Daniel Tay - Revision history

Kimberly Wong at 03:19, 10 November 2022

2022-11-10T03:19:10Z

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	[[Category: Chefs]]		[[Category: Chefs]]
	<references />		<references />
	[[Category:~~Singapore~~ Entrepreneurs & Businessmen]]		[[Category: Entrepreneurs & Businessmen]]

Kimberly Wong at 03:04, 10 November 2022

2022-11-10T03:04:28Z

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	==References / Citations==		==References / Citations==
	<br />		<br />
	[[Category:~~Singapore~~ Chefs]]		[[Category: Chefs]]
	<references />		<references />
	[[Category:Singapore Entrepreneurs & Businessmen]]		[[Category:Singapore Entrepreneurs & Businessmen]]

Kimberly Wong: Add Sub-category

2022-11-03T23:23:17Z

Add Sub-category

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	==References / Citations==		==References / Citations==
	<br />		<br />
	[[Category:~~People of Interest~~]]		[[Category:Singapore Chefs]]
	<references />		<references />
			[[Category:Singapore Entrepreneurs & Businessmen]]

Dayana Rizal at 03:13, 20 November 2019

2019-11-20T03:13:48Z

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	\| image = Daniel Tay profile.jpg		\| image = Daniel Tay profile.jpg
	\| birth_date = 1971		\| birth_date = 1971
	~~\| education = La Salle School, UFM International Baking Institute (Bangkok)~~
	\| occupation = Baker, Entrepreneur		\| occupation = Baker, Entrepreneur
	\| known_for = Founder of [[Bakerzin\|Bakerzin]], Founder of Cat & Fiddle, Founder of Old Seng Choong		\| known_for = Founder of [[Bakerzin\|Bakerzin]], Founder of Cat & Fiddle, Founder of Old Seng Choong
	}}		\|alma mater=La Salle School, UFM International Baking Institute (Bangkok)}}

	Daniel Tay is a Singaporean pastry chef and the founder of [[Bakerzin]], a local bakery chain best known for being the first to sell French pastries in Singapore. He is also the founder of Cat and the Fiddle, an online cheesecake store and Foodgnostic, a food manufacturing solution company supplying high-quality food products and services.		Daniel Tay is a Singaporean pastry chef and the founder of [[Bakerzin]], a local bakery chain best known for being the first to sell French pastries in Singapore. He is also the founder of Cat and the Fiddle, an online cheesecake store and Foodgnostic, a food manufacturing solution company supplying high-quality food products and services.

Dayana Rizal: /* Expansion */

2019-09-05T05:59:35Z

Expansion

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	Daniel ~~shares early on in an article by The Edge in 2003 that he intends~~ to exit Bakerzin ~~eventually~~, either by selling the business or having it listed on the stock exchange.<ref>“Corporate - The rise of Baker’s Inn”. ''The Edge Singapore.'' February 24, 2003. Accessed August 20, 2019. Retrieved from Factiva.</ref> In 2007, Daniel sold Bakerzin Holding Pte Ltd, the company managing Bakerzin, but remains as Chief Executive Officer (CEO). Daniel subsequently resigned as CEO from Bakerzin in 2013 and went to start Foodgnostic Pte Ltd.		In 2003, Daniel shared the intention to exit Bakerzin, either by selling the business or having it listed on the stock exchange.<ref>“Corporate - The rise of Baker’s Inn”. ''The Edge Singapore.'' February 24, 2003. Accessed August 20, 2019. Retrieved from Factiva.</ref> In 2007, Daniel sold Bakerzin Holding Pte Ltd, the company managing Bakerzin, but remains as the company's Chief Executive Officer (CEO). Daniel subsequently resigned as CEO from Bakerzin in 2013 and went to start Foodgnostic Pte Ltd.

	==Founder of Foodgnostic Pte Ltd (2013 - present)==		==Founder of Foodgnostic Pte Ltd (2013 - present)==

Joe Tan at 05:38, 5 September 2019

2019-09-05T05:38:20Z

← Older revision		Revision as of 13:38, 5 September 2019
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	\| education = La Salle School, UFM International Baking Institute (Bangkok)		\| education = La Salle School, UFM International Baking Institute (Bangkok)
	\| occupation = Baker, Entrepreneur		\| occupation = Baker, Entrepreneur
	\| known_for = Founder of Bakerzin, Founder of Cat & Fiddle, Founder of Old Seng Choong		\| known_for = Founder of [[Bakerzin\|Bakerzin]], Founder of Cat & Fiddle, Founder of Old Seng Choong
	}}		}}

Dayana Rizal at 05:15, 5 September 2019

2019-09-05T05:15:16Z

← Older revision		Revision as of 13:15, 5 September 2019
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	In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref> Daniel left Les Amis in late 1997 and opened Baker’s Inn in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>		In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref> Daniel left Les Amis in late 1997 and opened Baker’s Inn in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>
	==CEO of [[Bakerzin]] (1998 - 2013)==		==CEO of [[Bakerzin]] (1998 - 2013)==
	[[File:Bakerzin Gardens By The Bay.jpg\|thumb\|''Bakerzin at Gardens By The Bay. Photo from Gardens by the Bay.'']]		[[File:Bakerzin Gardens By The Bay.jpg\|thumb\|''[[Bakerzin]] at Gardens By The Bay. Photo from Gardens by the Bay.'']]
	[[File:Bakerzin 2019 Mooncakes.jpg\|thumb\|''Known for its innovative flavours and seasonal products, Bakerzin was Daniel Tay's first successful business venture as an entrepreneur. Photo from Bakerzin.'']]		[[File:Bakerzin 2019 Mooncakes.jpg\|thumb\|''Known for its innovative flavours and seasonal products, [[Bakerzin]] was Daniel Tay's first successful business venture as an entrepreneur. Photo from Bakerzin.'']]
	''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''		''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''

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	Daniel was also ~~very~~ keen on expanding Bakerzin into an international brand. He once mentioned in an interview that “if Starbucks can do it, why can’t we?”.<ref>Siow, Pearlin. “Daniel Tay - Baking Maverick.” In Boss of Me!: the Pocketbook of Big Thinking: 20 Power Secrets to Remember as Shared by Singapore’s Movers and Shakers, 81–86. Singapore: Armour Publishing, 2008.</ref> He has led expansion plans for Bakerzin into neighbouring countries such as Indonesia, Thailand, Malaysia, China and even to the USA.<ref>“Bakerzin goes to US”. ''The Straits Times.'' February 23, 2007. Accessed August 21, 2019. Retrieved from NewspaperSG. </ref>		Daniel was also keen on expanding Bakerzin into an international brand. He once mentioned in an interview that “if Starbucks can do it, why can’t we?”.<ref>Siow, Pearlin. “Daniel Tay - Baking Maverick.” In Boss of Me!: the Pocketbook of Big Thinking: 20 Power Secrets to Remember as Shared by Singapore’s Movers and Shakers, 81–86. Singapore: Armour Publishing, 2008.</ref> He has led expansion plans for Bakerzin into neighbouring countries such as Indonesia, Thailand, Malaysia, China and even to the USA.<ref>“Bakerzin goes to US”. ''The Straits Times.'' February 23, 2007. Accessed August 21, 2019. Retrieved from NewspaperSG. </ref>

Dayana Rizal at 05:10, 5 September 2019

2019-09-05T05:10:48Z

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	\| occupation = Baker, Entrepreneur		\| occupation = Baker, Entrepreneur
	\| known_for = Founder of Bakerzin, Founder of Cat & Fiddle, Founder of Old Seng Choong		\| known_for = Founder of Bakerzin, Founder of Cat & Fiddle, Founder of Old Seng Choong
	~~\| spouse = Dorothy~~
	~~\| children = Darryl (b. 2000), Russell (b. 2004), Jayden (b. 2008)~~
	}}		}}

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	==Background==		==Background==
			[[File:Daniel Tay parents.jpg\|thumb\|''Daniel Tay (right) and his parents. Photo from The Straits Times.'']]
	Growing up, Daniel wanted to be a fashion designer. His interest in fashion made him decide to study fashion designing at La Salle. However, Daniel Tay has mentioned that “[his] sewing skills were not up to standard” and he dropped out of his course at La Salle.<ref>Siow, Pearlin. “Daniel Tay - Baking Maverick.” In Boss of Me!: the Pocketbook of Big Thinking: 20 Power Secrets to Remember as Shared by Singapore’s Movers and Shakers, 81–86. Singapore: Armour Publishing, 2008.</ref>		Growing up, Daniel wanted to be a fashion designer. His interest in fashion made him decide to study fashion designing at La Salle. However, Daniel Tay has mentioned that “[his] sewing skills were not up to standard” and he dropped out of his course at La Salle.<ref>Siow, Pearlin. “Daniel Tay - Baking Maverick.” In Boss of Me!: the Pocketbook of Big Thinking: 20 Power Secrets to Remember as Shared by Singapore’s Movers and Shakers, 81–86. Singapore: Armour Publishing, 2008.</ref>

Dayana Rizal: /* CEO of Bakerzin (1998 - 2013) */

2019-09-05T05:07:43Z

CEO of Bakerzin (1998 - 2013)

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	\| birth_date = 1971		\| birth_date = 1971
	\| education = La Salle School, UFM International Baking Institute (Bangkok)		\| education = La Salle School, UFM International Baking Institute (Bangkok)
	\| occupation = Baker, ~~Entrepeneur~~		\| occupation = Baker, Entrepreneur
	\| known_for = Founder of Bakerzin, Founder of Cat & Fiddle, Founder of Old Seng Choong		\| known_for = Founder of Bakerzin, Founder of Cat & Fiddle, Founder of Old Seng Choong
	\| spouse = Dorothy		\| spouse = Dorothy
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	In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref> Daniel left Les Amis in late 1997 and opened Baker’s Inn in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>		In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref> Daniel left Les Amis in late 1997 and opened Baker’s Inn in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>
	==CEO of [[Bakerzin]] (1998 - 2013)==		==CEO of [[Bakerzin]] (1998 - 2013)==
			[[File:Bakerzin Gardens By The Bay.jpg\|thumb\|''Bakerzin at Gardens By The Bay. Photo from Gardens by the Bay.'']]
			[[File:Bakerzin 2019 Mooncakes.jpg\|thumb\|''Known for its innovative flavours and seasonal products, Bakerzin was Daniel Tay's first successful business venture as an entrepreneur. Photo from Bakerzin.'']]
	''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''		''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''

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	===Expansion===		===Expansion===
	~~[[File:Bakerzin Gardens By The Bay.jpg\|thumb\|''Bakerzin at Gardens By The Bay. Photo from Gardens by the Bay.'']]~~
	In 1999, Daniel persuaded his friends to invest in Baker’s Inn. This capital funded his move from Sembawang to Millenia Walk. Sushi Tei became a sleeping partner in 2001, owning 55% of the business. The remaining 45% of the business is owned by Seng Choong Confectionery which belongs to David, his father and two other friends.<ref>“Corporate - The rise of Baker’s Inn”. ''The Edge Singapore.'' February 24, 2003. Accessed August 20, 2019. Retrieved from Factiva.</ref> Baker’s Inn was renamed Bakerzin in 2004.		In 1999, Daniel persuaded his friends to invest in Baker’s Inn. This capital funded his move from Sembawang to Millenia Walk. Sushi Tei became a sleeping partner in 2001, owning 55% of the business. The remaining 45% of the business is owned by Seng Choong Confectionery which belongs to David, his father and two other friends.<ref>“Corporate - The rise of Baker’s Inn”. ''The Edge Singapore.'' February 24, 2003. Accessed August 20, 2019. Retrieved from Factiva.</ref> Baker’s Inn was renamed Bakerzin in 2004.

Dayana Rizal: /* Early career */

2019-09-05T05:01:05Z

Early career

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	===Les Amis (1996 - 1997)===		===Les Amis (1996 - 1997)===
	In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref>		In 1996, he went on to join Les Amis as a pastry chef, which helped him bounce back. It was there that he gained a deeper understanding of cooking techniques.<ref>Phua, Wen Yi. “Bakerzin.” In Secrets of Food Millionaires: How You Can Churn Millions in Asia’s F&B Industry. Singapore: Rank Books, 2009.</ref> Alongside the job at Les Amis, he also sold homemade Oreo cheesecakes at $24 each to pay off his debts.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref> He managed to clear his debts in 2 years.<ref>Salim, Zarifah. “A Whisk-Taker: Why Bakerzin Founder Gave Up A $14 Million Annual Revenue For 'Batter' Businesses”. October 16, 2017. Accessed August 28, 2019. Retrieved from: https://vulcanpost.com/623353/daniel-tay-bakerzin-founder/</ref> Daniel left Les Amis in late 1997 and opened Baker’s Inn in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>


	Daniel ~~then~~ left Les Amis in late 1997 and opened Baker’s Inn ~~(named Bakerzin today)~~ in 1998.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>

	==CEO of [[Bakerzin]] (1998 - 2013)==		==CEO of [[Bakerzin]] (1998 - 2013)==
	''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''		''For more information on the Singapore brand, Bakerzin, refer to the [[Bakerzin\|main entry]].''
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	==Founder of Old Seng Choong (2016 - present)==		==Founder of Old Seng Choong (2016 - present)==
	[[File:Old Cheng Song.jpg\|thumb\|''~~The shopfront of~~ Old ~~Cheng Song~~'s ~~flagship store~~. Photo from Bites.'']]		[[File:Old Cheng Song.jpg\|thumb\|''Old Seng Choong's shopfront. Photo from Bites.'']]
	Daniel launched Old Seng Choong as an online business in 2016 to sell traditional Chinese confections. Daniel remarked that starting a business online incurs fewer start-up costs such as renting a retail space. Daniel hoped that the recent nostalgia for traditional food would make Old Seng Choong a success.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>		Daniel launched Old Seng Choong as an online business in 2016 to sell traditional Chinese confections. Daniel remarked that starting a business online incurs fewer start-up costs such as renting a retail space. Daniel hoped that the recent nostalgia for traditional food would make Old Seng Choong a success.<ref>Goh, Kenneth. “Homegrown pastry chef Daniel Tay focuses on retro goodies with new online bakery Old Seng Choong”. ''The Straits Times.'' January 18, 2016. Accessed August 28, 2019. Retrieved from: https://www.straitstimes.com/lifestyle/food/home-grown-pastry-chef-daniel-tay-focuses-on-retro-goodies-with-new-online-bakery-old</ref>