View source for MustShareNews (MS News)

[[File:MSNews Logo.jpg|thumb|''MustShareNews company logo. Photo taken from [https://mustsharenews.com/about/ MSNews.]'']]MustShareNews (often styled ''Must Share News'', ''MS News'') is a Singapore-based digital news and media platform targeted primarily at younger readers. It focuses on viral content, social media trends, and local human-interest stories.
==History and background==
MustShareNews describes itself as being 100% independently and locally owned, with no funding or political affiliations that would compromise its declared editorial integrity.<ref name=":0">"[https://mustsharenews.com/about/ MSNews About] " MSNews. n.d. Accessed 15 September.</ref> The site aims to cater to the “social media generation,” especially millennials, by producing content that is shareable and engaging in formats such as videos, memes, infographics, and articles with lighter or “relatable” tones. It launched operations sometime before 2015 (job postings for internships date back to 2015) and has grown in reach via social media channels.<ref name=":0" /><ref>"[https://www.internsg.com/job/mustsharenews-new-media-political-journalist-intern/ MustShareNews – New Media Political Journalist Intern]" ''InternSG''. n.d. Accessed 15 September 2025.</ref><ref name=":1">"[https://ahrefstop.com/websites/mustsharenews.com mustsharenews.com]" ''AhrefsTop.'' n.d. Accessed 15 September 2025.</ref>
==Mission, vision and editorial positioning==
They aim to be a trusted source of original, credible, and impactful news content. Their goal is to inform and engage readers with stories that go beyond breaking news, offering fresh angles and deeper coverage. They focus on content that appeals to younger Singaporeans via social media, combining news with lifestyle and human-interest material. They claim to produce “fair, balanced & wholesome content,” avoiding political affiliations. Advertising or sponsored content is used, but MustShareNews says these are declared transparently.<ref name=":0" />
==Content format and reach==
Topics covered include trending news, social issues, lifestyle, video content, and local community features. They also produce viral content, e.g. videos that become popular on platforms like TikTok, Facebook, Instagram. They use multiple media formats (articles, infographics, memes, shareable videos) geared to maximizing social engagement. As of 2025, their Instagram and TikTok accounts have 399k and 1.8m followers respectively.<ref>“[https://www.instagram.com/mustsharenews/ @mustsharenews]” ''Instagram.'' n.d. Accessed 9 September 2025.</ref><ref>“[https://www.tiktok.com/@mustsharenews?lang=en MustShareNews]” ''TikTok''. n.d. Accessed 9 September 2025.</ref>

According to third-party analytics (Ahrefs), MustShareNews gets the majority of its traffic from Singapore (≈ 86.9%), with smaller proportions from Malaysia and other countries. Monthly traffic figures are in the tens of thousands of visitors, with keywords relating to local Singapore topics being among the top sources.<ref name=":1" />
==Notable coverage==
[[File:MSNews Article.jpg|thumb|''An article by MSNews covering difficulty in finding a partner. Photo from [https://mustsharenews.com/single-singaporeans-partner-marriage/ MSNews.]'']]MustShareNews has become part of the media landscape in Singapore that caters to younger demographics, particularly those who engage via social platforms rather than traditional news outlets. They play a role in bringing awareness to everyday social issues, viral incidents, or human-interest stories that might not feature prominently in mainstream media. The platform’s content often generates high social engagement, which may shape public conversations among younger Singaporeans.

Their reports on wide range of significant stories include:
*Social Issues: Discussions on racial equality in Singapore compared to Malaysia<ref>“[https://www.facebook.com/mustsharenews/posts/they-compared-singapores-racial-equality-positively-against-malaysiafollow-us-on/1065032615744755/ Mustsharenews.com]” ''Facebook,'' 10 August 2025. Accessed 9 September 2025.</ref>
*Viral Hoaxes: Debunking misinformation, such as the 2019 "Omega and 369 gang war" fake news incident<ref>“[https://mustsharenews.com/gang-war-message/ S’pore Police Debunk Widespread Messages On Rumoured Gang War, Case Is Being Probed.]” ''MustShareNews,'' 24 August 2019. Accessed 9 September 2025.</ref>
*Human-Interest Stories: Articles on unique local phenomena, such as a Hot Wheels collector spending S$10,000–S$15,000 on his collection<ref>“[https://www.facebook.com/watch/?ref=embed_video&v=129211616643656 Mustsharenews.com]” ''Facebook,'' 28 March 2023. Accessed 9 September 2025.</ref>
*Hard News: Coverage of corporate developments, such as Mediacorp's retrenchment of 93 staff in September 2025<ref>Quek, Bryan. “[https://mustsharenews.com/mediacorp-93-positions/#google_vignette Mediacorp cuts 93 positions amid ‘evolving media landscape’, retrenched staff to receive up to S$250K payout.]” ''MustShareNews,'' 2 September 2025. Accessed 9 September</ref>
==Parent company and sister brands==
MustShareNews operates under TSL Media Group, which also owns:
*TheSmartLocal (lifestyle and travel)
*Eatbook (food and dining)
*ZULA (women's lifestyle)
*Wiki.sg
==Contact and submission==
Readers can submit news tips or stories via email at news@mustsharenews.com.
==References/Citations==
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[[Category:Singapore Brands]]