View source for Pek Sin Choon

[[File:Pek Sin Choon storefront.jpg|thumb|''The storefront of Pek Sin Choon at Mosque Street. Photo from [http://www.pinkypiggu.com/2014/12/pek-sin-choon-one-of-oldest-tea.html Pinky Piggu].'' ]]
Pek Sin Choon (白新春茶庄) is a family-owned tea shop located at 36 Mosque Street. Founded in 1925, it is one of the oldest tea merchants in Singapore with over 90 years of history. The tea business has been featured in television programmes on Channel U and CCTV-4 in China and also on the local Chinese radio station 96.3好FM.<ref>Mediacorp Love 972. [https://www.facebook.com/love972fm/videos/714621158961370/?fref=mentions&__xts__&#x5B;0&#x5D;=68.ARC7F_J0Szsaito6VBSWLSS0CFPFaWghJzq8ssRYYoB31SoBrQo81fmpKhL_-nzS4BQQlgqWB0doJlphgkKJGR2NSGvVNxMRXsp1fWJYuW55gFeWaJ_cp7pf0RAEtLR8FHnY7KCc_VEJjEZYn7q0QLGP8DRQTgK3tBueg35a “Live stream with Kenry Peh”]. ''Facebook''. September 9, 2019. Accessed on 14 October 2019. Retrieved from Facebook.</ref><ref>“[华人世界]新加坡 白进火：四代人经营茶庄 “拼”出独特风味南洋茶”. ''cctv.com''. January 11, 2019. Accessed on 14 October 2019. Retrieved from: http://tv.cctv.com/2019/01/11/VIDEmpLQq4mPEyMW8r3ORbCZ190111.shtml?spm=C52507945305.PRsDaxkBZMbW.0.0   </ref><ref>Mediacorp Capital 958 城市频道. “Live stream with Kenry Peh”. ''Facebook''. June 30, 2019. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/capital958/videos/vb.109255485773773/2261883160592952/?type=2&theater </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Feature in Milestone Magazine”. ''Facebook''. June 13 ,2019. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.721518997936190/2286602191427855/?type=3&theater</ref><ref>Channel U. “Food Secrets 料理的秘密 - EP6”. ''Toggle''. February 19. 2019. Accessed on 14 October 2019. Retrieved from: https://video.toggle.sg/en/video/series/food-secrets/ep6/754147?fbclid=IwAR2mb5XPjLtbUd3lSbQvWEeMmaPhn2W03gkgim7excT6J4aL3YtM5DHeWHg  </ref><ref>96.3好FM DJ: Anna 林安娜. “Live stream with Kenry Peh”. ''Facebook''. October 2, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/963haofm.anna/videos/vb.113335755363174/1535857449848780/?type=2&theater   </ref> Pek Sin Choon has organised the Nanyang Tea Challenge (南洋茶挑战赛) since 2018 to promote Chinese tea appreciation. In July 2019, Pek Sin Choon received the ‘Friends of the Arts’ Award from the National Arts Council for its support of the arts scene in Singapore.<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “'Friends of the Arts’ Award”. ''Facebook''. July 19, 2019. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/photos/a.721492267938863/2351123171642423/?type=3&theater</ref>
==Background==
[[File:Kenry Peh Pek Sin Choon.jpg|thumb|''Kenry Peh, the fourth-generation owner of Pek Sin Choon. Photo from Portfoliomagsg.'']]
Established in 1925, the family-run tea business has seen through three location shifts and four generations of owners. As of 2019, its present owner is Kenry Peh Ching Her (白进火), who wanted to pursue a career in the Singapore Armed Forces before being invited by his aunt to join the business in 1993.<ref>Wan Qing Yuan - Sun Yat Sen Nanyang Memorial Hall 晚晴园-孙中山南洋纪念馆. “Video featuring history of Pek Sin Choon”. ''Facebook''. October 25, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/events/167434574185703/permalink/177008013228359/ </ref><ref>irememberSG. “The Greatest Gift of a Generation: Brewing Tradition”. ''YouTube''. May 31, 2015. Accessed on 14 October 2019. Retrieved from: https://www.youtube.com/watch?v=U-Fgnfb3H1k&feature=share </ref><ref>Channel 5. “The Drinks List - EP3”. ''Toggle''. May 24, 2016. Accessed on 14 October 2019. Retrieved from: https://video.toggle.sg/en/video/series/the-drinks-list-hd/ep3/405218?fbclid=IwAR3CLe4vr-mEQKt-79EVCi0hHyWU0mLaJmdqNBgrDdqTVIaco24wkbW23iU </ref>

===Name & logo===
When broken down, the Pek (白) in ‘Pek Sin Choon’ is a nod to the family surname and Sin Choon (新春) means the beginning of spring.<ref>Yeo, Nick. “Pek Sin Choon – Behind the oldest tea merchant in Singapore”. ''The Lion Raw''. September 17, 2014. Accessed on 14 October 2019. Retrieved from: https://lionraw.com/2014/09/17/pek-sin-choon-behind-the-oldest-tea-merchant-in-singapore/   </ref>The logo of Pek Sin Choon was inspired by its founder, Pek Kim Aw who was described as “Buffalo Head” for his lawful and “by the book” character. Coincidentally, Pek Sin Choon was founded in the year of the Buffalo as per the Chinese calendar.<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/704689232952500/posts/721492264605530/?__xts__&#x5B;0&#x5D;=68.ARAJXfVuZv-VtOk0wf_OCyJ60rTIVWh4j9kFQEjIFdVFu1Kfpep2he2zErmXHH0KBBA0OT5s7--f2-p-tkTd29Wa8C0pJtJZ5h0vFl3cKQw4Ztip3hXBASsPcLojbzYJ8eORHnf7j5v-tTZen_UugIzWu-duUdIkJoOuYOg6FKNInpxPw “创办 Founded”]. ''Facebook''. Accessed on 14 October 2019. Retrieved from Facebook.</ref>

===Origins===
[[File:Pek Kim Aw family portrait.jpg|thumb|''Pek Kim Aw (pictured second from right, second row) the founder of Pek Sin Choon. Photo from Pek Sin Choon's [https://www.facebook.com/PSC1925/photos/pcb.1896647013756710/1897246820363396/?type=3&theater Facebook page].'']]
Pek Kim Aw opened his first tea store in George Street in 1925 after noticing a demand for tea in Singapore.<ref>Channel 5. “The Drinks List - EP3”. ''Toggle''. May 24, 2016. Accessed on 14 October 2019. Retrieved from: https://video.toggle.sg/en/video/series/the-drinks-list-hd/ep3/405218?fbclid=IwAR3CLe4vr-mEQKt-79EVCi0hHyWU0mLaJmdqNBgrDdqTVIaco24wkbW23iU </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “创办 Founded”. ''Facebook''. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/704689232952500/posts/721492264605530/?__xts__&#x5B;0&#x5D;=68.ARAJXfVuZv-VtOk0wf_OCyJ60rTIVWh4j9kFQEjIFdVFu1Kfpep2he2zErmXHH0KBBA0OT5s7--f2-p-tkTd29Wa8C0pJtJZ5h0vFl3cKQw4Ztip3hXBASsPcLojbzYJ8eORHnf7j5v-tTZen_UugIzWu-duUdIkJoOuYOg6FKNInpxPw5CyFN2HEikSzBu4RoYUNb6QumNlRXfO8d81DMJP7McbfWi97yY4Mz5CNvVCSKrNpzapPtiVm0Ef-1nhavB6jmgFlaWEFEDyLBikMb2huMuj97L4TNYXLbLFYUHfunzuG6mTziHg77kzkA&__tn__=HH-R    </ref> He saw that Chinese working men gathered at ''Bak Kut Teh'' eateries to exchange information and that the meal was often followed by tea. Pek Kim Aw brought in tea from China that he then sold on the streets before setting up his store.<ref>“BREAKFAST IN SINGAPORE – NANYANG TEA AND BAK KUT TEH | อาหารเช้า บักกุตเต๋ สิงคโปร์”. ''ohhappybear (blog)''. June 10, 2018. Accessed on 14 October 2019. Retrieved from:  http://www.ohhappybear.com/2018/06/10/breakfast-in-singapore-nanyang-tea-and-bak-kut-teh-อาหารเช้าแมนๆ-แบบ/?fbclid=IwAR0eESRKjYXE22HnLTiaqJ6nFDzNvxncNEH8QlhYr5PhkOWwUT_fOpG3jw4   </ref><ref>“Pek Sin Choon Tea Merchants: Do you know your Bak Kut Teh Teas?”. ''ieatishootipost''. August 24, 2012. Accessed on 14 October 2019. Retrieved from: http://ieatishootipost.sg/pek-sin-choon-tea-merchants-do-you-know-your-bak-kut-teh-teas/ </ref>
===Timeline===
{| class="wikitable"
!Year
!Event Description
!Tea Blends Developed
|-
|1925<ref>白新春茶庄 Pek Sin Choon Pte Ltd.  “Company Introduction”. Facebook. May 16, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/videos/1343478322406918/?v=1343478322406918 </ref>
|Pek Sin Choon founded and opened at George Street.
|Ding Shang Bai Mao Hou (顶上白毛猴)

Tao Yuan Hong (桃源红）

Branch of Fragrance (一支香)

Xin Chun Souchong (新春小种)

Grade 1 Tie Guanyin (一等铁观音)
|-
|1930s<ref>Our Grandfather Story. “The Teh to Bak Kut Teh”. ''Facebook''. January 30, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/ourgrandfatherstory/videos/1209443222488510/ </ref>
| -
|Wuyi Iron Arahat (武夷铁罗汉)
Sin Choon Daffodil (新春水仙)
|-
|1948<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/704689232952500/posts/723394861081937/?__xts__&#x5B;0&#x5D;=68.ARDzq_zsxQtg5llYAoPaMcM_-pffa5wRtW5ySg5fGDmMMbZsipUMe1kLqJHyKOKLXRZZ--H1Q4ykrcljKqmBXgapjyenpAMHSBwOMk4jLNwDZZlkWwOMZ9Hvk7R2oH4EFthmjaGIr9rLNr8lH2l4_Eoex-LZm7bA0MwrnceqAG74az81OX8WvZ-yBgE12keCZbZxuN1L0Mj_Om6k_rOPfAujsutyBU8L1lQYkRTPKihZb7MXkToQGMaRUw40wSx7I0_j56Ub&__tn__=-R “The 1st Shift 第一次迁移”]. ''Facebook''. Accessed on 14 October 2019. Retrieved from Facebook. </ref>
|Store relocated to 53, 55 New Market Road after World War II.
| -
|-
|1950s<ref>白新春茶庄 Pek Sin Choon Pte Ltd.  “Company Introduction”. Facebook. May 16, 2017. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/videos/1343478322406918/?v=1343478322406918  </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Photo and description of Men’s Singles Table Tennis World Championship title”. ''Facebook''. October 27, 2014. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.721518997936190/726686474086109/?type=3&theater   </ref>
|Pek Kim Aw featured a female table tennis player on the Ping Pong Champion Tie Guanyin (研发出乒乓铁冠音) tea packaging.
|Renowned Unknown Fragrance (著名不知香)
Ping Pong Champion Tie Guanyin (研发出乒乓铁冠音): In commemoration of China's first title as champions for Men's Singles Table Tennis in 1959.
|-
|1970s<ref>白新春茶庄 Pek Sin Choon Pte Ltd.  “Company Introduction”. ''Facebook''. May 16, 2017. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/videos/1343478322406918/?v=1343478322406918     </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. "The Preeminent Fragrance" made its debut as a premier house blend.” ''Facebook''. Accessed on 14 October 2019. Retrieved from Facebook.</ref>
|Pek Kim Aw experimented with premium tea blends to cater to the higher standards of living in Singapore.
|Golden Cassia (黄金桂奇种)
The Preeminent Fragrance (超级香极极): The name of the tea was inspired by 'Princess Xiang' - a character in a popular Hong Kong drama series titled ‘Books & Swords’ (书剑恩仇录). When enunciated in Hokkien, Princess sounds like 'high fragrance’, denoting the tea blend's profile. 
|-
|1989<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/704689232952500/posts/721981267889963/?__tn__=HH-R “The 2nd Shift 第二次迁移”]. ''Facebook''. Accessed on 14 October 2019. Retrieved from Facebook.</ref>
|Store relocated to 1 Teo Chew Street due to the construction of new expressway (CTE).
| -
|-
|1999<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/704689232952500/posts/721987747889315/?__tn__=HH-R “The 3rd Shift 第三次迁移”]. ''Facebook''. Accessed on 14 October 2019. Retrieved from Facebook.</ref>
|Store relocated to 36 Mosque Street due to the construction of the North-East MRT line.
| -
|-
|2000s<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/PSC1925/videos/1343478322406918/?v=1343478322406918 “Company Introduction”]. Facebook. May 16, 2017. Accessed on 14 October 2019. Retrieved from Facebook.  </ref>
| -
|Royal Tie Guanyin (安溪观音王)
Charm of Buddha Palm (佛手神奇种)

Royal Daffodil (武夷水仙王)
|}

==Products==
Pek Sin Choon specializes in the wholesale of tea blends.<ref>Wan Qing Yuan - Sun Yat Sen Nanyang Memorial Hall 晚晴园-孙中山南洋纪念馆. [https://www.facebook.com/events/167434574185703/permalink/177008013228359/ “Video featuring history of Pek Sin Choon”]. ''Facebook''. October 25, 2018. Accessed on 14 October 2019. Retrieved from Facebook.</ref> It reportedly offers over 100 inhouse tea blends.<ref>Pinky Piggu. “PinkyPiggu At Pek Sin Choon 白新春茶庄!”. ''YouTube''. December 12, 2014. Accessed on  14 October 2019. Retrieved from: https://www.youtube.com/watch?v=sKsaqxwCXuc  </ref> Pek Sin Choon supplies to teahouses, hotels and restaurants. Since its founding, Pek Sin Choon has partnered with four to five growers in the Fujian and Yunnan province and mostly imports Jasmine, Pu’er and Oolong tea leaves.<ref>Leong, Kenny. “Tea specialist Pek Sin Choon splurges the secrets behind surviving for 90 years”. ''The Peak Singapore''. May 28, 2015. Accessed on 14 October 2019. Retrieved from:  https://thepeakmagazine.com.sg/gourmet-travel/tea-specialist-pek-sin-choon-splurges-the-secrets-behind-surviving-for-90-years/?fbclid=IwAR2BtmkS6lC64fpqaetmHd5TetTv75fO2hY77qr9hTxcBfS4UHFiS8N7ObA   </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd.  “Company Introduction”. ''Facebook''. May 16, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/watch/?v=1343478322406918  </ref><ref>“ABOUT US”. ''Pek Sin Choon''. Accessed on 14 October 2019. Retrieved from: http://peksinchoon.com/about-us/</ref> Kenry Peh, the fourth-generation owner of Pek Sin Choon introduced carbonation to its tea. Pek Sin Choon’s ‘Sparkling Tea’ is mainly sold during events.<ref>Schoon, Alexandria Nicole. “Moonfest 2017 – A ‘Little Beijing’ Is Happening At Esplanade This Mid-Autumn With A Pop-Up Tea House”. ''The Smart Local''. September 15, 2017. Accessed on 14 October 2019. Retrieved from:  https://thesmartlocal.com/read/moonfest-2017/  </ref><ref>“Practice Tuckshop Annual Report 2017”. ''The Theatre Practice''. Accessed on 14 October 2019. Retrieved from: http://www.practice.org.sg/assets/Tuckshop-Report/Practice-Tuckshop-Annual-Report-2017-English.pdf   </ref>

===Traditional production process===
[[File:Pek Sin Choon tea packaging.jpg|thumb|''A part of Pek Sin Choon's production process. Photo from Pek Sin Choon's [https://www.facebook.com/PSC1925/photos/a.721492267938863/2315461385208602/?type=3&theater Facebook page].'']]
Pek Sin Choon roasts and packs its tea leaves on-site within the store compound. In the past, tea leaves were roasted using charcoal. When Pek Sin Choon was still at New Market Road, family members had to fill up four potholes with over 50 kilograms of charcoal to start the roasting process. The fire had to be tended for up to two weeks. As of current, Pek Sin Choon uses ovens to roast their leaves.<ref>Our Grandfather Story. “Video feature of Pek Sin Choon”. ''Facebook''. January 30, 2018. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/ourgrandfatherstory/videos/vb.836689413097228/1209443222488510/?type=2&theater   </ref><ref>iremember SG. “The Greatest Gift of a Generation: Brewing Tradition”. ''YouTube''. May 31, 2015. Accessed on 15 October 2019. Retrieved from: https://www.youtube.com/watch?v=U-Fgnfb3H1k&feature=share  </ref>


Dried tea leaves are first measured and portioned before being wrapped in two layers of pink and white paper. Symbolic to the post-war period where paper was scarce, pink medical paper was used to wrap the tea due to its lower cost. Since then, the business has continued this tradition.<ref>Ministry of Culture, Community and Youth - MCCY. “Pek Sin Choon tea roasting process”. ''Facebook''. September 5, 2018. Accessed on 15 October 0219. Retrieved from:  https://www.facebook.com/MCCYsg/photos/pcb.2070310386360419/2070309819693809/?type=3&theater</ref> Despite the laborious process, Pek Sin Choon upholds its manual processes as a tribute to its roots.<ref>Wan Qing Yuan - Sun Yat Sen Nanyang Memorial Hall 晚晴园-孙中山南洋纪念馆. “Video featuring history of Pek Sin Choon”. ''Facebook''. October 25, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/events/167434574185703/permalink/177008013228359/  </ref>

===Renowned Unknown Fragrance (Tea Blend)<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Sharing of Bak Kut Teh History”. ''Facebook''. October 15, 2014. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.720640474690709/720640718024018/?type=3&theater  </ref><ref>irememberSG. "The Greatest Gift of a Generation: Brewing Tradition". ''YouTube''. May 31, 2015. 29 October 2019. Retrieved from: https://www.youtube.com/watch?v=U-Fgnfb3H1k&feature=share</ref><ref>“ABOUT US”. ''Pek Sin Choon''. Accessed on 14 October 2019. Retrieved from: http://peksinchoon.com/about-us/  </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Feature in Milestone magazine”. ''Facebook''. June 13, 2019. Accessed on 14 October. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.721518997936190/2286602191427855/?type=3&theater  </ref>===
[[File:Pek Sin Choon Renowned unknown fragance.jpg|thumb|''The packaging of Renowned Unknown Fragrance tea blend. Photo from [http://www.pinkypiggu.com/2014/12/pek-sin-choon-one-of-oldest-tea.html Pinky Piggu].'' ]]
Pek Sin Choon supplies its ‘Renowned Unknown Fragrance’ tea blend to at least 80 percent of Bak Kut Teh restaurants in Singapore — notably to Song Fa Bak Kut Teh (松發肉骨茶). The two businesses have a lasting relationship spanning over 50 years.<ref>“Song Fa Bak Kut Teh”. ''Milestone Magazine''. Accessed on 14 October 2019 . Retrieved from: https://milestonemagazine.com/wp-content/uploads/2019/05/58-61-Song-fa-Bak-Kut-Teh-1.pdf?fbclid=IwAR265J-DlFSo1SsQMe58iRFsxDFRNv2fYWMWTpIw3ORwIgl9ZYEP3nOIF0k  </ref><ref>“Pek Sin Choon Tea Merchants: Do you know your Bak Kut Teh Teas?”. ''ieatishootipost''. August 24, 2012. Accessed on 14 October 2019. Retrieved from: http://ieatishootipost.sg/pek-sin-choon-tea-merchants-do-you-know-your-bak-kut-teh-teas/ </ref>



When founder Pek Kin Aw was naming the tea blend, he could not describe the fragrance of the blend in words which led to the use of the word ‘Unknown’. The packaging of the tea blend contains a poem that reads:<blockquote>不知香则味 - I know not what this fragrance is</blockquote><blockquote>数里喉亦香 - It lingers on in the throat</blockquote><blockquote>高山之人迳 - High up in the mountains, hardly a path exists</blockquote><blockquote>深山亦有人 - But deep in the mountains, some find their way in</blockquote><blockquote>泉声烟危石 - The Stream meanders through craggy rocks, whimpering</blockquote><blockquote>日失冷青松 - Rays of the setting sun chill the green pines</blockquote>Current owner Kenry Peh holds a fond memory of this poem and his grandfather. As a child, his grandfather would have him recite the verses in Hokkien. When he failed to do so, he received a ‘Gah Na Ji’ — (trans.) a knock on the head.

===Teaware sets===
On top of tea blends, Pek Sin Choon offers custom teaware sets.<ref>“ABOUT US”. ''Pek Sin Choon''. Accessed on 14 October 2019. Retrieved from: http://peksinchoon.com/about-us/    </ref> In 2018, with the help of the ''Singapore Tourism Board''’s ‘Experience Step Up Fund’, Pek Sin Choon introduced the ‘Nanyang Tea Brewing Combo Set’. Designed by Creativean, the set is a portable tea-brewing kit consisting of a teapot set and 5 different packs of tea blends. The box set can be converted into a piggy bank which symbolizes the hard work and frugality of business’ predecessors.<ref>白新春茶庄 Pek Sin Choon Pte Ltd. [https://www.facebook.com/PSC1925/photos/a.721492267938863/1621182771303137/?type=3&theater “Promotional offer for PSC Heritage Nanyang Tea Brewing combo Set”]. ''Facebook''. February 28, 2018. Accessed on 14 October 2019.</ref><ref>Lim, Fong Wei. “Old tea in new packaging: Pek Sin Choon targets new consumers with souvenir box”. ''The Straits Times''. April 30, 2018. Accessed on 14 October 2019. Retrieved from Factiva.</ref><ref>Ong, Sor Fern. “No passport required: A bite of Singapore”. The Straits Times. June 2, 2019. Accessed on 14 October 2019. Retrieved from Factiva.</ref>

==Collaborations==
[[File:Pek Sin Choon 1950 tea-hanging set.jpg|thumb|''The 1950s tea-hanging tea bag set. Photo from Pek Sin Choon's [https://www.facebook.com/PSC1925/photos/pcb.2438001779621228/2438000592954680/?type=3&theater Facebook page].'']]
Pek Sin Choon is a supporter of Singapore's local arts scene. Over the years, Pek Sin Choon has partnered with various organizations, creating bespoke tea blends for each event.
{| class="wikitable"
!Year
!Organisations Partnered
!Event
!Product Developed
!Refs.
|-
|September 2019
|Chinatown Heritage Centre & Patrick Yee
|Mid Autumn Festival
|1950s tea-hanging tea bag set
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “1950 tea hanging teabag set”. ''Facebook''. September 8, 2019. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/2440547116033361?__tn__=-R   </ref>
|-
| rowspan="2" |July 2019
|Nine Years Theatre
| -
|‘Horizon’ tea blend
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Horizon’ tea blend”. ''Facebook''. July 18, 2019. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/2349072191847521?__tn__=-R </ref>
|-
|Gallery & Co. & Orbjek
|Awakenings: Art in Society in Asia 1960s - 1990s (Exhibition)
| -
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Awakening Exhibition”. ''Facebook''. July 26, 2019. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/2363137560440984?__tn__=-R  </ref>
|-
|March 2018
|Evil Empire
|Emerald Hill Art Walk by OH! Open House
|'Tea Revives the World'
|<ref>Nanda, Akshita. “Art walk through colonial past in Emerald Hill”. ''The Straits Times''. February 21, 2018. Accessed on 14 October 2019. Retrieved from: https://www.straitstimes.com/lifestyle/arts/art-walk-through-colonial-past-in-emerald-hill?fbclid=IwAR0ujZSWlEZIRLb-DUdH5yrkJxCgYCmg-U1so8kS6vrMhKM1kmtYGeqc7Wk  </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Collaboration with Pek Sin Choon and OH! Open House”. ''Facebook''. March 5, 2018. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1625599214194826?__tn__=-R </ref>
|-
|March 2016
|Nine Years Theatre
|‘Red Demon’ (Play)
|‘Red Demon’ tea blend
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Release of Red Demon tea blend”. ''Facebook''. March 4, 2016. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/973698019384952?__tn__=-R </ref>
|-
|July 2015
|Drama Box
|Drama Box's 25th Anniversary
|‘GoLi’ tea blend
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “photos of Goli tea blend on display”. ''Facebook''. July 3, 2015. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/photos/a.721492267938863/854033331351422/?type=3&theater  </ref><ref>"SCENES: FORUM THEATRE 《戏聚现场：论坛剧场》”. ''Facebook''. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/events/732163956895633/ </ref>
|}

==Events==

===2019===
[[File:Temenggong Artists-In-Residence 2019.jpg|thumb|''In 2019, Pek Sin Choon partnered with Temenggong Artists-in-Residence - hosting a tea brewing ceremony. Photo from [https://www.facebook.com/photo.php?fbid=10157284212612419&set=a.116962087418&type=3&theater Facebook].'']]
[[File:Nanyang Tea Brewing Challenge.jpg|thumb|''Pek Sin Choon is the official organiser of the annual Nanyang Tea Challenge.'']]
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
|October 2019
|Ren Ci Vegetarian Food Fiesta (仁慈素食会)
|Ren Ci Community Hospital
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Renci Vegetarian Food Fiesta 2019”. ''Facebook''. October 1, 2019. accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/posts/2484852374936168?__tn__=-R </ref>
|-
| rowspan="2" |September 2019
|A Tea Journal @ Temenggong Artists-In-Residence
|Temenggong Artists-In-Residence
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “A Tea Journal”. ''Facebook''. September 20, 2019. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/2463619523726120?__tn__=-R </ref><ref>“Largest Tea Brewing Ceremony”. ''Singapore Book Of Records''. Accessed on 14 October 2019. Retrieved from:  https://singaporerecords.com/largest-tea-brewing-ceremony/ </ref>
|-
|Happy Tea (快来茶) Parent-Child Workshop
|Singapore Chinese Culutral Centre (SCCC), Creative Box
|<ref>“HAPPY TEA (PARENT-CHILD WORKSHOP)”. ''Singapore Chinese Cultural Centre''. Accessed on 14 October 2019. Retrieved from: https://www.singaporeccc.org.sg/happy-tea/?fbclid=IwAR1_TQgj4MHM-pu4dU6c7mAHRraVvybqwPrc_fEV4FrPpL2YMMi4PwU0W-A </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Happy Tea event description”. ''Facebook''. September 12, 2019. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.721492267938863/2448533515234721/?type=3&theater </ref>
|-
|August 2019
|Remembering 7 Sisters’ Festival
|Chinatown Heritage Centre
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Seven Sisters Festival”. ''Facebook''. July 16, 2019. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/2345856272169113?__tn__=-R </ref>
|-
| rowspan="2" |March 2019
|Pek Sin Choon Nanyang Tea Challenge (南洋茶挑战赛)
|Bedok Town Square
|<ref>“Nanyang Tea Challenge | 南洋茶挑战赛”. ''Facebook''. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/events/1085578354977619/ </ref>
|-
|Singapore Heritage Festival
|36 Mosque Street (within store compounds)
|<ref>Appreciating Tea Through The Generations“. ''Singapore Heritage Festival''. Accessed on 14 October 2019. Retrieved from:  https://www.heritagefestival.sg/programmes/appreciating-tea-through-the-generations </ref>
|}

===2018===
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
|November 2018
|Wan Qing Culturefest 2018
|Sun Yat Sen Nanyang Memorial Hall
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Photos of Wan Qing Culturefest”. ''Facebook''. November 3, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/posts/1942168745871203?__tn__=-R </ref><ref>“Wan Qing CultureFest 2018”. ''Sun Yat Sen Nanyang Memorial Hall''. Accessed on 14 October 2019. Retrieved from: https://www.sysnmh.org.sg/en/whats-on/events/wan-qing-culturefest-2018  </ref>
|-
| rowspan="2" |October 2018
|Ren Ci Vegetarian Food Fiesta (仁慈素食会)
|Ren Ci Community Hospital (仁慈医院)
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Photos of Ren Ci Vegetarian Food Fiesta”. ''Facebook''. October 21, 2018. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1922534697834608?__tn__=-R </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Ren Ci Vegetarian Food Fiesta event details”. ''Facebook''. 20 October, 2018. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1920552508032827?__tn__=-R </ref>
|-
|Beginners’ Tea Workshop
|Awareness Hub
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Beginners’ Tea Workshop”. ''Facebook''. October 18, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/posts/1918364631584948?__tn__=-R </ref>
|-
|September 2018
|Nanyang Tea Story (南洋茶小故事)  
|Singapore Chinese Cultural Centre (SCCC)
|<ref>黄,向京. “拼配南洋茶自成一壶”. ''zaobao''. September 16, 2018. Accessed on 14 October 2019. Retrieved from: https://www.zaobao.com.sg/zlifestyle/culture/story20180916-891565 </ref><ref>“早报文创空间之南洋茶小故事”. ''Singapore Chinese Cultural Centre''. Accessed on 14 October 2019. Retrieved from: https://www.singaporeccc.org.sg/zh/zaobao-cultural-creative-space-sep-2018/ </ref>
|-
|July 2018
|Tea, Pottery, Temenggong
|Temenggong Artists-In-Residence
|<ref>Kim Whye Kee. “Tea, Pottery, Temenggong event photos”. ''Facebook''. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/HuaiQi/media_set?set=a.1989174091102628&type=3 </ref>
|-
| rowspan="3" |June 2018
|‘Ching Her and the mysterious tea’ book launch
|Chinatown Heritage Centre
|<ref>Chinatown Heritage Centre. “Book launch event details”. ''Facebook''. June 19, 2018. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/chinatownhc/posts/1797131416992565?__tn__=K-R </ref>
|-
|nEbO Youth Entrepreneurship Symposium 2018
|PSB Academy City Campus
|<ref>“nEbO Youth Entrepreneurship Symposium 2018nEbO Youth Entrepreneurship Symposium 2018”. ''Youth.SG''. Accessed on 14 October 2019. Retrieved from:  https://www.youth.sg/events/2018/6/nebo%20youth%20entrepreneurship%20symposium%20%202018 </ref>
|-
|Tea Appreciation & Exhibition
|Chinatown, Kreta Ayer Square
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Tea Appreciation and Exhibition event details”. ''Facebook''. May 23, 2018. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1708199165934830?__tn__=-R%5C </ref>
|-
|April 2018
|Pek Sin Choon Nanyang Tea Challenge (南洋茶挑战赛)
|Chinatown, Kreta Ayer Square
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Nanyang Tea Brewing Challenge event details”. ''Facebook''. April 14, 2018. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.704707496284007/1668936989861048/?type=3&theater   </ref><ref>许,翔宇. “参加“沏泡南洋茶挑战” 年轻营销经理夺金奖”. ''zaobao''. April 16, 2018. Accessed on 14 October 2019. Retrieved from: https://www.zaobao.com.sg/news/singapore/story20180416-851073?fbclid=IwAR1jcLV-LOjNVhLtBXZ14ZTtcqm12M9_N3I8gMVPaLPSXYNsoMFCCZuKuio </ref>
|-
|February 2018
|Singapore Airshow 2018
|Changi Exhibition Centre
|<ref>ADVISORY“. ''experiaevents.com''. Accessed on 15 October 2019. Retrieved from: https://www.experiaevents.com/pdf/SINGAPORE-AIRSHOW-2018-TRAFFIC-ARRANGEMENTS-AND-TRANSPORTATION-ADVISORY.pdf </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Pop-up at Singapore Airshow 2018”. ''Facebook''. February 10, 2018. Accessed on 15 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1602721509815930?__tn__=-R </ref>
|}

===2017===
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
|November 2017
|Tea Brewing workshop
|SASCO@KHATIB - Senior Activity Centre
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “workshop event photos”. ''Facebook''. November 22, 2017.  Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1522224297865652?__tn__=-R   </ref>
|-
|September 2017
|Moonfest Tea Room (艺满茶轩)
|Esplanade Annexe Studio
|<ref>“Moonfest Tea Room”. ''Esplanade''. Accessed on 14 October 2019. Retrieved from: https://www.esplanade.com/festivals-and-series/moonfest-a-mid-autumn-celebration/2017/moonfest-tea-room?&sc_lang=en </ref><ref>Schoon, Alexandria Nicole. “Moonfest 2017 – A ‘Little Beijing’ Is Happening At Esplanade This Mid-Autumn With A Pop-Up Tea House”. ''The Smart Local''. September 15, 2017. Accessed on 14 October 2019. Retrieved from: https://thesmartlocal.com/read/moonfest-2017/ </ref>
|-
|August 2017
|Let’s Carnival Together 2017
|Kuo Chuan Presbyterian Secondary School
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Let’s Carnival Together event details”. ''Facebook''. July 30, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1419909124763837?__tn__=-R </ref>
|-
|July 2017
|Beginners’ Tea Appreciation Workshop
|Awareness Hub
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “workshop event details”. ''Facebook''. July 29, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1419888184765931?__tn__=-R </ref>
|-
|May 2017
|Auspicious Vesak Day
|Big Box, Level 3 Event Hall
|<ref>“Auspicious Vesak Day event photos”. ''Facebook''. May 8 , 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/photos/pcb.1334460456642038/1334457729975644/?type=3&theater </ref>
|-
|April 2017
|Singapore Hokkien Festival 2017: Hokkien Food Galore
|137 Telok Ayer Street
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Singapore Hokkien Festival event details”. ''Facebook''. April 11, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1301085776646173?__tn__=-R </ref>
|-
|March 2017
|The Legend of Tea
|Nanyang Technological University (NTU)
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “The Legend of Tea event details”. ''Facebook''. March 10, 2017. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/1270256893062395?__tn__=-R </ref>
|}

===2016===
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
|November 2016
|Chinese Classics (经典名家名曲)
|SOTA Drama Theatre
|<ref>Travellution Singapore. “Chinese Classics event details”. ''Facebook''. November 14, 2016. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/Travellution/photos/a.188894537799904/1314502298572450/?type=3&theater </ref>
|-
|October 2016
|Give n Take Art Exhibition and Tea Appreciation session
|333 Kreta Ayer Road
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “SASCO art exhibition event details”. ''Facebook''. October 28, 2016. Accessed on 14 October 2019. retrieved from: https://www.facebook.com/PSC1925/posts/1141578659263553?__tn__=-R </ref>
|-
| rowspan="2" |September 2016
|Ren Ci Vegetarian Food Fiesta (仁慈素食会)
|Ren Ci Community Hospital (仁慈医院)
|<ref>“Ren Ci Vegetarian Food Fiesta 仁慈素食会”. ''Facebook''. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/events/1182852945071395/   </ref>
|-
|Esplanade MoonFest 2016 Tea Corner
|Esplanade Festival Corner
|<ref>“Tea Appreciation Corner”. ''Esplanade''. Accessed on 14 October 2019. Retrieved from: https://www.esplanade.com/festivals-and-series/moonfest-a-mid-autumn-celebration/2016/tea-appreciation-corner?TabId=a2e1489b-f59d-47d5-abda-33a94abde540&sc_lang=en </ref>
|-
|May 2016
|Poetry appreciation session with tea (吟诗茶会 缘起)
|Ann Kway Association (安溪会馆）
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Tea appreciation session”. ''Facebook''. September 27, 2016.  Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/photos/a.721518997936190/1115180651903354/?type=3&theater </ref>
|-
|April 2016
|Singapore Heritage Festival
|Bukit Pasoh
|<ref>“Singapore Heritage Festival 2016: Celebrate the Past, Look to the Future”. ''Little Day Out''. April 20, 2016. Accessed on 14 October 2019. Retrieved from:  https://www.littledayout.com/2016/04/20/singapore-heritage-festival-2016-celebrate-the-past-look-to-the-future/ </ref>
|-
| rowspan="2" |March 2016
|健康 No. 1 Health Carnival
|Suntec Singapore Convention & Exhibition Centre
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “健康 No. 1  Health Carnival event details”. ''Facebook''. March 25, 2016. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/photos/a.721518997936190/988701611217926/?type=3&theater   </ref>
|-
|Metta Charity Carnival
|Metta School
|<ref>“METTA CHARITY CARNIVAL 2016”. ''Metta Welfare Association''. Accessed on 14 October 2019. Retrieved from:  https://www.metta.org.sg/hq/index.php/year-2016-events/ </ref><ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Metta Charity Carnival event details”. ''Facebook''. March 20, 2016. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/posts/983762075045213?__tn__=-R </ref>
|}

===2015===
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
| rowspan="4" |September 2015
|Moonfest
|Esplanade Festival Corner
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Moonfest event photos”. ''Facebook''. September 26, 2015. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/photos/pcb.897330297021725/897329910355097/?type=3&theater </ref>
|-
|Ren Ci Vegetarian Food Fiesta (仁慈素食会)
|Foo Hai Ch’an Monastery
|<ref>“Ren Ci Vegetarian Food Fiesta 2015”. ''Facebook''. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/events/820616141390514/ </ref>
|-
|Mid Autumn Festival @ Singapore Expo
|Singapore Expo
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Mid Autumn Festival 2015 event details”. ''Facebook''. September 18, 2015. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/893732274048194?__tn__=-R </ref>
|-
|Singapore Hokkien Festival 2015: Hokkien Food Galore
|137 Telok Ayer Street
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Singapore Hokkien Festival 2015 event details”. ''Facebook''. September 4, 2015. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/PSC1925/posts/885781064843315?__tn__=-R </ref>
|-
|August 2015
|Let’s Carnival 2015
|Kuo Chuan Presbyterian Secondary School
|<ref>Adam Road Presbyterian Church. “Let’s Carnival 2015 event details”. ''Facebook''. July 30, 2015. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/arpcsg/posts/lets-carnival-is-part-of-the-presidents-challenge-volunteer-drive-lets-us-show-o/10156230496990497/</ref>
|-
|May 2015
|Vesak Day Carnival (吉祥园游会)
|Woodlands MRT Station
|<ref>“Vesak Day Carnival 吉祥园游会”. ''Facebook''. Accessed on 14 October 2019. Retrieved from: https://www.facebook.com/events/363664717161887/ </ref>
|}

===2014===
{| class="wikitable"
!Date
!Event
!Location
!Refs.
|-
| rowspan="2" |November 2014
|Ultimate Hawker Fest 2014
|Suntec Convention & Exhibition Centre
|<ref>Bobcatsysop YK Chan. “Ultimate Hawker Fest 2014 event details, description and photos”. ''Facebook''. November 22, 2014. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/photo.php?fbid=10152391728841761&set=a.10152370357241761&type=3&theater </ref>
|-
|Ren Ci Vegetarian Food Fiesta (仁慈素食会)
|Foo Hai Ch’an Monastery
|<ref>白新春茶庄 Pek Sin Choon Pte Ltd. “Ren Ci Vegetarian Food Fiesta 2014 photos”. ''Facebook''. November 15, 2014. Accessed on 14 October 2019. Retrieved from:  https://www.facebook.com/PSC1925/posts/737219839699439?__tn__=-R   </ref>
|}

==References / Citations==
<references />
[[Category:Singapore Brands]]