&amp;lt;blockquote&amp;gt;“I am just an auntie who loves to dance and gao xiao (joke). I did it out of my own sincere desire. No matter what kind of music is played, I will naturally follow and dance.”&amp;lt;ref name=&amp;quot;:6&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;After the video went viral, Francis Ng rewarded Madam Loh with a red packet.&lt;br /&gt;
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=== Live crab claw machine (October 2019) ===&lt;br /&gt;
[[File:House of Seafood’s live crab claw machine. Screenshot from Facebook video..png|thumb|''House of Seafood’s live crab claw machine. Screenshot from [https://www.facebook.com/603567819684250/videos/757246504714753/ Facebook video].'']]&lt;br /&gt;
On 22 October 2019, House of Seafood went viral on social media after a video produced by SHOUT featured its live crab claw machine.&amp;lt;ref name=&amp;quot;:7&amp;quot;&amp;gt;&amp;quot;[https://www.facebook.com/603567819684250/videos/757246504714753/ LIVE CRAB CLAW MACHINE IN SG?!]&amp;quot; ''SHOUT''. October 23 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; According to SHOUT, each claw machine attempt was $5 and House of Seafood would cook any crabs caught for free.&lt;br /&gt;
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The live crab claw machine drew flak from netizens, who accused House of Seafood of animal cruelty.&amp;lt;ref name=&amp;quot;:1&amp;quot; /&amp;gt; Netizen Dawn Teo, for one, said the following:&amp;lt;blockquote&amp;gt;“This is so cruel. They are living things and not toys.”&amp;lt;ref name=&amp;quot;:1&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
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==== Society of Prevention of Cruelty to Animals (SPCA) got involved ====&lt;br /&gt;
On 23 October 2019, the publicity stunt drew the attention of the Society for the Prevention of Cruelty to Animals (SPCA), who emphasised that House of Seafood’s actions were cruel.&amp;lt;ref&amp;gt;Chong, Clara. &amp;quot;[https://www.straitstimes.com/singapore/spca-criticises-restaurant-for-live-crab-claw-machine SPCA criticises restaurant for live-crab claw machine.]&amp;quot; ''The Straits Times''. October 24 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; SPCA executive director Jaipal Singh Gill expressed the following opinion to The Straits Times:&amp;lt;blockquote&amp;gt;“We are disturbed by the concept and the harm it causes animals for the sake of human entertainment. We feel this machine needs to be shut down immediately.”&amp;lt;ref name=&amp;quot;:6&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;Dr. Gill also added that the SPCA had reported the case to National Parks Board's Animal and Veterinary Service (AVS).&lt;br /&gt;
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==== House of Seafood apologised ====&lt;br /&gt;
On 24 October 2019, Francis Ng issued an apology statement on Facebook, where he said that House of Seafood was temporarily stopping the use of the machine.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/a.748309538550632/2515658188482416/?type=3 We’re Sorry.]&amp;quot; ''Facebook''. October 24 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; He went on to explain the process and rationale behind the claw machine:&amp;lt;blockquote&amp;gt;“We did not intend to use animals as play things. We noticed a lot of children at The Punggol Settlement and we wanted to educate them about marine life. We would like to stress that our team took one month of planning to come up with the design of the machine, so that it would not harm or hurt the crabs.”&amp;lt;ref name=&amp;quot;:7&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;Dr. Gill did not feel that Francis Ng’s proposed measure was sufficient:&amp;lt;blockquote&amp;gt;“We appreciate this clarification and are very happy with this news. However, what we are asking for is a full and permanent stop to the use of this machine.”&amp;lt;ref&amp;gt;Chong, Clara. &amp;quot;[https://www.straitstimes.com/singapore/seafood-restaurant-in-punggol-stops-using-live-crab-claw-machine-after-public-outcry Seafood restaurant in Punggol stops using live crab claw machine after public outcry.]&amp;quot; ''The Straits Times''. October 24 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
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==== House of Seafood held a press conference ====&lt;br /&gt;
[[File:CEO Francis Ng and three of his staff bowing in apology. Photo from Channel News Asia..jpg|thumb|''CEO Francis Ng and three of his staff bowing in apology. Photo from [https://www.channelnewsasia.com/singapore/punggol-seafood-restaurant-live-crab-claw-machine-ceo-bows-1314171 Channel News Asia].'']]&lt;br /&gt;
On 25 October 2019, House of Seafood held a press conference at its Punggol Settlement outlet.&amp;lt;ref name=&amp;quot;:8&amp;quot;&amp;gt;&amp;quot;[https://www.channelnewsasia.com/singapore/punggol-seafood-restaurant-live-crab-claw-machine-ceo-bows-1314171 Seafood restaurant CEO bows in apology for live crab claw machine, says approval wasn't given.]&amp;quot; ''Channel News Asia''. October 25 2019. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; Here, Francis Ng reiterated his apology and announced that he would completely cease the use of the claw machine at all House of Seafood outlets:&amp;lt;blockquote&amp;gt;“We fully support the direction of SPCA (Society for the Prevention of Cruelty to Animals) and are definitely against animal cruelty. Despite the measures to minimise discomfort to the crab, we note the feedback from the public and will cease the catching of the live animals in the machine completely in all House of Seafood outlets worldwide.”&amp;lt;ref name=&amp;quot;:8&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;During the press conference, Francis Ng and three of his staff bowed in apology for about 30 seconds.&lt;br /&gt;
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Consequently, the live crabs were replaced by empty boxes. Patrons could still try to catch these boxes for $5 a try and exchange any catches for cooked crab dishes.&lt;br /&gt;
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=== Alleged attempt to profit from sale of surgical masks (February 2020) ===&lt;br /&gt;
[[File:The now-deleted Facebook post where House of Seafood offered surgical masks for sale. Screenshot from AsiaOne..png|thumb|''The now-deleted Facebook post where House of Seafood offered surgical masks for sale. Screenshot from [https://www.asiaone.com/singapore/never-my-intention-sell-house-seafood-boss-slammed-overpriced-masks AsiaOne].'']]&lt;br /&gt;
On 9 February 2020, House of Seafood published a Facebook post offering surgical masks exclusively to diners for $21.40 a box.&amp;lt;ref name=&amp;quot;:9&amp;quot;&amp;gt;Cheung, Rainier. &amp;quot;[https://www.asiaone.com/singapore/never-my-intention-sell-house-seafood-boss-slammed-overpriced-masks House of Seafood boss slammed for overpriced masks.]&amp;quot; ''AsiaOne''. February 10 2020. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; This came at a time when fears of COVID-19 were brewing in Singapore, causing a shortage in surgical masks.&lt;br /&gt;
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Netizens criticised House of Seafood for allegedly trying to profit from the sale of surgical masks. In an interview with AsiaOne Francis Ng responded to the criticism by claiming that the entire situation was a misunderstanding and that he had no intention to sell the masks from the start:&amp;lt;blockquote&amp;gt;“My main intention is to give them to my staff and to give to my loyalty customers. (sic).”&amp;lt;ref name=&amp;quot;:9&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;House of Seafood then reissued a Facebook post where it announced a free distribution of masks for its members.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/posts/2746421672072732 Dear Members from House of Seafood.]&amp;quot; ''Facebook''. February 10 2020. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt; Members could collect a pack of three masks each. Netizens were not convinced of House of Seafood’s sincerity, with many accusing the franchise for causing a controversy for publicity.&amp;lt;ref name=&amp;quot;:8&amp;quot; /&amp;gt;&lt;br /&gt;
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=== Crab walking at Punggol Waterway Park (June 2021) ===&lt;br /&gt;
[[File:House of Seafood performing a crab walk. Photo from Must Share News..jpg|thumb|House of Seafood performing a crab walk. Photo from [https://mustsharenews.com/crabs-stroll-punggol/ Must Share News].]]&lt;br /&gt;
On 18 June 2021, House of Seafood shared a series of photos on Facebook that showed Francis Ng, an unnamed man, and three children walking crabs at Punggol Waterway Park.&amp;lt;ref name=&amp;quot;:10&amp;quot;&amp;gt;Rashid, Amierul. &amp;quot;[https://www.asiaone.com/singapore/netizens-crabby-after-house-seafood-takes-crabs-out-stroll-punggol Netizens crabby after House of Seafood takes crabs out on 'stroll]'.&amp;quot; ''AsiaOne''. June 21 2021. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;Lee, Jeremy. &amp;quot;[https://mustsharenews.com/crabs-stroll-punggol/ Seafood Restaurant Takes Crabs For Stroll In Punggol Park.]&amp;quot; ''Must Share News''. June 19 2021. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; In the now-deleted Facebook post, the franchise said that they loved the crabs the same way everyone loved their pets.&amp;lt;blockquote&amp;gt;“To make sure our crabs are really meaty that can satisfy every of our food patrons, we would bring them out strolling along the breezy Punggol Beach, just to get enough exercises...cheers!”&amp;lt;ref name=&amp;quot;:10&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;Although the post went viral on social media, most of the reception was negative. A netizen heatedly criticised the franchise’s marketing decision:&amp;lt;blockquote&amp;gt;“If bringing your crabs for walks is your marketing tactics, please go employ some experts to do the right marketing proposal for you (sic). THIS FAILS! People don’t bring their pets out for walks and cook them when they go home okay! Please don’t teach the kids in the photo the wrong mindset.”&amp;lt;ref name=&amp;quot;:10&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
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==== The Animal Concerns Research and Education Society (ACRES) and SPCA got involved ====&lt;br /&gt;
On 21 June 2021, ACRES and SPCA paid a visit to House of Seafood’s Punggol Settlement branch after receiving reports of the franchise’s actions.&amp;lt;ref name=&amp;quot;:11&amp;quot;&amp;gt;&amp;quot;[https://www.facebook.com/22159071522/posts/welfare-for-live-food-animals-many-of-you-wrote-to-us-with-concern-on-the-recent/10158846503616523/ WELFARE FOR LIVE FOOD ANIMALS.]&amp;quot; ''Facebook''. June 22 2021. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; ACRES then published a Facebook post, relating Francis Ng’s claim that &amp;quot;the crabs were not really walked but were used to pose for photos for a short while&amp;quot; and showed &amp;quot;how the crabs were housed in his F&amp;amp;B establishment.”&lt;br /&gt;
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It then proceeded to touch on House of Seafood’s previous live crab claw machine stunt:&amp;lt;blockquote&amp;gt;“Despite SPCA providing them with detailed guidelines on the welfare of these crabs during the previous saga, and the fact that the House of Seafood has already hosted a similar publicity stunt in the past through a crab claw machine, these cases highlight the need for standard of conduct for individuals and businesses that trade in live food animals in Singapore.”&amp;lt;ref name=&amp;quot;:11&amp;quot; /&amp;gt;&amp;lt;/blockquote&amp;gt;In an interview with AsiaOne, Francis Ng stressed that he did not intend to torment the crabs:&amp;lt;blockquote&amp;gt;“Most importantly, I did not intend to cause unhappiness to animal lovers and activists because of my actions. I greatly apologise if I have caused hurt to them.”&amp;lt;ref&amp;gt;Thirumaran, Alexander Kyle. &amp;quot;[https://www.asiaone.com/singapore/acres-spca-visit-house-seafood-after-uproar-over-crab-walk-photos.&amp;amp;#x20;Accessed&amp;amp;#x20;22&amp;amp;#x20;Aug.&amp;amp;#x20;2021. Acres, SPCA visit House of Seafood after uproar over crab 'walk'.]&amp;quot; ''AsiaOne''. June 22 2021. Accessed 21 August, 2021.&amp;lt;/ref&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
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=== In-car dining service for those who are not fully vaccinated (August 2021) ===&lt;br /&gt;
[[File:House of Seafood’s in-car dining service. Photo from Facebook post..jpg|thumb|''House of Seafood’s in-car dining service. Photo from [https://www.facebook.com/HouseOfSeafoodGroupOfCompanies/photos/pcb.4222322557815962/4222321274482757/ Facebook post].'']]&lt;br /&gt;
On 10 August 2021, House of Seafood announced a new in-car dining service for people who are not fully vaccinated.&amp;lt;ref&amp;gt;&amp;quot;[https://www.facebook.com/748212335227019/posts/4222322557815962/?d=n 𝑫𝒆𝒂𝒓 𝑪𝒓𝒂𝒃 𝑳𝒐𝒗𝒆𝒓𝒔, 𝒘𝒆𝒍𝒄𝒐𝒎𝒆 𝒉𝒐𝒎𝒆 🏡]!&amp;quot; ''Facebook''. August 10 2021. Accessed 22 August, 2021.&amp;lt;/ref&amp;gt; According to the post, patrons could park at The Punggol Settlement’s car park and the restaurant would be able to deliver their orders to their vehicles.&lt;/div&gt;</summary>
		<author><name>Kimberly Wong</name></author>
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