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PRISM+ is a Singaporean consumer tech company that specialises in gaming monitors and television sets.<ref name=":0">FUMIKO なに. "[https://www.asiaone.com/digital/prism-first-singapore-brand-launch-smart-4k-android-tvs Prism+ is the first Singapore brand to launch Smart 4K Android TVs.]" ''AsiaOne.'' October 23 2020. Accessed 5 September, 2021.</ref> The brand is renowned for using a direct-to-consumer e-commerce business model to offer its products at affordable prices.<ref name=":1">"[https://sg.linkedin.com/company/prismplus PRISM+ - Singapore.]" ''LinkedIn.'' Accessed 5 September, 2021.</ref>
[[File:PRISM+'s logo.jpg.jpg|thumb|''PRISM+'s logo.'']]

== Background ==

=== Origins ===
[[File:PRISM+X315.jpg|thumb|''The PRISM+ X315. Image from [https://www.hardwarezone.com.sg/tech-news-aftershock-enters-display-market-its-new-prism-curved-gaming-monitors Hardware Zone].'']]
In March 2017, PRISM+ was launched as an offshoot of [[Marcus Wee (Singapore Entrepreneur)#Aftershock%20PC%20-%20Founder%20.282012%20-%20present%20day.29|Aftershock PC]], a company that specialises in inexpensive gaming personal computers (PCs).<ref>Koh, Wanzi. "[https://www.hardwarezone.com.sg/tech-news-aftershock-enters-display-market-its-new-prism-curved-gaming-monitors Aftershock enters display market with its new PRISM+ curved gaming monitors.]" ''Hardware Zone.'' March 15 2017. Accessed 5 September, 2021.</ref> In keeping with the low-cost pricing model of its predecessor, PRISM+ debuted with the X315 and X340 models, which cost SGD450 and SGD899 respectively. Both monitors featured high refresh rates and curved screens.

== Business growth ==
Since its launch in 2017, PRISM+ has achieved considerable success in its business, achieving the Lazada Top Seller in Electronics award in 2019.<ref name=":2">"[https://www.facebook.com/Prismplusdisplays/posts/-prism-is-the-top-seller-electronics-in-2019-on-lazada-thats-right-we-edged-out-/702837210234067/ PRISM+ is the TOP SELLER (Electronics) in 2019.]" ''Facebook.'' October 2 2019. Accessed 5 September, 2021.</ref> Along with its sister companies Aftershock and Omnidesk, PRISM+ has expanded overseas to Malaysia and Australia.<ref>Chiang, Sheila. "[https://vulcanpost.com/702561/aftershock-pc-founder-marcus-wee/ Conquering The Custom PC Market: Marcus Wee, Aftershock.]" ''Vulcan Post.'' July 3 2020. Accessed 5 September, 2021.</ref> 

=== Social media following ===
Below is a tally of PRISM+’s social media following as of 5 September 2021: 
{| class="wikitable"
!Country
!Facebook
!Instagram
!Linkedin
!Refs
|-
|Singapore
|62.7k
|28.7k
|12k
|<ref name=":1" /><ref>"[https://www.facebook.com/Prismplusdisplays/ Prism+ - Home.]" ''Facebook.'' Accessed 5 September, 2021.</ref><ref name=":3">"[https://www.instagram.com/prismplusdisplays/ PRISM+ (@prismplusdisplays).]" ''Instagram.'' Accessed 5 September, 2021.</ref>
|-
|Malaysia
|7.9k
|12.7k
|N/A
|<ref>"[https://www.facebook.com/prismplusmalaysia/ Prism+ Malaysia - Home.]" ''Facebook.'' Accessed 5 September, 2021.</ref><ref>"[https://www.instagram.com/prismplusmalaysia/ PRISM+ Malaysia (@prismplusmalaysia).]" ''Instagram.'' Accessed 5 September, 2021.</ref>
|-
|Australia
|438
|311
|N/A
|<ref>"[https://www.facebook.com/prismplusaustralia/ Prism+ Australia - Home.]" ''Facebook.'' Accessed 5 September, 2021.</ref><ref>"[https://www.instagram.com/prismplusaustralia/?hl=en PRISM+ Australia (@prismplusaustralia).]" ''Instagram.'' Accessed 5 September, 2021.</ref>
|}

=== Awards ===
PRISM+ has managed to win a few awards to date. Below is a tabulation of the awards that PRISM+ is known to have won:
{| class="wikitable"
!Year
!Award
!Issuer
!Refs
|-
|2019, 2020
|Top Seller in Electronics
|Lazada
|<ref name=":2" /><ref>"[https://www.facebook.com/Prismplusdisplays/posts/prism-x-lazada-top-seller-2020-giveawaywere-the-top-seller-for-electronics-on-la/995684147616037/ PRISM+ x Lazada Top Seller 2020 Giveaway.]" ''Facebook.'' September 30 2021. Accessed 5 September, 2021.</ref>
|-
|2021
|Top TV (Mid Year Edition)
|BlackBookAsia Magazine
|<ref>"[https://savourblackbookasia.com/savour-blackbookasia-magazine-x-prismq55-qe-pro/ Savour BlackBookAsia Magazine x Prism+Q55-QE Pro.]" ''Savour BlackBookAsia.'' Accessed 5 September, 2021.</ref>
|-
|2021
|Second Best Gaming Monitor Branc
|HardwareZone
|<ref>Chan, Zachary. "[https://www.hardwarezone.com.sg/feature-best-tech-brands-2021-hwm-hardwarezone-tech-awards-readers-choice/readers-choice-awards-gaming-part-1-0 HWM+HWZ.com Tech Awards 2021: Readers' Choice Results.]" ''HardwareZone.'' April 16 2021. Accessed 5 September, 2021.</ref>
|}

=== Social media presence ===
PRISM+ adopts a customer-centric approach in its business, using user-generated content on its social media to market its products.<ref>Lee, Dorcas. "[https://syncpr.co/2021/06/15/5-local-brands-winning-with-user-generated-content/ 5 Local Brands Winning with User-Generated Content.]" ''SYNC PR.'' June 15 2021, Accessed 5 September, 2021.</ref> It frequently reposts its users’ gaming and television setups in its Instagram stories and posts, and also encourages its users to share photos of their setups.

==== Influencer engagement ====
[[File:Fauzi Aziz promoting PRISM+.jpg|thumb|''Local influencer Fauzi Aziz promoting PRISM+ X240. Photo from [https://www.instagram.com/p/CBUOpjqAtYd/ Instagram].'']]
In addition to user-generated content, PRISM+ is also known to engage local influencers like [[Fauzi Aziz (Singapore Influencer)|Fauzi Aziz]],<ref>Aziz, Fauzi. "[https://www.instagram.com/p/CBUOpjqAtYd/ PRISM+ Promotion.]" ''Instagram.'' June 12 2020. Accessed 5 September, 2021.</ref> [[Preetipls (Preeti Nair)|Preetipls]],<ref>Nair, Preeti. "[https://www.instagram.com/p/CBflbgBDVeL/ PRISM+ Promotion.]" ''Instagram.'' June 16 2020. Accessed 5 September, 2021.</ref> and Tay Ping Hui<ref>Tay, Ping Hui. "[https://www.instagram.com/p/CRvz6GoMgk_/ PRISM+ Promotion.]" ''Instagram.'' July 25 2021. Accessed 5 September, 2021.</ref> to promote their products. This is mainly done on Instagram, where its profile has a dedicated “Influencers” feature tab that compiles all the posts and stories that local influencers have created with its products.<ref name=":3" />

=== Partnerships ===
On 8 April 2019, PRISM+ announced its partnership with Resurgence, Singapore’s largest professional eSports organisation.<ref name=":4">"[https://www.rsg.gg/post/prism-x-resurgence-partnership-announcement PRISM+ x Resurgence Partnership Announcement.]" ''Resurgence.'' April 7 2019. Accessed 5 September, 2021.</ref> With this partnership, PRISM+ outfitted Resurgence’s training facilities with its F270 monitors. Marcus Wee, co-founder of PRISM+, was enthusiastic about the partnership:<blockquote>“We have been looking forward to seeing a local eSports organisation make a name for themselves the way that Resurgence has. Being as proud of them as we are and believing in their potential for recognition on the global platform, we are more than happy to be furnishing their training establishment with the best gaming facilities.”<ref name=":4" /></blockquote>Although details of PRISM+’s other partnerships are sparse, its official website indicates that it has formed partnerships with brands like Secret Lab, Rajah & Tann, IMC, and Saxo Markets.<ref>"[https://prismplus.sg/pages/partnerships-media-influencers Partnerships, Media & Influencers - Prism+.]" Accessed 5 Sep. 2021.</ref>

=== Expansion of product offerings ===
On 23 October 2020, PRISM+ was credited for being the first Singapore brand to launch smart 4K Android televisions.<ref name=":0" /> Powered by Google’s Android TV operating system, these televisions have a starting price range of SGD699 to SGD1,599.

== References / Citations ==
[[Category:Singapore Brands]]