Eatbook.sg - Revision history

Editorial Assistant: /* Origins and brand vision */

2025-10-23T08:11:42Z

Origins and brand vision

Editorial Assistant at 08:10, 23 October 2025

2025-10-23T08:10:13Z

← Older revision		Revision as of 16:10, 23 October 2025
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	The channel has also collaborated with other content creators including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].		The channel has also collaborated with other content creators including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].
	[[File:Eatbooksg TikTok Content STRETCH.jpg\|thumb\|376x376px\|''Eatbook.sg's TikTok about STRETCH by unifive. Photo from [https://www.tiktok.com/@eatbooksg/video/7254861473527139585 ~~Eatbook.sg~~].'']]		[[File:Eatbooksg TikTok Content STRETCH.jpg\|thumb\|376x376px\|''Eatbook.sg's TikTok about STRETCH by unifive. Photo from [https://www.tiktok.com/@eatbooksg/video/7254861473527139585 TikTok].'']]
	<youtube>u9c85n1cMng</youtube>		<youtube>u9c85n1cMng</youtube>
	===Social media reach===		===Social media reach===

Editorial Assistant at 08:09, 23 October 2025

2025-10-23T08:09:20Z

Show changes

Editorial Assistant at 02:16, 23 October 2025

2025-10-23T02:16:25Z

← Older revision		Revision as of 10:16, 23 October 2025
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	* [https://eatbook.sg/category/news/ Food news]: Coverage of new restaurant openings, limited-time promotions, and emerging culinary trends.		* [https://eatbook.sg/category/news/ Food news]: Coverage of new restaurant openings, limited-time promotions, and emerging culinary trends.
	* [https://eatbook.sg/category/food-guides/ Food guides]: Curated lists, such as neighbourhood highlights or cuisine-themed round-ups, to aid dining decisions. They also have guides for good-eats in Malaysia, Thailand, Indonesia, Japan and Korea.		* [https://eatbook.sg/category/food-guides/ Food guides]: Curated lists, such as neighbourhood highlights or cuisine-themed round-ups, to aid dining decisions. They also have guides for good-eats in Malaysia, Thailand, Indonesia, Japan and Korea.
	* [https://eatbook.sg/category/food-reviews/ Food reviews]: Objective assessments of dining options, from budget hawker stalls to premium restaurants. The team employs a defined rating system, where a score of 8/10 means a place is "Good, worth recommending to your friends," and a 10/10 is "Close to perfection, worth going broke for".<ref name=":0" />		* [https://eatbook.sg/category/food-reviews/ Food reviews]: Objective assessments of dining options, from budget hawker stalls to premium restaurants. The team employs a defined rating system, where a score of 8/10 means a place is "Good, worth recommending to your friends," and a 10/10 is "Close to perfection, worth going broke for."<ref name=":0" />
	* [https://eatbook.sg/category/behind-the-food/ Behind the Food]: Human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries or recipes.		* [https://eatbook.sg/category/behind-the-food/ Behind the Food]: Human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries or recipes.

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	<youtube>u9c85n1cMng</youtube>		<youtube>u9c85n1cMng</youtube>
	[[File:Eatbooksg TikTok Content.jpg\|thumb\|317x317px\|''A screenshot of one of Eatbooksg's content format. Photo from [https://www.tiktok.com/@eatbooksg/video/7563511402888023316 TikTok].'']]		[[File:Eatbooksg TikTok Content.jpg\|thumb\|317x317px\|''A screenshot of one of Eatbooksg's TikTok content format. Photo from [https://www.tiktok.com/@eatbooksg/video/7563511402888023316 TikTok].'']]

	=== Social media reach ===		=== Social media reach ===

Editorial Assistant at 02:10, 23 October 2025

2025-10-23T02:10:28Z

← Older revision		Revision as of 10:10, 23 October 2025
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	[[File:Eatbook company logo.jpg\|thumb\|251x251px\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]		[[File:Eatbook company logo.jpg\|thumb\|251x251px\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]
	Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has ~~170k~~ subscribers on Youtube, ~~180k~~ followers and 88.6k followers on Instagram and TikTok respectively.<ref name=":1">"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"~~[https~~:~~//www.tiktok.com/@eatbooksg eatbooksg]~~" ~~''TikTok.'' n.d. Accessed 16 September 2025.<~~/~~ref~~>		Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 171k subscribers on Youtube, 187k followers and 92.5k followers on Instagram and TikTok respectively.<ref name=":1">"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref name=":2" />

	==Origins and brand vision==		==Origins and brand vision==
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	==Content and focus==		==Content and focus==
	Eatbook.sg maintains a significant omnichannel presence across multiple digital platforms to fulfill its mission of helping Singaporeans decide where and what to eat.~~[1]~~ The brand distinguishes themselves through honest, undercover reviews and a multi-format content strategy.<ref name=":0" /><ref>“[https://singareviews.com/food-bloggers-in-singapore/ Top Food Bloggers in Singapore]” ''SingaReviews,'' 22 August, 2024. Accessed 23 October 2025.</ref>		Eatbook.sg maintains a significant omnichannel presence across multiple digital platforms to fulfill its mission of helping Singaporeans decide where and what to eat.<ref name=":0" /> The brand distinguishes themselves through honest, undercover reviews and a multi-format content strategy.<ref name=":0" /><ref>“[https://singareviews.com/food-bloggers-in-singapore/ Top Food Bloggers in Singapore]” ''SingaReviews,'' 22 August, 2024. Accessed 23 October 2025.</ref>

	=== Website and editorial scope ===		=== Website and editorial scope ===
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	=== Video content on YouTube ===		=== Video content on YouTube ===
	[https://www.youtube.com/@EatbookYT Eatbook's YouTube] channel has amassed over 171k subscribers<ref name=":1" /> and complements their written reviews with engaging video series.<ref name=":0" /><ref>“[https://videos.feedspot.com/singapore_youtube_channels/ 45 Singapore YouTubers in 2025]” ''FeedSpot,'' 8 October, 2025. Accessed 23 October 2025.</ref> <ref>“[https://www.bestinsingapore.co/best-youtubers-singapore/ 14 Best Singapore YouTubers Currently Redefining the Digital Scene]” ''Best In Singapore,'' 15 March, 2025. Accessed 23 October 2025.</ref>The channel's content not only includes ~~Taste~~ tests, reviews and culinary challenges but also feature original series including [https://www.youtube.com/watch?v=vKUvrRRN4tM&list=PLd3xjN9ClQ8F9gG3MkqM_CX-c7v-EzAr1 Car Chow], [https://www.youtube.com/watch?v=xPcOFJ03nm4&list=PLd3xjN9ClQ8E4rcd6iVBNWVU7dJW9wilH Spending $100], and [https://www.youtube.com/watch?v=pTYr9j6_Ag0&list=PLd3xjN9ClQ8F5WgiE5fuq3EL8RL2m_lZm Taste Testers], alongside challenge-based formats such as [https://www.youtube.com/watch?v=yVuiJGIUDog&list=PLd3xjN9ClQ8FoKqZjXlK8y3B5mPfAdoeA 24 Hours Challenges] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Emoji Guesser]. The channel has also collaborated with other content creators including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].		[https://www.youtube.com/@EatbookYT Eatbook's YouTube] channel has amassed over 171k subscribers<ref name=":1" /> and complements their written reviews with engaging video series.<ref name=":0" /><ref>“[https://videos.feedspot.com/singapore_youtube_channels/ 45 Singapore YouTubers in 2025]” ''FeedSpot,'' 8 October, 2025. Accessed 23 October 2025.</ref> The channel's content not only includes taste tests, reviews and culinary challenges but also feature original series including [https://www.youtube.com/watch?v=vKUvrRRN4tM&list=PLd3xjN9ClQ8F9gG3MkqM_CX-c7v-EzAr1 Car Chow], [https://www.youtube.com/watch?v=xPcOFJ03nm4&list=PLd3xjN9ClQ8E4rcd6iVBNWVU7dJW9wilH Spending $100], and [https://www.youtube.com/watch?v=pTYr9j6_Ag0&list=PLd3xjN9ClQ8F5WgiE5fuq3EL8RL2m_lZm Taste Testers], alongside challenge-based formats such as [https://www.youtube.com/watch?v=yVuiJGIUDog&list=PLd3xjN9ClQ8FoKqZjXlK8y3B5mPfAdoeA 24 Hours Challenges] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Emoji Guesser]. The channel has also collaborated with other content creators including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].

	<youtube>u9c85n1cMng</youtube>		<youtube>u9c85n1cMng</youtube>
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	* [https://www.facebook.com/eatbooksg/ Facebook]: Over 340k followers, used for distributing video content and articles.<ref>“[https://www.facebook.com/eatbooksg/ Eatbook.sg]” ''Facebook.'' n.d. Accessed 23 October 2025.</ref>		* [https://www.facebook.com/eatbooksg/ Facebook]: Over 340k followers, used for distributing video content and articles.<ref>“[https://www.facebook.com/eatbooksg/ Eatbook.sg]” ''Facebook.'' n.d. Accessed 23 October 2025.</ref>
	* [https://www.instagram.com/eatbooksg/ Instagram]: More than ~~179k~~ followers, showcasing visually appealing food content.<ref>“[https://www.instagram.com/eatbooksg/ @eatbooksg]” ''Instagram.'' n.d. Accessed 23 October 2025.</ref>		* [https://www.instagram.com/eatbooksg/ Instagram]: More than 187k followers, showcasing visually appealing food content.<ref>“[https://www.instagram.com/eatbooksg/ @eatbooksg]” ''Instagram.'' n.d. Accessed 23 October 2025.</ref>
	* [https://t.me/eatbooksg Telegram]: The Eatbook Telegram channel has over 52k subscribers for direct delivery of reviews and recommendations.<ref>"[https://t.me/eatbooksg Eatbook]” ''Telegram.'' n.d. Accessed 23 October 2025.</ref>		* [https://t.me/eatbooksg Telegram]: The Eatbook Telegram channel has over 52k subscribers for direct delivery of reviews and recommendations.<ref>"[https://t.me/eatbooksg Eatbook]” ''Telegram.'' n.d. Accessed 23 October 2025.</ref>
	* [https://www.tiktok.com/@eatbooksg TikTok]: The Eatbooksg TikTok account has over 92k followers. Their content focuses on rapidly covering popular food trends and viral product launches, such as the debut of Mister Donut in Singapore. They also often feature recipe tutorials, cafe and convenience store recommendations, and unconventional food combinations.<ref>“[https://www.tiktok.com/@eatbooksg @eatbooksg]” ''TikTok.'' n.d. Accessed 23 October 2025.</ref> Several of their videos have gained significant traction. A 2023 [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video about STRETCH by unifive] amassed over 1.6 million views and 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbook.sg]" TikTok, 12 July, 2023. Accessed 22 October 2025.</ref> Another video posted in 2024, captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 we love our yakun... can't u tell... 👀]", received over 1.4 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 @eatbook.sg]" ''TikTok,'' 1 April, 2024. Accessed 22 October 2025.</ref> A 2025 [https://www.tiktok.com/@eatbooksg/video/7559502355788549393 video] following a trend that involved cooking with ominous background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393 @eatbook.sg]" ''TikTok,'' 10 October, 2025. Accessed 22 October 2025.</ref>		* [https://www.tiktok.com/@eatbooksg TikTok]: The Eatbooksg TikTok account has over 92k followers.<ref name=":2" /> Their content focuses on rapidly covering popular food trends and viral product launches, such as the debut of Mister Donut in Singapore. They also often feature recipe tutorials, cafe and convenience store recommendations, and unconventional food combinations.<ref name=":2">“[https://www.tiktok.com/@eatbooksg @eatbooksg]” ''TikTok.'' n.d. Accessed 23 October 2025.</ref> Several of their videos have gained significant traction. A 2023 [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video about STRETCH by unifive] amassed over 1.6 million views and 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbook.sg]" ''TikTok,'' 12 July, 2023. Accessed 22 October 2025.</ref> Another video posted in 2024, captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 we love our yakun... can't u tell... 👀]", received over 1.4 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 @eatbook.sg]" ''TikTok,'' 1 April, 2024. Accessed 22 October 2025.</ref> A 2025 [https://www.tiktok.com/@eatbooksg/video/7559502355788549393 video] following a trend that involved cooking with ominous background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393 @eatbook.sg]" ''TikTok,'' 10 October, 2025. Accessed 22 October 2025.</ref>

	In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />		In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />

Editorial Assistant at 02:04, 23 October 2025

2025-10-23T02:04:42Z

← Older revision		Revision as of 10:04, 23 October 2025
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	[[File:Eatbook company logo.jpg\|thumb\|~~284x284px~~\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]		[[File:Eatbook company logo.jpg\|thumb\|251x251px\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]
	Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 170k subscribers on Youtube, 180k followers and 88.6k followers on Instagram and TikTok respectively.<ref name=":1">"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.tiktok.com/@eatbooksg eatbooksg]" ''TikTok.'' n.d. Accessed 16 September 2025.</ref>		Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 170k subscribers on Youtube, 180k followers and 88.6k followers on Instagram and TikTok respectively.<ref name=":1">"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.tiktok.com/@eatbooksg eatbooksg]" ''TikTok.'' n.d. Accessed 16 September 2025.</ref>

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	<youtube>u9c85n1cMng</youtube>		<youtube>u9c85n1cMng</youtube>
			[[File:Eatbooksg TikTok Content.jpg\|thumb\|317x317px\|''A screenshot of one of Eatbooksg's content format. Photo from [https://www.tiktok.com/@eatbooksg/video/7563511402888023316 TikTok].'']]

	=== Social media reach ===		=== Social media reach ===
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	In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />		In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />



	==Parent company and sister brands==		==Parent company and sister brands==

Editorial Assistant: /* Parent company and sister brands */

2025-10-23T01:59:53Z

Parent company and sister brands

← Older revision		Revision as of 09:59, 23 October 2025
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	==Content and focus==		==Content and focus==
	~~Eatbook’s editorial scope is wide~~-~~ranging but remains anchored~~ in ~~Singaporean food culture~~. ~~Its content includes:~~		Eatbook.sg maintains a significant omnichannel presence across multiple digital platforms to fulfill its mission of helping Singaporeans decide where and what to eat.[1] The brand distinguishes themselves through honest, undercover reviews and a multi-format content strategy.<ref name=":0" /><ref>“[https://singareviews.com/food-bloggers-in-singapore/ Top Food Bloggers in Singapore]” ''SingaReviews,'' 22 August, 2024. Accessed 23 October 2025.</ref>

	* Food News: coverage of new restaurant and hawker openings, promotions, and culinary trends.		=== Website and editorial scope ===
	*Food Guides: curated lists such as neighbourhood highlights or cuisine-themed round-ups.		The [https://eatbook.sg/ Eatbook.sg website] serves as a comprehensive guide to Singapore's food scene. Their editorial scope is wide-ranging but remains anchored in local food culture, featuring several core content types:
	*Food Reviews: objective assessments of both budget and ~~premium dining options.~~
	*Behind the Food: human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries.
	~~In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“~~[https://~~www.telummedia~~.~~com/public/media-industry-news~~/~~publication-profile-eatbook/nel9g6y61o Publication Profile:~~ Eatbook]~~” '~~'~~Telum Media~~.~~'' n.d. Accessed 12 September 2025.</ref>~~

	=~~=Recognition==~~		* [https://eatbook.sg/category/news/ Food news]: Coverage of new restaurant openings, limited-time promotions, and emerging culinary trends.
			* [https://eatbook.sg/category/food-guides/ Food guides]: Curated lists, such as neighbourhood highlights or cuisine-themed round-ups, to aid dining decisions. They also have guides for good-eats in Malaysia, Thailand, Indonesia, Japan and Korea.
			* [https://eatbook.sg/category/food-reviews/ Food reviews]: Objective assessments of dining options, from budget hawker stalls to premium restaurants. The team employs a defined rating system, where a score of 8/10 means a place is "Good, worth recommending to your friends," and a 10/10 is "Close to perfection, worth going broke for".<ref name=":0" />
			* [https://eatbook.sg/category/behind-the-food/ Behind the Food]: Human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries or recipes.

	=== ~~TikTok~~===		=== Video content on YouTube ===
	~~On TikTok,~~ Eatbook~~.sg~~'s ~~content focuses on rapidly covering popular food trends~~ and ~~viral product launches~~, ~~such as~~ the ~~debut of Mister Donut in~~ Singapore. ~~Its videos often~~ feature ~~recipe tutorials~~, ~~cafe~~ and ~~convenience store recommendations~~, and ~~unconventional food combinations~~.		[https://www.youtube.com/@EatbookYT Eatbook's YouTube] channel has amassed over 171k subscribers<ref name=":1" /> and complements their written reviews with engaging video series.<ref name=":0" /><ref>“[https://videos.feedspot.com/singapore_youtube_channels/ 45 Singapore YouTubers in 2025]” ''FeedSpot,'' 8 October, 2025. Accessed 23 October 2025.</ref> <ref>“[https://www.bestinsingapore.co/best-youtubers-singapore/ 14 Best Singapore YouTubers Currently Redefining the Digital Scene]” ''Best In Singapore,'' 15 March, 2025. Accessed 23 October 2025.</ref>The channel's content not only includes Taste tests, reviews and culinary challenges but also feature original series including [https://www.youtube.com/watch?v=vKUvrRRN4tM&list=PLd3xjN9ClQ8F9gG3MkqM_CX-c7v-EzAr1 Car Chow], [https://www.youtube.com/watch?v=xPcOFJ03nm4&list=PLd3xjN9ClQ8E4rcd6iVBNWVU7dJW9wilH Spending $100], and [https://www.youtube.com/watch?v=pTYr9j6_Ag0&list=PLd3xjN9ClQ8F5WgiE5fuq3EL8RL2m_lZm Taste Testers], alongside challenge-based formats such as [https://www.youtube.com/watch?v=yVuiJGIUDog&list=PLd3xjN9ClQ8FoKqZjXlK8y3B5mPfAdoeA 24 Hours Challenges] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Emoji Guesser]. The channel has also collaborated with other content creators including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].

	Several of its videos have gained significant traction. A 2023 [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video about STRETCH by unifive] amassed over 1.6 million views and 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbook.sg]" TikTok, 12 July, 2023. Accessed 22 October 2025.</ref> Another video posted in 2024, captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 we love our yakun... can't u tell... 👀]", received over 1.4 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 @eatbook.sg]" ''TikTok,'' 1 April, 2024. Accessed 22 October 2025.</ref> A 2025 [https://www.tiktok.com/@eatbooksg/video/7559502355788549393 video] following a trend that involved cooking with ominous background music garnered over 1 million views.<~~ref~~>~~"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393 @eatbook.sg]" ''TikTok,'' 10 October, 2025. Accessed 22 October 2025.~~</~~ref~~>		<youtube>u9c85n1cMng</youtube>

	===~~Youtube~~ ===		=== Social media reach ===
	Eatbook~~.sg operates~~ a ~~dedicated YouTube channel with over 171k subscribers.<ref name=":1" /> The channel features original series including [https://www~~.~~youtube~~.~~com/watch?v=vKUvrRRN4tM&list=PLd3xjN9ClQ8F9gG3MkqM_CX-c7v-EzAr1 Car Chow], [https~~://www.youtube.com/watch?v=xPcOFJ03nm4&list=PLd3xjN9ClQ8E4rcd6iVBNWVU7dJW9wilH Spending $100], and [https://www.youtube.com/watch?v=pTYr9j6_Ag0&list=PLd3xjN9ClQ8F5WgiE5fuq3EL8RL2m_lZm Taste Testers], alongside challenge-based formats such as [https://www.youtube.com/watch?v=yVuiJGIUDog&list=PLd3xjN9ClQ8FoKqZjXlK8y3B5mPfAdoeA 24 Hours Challenges] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Emoji Guesser]. The channel has collaborated with influencers including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].		Eatbook extends their influence through active social media communities, driving a total of 9.6+ million monthly views across seven platforms. Their key social pages include:

	<~~youtube~~>~~u9c85n1cMng~~</~~youtube~~>		* [https://www.facebook.com/eatbooksg/ Facebook]: Over 340k followers, used for distributing video content and articles.<ref>“[https://www.facebook.com/eatbooksg/ Eatbook.sg]” ''Facebook.'' n.d. Accessed 23 October 2025.</ref>
			* [https://www.instagram.com/eatbooksg/ Instagram]: More than 179k followers, showcasing visually appealing food content.<ref>“[https://www.instagram.com/eatbooksg/ @eatbooksg]” ''Instagram.'' n.d. Accessed 23 October 2025.</ref>
			* [https://t.me/eatbooksg Telegram]: The Eatbook Telegram channel has over 52k subscribers for direct delivery of reviews and recommendations.<ref>"[https://t.me/eatbooksg Eatbook]” ''Telegram.'' n.d. Accessed 23 October 2025.</ref>
			* [https://www.tiktok.com/@eatbooksg TikTok]: The Eatbooksg TikTok account has over 92k followers. Their content focuses on rapidly covering popular food trends and viral product launches, such as the debut of Mister Donut in Singapore. They also often feature recipe tutorials, cafe and convenience store recommendations, and unconventional food combinations.<ref>“[https://www.tiktok.com/@eatbooksg @eatbooksg]” ''TikTok.'' n.d. Accessed 23 October 2025.</ref> Several of their videos have gained significant traction. A 2023 [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video about STRETCH by unifive] amassed over 1.6 million views and 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbook.sg]" TikTok, 12 July, 2023. Accessed 22 October 2025.</ref> Another video posted in 2024, captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 we love our yakun... can't u tell... 👀]", received over 1.4 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 @eatbook.sg]" ''TikTok,'' 1 April, 2024. Accessed 22 October 2025.</ref> A 2025 [https://www.tiktok.com/@eatbooksg/video/7559502355788549393 video] following a trend that involved cooking with ominous background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393 @eatbook.sg]" ''TikTok,'' 10 October, 2025. Accessed 22 October 2025.</ref>

	In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />		In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />

	==Parent company and sister brands==		==Parent company and sister brands==
	Eatbook is a sister brand of TheSmartLocal (TSL), founded by Bryan Choo in 2013. TSL Media Group ~~is Singapore's largest new media publication, with over 220 employees as~~ of ~~January 2023. Other~~ sister brands ~~under TSL include~~:		Eatbook is a sister brand of TheSmartLocal (TSL), founded by [[Bryan Choo]] in 2013. [[TheSmartLocal (TSL) Media Group\|TSL Media Group]] consists of other sister brands including:

	*Uchify (home ~~renovations in Singapore)~~		*[[Uchify]]: A home and living guide providing Singaporean homeowners with practical advice, inspiration, and news on interior design, renovation, and property market trends.
	*~~MustShare~~ News (digital news and ~~viral content)~~		*[[MustShareNews (MS News)\|MustShareNews]]: A digital news platform focusing on viral stories, social media trends, and human-interest features that capture the pulse of Singaporean online communities.
	* TelegramCo (Telegram channels ~~network)~~		* [[Telegram Collective\|TelegramCo]]: A specialized advertising network that operates and manages a large collection of niche Telegram channels, connecting brands with targeted, highly-engaged audiences.
	*ZULA (women's lifestyle)		*[[ZULA]]: A digital publication and community platform dedicated to empowering millennial women through content spanning lifestyle, beauty, relationships, and personal perspectives.
	*Wiki.sg		*[https://wiki.sg/p/Main_Page Wiki.sg]: A fact-checking and encyclopedic knowledge base focused on creating verified, structured entries about notable topics, entities, and events in Singapore.

	==References/Citations ==		==References/Citations ==
	{{reflist}}		{{reflist}}
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]

Editorial Assistant at 09:43, 22 October 2025

2025-10-22T09:43:07Z

← Older revision		Revision as of 17:43, 22 October 2025
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	[[File:Eatbook company logo.jpg\|thumb\|284x284px\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]		[[File:Eatbook company logo.jpg\|thumb\|284x284px\|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]
	Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 170k subscribers on Youtube, 180k followers and 88.6k followers on Instagram and TikTok respectively.<ref>"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.tiktok.com/@eatbooksg eatbooksg]" ''TikTok.'' n.d. Accessed 16 September 2025.</ref>		Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 170k subscribers on Youtube, 180k followers and 88.6k followers on Instagram and TikTok respectively.<ref name=":1">"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.tiktok.com/@eatbooksg eatbooksg]" ''TikTok.'' n.d. Accessed 16 September 2025.</ref>

	==Origins and brand vision==		==Origins and brand vision==
Line 8:		Line 8:
	Eatbook’s editorial scope is wide-ranging but remains anchored in Singaporean food culture. Its content includes:		Eatbook’s editorial scope is wide-ranging but remains anchored in Singaporean food culture. Its content includes:

	*Food News: coverage of new restaurant and hawker openings, promotions, and culinary trends.		* Food News: coverage of new restaurant and hawker openings, promotions, and culinary trends.
	*Food Guides: curated lists such as neighbourhood highlights or cuisine-themed round-ups.		*Food Guides: curated lists such as neighbourhood highlights or cuisine-themed round-ups.
	*Food Reviews: objective assessments of both budget and premium dining options.		*Food Reviews: objective assessments of both budget and premium dining options.
	*Behind the Food: human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries.		*Behind the Food: human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries.
	~~[[File:Eatbook Youtube.jpg\|thumb\|''Photo from [https://www.youtube.com/@EatbookYT/videos Youtube.]'']]~~
	In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“[https://www.telummedia.com/public/media-industry-news/publication-profile-eatbook/nel9g6y61o Publication Profile: Eatbook]” ''Telum Media.'' n.d. Accessed 12 September 2025.</ref>		In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“[https://www.telummedia.com/public/media-industry-news/publication-profile-eatbook/nel9g6y61o Publication Profile: Eatbook]” ''Telum Media.'' n.d. Accessed 12 September 2025.</ref>

	==Recognition==		==Recognition==

	=== TikTok ===		=== TikTok===
	On TikTok, ~~they are known for speedily~~ covering ~~the hottest~~ food trends and viral launches, such as the Mister Donut ~~viral drop~~. ~~Their content includes fun~~ recipe ~~hacks~~, cafe ~~recommendations,~~ convenience store ~~hacks~~, and ~~weird~~ food ~~pairings~~. In 2023~~, their~~ [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video on STRETCH by unifive] ~~went viral, amassing~~ over 1.6 million views and ~~over~~ 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbooksg]" ''TikTok,'' ~~12 July~~, ~~2025~~. Accessed 22 October 2025.</ref> [https://www.tiktok.com/@eatbooksg/video/7559502355788549393~~?is_from_webapp=1&sender_device=pc Another~~ video] ~~posted on 2025~~ following a trend ~~where someone cooks~~ with ~~a scary~~ background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393~~?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381~~ @~~eatbooksg~~]" TikTok, 10 October, 2025. Accessed 22 October 2025.</ref> ~~In 2024,~~ a ~~video captioned~~ "[https://www.~~tiktok~~.com/~~@eatbooksg~~/~~video~~/~~7352811062355381505~~?~~is_from_webapp~~=1&~~sender_device~~=pc&~~web_id~~=~~7560883785181775381 we love our yakun~~... ~~can't u tell~~... 👀]~~" had over 1~~.~~4 million views~~		On TikTok, Eatbook.sg's content focuses on rapidly covering popular food trends and viral product launches, such as the debut of Mister Donut in Singapore. Its videos often feature recipe tutorials, cafe and convenience store recommendations, and unconventional food combinations.

			Several of its videos have gained significant traction. A 2023 [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video about STRETCH by unifive] amassed over 1.6 million views and 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbook.sg]" TikTok, 12 July, 2023. Accessed 22 October 2025.</ref> Another video posted in 2024, captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 we love our yakun... can't u tell... 👀]", received over 1.4 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7352811062355381505 @eatbook.sg]" ''TikTok,'' 1 April, 2024. Accessed 22 October 2025.</ref> A 2025 [https://www.tiktok.com/@eatbooksg/video/7559502355788549393 video] following a trend that involved cooking with ominous background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393 @eatbook.sg]" ''TikTok,'' 10 October, 2025. Accessed 22 October 2025.</ref>

			===Youtube ===
			Eatbook.sg operates a dedicated YouTube channel with over 171k subscribers.<ref name=":1" /> The channel features original series including [https://www.youtube.com/watch?v=vKUvrRRN4tM&list=PLd3xjN9ClQ8F9gG3MkqM_CX-c7v-EzAr1 Car Chow], [https://www.youtube.com/watch?v=xPcOFJ03nm4&list=PLd3xjN9ClQ8E4rcd6iVBNWVU7dJW9wilH Spending $100], and [https://www.youtube.com/watch?v=pTYr9j6_Ag0&list=PLd3xjN9ClQ8F5WgiE5fuq3EL8RL2m_lZm Taste Testers], alongside challenge-based formats such as [https://www.youtube.com/watch?v=yVuiJGIUDog&list=PLd3xjN9ClQ8FoKqZjXlK8y3B5mPfAdoeA 24 Hours Challenges] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Emoji Guesser]. The channel has collaborated with influencers including [[Zermatt Neo]] and [https://www.youtube.com/watch?v=eGgL25_TW6U&list=PLd3xjN9ClQ8GfOsxUzPgPtE4rNevBtvWy Annette Lee] as well as brands such as [https://www.youtube.com/watch?v=Y_E6tde8y2g Changi Airport].

			<youtube>u9c85n1cMng</youtube>

	In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />		In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />
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	*Uchify (home renovations in Singapore)		*Uchify (home renovations in Singapore)
	*MustShare News (digital news and viral content)		*MustShare News (digital news and viral content)
	*TelegramCo (Telegram channels network)		* TelegramCo (Telegram channels network)
	*ZULA (women's lifestyle)		*ZULA (women's lifestyle)
	*Wiki.sg		*Wiki.sg

	== References/Citations ==		==References/Citations ==
	{{reflist}}		{{reflist}}
	[[Category:Singapore Brands]]		[[Category:Singapore Brands]]

Editorial Assistant at 09:19, 22 October 2025

2025-10-22T09:19:55Z

← Older revision		Revision as of 17:19, 22 October 2025
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	In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“[https://www.telummedia.com/public/media-industry-news/publication-profile-eatbook/nel9g6y61o Publication Profile: Eatbook]” ''Telum Media.'' n.d. Accessed 12 September 2025.</ref>		In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“[https://www.telummedia.com/public/media-industry-news/publication-profile-eatbook/nel9g6y61o Publication Profile: Eatbook]” ''Telum Media.'' n.d. Accessed 12 September 2025.</ref>

	==~~Trust Marks~~ and ~~Recognition~~==		==Recognition==

			=== TikTok ===
			On TikTok, they are known for speedily covering the hottest food trends and viral launches, such as the Mister Donut viral drop. Their content includes fun recipe hacks, cafe recommendations, convenience store hacks, and weird food pairings. In 2023, their [https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 video on STRETCH by unifive] went viral, amassing over 1.6 million views and over 117k likes.<ref>"[https://www.tiktok.com/@eatbooksg/video/7254861473527139585?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbooksg]" ''TikTok,'' 12 July, 2025. Accessed 22 October 2025.</ref> [https://www.tiktok.com/@eatbooksg/video/7559502355788549393?is_from_webapp=1&sender_device=pc Another video] posted on 2025 following a trend where someone cooks with a scary background music garnered over 1 million views.<ref>"[https://www.tiktok.com/@eatbooksg/video/7559502355788549393?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 @eatbooksg]" TikTok, 10 October, 2025. Accessed 22 October 2025.</ref> In 2024, a video captioned "[https://www.tiktok.com/@eatbooksg/video/7352811062355381505?is_from_webapp=1&sender_device=pc&web_id=7560883785181775381 we love our yakun... can't u tell... 👀]" had over 1.4 million views

	In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />		In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />

Editorial Assistant: eatbook.sg wiki entry

2025-09-16T07:04:18Z

eatbook.sg wiki entry

New page

[[File:Eatbook company logo.jpg|thumb|284x284px|''Eatbook company logo. Photo from [https://www.facebook.com/eatbooksg/ Facebook.]'']]
Eatbook.sg is a Singapore-based food discovery brand and digital media platform that offers a comprehensive guide to the local food scene. It provides independent restaurant and hawker reviews, food news, themed food guides, and human-interest features behind eateries and chefs. As of 2025, Eatbook has 170k subscribers on Youtube, 180k followers and 88.6k followers on Instagram and TikTok respectively.<ref>"[https://www.youtube.com/@EatbookYT/videos Eatbook]" ''Youtube.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.instagram.com/eatbooksg/ @eatbooksg]" ''Instagram.'' n.d. Accessed 16 September 2025.</ref><ref>"[https://www.tiktok.com/@eatbooksg eatbooksg]" ''TikTok.'' n.d. Accessed 16 September 2025.</ref>

==Origins and brand vision==
Eatbook was officially launched on 7 June 2015. From its inception, the brand framed itself as “Singapore’s leading food discovery brand,” dedicated to helping locals decide where and what to eat through multiple content channels including Google search, YouTube, Facebook, Instagram, and Telegram. The mission was to extend beyond simple food reviews, aiming instead to become a trusted voice for dining choices in Singapore’s crowded F&B landscape.<ref name=":0">“[https://eatbook.sg/about-us/ About Eatbook.sg]” ''Eatbook.sg.'' n.d, Accessed 12 September 2025.</ref>

==Content and focus==
Eatbook’s editorial scope is wide-ranging but remains anchored in Singaporean food culture. Its content includes:

*Food News: coverage of new restaurant and hawker openings, promotions, and culinary trends.
*Food Guides: curated lists such as neighbourhood highlights or cuisine-themed round-ups.
*Food Reviews: objective assessments of both budget and premium dining options.
*Behind the Food: human-interest stories that spotlight chefs, hawkers, and the personal narratives behind local eateries.
[[File:Eatbook Youtube.jpg|thumb|''Photo from [https://www.youtube.com/@EatbookYT/videos Youtube.]'']]
In addition to its role as a guide for diners, Eatbook plays an active part in promoting the local F&B ecosystem, often spotlighting emerging eateries alongside established players.<ref>“[https://www.telummedia.com/public/media-industry-news/publication-profile-eatbook/nel9g6y61o Publication Profile: Eatbook]” ''Telum Media.'' n.d. Accessed 12 September 2025.</ref>

==Trust Marks and Recognition==
In 2022, Eatbook introduced a two-tier decal system for eateries that appeared on its platforms. The first, labelled “As Seen on Eatbook,” identifies outlets featured in the brand’s content. The second, “Eatbook Recommends,” represents a more exclusive seal of approval reserved for spots the editorial team endorses as places they would personally return to. This system has served to reinforce Eatbook’s credibility as an arbiter of dining quality in Singapore.<ref name=":0" />

==Parent company and sister brands==
Eatbook is a sister brand of TheSmartLocal (TSL), founded by Bryan Choo in 2013. TSL Media Group is Singapore's largest new media publication, with over 220 employees as of January 2023. Other sister brands under TSL include:

*Uchify (home renovations in Singapore)
*MustShare News (digital news and viral content)
*TelegramCo (Telegram channels network)
*ZULA (women's lifestyle)
*Wiki.sg

== References/Citations ==
{{reflist}}
[[Category:Singapore Brands]]

← Older revision		Revision as of 16:11, 23 October 2025
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	==Origins and brand vision==		==Origins and brand vision==
	Eatbook.sg was officially launched on June 7, 2015, with the mission to become Singapore’s leading food discovery brand. The platform aimed to help locals decide where and what to eat by providing honest reviews and recommendations across various channels, including Google, social media, YouTube, and Telegram. This omnichannel approach allowed Eatbook.sg to reach food-loving Singaporeans at every touchpoint, establishing itself as a trusted voice in Singapore's crowded F&B landscape. <ref name=":0">“[https://eatbook.sg/about-us/ About Eatbook.sg]” ''Eatbook.sg.'' n.d, Accessed 12 September 2025.</ref>		[https://eatbook.sg/ Eatbook.sg] was officially launched on June 7, 2015, with the mission to become Singapore’s leading food discovery brand. The platform aimed to help locals decide where and what to eat by providing honest reviews and recommendations across various channels, including Google, social media, YouTube, and Telegram. This omnichannel approach allowed Eatbook.sg to reach food-loving Singaporeans at every touchpoint, establishing itself as a trusted voice in Singapore's crowded F&B landscape. <ref name=":0">“[https://eatbook.sg/about-us/ About Eatbook.sg]” ''Eatbook.sg.'' n.d, Accessed 12 September 2025.</ref>

	Since their launch, Eatbook.sg has built a loyal following, driving over 9.6 million views monthly across seven platforms. In 2022, the brand introduced a two-tier decal system to celebrate local eateries: the “As Seen On Eatbook” decal spotlights eateries featured on their channels, while the “Eatbook Recommends” decal serves as a seal of approval for top-rated spots that the team themselves would dine at again.<ref name=":0" />		Since their launch, Eatbook.sg has built a loyal following, driving over 9.6 million views monthly across seven platforms. In 2022, the brand introduced a two-tier decal system to celebrate local eateries: the “As Seen On Eatbook” decal spotlights eateries featured on their channels, while the “Eatbook Recommends” decal serves as a seal of approval for top-rated spots that the team themselves would dine at again.<ref name=":0" />
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	==Content and focus==		==Content and focus==
	[[File:Trending topics section on Eatbook.sg.jpg\|thumb\|327x327px\|''Trending topics section on Eatbook.sg. Photo from [https://eatbook.sg/ Eatbook.sg].'']]		[[File:Trending topics section on Eatbook.sg.jpg\|thumb\|327x327px\|''Trending topics section on Eatbook.sg. Photo from [https://eatbook.sg/ Eatbook.sg].'']]
	Eatbook.sg maintains a significant omnichannel presence across multiple digital platforms to fulfill its mission of helping Singaporeans decide where and what to eat.<ref name=":0" /> The brand distinguishes themselves through honest, undercover reviews and a multi-format content strategy.<ref name=":0" /><ref>“[https://singareviews.com/food-bloggers-in-singapore/ Top Food Bloggers in Singapore]” ''SingaReviews,'' 22 August, 2024. Accessed 23 October 2025.</ref>		[https://eatbook.sg/ Eatbook.sg] maintains a significant omnichannel presence across multiple digital platforms to fulfill its mission of helping Singaporeans decide where and what to eat.<ref name=":0" /> The brand distinguishes themselves through honest, undercover reviews and a multi-format content strategy.<ref name=":0" /><ref>“[https://singareviews.com/food-bloggers-in-singapore/ Top Food Bloggers in Singapore]” ''SingaReviews,'' 22 August, 2024. Accessed 23 October 2025.</ref>

	===Website and editorial scope===		===Website and editorial scope===
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	==Parent company and sister brands==		==Parent company and sister brands==
	[[File:TSL BANNER.jpg\|thumb\|''TSL and their sister brands. Photo from [https://www.linkedin.com/company/tslmediagroup/posts/ source].'']]		[[File:TSL BANNER.jpg\|thumb\|''TSL and their sister brands. Photo from [https://www.linkedin.com/company/tslmediagroup/posts/ source].'']]
	Eatbook is a sister brand of TheSmartLocal (TSL), founded by [[Bryan Choo]] in 2013. [[TheSmartLocal (TSL) Media Group\|TSL Media Group]] consists of other sister brands including:		Eatbook is a sister brand of [https://thesmartlocal.com/ TheSmartLocal (TSL)], founded by [[Bryan Choo]] in 2013. [[TheSmartLocal (TSL) Media Group\|TSL Media Group]] consists of other sister brands including:

	*[[Uchify]]: A home and living guide providing Singaporean homeowners with practical advice, inspiration, and news on interior design, renovation, and property market trends.		*[[Uchify]]: A home and living guide providing Singaporean homeowners with practical advice, inspiration, and news on interior design, renovation, and property market trends.