Awfully Chocolate - Revision history

Dayana Rizal: /* Outlets */

2020-01-10T02:42:50Z

Outlets

← Older revision		Revision as of 10:42, 10 January 2020
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	\|}		\|}

	==Business ~~franchise~~ & ~~ventures~~==		==Business ventures & overseas expansion==

	===Sister brands (2009 - 2013)===		===Sister brands (2009 - 2013)===
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	===Hong Kong (2008)===		===Hong Kong (2008)===
	In 2008, Awfully Chocolate opened its flagship store in Hong Kong at Hysan Avenue. Inspired by the Lee Theatre, the store has a cinema-inspired theme, incorporating classic light bulbs and theatre seats. It was later relocated to Hysan Place.<ref>Awfully Chocolate (Hong Kong). ''Facebook''. August 18, 2015. Accessed on 5 March 2019. Retrieved from: https://www.facebook.com/awfullychocolatehk/ </ref> The Hong Kong store is no longer in operation.		In 2008, Awfully Chocolate opened its flagship store in Hong Kong at Hysan Avenue.<ref>“[https://www.scmp.com/article/998748/awfully-successful-franchising Awfully successful at franchising]”. ''South China Morning Post.'' Accessed 30 December 2019.</ref> Inspired by the Lee Theatre, the store has a cinema-inspired theme, incorporating classic light bulbs and theatre seats. It was later relocated to Hysan Place.<ref>Awfully Chocolate (Hong Kong). ''Facebook''. August 18, 2015. Accessed on 5 March 2019. Retrieved from: https://www.facebook.com/awfullychocolatehk/ </ref> The Hong Kong store is no longer in operation.

	===China (2007 - present day)===		===China (2007 - present day)===
	Awfully Chocolate ~~opened~~ its first ~~flagship store~~ in Shanghai in 2007. ~~As of 2019, there are stores in Shanghai, Guangzhou, Hangzhou, Wuhan, Haikou, Suzhou, Chongqing, Qingdao, Nanning, Zhengzhou and Chengdu~~.<ref>"[https://www.awfullychocolate.com/content/locate-us-overseas.html ~~LOCATE US~~ - ~~OVERSEAS~~]". ''Awfully Chocolate''. Accessed ~~on 6~~ January ~~2020~~.</ref> ~~There is also a manufacturing site and office in China.~~<ref>“[https://~~mybusiness~~.~~singtel~~.com/~~techblog~~/~~how-~~awfully~~-chocolate-went-shop~~-successful-~~regional-franchise How~~ Awfully ~~Chocolate went from shop to~~ successful ~~regional franchise~~]”. ''~~Singtel~~''. Accessed ~~on 5 March~~ 2019.</ref>		As of December 2019, Awfully Chocolate has more than 50 outlets across China alone, with its first outlet set up in Shanghai in 2007.<ref>"[https://mybusiness.singtel.com/techblog/how-awfully-chocolate-went-shop-successful-regional-franchise How Awfully Chocolate went from shop to successful regional franchise]". ''Singtel''. Accessed on 10 January 2020.</ref><ref>“[https://www.awfullychocolate.com/content/locate-us-overseas.html Locate us - Overseas]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref> In 2015, Awfully Chocolate opened its first “made as you order” outlet in Beijing where customers are guaranteed freshly-made desserts.<ref>Awfully Chocolate. ''Instagram.'' June 16, 2015. Accessed 3 January 2019. Retrieved from: https://www.instagram.com/p/3-H4ippkmg/</ref><ref>“[https://www.scmp.com/article/998748/awfully-successful-franchising Awfully successful at franchising]”. ''South China Morning Post.'' Accessed 30 December 2019.</ref>

	==Product innovation==		==Product innovation==

Dayana Rizal: /* Christmas */

2020-01-10T02:09:11Z

Christmas

Show changes

Dayana Rizal: /* Product innovation */

2020-01-09T10:30:45Z

Product innovation

Show changes

Dayana Rizal: /* Islandwide stores */

2020-01-06T11:10:01Z

Islandwide stores

← Older revision		Revision as of 19:10, 6 January 2020
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	[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]		[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]Awfully Chocolate was founded in 1998 by owner Lyn Lee and her husband, John Yap, alongside a group of friends.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The brand's flagship store opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake gained popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>
	Awfully Chocolate was ~~launched on 16 November~~ 1998 by Lyn Lee and her husband, John Yap, alongside a group of friends.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The brand's flagship store opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake gained popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>

	==Background==		==Background==
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	The Awfully Chocolate flagship store was relocated twice within Joo Chiat. As of 2019, the store is located at the cross junction of East Coast and Joo Chiat Road.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref> For more than 10 years since 1998, the store only sold the Chocolate Fudge Cake. Since then, the Joo Chiat store has been transformed into a bistro called Ninethirty by Awfully Chocolate, offering a wide selection of savoury food and desserts.<ref>“[https://www.awfullychocolate.com/content/awfully-chocolate-east-coast.html East coast (Ninethirty by Awfully Chocolate)]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>		The Awfully Chocolate flagship store was relocated twice within Joo Chiat. As of 2019, the store is located at the cross junction of East Coast and Joo Chiat Road.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref> For more than 10 years since 1998, the store only sold the Chocolate Fudge Cake. Since then, the Joo Chiat store has been transformed into a bistro called Ninethirty by Awfully Chocolate, offering a wide selection of savoury food and desserts.<ref>“[https://www.awfullychocolate.com/content/awfully-chocolate-east-coast.html East coast (Ninethirty by Awfully Chocolate)]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>

	===~~Islandwide stores~~===		===Outlets===
	Lyn opened the second Awfully Chocolate store in 2004.<ref>“[https://www.bbc.com/news/business-11701575 How Awfully Chocolate’s founder went from connoisseur to entrepreneur”]. ''BBC News''. November 8, 2010. Accessed on 5 March 2019.</ref> As of January 2020, there are 14 Awfully Chocolate outlets islandwide, including the Joo Chiat bistro.<ref>“[https://www.awfullychocolate.com/stores Locate us - Singapore]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>		Lyn opened the second Awfully Chocolate store in 2004.<ref>“[https://www.bbc.com/news/business-11701575 How Awfully Chocolate’s founder went from connoisseur to entrepreneur”]. ''BBC News''. November 8, 2010. Accessed on 5 March 2019.</ref> As of January 2020, there are 14 Awfully Chocolate outlets islandwide, including the Joo Chiat bistro.<ref>“[https://www.awfullychocolate.com/stores Locate us - Singapore]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>
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Dayana Rizal at 11:05, 6 January 2020

2020-01-06T11:05:42Z

← Older revision		Revision as of 19:05, 6 January 2020
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	[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]		[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]
	Awfully Chocolate was launched on 16 November 1998 by Lyn Lee and her husband, John Yap, alongside a group of friends.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The ~~confectionery first~~ opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake gained popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>		Awfully Chocolate was launched on 16 November 1998 by Lyn Lee and her husband, John Yap, alongside a group of friends.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The brand's flagship store opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake gained popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>

	==Background==		==Background==
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	===Taiwan (2006 - 2013)===		===Taiwan (2006 - 2013)===
	In 2006, singer Stella Ng worked with Awfully Chocolate to open a flagship store in Taiwan. A year later, there was a legal conflict between Stella Ng and the company, resulting in her departure from the collaboration. In 2008, Stella started her own Taiwan-based ~~confectionary~~ store titled “Black As Chocolate” which also specialises in chocolate cakes. Due to rising rental costs and competition, Awfully Chocolate closed its Taiwan store in August 2013.<ref>Formosa TV General Channel. “[https://www.youtube.com/watch?v=yZ6mmMfyW7M 不敵競爭星國巧克力蛋糕撤出台－民視新聞]”. ''YouTube''. August 30, 2013. Accessed on 5 March 2019. </ref>		In 2006, singer Stella Ng worked with Awfully Chocolate to open a flagship store in Taiwan. A year later, there was a legal conflict between Stella Ng and the company, resulting in her departure from the collaboration. In 2008, Stella started her own Taiwan-based confectionery store titled “Black As Chocolate” which also specialises in chocolate cakes. Due to rising rental costs and competition, Awfully Chocolate closed its Taiwan store in August 2013.<ref>Formosa TV General Channel. “[https://www.youtube.com/watch?v=yZ6mmMfyW7M 不敵競爭星國巧克力蛋糕撤出台－民視新聞]”. ''YouTube''. August 30, 2013. Accessed on 5 March 2019. </ref>

	===Hong Kong (2008)===		===Hong Kong (2008)===
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	==Product innovation==		==Product innovation==
	Awfully Chocolate had 1 type of cake to offer when it first opened in 1998. Over the years, the brand developed 2 more classic cake flavours - the Bananas Over Chocolate Cake and Chocolate Rum and Cherry Cake.<ref>“[http://nowboarding.changiairport.com/live-local/loco-for-local-the-bittersweet-story-of-Awfully-Chocolate.html Loco for local: Delva into the bittersweet story of Awfully Chocolate]”. ''Changi Airport.'' November 8, 2018. Accessed 30 December 2019.</ref> Since 2010, Awfully Chocolate began to offer more than just their 3 signature cakes.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref><ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''YouTube.'' October 28, 2011. Accessed 30 December 2019.</ref> The brand also launches special limited edition products during festive seasons. The following are some ~~speciality confectionaries~~ offered by Awfully Chocolate.		Awfully Chocolate had 1 type of cake to offer when it first opened in 1998. Over the years, the brand developed 2 more classic cake flavours - the Bananas Over Chocolate Cake and Chocolate Rum and Cherry Cake.<ref>“[http://nowboarding.changiairport.com/live-local/loco-for-local-the-bittersweet-story-of-Awfully-Chocolate.html Loco for local: Delva into the bittersweet story of Awfully Chocolate]”. ''Changi Airport.'' November 8, 2018. Accessed 30 December 2019.</ref> Since 2010, Awfully Chocolate began to offer more than just their 3 signature cakes.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref><ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''YouTube.'' October 28, 2011. Accessed 30 December 2019.</ref> The brand also launches special limited edition products during festive seasons. The following are some products offered by Awfully Chocolate.
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	!Product		!Product

Dayana Rizal: /* Locations (Singapore) */

2020-01-06T11:02:17Z

Locations (Singapore)

← Older revision		Revision as of 19:02, 6 January 2020
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	===Flagship store (Joo Chiat)===		===Flagship store (Joo Chiat)===
	[[File:Awfully Chocolate ~~Dark Chocolate Cake~~.jpg\|thumb\|''Awfully Chocolate's ~~signature cake. Photo from [https://www.awfullychocolate.com/content/brand-story.html~~ Awfully Chocolate].'']]		[[File:Ninethirty by Awfully Chocolate.jpg\|thumb\|''Awfully Chocolate's flagship store has since been developed into a bistro called Ninethirty by Awfully Chocolate.'']]
	The Awfully Chocolate flagship store was relocated twice within Joo Chiat. As of 2019, the store is located at the cross junction of East Coast and Joo Chiat Road.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref> For more than 10 years since 1998, the store only sold the Chocolate Fudge Cake. Since then, the Joo Chiat store has been transformed into a bistro called Ninethirty by Awfully Chocolate, offering a wide selection of food and desserts.<ref>“[https://www.awfullychocolate.com/content/awfully-chocolate-east-coast.html East coast (Ninethirty by Awfully Chocolate)]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>		The Awfully Chocolate flagship store was relocated twice within Joo Chiat. As of 2019, the store is located at the cross junction of East Coast and Joo Chiat Road.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref> For more than 10 years since 1998, the store only sold the Chocolate Fudge Cake. Since then, the Joo Chiat store has been transformed into a bistro called Ninethirty by Awfully Chocolate, offering a wide selection of savoury food and desserts.<ref>“[https://www.awfullychocolate.com/content/awfully-chocolate-east-coast.html East coast (Ninethirty by Awfully Chocolate)]”. ''Awfully Chocolate.'' Accessed 30 December 2019.</ref>

	===Islandwide stores===		===Islandwide stores===

Dayana Rizal: /* Product innovations */

2020-01-06T10:57:29Z

Product innovations

← Older revision		Revision as of 18:57, 6 January 2020
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	Awfully Chocolate opened its first flagship store in Shanghai in 2007. As of 2019, there are stores in Shanghai, Guangzhou, Hangzhou, Wuhan, Haikou, Suzhou, Chongqing, Qingdao, Nanning, Zhengzhou and Chengdu.<ref>"[https://www.awfullychocolate.com/content/locate-us-overseas.html LOCATE US - OVERSEAS]". ''Awfully Chocolate''. Accessed on 6 January 2020.</ref> There is also a manufacturing site and office in China.<ref>“[https://mybusiness.singtel.com/techblog/how-awfully-chocolate-went-shop-successful-regional-franchise How Awfully Chocolate went from shop to successful regional franchise]”. ''Singtel''. Accessed on 5 March 2019.</ref>		Awfully Chocolate opened its first flagship store in Shanghai in 2007. As of 2019, there are stores in Shanghai, Guangzhou, Hangzhou, Wuhan, Haikou, Suzhou, Chongqing, Qingdao, Nanning, Zhengzhou and Chengdu.<ref>"[https://www.awfullychocolate.com/content/locate-us-overseas.html LOCATE US - OVERSEAS]". ''Awfully Chocolate''. Accessed on 6 January 2020.</ref> There is also a manufacturing site and office in China.<ref>“[https://mybusiness.singtel.com/techblog/how-awfully-chocolate-went-shop-successful-regional-franchise How Awfully Chocolate went from shop to successful regional franchise]”. ''Singtel''. Accessed on 5 March 2019.</ref>

	==Product ~~innovations~~==		==Product innovation==
	Awfully Chocolate had 1 type of cake to offer when it first opened in 1998. Over the years, the brand developed 2 more classic cake flavours - the Bananas Over Chocolate Cake and Chocolate Rum and Cherry Cake.<ref>“[http://nowboarding.changiairport.com/live-local/loco-for-local-the-bittersweet-story-of-Awfully-Chocolate.html Loco for local: Delva into the bittersweet story of Awfully Chocolate]”. ''Changi Airport.'' November 8, 2018. Accessed 30 December 2019.</ref> Since 2010, Awfully Chocolate began to offer more than just their 3 signature cakes.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref><ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''YouTube.'' October 28, 2011. Accessed 30 December 2019.</ref> The brand also launches special limited edition products during festive seasons. The following are some speciality confectionaries offered by Awfully Chocolate.		Awfully Chocolate had 1 type of cake to offer when it first opened in 1998. Over the years, the brand developed 2 more classic cake flavours - the Bananas Over Chocolate Cake and Chocolate Rum and Cherry Cake.<ref>“[http://nowboarding.changiairport.com/live-local/loco-for-local-the-bittersweet-story-of-Awfully-Chocolate.html Loco for local: Delva into the bittersweet story of Awfully Chocolate]”. ''Changi Airport.'' November 8, 2018. Accessed 30 December 2019.</ref> Since 2010, Awfully Chocolate began to offer more than just their 3 signature cakes.<ref>The Star Online. “[https://www.youtube.com/watch?v=V4E18zTLElg Sweet success with Awfully Chocolates Lyn Lee - Part 1]”. ''YouTube.'' July 21, 2011. Accessed 30 December 2019.</ref><ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''YouTube.'' October 28, 2011. Accessed 30 December 2019.</ref> The brand also launches special limited edition products during festive seasons. The following are some speciality confectionaries offered by Awfully Chocolate.
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Dayana Rizal: /* Product innovations */

2020-01-06T10:57:20Z

Product innovations

← Older revision		Revision as of 18:57, 6 January 2020
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	\|Creme Brulee Cake		\|Creme Brulee Cake
	\|[[File:Awfully Chocolate Creme Brulee Cake.jpg\|frameless]]		\|[[File:Awfully Chocolate Creme Brulee Cake.jpg\|frameless]]
	\|This cake made with layers of white chocolate custard, fresh cream, cake and crumble and a thin caramelized top.		\|This cake is made with layers of white chocolate custard, fresh cream, cake and crumble and a thin caramelized top.
	\|-		\|-
	\|Dark Chocolate S’more		\|Dark Chocolate S’more
	\|[[File:Awfully Chocolate Smores.jpg\|frameless]]		\|[[File:Awfully Chocolate Smores.jpg\|frameless]]
	\|A Ninethirty exclusive dessert ~~served with~~ dark chocolate ice cream enclosed ~~with~~ torched marshmallow layer.		\|A Ninethirty-exclusive dessert consisting of dark chocolate ice cream enclosed by a torched marshmallow layer.
	\|-		\|-
	\|Awfully Chocolate Truffles		\|Awfully Chocolate Truffles

Dayana Rizal: /* Background */

2020-01-06T10:55:57Z

Background

← Older revision		Revision as of 18:55, 6 January 2020
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	===Founding===		===Founding===
	[[File:Lyn Lee Awfully Chocolate.jpg\|thumb\|''Lyn Lee pictured with her signature chocolate cake. Photo from [https://theridge.sg/2018/06/28/interview-with-lyn-lee-founder-of-awfully-chocolate/ The Ridge Magazine].'']]		[[File:Lyn Lee Awfully Chocolate.jpg\|thumb\|''Lyn Lee pictured with her signature chocolate cake. Photo from [https://theridge.sg/2018/06/28/interview-with-lyn-lee-founder-of-awfully-chocolate/ The Ridge Magazine].'']]
	Lyn Lee graduated from National University of Singapore (NUS) with a ~~Bachelor of~~ Law.<ref>Wong, Velda. “[http://theridge.sg/2018/06/28/interview-with-lyn-lee-founder-of-awfully-chocolate/ Interview with Lyn Lee: Founder of Awfully Chocolate]”. ''The Ridge Magazine''. June 28, 2018. Accessed on 5 March 2019.</ref> She and her husband, John Yap, were practising lawyers before starting their confectionery business. After leaving their law careers, the couple travelled around France for more than 2 months. There, they had observed and experienced French confectioneries.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate, IBM Business Partner case Study]”. ''Solution Details.'' Accessed 30 December 2019.</ref> Upon their return to Singapore, the couple decided to set up a cake shop in Joo Chiat.<ref>“[https://www.bbc.com/news/business-11701575 How Awfully Chocolate’s founder went from connoisseur to entrepreneur]”. ''BBC News.'' November 8, 2010. Accessed 30 December 2019.</ref>		Lyn Lee graduated from National University of Singapore (NUS) with a Law degree.<ref>Wong, Velda. “[http://theridge.sg/2018/06/28/interview-with-lyn-lee-founder-of-awfully-chocolate/ Interview with Lyn Lee: Founder of Awfully Chocolate]”. ''The Ridge Magazine''. June 28, 2018. Accessed on 5 March 2019.</ref> She and her husband, John Yap, were practising lawyers before starting their confectionery business. After leaving their law careers, the couple travelled around France for more than 2 months. There, they had observed and experienced French confectioneries.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate, IBM Business Partner case Study]”. ''Solution Details.'' Accessed 30 December 2019.</ref> Upon their return to Singapore, the couple decided to set up a cake shop in Joo Chiat.<ref>“[https://www.bbc.com/news/business-11701575 How Awfully Chocolate’s founder went from connoisseur to entrepreneur]”. ''BBC News.'' November 8, 2010. Accessed 30 December 2019.</ref>

Dayana Rizal at 10:55, 6 January 2020

2020-01-06T10:55:39Z

← Older revision		Revision as of 18:55, 6 January 2020
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	[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]		[[File:Awfully Chocolate logo.png\|thumb\|''Awfully Chocolate's logo.'']]
	Awfully Chocolate was ~~founded~~ by Lyn Lee and her husband John Yap ~~with~~ a group of friends ~~on 16 November 1998~~.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The confectionery first opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake ~~garnered~~ popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>		Awfully Chocolate was launched on 16 November 1998 by Lyn Lee and her husband, John Yap, alongside a group of friends.<ref>“[https://www.solutiondetails.com.sg/testimonial/testimonial/1-awfully-chocolate Awfully chocolate]”. ''Solution Details''. Accessed on 5 March 2019.</ref> The homegrown brand has been in operations for more than 21 years as of 2019. The confectionery first opened in Joo Chiat with a single menu item - the Dark Chocolate layered cake.<ref>The Story Exchange. “[https://www.youtube.com/watch?v=aaGf_0gy8uU Passion, Business and Chocolate]”. ''Youtube.'' October 28, 2011. Accessed 30 December 2019.</ref> Awfully Chocolate’s classic 6-inch chocolate fudge cake gained popularity over the years. In 2019, the cake was ranked #2 on 8days’ list of best Lana-style cakes in Singapore.<ref>Fong, Florence, Tan, Annette and Yip, Jie Ying. “[https://www.8days.sg/eatanddrink/newsandopening/10-lana-style-chocolate-fudge-cakes-ranked-from-worst-to-best-11380836 10 Lana-Style Chocolate Fudge Cakes, Ranked From Worst To Best]”. ''8 Days.'' April 4, 2019. Accessed 30 December 2019.</ref>

	==Background==		==Background==