Deon Phua (Singapore Entrepreneur) - Revision history

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2022-12-12T09:15:04Z

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	Deon Phua (born 1992) is the co-founder and managing director of Singapore-based creative studio [https://www.tycstudios.com/ Tell Your Children].<ref name=":0">Tan, Alanna. “[https://vulcanpost.com/641873/tell-your-children-creative-studio-singapore/ These 4 Temasek Poly Grads Get Paid To Draw On Walls - Worked With Brands Like Uniqlo, MTV, Razer]”. ''Vulcan Post.'' July 25, 2018. Accessed 11 January, 2021. </ref><ref name=":1">Deon Phua. ''LinkedIn.'' n.d. Accessed 11 January, 2021. Retrieved from https://www.linkedin.com/in/deonasaurus/?originalSubdomain=sg </ref> Deon is also the founder of vintage apparel store [https://www.instagram.com/deaththreadsvtg/?hl=en Death Threads].<ref name=":1" /> For his work in the arts industry, Deon Phua was featured on ''The Straits Times''’ list of ‘30 and under: Young Singaporeans to watch’ in December 2020.<ref>“[https://www.straitstimes.com/multimedia/graphics/2020/12/30-young-singaporeans/index.html 30 and under: Young Singaporeans to watch]”. ''The Straits Times.'' December 19, 2020. Accessed 12 January, 2021.</ref>		Deon Phua (born 1992) is the co-founder and managing director of Singapore-based creative studio [https://www.tycstudios.com/ Tell Your Children].<ref name=":0">Tan, Alanna. “[https://vulcanpost.com/641873/tell-your-children-creative-studio-singapore/ These 4 Temasek Poly Grads Get Paid To Draw On Walls - Worked With Brands Like Uniqlo, MTV, Razer]”. ''Vulcan Post.'' July 25, 2018. Accessed 11 January, 2021. </ref><ref name=":1">Deon Phua. ''LinkedIn.'' n.d. Accessed 11 January, 2021. Retrieved from https://www.linkedin.com/in/deonasaurus/?originalSubdomain=sg </ref> Deon is also the founder of vintage apparel store [https://www.instagram.com/deaththreadsvtg/?hl=en Death Threads].<ref name=":1" /> For his work in the arts industry, Deon Phua was featured on ''The Straits Times''’ list of ‘30 and under: Young Singaporeans to watch’ in December 2020.<ref>“[https://www.straitstimes.com/multimedia/graphics/2020/12/30-young-singaporeans/index.html 30 and under: Young Singaporeans to watch]”. ''The Straits Times.'' December 19, 2020. Accessed 12 January, 2021.</ref>

	==Background==		==Background==

	===Family===		===Family===
	Deon Phua was born in 1992.<ref name=":0" /> Deon has a younger sister, Isabel Phua, who was featured by ''The Straits Times'' in January 2020 for her work with social enterprise Migrant x Me, an initiative to educate locals about the migrant worker community.<ref>Deon Phua. ''Facebook.'' January 6, 2020. Accessed 11 January, 2021. Retrieved from https://www.facebook.com/deonasaurus/posts/10157807087867866 </ref><ref>Teng, Amelia. “[https://www.straitstimes.com/singapore/going-the-distance-to-befriend-migrant-workers?xtor=CS3-18&utm_source=STiPhone&utm_medium=share&utm_term=2020-01-06%2012%3A01%3A43&fbclid=IwAR34mkMh6bH_gEhwW4tY1zsT_JrScKNbY50OPow3sZdvkQeEucJgfdX_Ja4 25-year-old goes the distance to befriend migrant workers]”. ''The Straits Times.'' January 6, 2020. Accessed 11 January, 2021.</ref>		Deon Phua was born in 1992.<ref name=":0" /> Deon has a younger sister, Isabel Phua, who was featured by ''The Straits Times'' in January 2020 for her work with social enterprise Migrant x Me, an initiative to educate locals about the migrant worker community.<ref>Deon Phua. ''Facebook.'' January 6, 2020. Accessed 11 January, 2021. Retrieved from https://www.facebook.com/deonasaurus/posts/10157807087867866 </ref><ref>Teng, Amelia. “[https://www.straitstimes.com/singapore/going-the-distance-to-befriend-migrant-workers?xtor=CS3-18&utm_source=STiPhone&utm_medium=share&utm_term=2020-01-06%2012%3A01%3A43&fbclid=IwAR34mkMh6bH_gEhwW4tY1zsT_JrScKNbY50OPow3sZdvkQeEucJgfdX_Ja4 25-year-old goes the distance to befriend migrant workers]”. ''The Straits Times.'' January 6, 2020. Accessed 11 January, 2021.</ref>

	===Education===		===Education===
	From 2009 to 2012, Deon Phua studied at Temasek Polytechnic (TP) where he graduated with a diploma in visual communications, majoring in illustration.<ref name=":1" />		From 2009 to 2012, Deon Phua studied at Temasek Polytechnic (TP) where he graduated with a diploma in visual communications, majoring in illustration.<ref name=":1" />

	===Personal life===		===Personal life===
	Deon Phua is married to Annalisa Yeo.<ref>Deon Phua. ''Facebook.'' n.d. Accessed 11 January, 2020. Retrieved from https://www.facebook.com/deonasaurus </ref><ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/</ref> The couple tied the knot in ~~May 2020~~.<ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/ </ref>		Deon Phua is married to Annalisa Yeo.<ref>Deon Phua. ''Facebook.'' n.d. Accessed 11 January, 2020. Retrieved from https://www.facebook.com/deonasaurus </ref><ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/</ref> The couple tied the knot in Dec 2019.<ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/ </ref>

	===Earlier career===		===Earlier career===
	From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />		From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />
	==Tell Your Children (January 2014 to current)==		==Tell Your Children (January 2014 to current)==
	[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />		[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />

	===Beginnings===		===Beginnings===
	In January 2014, Deon Phua formed Tell Your Children (TYC) along with three co-founders and former classmates from Temasek Polytechnic, Kevin Too, Lydia Yang and Russell Ong.<ref name=":1" /><ref name=":2" /> According to Deon, the idea for starting Tell Your Children came up while he was serving his mandatory national service (NS) with his former TP classmates Kevin Too and Russell Ong, as they did not want to attend university.<ref name=":3">Wong, Julian. ‘[https://hypeandstuff.com/meet-tellyourchildren-studios/ 'Meet TellYourChildren Studios —Four Young Singaporeans In Pursuit Of Creativity]”. ''HYPE & STUFF.'' October 22, 2019. Accessed 11 January, 2021.</ref>		In January 2014, Deon Phua formed Tell Your Children (TYC) along with three co-founders and former classmates from Temasek Polytechnic, Kevin Too, Lydia Yang and Russell Ong.<ref name=":1" /><ref name=":2" /> According to Deon, the idea for starting Tell Your Children came up while he was serving his mandatory national service (NS) with his former TP classmates Kevin Too and Russell Ong, as they did not want to attend university.<ref name=":3">Wong, Julian. ‘[https://hypeandstuff.com/meet-tellyourchildren-studios/ 'Meet TellYourChildren Studios —Four Young Singaporeans In Pursuit Of Creativity]”. ''HYPE & STUFF.'' October 22, 2019. Accessed 11 January, 2021.</ref>

	In a 2019 interview with digital lifestyle publication ''Hype & Stuff'', Deon Phua explained why he took the risk to start TYC with his friends, saying:<blockquote>“I think we were just impatient that way. We had more experienced friends telling us to not rush into things, but I think that drives me to prove myself, that this could work. In retrospect, getting a job after army might have been the safer choice, but if we had done that maybe TYC would have never been born.”<ref name=":3" /></blockquote>		In a 2019 interview with digital lifestyle publication ''Hype & Stuff'', Deon Phua explained why he took the risk to start TYC with his friends, saying:<blockquote>“I think we were just impatient that way. We had more experienced friends telling us to not rush into things, but I think that drives me to prove myself, that this could work. In retrospect, getting a job after army might have been the safer choice, but if we had done that maybe TYC would have never been born.”<ref name=":3" /></blockquote>

	===Clientele===		===Clientele===
	Even before debuting in January 2014 with their first exhibition show, Tell Your Children already had their first client.<ref name=":2" /> Tell Your Children was tasked to draw a mural for the shared office of alcohol brands Hendrick’s Gin and Sailor Jerry.<ref name=":2" /> Since then, the quartet has gone on to work with clients such as Uniqlo, Razer and MTV.<ref name=":0" />		Even before debuting in January 2014 with their first exhibition show, Tell Your Children already had their first client.<ref name=":2" /> Tell Your Children was tasked to draw a mural for the shared office of alcohol brands Hendrick’s Gin and Sailor Jerry.<ref name=":2" /> Since then, the quartet has gone on to work with clients such as Uniqlo, Razer and MTV.<ref name=":0" />

	===Conceptualising artwork===		===Conceptualising artwork===
	All four co-founders of Tell Your Children come together to conceptualise their artwork and designs.<ref name=":2" /> In a 2016 interview with ''The Straits Times'', Deon was quoted as having said the following:<blockquote>"We approach projects in an unconventional way. Because the four of us bring our inspirations to the table, we come up with unique concepts and artworks which I think are comparable with artists and illustrators on a global scale."<ref name=":2" /></blockquote>		All four co-founders of Tell Your Children come together to conceptualise their artwork and designs.<ref name=":2" /> In a 2016 interview with ''The Straits Times'', Deon was quoted as having said the following:<blockquote>"We approach projects in an unconventional way. Because the four of us bring our inspirations to the table, we come up with unique concepts and artworks which I think are comparable with artists and illustrators on a global scale."<ref name=":2" /></blockquote>

	==Other endeavours==		==Other endeavours==
	[[File:Deon Phua (2).jpg\|alt=Deon Phua and his team at Death Threads’ store.\|thumb\|Deon Phua and his team at Death Threads’ store.]]		[[File:Deon Phua (2).jpg\|alt=Deon Phua and his team at Death Threads’ store.\|thumb\|Deon Phua and his team at Death Threads’ store.]]

	===Death Threads (June 2017 to current)===		===Death Threads (June 2017 to current)===
	Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>		Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>

	Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>		Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>

Kimberly Wong at 11:36, 3 November 2022

2022-11-03T11:36:44Z

← Older revision		Revision as of 19:36, 3 November 2022
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	Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>		Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>
	==Citations / References==		==Citations / References==
	[[Category:~~People of Interest~~]]		[[Category:Singapore Entrepreneurs]]
	<references />		<references />

Jessica Fang at 13:22, 15 January 2021

2021-01-15T13:22:51Z

← Older revision		Revision as of 21:22, 15 January 2021
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	Deon Phua (born 1992) is the co-founder and managing director of Singapore-based creative studio [https://www.tycstudios.com/ Tell Your Children].<ref name=":0">Tan, Alanna. “[https://vulcanpost.com/641873/tell-your-children-creative-studio-singapore/ These 4 Temasek Poly Grads Get Paid To Draw On Walls - Worked With Brands Like Uniqlo, MTV, Razer]”. ''Vulcan Post.'' July 25, 2018. Accessed 11 January, 2021. </ref><ref name=":1">Deon Phua. ''LinkedIn.'' n.d. Accessed 11 January, 2021. Retrieved from https://www.linkedin.com/in/deonasaurus/?originalSubdomain=sg </ref> Deon is also the founder of vintage apparel store [https://www.instagram.com/deaththreadsvtg/?hl=en Death Threads].<ref name=":1" /> For his work in the arts industry, Deon Phua was featured on ''The Straits Times''’ list of ‘30 and under: Young Singaporeans to watch’ in December 2020.<ref>“[https://www.straitstimes.com/multimedia/graphics/2020/12/30-young-singaporeans/index.html 30 and under: Young Singaporeans to watch]”. ''The Straits Times.'' December 19, 2020. Accessed 12 January, 2021.</ref>		Deon Phua (born 1992) is the co-founder and managing director of Singapore-based creative studio [https://www.tycstudios.com/ Tell Your Children].<ref name=":0">Tan, Alanna. “[https://vulcanpost.com/641873/tell-your-children-creative-studio-singapore/ These 4 Temasek Poly Grads Get Paid To Draw On Walls - Worked With Brands Like Uniqlo, MTV, Razer]”. ''Vulcan Post.'' July 25, 2018. Accessed 11 January, 2021. </ref><ref name=":1">Deon Phua. ''LinkedIn.'' n.d. Accessed 11 January, 2021. Retrieved from https://www.linkedin.com/in/deonasaurus/?originalSubdomain=sg </ref> Deon is also the founder of vintage apparel store [https://www.instagram.com/deaththreadsvtg/?hl=en Death Threads].<ref name=":1" /> For his work in the arts industry, Deon Phua was featured on ''The Straits Times''’ list of ‘30 and under: Young Singaporeans to watch’ in December 2020.<ref>“[https://www.straitstimes.com/multimedia/graphics/2020/12/30-young-singaporeans/index.html 30 and under: Young Singaporeans to watch]”. ''The Straits Times.'' December 19, 2020. Accessed 12 January, 2021.</ref>

	~~Photo of Deon Phua. Link: <nowiki>https://www.straitstimes.com/singapore/young-singaporeans-to-watch-class-act</nowiki>~~

	~~Born: 1992~~

	~~Education: Diploma in Visual Communications~~

	~~Alma mater: Temasek Polytechnic~~

	==Background==		==Background==
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	Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>		Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>

	Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>~~Deon Phua and his team at Death Threads’ store. Link: <nowiki>https://www.channelnewsasia.com/news/lifestyle/millennials-selling-vintage-wear-chat-group-auctions-11375948</nowiki>~~		Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>

	==Citations / References==		==Citations / References==
	[[Category:People of Interest]]		[[Category:People of Interest]]
	<references />		<references />

Jessica Fang at 13:22, 15 January 2021

2021-01-15T13:22:03Z

← Older revision		Revision as of 21:22, 15 January 2021
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	Alma mater: Temasek Polytechnic		Alma mater: Temasek Polytechnic

	== Background ==		==Background==

	=== Family ===		===Family===
	Deon Phua was born in 1992.<ref name=":0" /> Deon has a younger sister, Isabel Phua, who was featured by ''The Straits Times'' in January 2020 for her work with social enterprise Migrant x Me, an initiative to educate locals about the migrant worker community.<ref>Deon Phua. ''Facebook.'' January 6, 2020. Accessed 11 January, 2021. Retrieved from https://www.facebook.com/deonasaurus/posts/10157807087867866 </ref><ref>Teng, Amelia. “[https://www.straitstimes.com/singapore/going-the-distance-to-befriend-migrant-workers?xtor=CS3-18&utm_source=STiPhone&utm_medium=share&utm_term=2020-01-06%2012%3A01%3A43&fbclid=IwAR34mkMh6bH_gEhwW4tY1zsT_JrScKNbY50OPow3sZdvkQeEucJgfdX_Ja4 25-year-old goes the distance to befriend migrant workers]”. ''The Straits Times.'' January 6, 2020. Accessed 11 January, 2021.</ref>		Deon Phua was born in 1992.<ref name=":0" /> Deon has a younger sister, Isabel Phua, who was featured by ''The Straits Times'' in January 2020 for her work with social enterprise Migrant x Me, an initiative to educate locals about the migrant worker community.<ref>Deon Phua. ''Facebook.'' January 6, 2020. Accessed 11 January, 2021. Retrieved from https://www.facebook.com/deonasaurus/posts/10157807087867866 </ref><ref>Teng, Amelia. “[https://www.straitstimes.com/singapore/going-the-distance-to-befriend-migrant-workers?xtor=CS3-18&utm_source=STiPhone&utm_medium=share&utm_term=2020-01-06%2012%3A01%3A43&fbclid=IwAR34mkMh6bH_gEhwW4tY1zsT_JrScKNbY50OPow3sZdvkQeEucJgfdX_Ja4 25-year-old goes the distance to befriend migrant workers]”. ''The Straits Times.'' January 6, 2020. Accessed 11 January, 2021.</ref>

	=== Education ===		===Education===
	From 2009 to 2012, Deon Phua studied at Temasek Polytechnic (TP) where he graduated with a diploma in visual communications, majoring in illustration.<ref name=":1" />		From 2009 to 2012, Deon Phua studied at Temasek Polytechnic (TP) where he graduated with a diploma in visual communications, majoring in illustration.<ref name=":1" />

	=== Personal life ===		===Personal life===
	Deon Phua is married to Annalisa Yeo.<ref>Deon Phua. ''Facebook.'' n.d. Accessed 11 January, 2020. Retrieved from https://www.facebook.com/deonasaurus </ref><ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/</ref> The couple tied the knot in May 2020.<ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/ </ref>		Deon Phua is married to Annalisa Yeo.<ref>Deon Phua. ''Facebook.'' n.d. Accessed 11 January, 2020. Retrieved from https://www.facebook.com/deonasaurus </ref><ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/</ref> The couple tied the knot in May 2020.<ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/ </ref>

	=== Earlier career ===		===Earlier career===
	From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />		From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />
	[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]		==Tell Your Children (January 2014 to current)==
			[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />

	~~== Tell Your Children (January 2014 to current) ==~~		===Beginnings===
	As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />

	=== Beginnings ===
	In January 2014, Deon Phua formed Tell Your Children (TYC) along with three co-founders and former classmates from Temasek Polytechnic, Kevin Too, Lydia Yang and Russell Ong.<ref name=":1" /><ref name=":2" /> According to Deon, the idea for starting Tell Your Children came up while he was serving his mandatory national service (NS) with his former TP classmates Kevin Too and Russell Ong, as they did not want to attend university.<ref name=":3">Wong, Julian. ‘[https://hypeandstuff.com/meet-tellyourchildren-studios/ 'Meet TellYourChildren Studios —Four Young Singaporeans In Pursuit Of Creativity]”. ''HYPE & STUFF.'' October 22, 2019. Accessed 11 January, 2021.</ref>		In January 2014, Deon Phua formed Tell Your Children (TYC) along with three co-founders and former classmates from Temasek Polytechnic, Kevin Too, Lydia Yang and Russell Ong.<ref name=":1" /><ref name=":2" /> According to Deon, the idea for starting Tell Your Children came up while he was serving his mandatory national service (NS) with his former TP classmates Kevin Too and Russell Ong, as they did not want to attend university.<ref name=":3">Wong, Julian. ‘[https://hypeandstuff.com/meet-tellyourchildren-studios/ 'Meet TellYourChildren Studios —Four Young Singaporeans In Pursuit Of Creativity]”. ''HYPE & STUFF.'' October 22, 2019. Accessed 11 January, 2021.</ref>

	In a 2019 interview with digital lifestyle publication ''Hype & Stuff'', Deon Phua explained why he took the risk to start TYC with his friends, saying:<blockquote>“I think we were just impatient that way. We had more experienced friends telling us to not rush into things, but I think that drives me to prove myself, that this could work. In retrospect, getting a job after army might have been the safer choice, but if we had done that maybe TYC would have never been born.”<ref name=":3" /></blockquote>		In a 2019 interview with digital lifestyle publication ''Hype & Stuff'', Deon Phua explained why he took the risk to start TYC with his friends, saying:<blockquote>“I think we were just impatient that way. We had more experienced friends telling us to not rush into things, but I think that drives me to prove myself, that this could work. In retrospect, getting a job after army might have been the safer choice, but if we had done that maybe TYC would have never been born.”<ref name=":3" /></blockquote>

	=== Clientele ===		===Clientele===
	Even before debuting in January 2014 with their first exhibition show, Tell Your Children already had their first client.<ref name=":2" /> Tell Your Children was tasked to draw a mural for the shared office of alcohol brands Hendrick’s Gin and Sailor Jerry.<ref name=":2" /> Since then, the quartet has gone on to work with clients such as Uniqlo, Razer and MTV.<ref name=":0" />		Even before debuting in January 2014 with their first exhibition show, Tell Your Children already had their first client.<ref name=":2" /> Tell Your Children was tasked to draw a mural for the shared office of alcohol brands Hendrick’s Gin and Sailor Jerry.<ref name=":2" /> Since then, the quartet has gone on to work with clients such as Uniqlo, Razer and MTV.<ref name=":0" />

	=== Conceptualising artwork ===		===Conceptualising artwork===
	All four co-founders of Tell Your Children come together to conceptualise their artwork and designs.<ref name=":2" /> In a 2016 interview with ''The Straits Times'', Deon was quoted as having said the following:<blockquote>"We approach projects in an unconventional way. Because the four of us bring our inspirations to the table, we come up with unique concepts and artworks which I think are comparable with artists and illustrators on a global scale."<ref name=":2" /></blockquote>		All four co-founders of Tell Your Children come together to conceptualise their artwork and designs.<ref name=":2" /> In a 2016 interview with ''The Straits Times'', Deon was quoted as having said the following:<blockquote>"We approach projects in an unconventional way. Because the four of us bring our inspirations to the table, we come up with unique concepts and artworks which I think are comparable with artists and illustrators on a global scale."<ref name=":2" /></blockquote>

	== Other endeavours ==		==Other endeavours==
	[[File:Deon Phua (2).jpg\|alt=Deon Phua and his team at Death Threads’ store.\|thumb\|Deon Phua and his team at Death Threads’ store.]]		[[File:Deon Phua (2).jpg\|alt=Deon Phua and his team at Death Threads’ store.\|thumb\|Deon Phua and his team at Death Threads’ store.]]

	=== Death Threads (June 2017 to current) ===		===Death Threads (June 2017 to current)===
	Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>		Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>

	Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>Deon Phua and his team at Death Threads’ store. Link: <nowiki>https://www.channelnewsasia.com/news/lifestyle/millennials-selling-vintage-wear-chat-group-auctions-11375948</nowiki>		Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>Deon Phua and his team at Death Threads’ store. Link: <nowiki>https://www.channelnewsasia.com/news/lifestyle/millennials-selling-vintage-wear-chat-group-auctions-11375948</nowiki>

	== Citations / References ==		==Citations / References==
	[[Category:People of Interest]]		[[Category:People of Interest]]
			<references />

Jessica Fang at 13:21, 15 January 2021

2021-01-15T13:21:36Z

← Older revision		Revision as of 21:21, 15 January 2021
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	=== Earlier career ===		=== Earlier career ===
	From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />		From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />
			[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]

	== Tell Your Children (January 2014 to current) ==		== Tell Your Children (January 2014 to current) ==
	As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />		As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />
	~~[[File:Deon Phua (1).jpg\|alt=Deon Phua illustrating a mural as part of Tell Your Children.\|thumb\|Deon Phua illustrating a mural as part of Tell Your Children.]]~~

	=== Beginnings ===		=== Beginnings ===

Jessica Fang: Created page with "{{Infobox person | image = Deon Phua (3).jpg | birth_date = 1992 | education = Diploma in Visual Communications | alma mater = Temasek Po..."

2021-01-15T13:21:04Z

Created page with "{{Infobox person | image = Deon Phua (3).jpg | birth_date = 1992 | education = Diploma in Visual Communications | alma mater = Temasek Po..."

New page

{{Infobox person
| image = Deon Phua (3).jpg
| birth_date = 1992
| education = Diploma in Visual Communications
| alma mater = Temasek Polytechnic
}}

Deon Phua (born 1992) is the co-founder and managing director of Singapore-based creative studio [https://www.tycstudios.com/ Tell Your Children].<ref name=":0">Tan, Alanna. “[https://vulcanpost.com/641873/tell-your-children-creative-studio-singapore/ These 4 Temasek Poly Grads Get Paid To Draw On Walls - Worked With Brands Like Uniqlo, MTV, Razer]”. ''Vulcan Post.'' July 25, 2018. Accessed 11 January, 2021. </ref><ref name=":1">Deon Phua. ''LinkedIn.'' n.d. Accessed 11 January, 2021. Retrieved from https://www.linkedin.com/in/deonasaurus/?originalSubdomain=sg </ref> Deon is also the founder of vintage apparel store [https://www.instagram.com/deaththreadsvtg/?hl=en Death Threads].<ref name=":1" /> For his work in the arts industry, Deon Phua was featured on ''The Straits Times''’ list of ‘30 and under: Young Singaporeans to watch’ in December 2020.<ref>“[https://www.straitstimes.com/multimedia/graphics/2020/12/30-young-singaporeans/index.html 30 and under: Young Singaporeans to watch]”. ''The Straits Times.'' December 19, 2020. Accessed 12 January, 2021.</ref>

Photo of Deon Phua. Link: <nowiki>https://www.straitstimes.com/singapore/young-singaporeans-to-watch-class-act</nowiki>

Born: 1992

Education: Diploma in Visual Communications

Alma mater: Temasek Polytechnic

== Background ==

=== Family ===
Deon Phua was born in 1992.<ref name=":0" /> Deon has a younger sister, Isabel Phua, who was featured by ''The Straits Times'' in January 2020 for her work with social enterprise Migrant x Me, an initiative to educate locals about the migrant worker community.<ref>Deon Phua. ''Facebook.'' January 6, 2020. Accessed 11 January, 2021. Retrieved from https://www.facebook.com/deonasaurus/posts/10157807087867866 </ref><ref>Teng, Amelia. “[https://www.straitstimes.com/singapore/going-the-distance-to-befriend-migrant-workers?xtor=CS3-18&utm_source=STiPhone&utm_medium=share&utm_term=2020-01-06%2012%3A01%3A43&fbclid=IwAR34mkMh6bH_gEhwW4tY1zsT_JrScKNbY50OPow3sZdvkQeEucJgfdX_Ja4 25-year-old goes the distance to befriend migrant workers]”. ''The Straits Times.'' January 6, 2020. Accessed 11 January, 2021.</ref>

=== Education ===
From 2009 to 2012, Deon Phua studied at Temasek Polytechnic (TP) where he graduated with a diploma in visual communications, majoring in illustration.<ref name=":1" />

=== Personal life ===
Deon Phua is married to Annalisa Yeo.<ref>Deon Phua. ''Facebook.'' n.d. Accessed 11 January, 2020. Retrieved from https://www.facebook.com/deonasaurus </ref><ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/</ref> The couple tied the knot in May 2020.<ref>deonasaurus. ''Instagram.'' May 19, 2020. Accessed 11 January, 2021. Retrieved from https://www.instagram.com/p/CAXIHnmnYz_/ </ref>

=== Earlier career ===
From August 2012 to October 2012, Deon Phua was a design intern for Villains Creative Design Agency.<ref name=":1" /> From June 2020 to August 2020, Deon was also an adjunct lecturer for his alma mater Temasek Polytechnic, teaching students from the School of Design.<ref name=":1" />

== Tell Your Children (January 2014 to current) ==
As of January 2021, Deon Phua is the co-founder and managing director of creative studio Tell Your Children.<ref name=":1" /> According to its website, Tell Your Children creates visual content for consumers through illustrations and design.<ref>“[https://www.tycstudios.com/about About]”. ''Tell Your Children.'' n.d. Accessed 11 January, 2021.</ref> Although trained in illustration, Deon is the managing director of the company, handling client partnerships and managing the company’s direction.<ref name=":2">Woo, Alyssa. “[https://www.straitstimes.com/lifestyle/home-design/an-eye-for-design An eye for design]”. ''The Straits Times.'' July 23, 2016. Accessed 11 January, 2021. </ref><ref name=":1" />
[[File:Deon Phua (1).jpg|alt=Deon Phua illustrating a mural as part of Tell Your Children.|thumb|Deon Phua illustrating a mural as part of Tell Your Children.]]

=== Beginnings ===
In January 2014, Deon Phua formed Tell Your Children (TYC) along with three co-founders and former classmates from Temasek Polytechnic, Kevin Too, Lydia Yang and Russell Ong.<ref name=":1" /><ref name=":2" /> According to Deon, the idea for starting Tell Your Children came up while he was serving his mandatory national service (NS) with his former TP classmates Kevin Too and Russell Ong, as they did not want to attend university.<ref name=":3">Wong, Julian. ‘[https://hypeandstuff.com/meet-tellyourchildren-studios/ 'Meet TellYourChildren Studios —Four Young Singaporeans In Pursuit Of Creativity]”. ''HYPE & STUFF.'' October 22, 2019. Accessed 11 January, 2021.</ref>

In a 2019 interview with digital lifestyle publication ''Hype & Stuff'', Deon Phua explained why he took the risk to start TYC with his friends, saying:<blockquote>“I think we were just impatient that way. We had more experienced friends telling us to not rush into things, but I think that drives me to prove myself, that this could work. In retrospect, getting a job after army might have been the safer choice, but if we had done that maybe TYC would have never been born.”<ref name=":3" /></blockquote>

=== Clientele ===
Even before debuting in January 2014 with their first exhibition show, Tell Your Children already had their first client.<ref name=":2" /> Tell Your Children was tasked to draw a mural for the shared office of alcohol brands Hendrick’s Gin and Sailor Jerry.<ref name=":2" /> Since then, the quartet has gone on to work with clients such as Uniqlo, Razer and MTV.<ref name=":0" />

=== Conceptualising artwork ===
All four co-founders of Tell Your Children come together to conceptualise their artwork and designs.<ref name=":2" /> In a 2016 interview with ''The Straits Times'', Deon was quoted as having said the following:<blockquote>"We approach projects in an unconventional way. Because the four of us bring our inspirations to the table, we come up with unique concepts and artworks which I think are comparable with artists and illustrators on a global scale."<ref name=":2" /></blockquote>

== Other endeavours ==
[[File:Deon Phua (2).jpg|alt=Deon Phua and his team at Death Threads’ store.|thumb|Deon Phua and his team at Death Threads’ store.]]

=== Death Threads (June 2017 to current) ===
Besides being the managing director for Tell Your Children, Deon is also the founder of Death Threads, an apparel store based in Singapore selling vintage clothing.<ref name=":1" /> Deon founded the vintage apparel store in June 2017, and currently manages the business with his friends.<ref name=":1" /><ref name=":4">Ho, Jovi. “[https://cnalifestyle.channelnewsasia.com/trending/millennials-selling-vintage-wear-chat-group-auctions-11375948 When millennials sell 'vintage' 90s ware: Unusual hours and chat group auctions]”. ''Channel News Asia.'' March 25, 2019. Accessed 12 January, 2021. </ref>

Since its inception, Death Threads has garnered a following of over 17,000 followers on Instagram, drawing huge crowds at its once-a-month store opening.<ref name=":4" /> In a 2019 interview with ''Channel News Asia'', Deon was quoted as having said the following about Death Threads:<blockquote>“Authenticity is key for any brand and we’ve always made it a point to engage our customers through social media. We share our different personalities, our beliefs, our stories, knowledge and product curation on Instagram, and I think our customers really appreciate that.”<ref name=":4" /></blockquote>Deon Phua and his team at Death Threads’ store. Link: <nowiki>https://www.channelnewsasia.com/news/lifestyle/millennials-selling-vintage-wear-chat-group-auctions-11375948</nowiki>

== Citations / References ==
[[Category:People of Interest]]