LadyIronChef (Singapore Blog): Difference between revisions

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LadyIronChef is a food, travel and lifestyle blog headquartered in Singapore. Started in 2007 by Brad Lau, the blog is known for its food reviews and has been lauded as one of Singapore’s top food and travel blogs for several years.<ref>“[https://thediningadvisor.com/advisors/ladyironchef LadyIronChef]”. ''The Dining Advisor.'' n.d. Accessed on 9 October 2020.</ref><ref name=":0">“[https://eresources.nlb.gov.sg/newspapers/Digitised/Article/today20140104-1.2.27.2.2?ST=1&AT=search&k=Ladyironchef&QT=ladyironchef&oref=article 10 Food Instagram accounts to check out]”. ''TODAY.'' January 4, 2014. Accessed on 9 October 2020. Retrieved from NewspaperSG.</ref> As of October 2020, LadyIronChef has over 597,000 followers on [https://www.instagram.com/ladyironchef/ Instagram] and over 656,000 likes on [https://www.facebook.com/ladyironchef/ Facebook].
LadyIronChef is a food, travel and lifestyle blog headquartered in Singapore. Started in 2007 by Brad Lau, the blog is known for its food reviews and has been lauded as one of Singapore’s top food and travel blogs for several years.<ref>“[https://thediningadvisor.com/advisors/ladyironchef LadyIronChef]”. ''The Dining Advisor.'' n.d. Accessed on 9 October 2020.</ref><ref name=":0">“[https://eresources.nlb.gov.sg/newspapers/Digitised/Article/today20140104-1.2.27.2.2?ST=1&AT=search&k=Ladyironchef&QT=ladyironchef&oref=article 10 Food Instagram accounts to check out]”. ''TODAY.'' January 4, 2014. Accessed on 9 October 2020. Retrieved from NewspaperSG.</ref> As of October 2020, LadyIronChef has over 597,000 followers on [https://www.instagram.com/ladyironchef/ Instagram] and over 656,000 likes on [https://www.facebook.com/ladyironchef/ Facebook].


== Background ==
==Background==
[[File:Brad Lau Ladyironchef.jpg|link=https://wiki.sg/p/File:Brad%20Lau%20Ladyironchef.jpg|thumb|''The founder of LadyIronChef, Brad Lau in 2012. Photo from [https://www.hungrygowhere.com/dining-guide/food-interviews/confessions-of-a-food-blogger-*aid-dd5b3f00/ source].'']]
[[File:Brad Lau Ladyironchef.jpg|link=https://wiki.sg/p/File:Brad%20Lau%20Ladyironchef.jpg|thumb|''The founder of LadyIronChef, Brad Lau in 2012. Photo from [https://www.hungrygowhere.com/dining-guide/food-interviews/confessions-of-a-food-blogger-*aid-dd5b3f00/ source].'']]
LadyIronChef was started in 2007 by founder and Chief Editor, Brad Lau.<ref name=":1">"[https://www.ladyironchef.com/about/ About]”. ''Ladyironchef.'' n.d. Accessed on 8 October 2020.</ref> The website began as a platform for Brad to document his firsthand food, travel and lifestyle experiences. Since then, LadyIronChef has grown to accommodate a small team of supporting writers.<ref>"[https://www.ladyironchef.com/author/natalie-teo/ Author Archives: Natalie Teo]". ''Ladyironchef''. Accessed on 16 October 2020.</ref><ref>"[https://www.ladyironchef.com/author/crystal-wong/ Author Archives: Crystal Wong]". ''Ladyironchef''. Accessed on 16 October 2020.</ref><ref>"[https://www.ladyironchef.com/author/vanessa-tan/ Author Archives: Vanessa Tan]". ''Ladyironchef''. Accessed on 16 October 2020.</ref> Brad’s wife, Melody Yap,<ref>Soh, Audrie. “[https://singaporebrides.com/articles/2014/09/a-love-as-blue-as-the-skies-and-as-true-as-gold/ A Love As Blue As The Skies And As True As Gold]”. ''SingaporeBrides.'' September 11, 2014. Accessed on 9 October 2020.</ref> has also been the website’s Business Director since 2014.<ref>Singh, Bryna. “[https://www.straitstimes.com/lifestyle/food/paid-blog-posts-becoming-more-common Paid blog posts becoming more common]”. ''The Straits Times.'' May 11, 2014. Accessed on 9 October 2020.</ref> According to LadyIronChef’s website, there is no meaning behind its name.<ref name=":1" />
LadyIronChef was started in 2007 by founder and Chief Editor, Brad Lau.<ref name=":1">"[https://www.ladyironchef.com/about/ About]”. ''Ladyironchef.'' n.d. Accessed on 8 October 2020.</ref> The website began as a platform for Brad to document his food and travel experiences. Since then, LadyIronChef has grown to accommodate a small team of supporting writers.<ref>"[https://www.ladyironchef.com/author/natalie-teo/ Author Archives: Natalie Teo]". ''Ladyironchef''. Accessed on 16 October 2020.</ref><ref>"[https://www.ladyironchef.com/author/crystal-wong/ Author Archives: Crystal Wong]". ''Ladyironchef''. Accessed on 16 October 2020.</ref><ref>"[https://www.ladyironchef.com/author/vanessa-tan/ Author Archives: Vanessa Tan]". ''Ladyironchef''. Accessed on 16 October 2020.</ref> Brad’s wife, Melody Yap,<ref>Soh, Audrie. “[https://singaporebrides.com/articles/2014/09/a-love-as-blue-as-the-skies-and-as-true-as-gold/ A Love As Blue As The Skies And As True As Gold]”. ''SingaporeBrides.'' September 11, 2014. Accessed on 9 October 2020.</ref> has also been the website’s Business Director since 2014.<ref>Singh, Bryna. “[https://www.straitstimes.com/lifestyle/food/paid-blog-posts-becoming-more-common Paid blog posts becoming more common]”. ''The Straits Times.'' May 11, 2014. Accessed on 9 October 2020.</ref> According to LadyIronChef’s website, there is no meaning behind its name.<ref name=":1" />


=== Community & Viewership ===
===Community & Viewership===
LadyIronChef reportedly has an average monthly viewership reach of three million page views. Its audience demographic of both local and international followers fall in the 18 to 45-year-old range.<ref>“[https://www.ladyironchef.com/advertising/ Advertising]”. ''Ladyironchef.'' n.d. Accessed on 8 October 2020.</ref> According to a 2012 article on ''Soshiok.com'' (now defunct), the website had over one million page views in December 2012.<ref>"[https://web.archive.org/web/20130310130111/http://www.soshiok.com/article/22341 Growing "pay-to-praise" food blogging industry]”. ''Soshiok.'' February 4, 2013. Accessed on 8 October 2020.</ref> Since May 2018, LadyIronChef has also been operating a Telegram chat group where subscribers can receive updates about the latest food and travel news.<ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/weve-got-you-all-coveredjoin-our-telegram-channelhttpstmeladyironchefhttpwwwlady/2148367588514211/ We've got you all covered.]". ''Facebook.'' May 15, 2018. Accessed on 8 October 2020.</ref> As of October 2020, the group has over 3,000 subscribers.<ref>Ladyironchef. ''Telegram.'' n.d. Accessed on 8 October 2020. Retrieved from: https://t.me/ladyironchef</ref>
LadyIronChef reportedly has an average monthly viewership reach of three million page views. Its audience demographic of both local and international followers fall in the 18 to 45-year-old range.<ref>“[https://www.ladyironchef.com/advertising/ Advertising]”. ''Ladyironchef.'' n.d. Accessed on 8 October 2020.</ref> According to a 2012 article on ''Soshiok.com'' (now defunct), the website had over one million page views in December 2012.<ref>"[https://web.archive.org/web/20130310130111/http://www.soshiok.com/article/22341 Growing "pay-to-praise" food blogging industry]”. ''Soshiok.'' February 4, 2013. Accessed on 8 October 2020.</ref> Since May 2018, LadyIronChef has also been operating a Telegram chat group where subscribers can receive updates about the latest food and travel news.<ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/weve-got-you-all-coveredjoin-our-telegram-channelhttpstmeladyironchefhttpwwwlady/2148367588514211/ We've got you all covered.]". ''Facebook.'' May 15, 2018. Accessed on 8 October 2020.</ref> As of October 2020, the group has over 3,000 subscribers.<ref>Ladyironchef. ''Telegram.'' n.d. Accessed on 8 October 2020. Retrieved from: https://t.me/ladyironchef</ref>


== Content overview ==
==Content overview==
LadyIronChef produces content on three platforms - its website, Instagram and Facebook. As of September 2020, it publishes one to two articles on its website daily which are then cross-posted on its Instagram and Facebook accounts.<ref>Wong, Crystal. “[https://www.ladyironchef.com/2020/09/afuri-ramen-vivocity/ Afuri Ramen Is Opening Its Second Outlet At VivoCity on 1 Nov 2020]”. ''Ladyironchef.'' September 30, 2020. Accessed on 9 October 2020.</ref><ref>Tan, Vanessa. “[https://www.ladyironchef.com/2020/09/2am-dessert-bar/ 2am:dessertbar By Chef Janice Wong Launches New Cakes of Versailles High Tea]”. ''Ladyironchef.'' September 30, 2020. Accessed on 9 October 2020.</ref>
LadyIronChef produces content on three platforms - its website, Instagram and Facebook. As of September 2020, it publishes one to two articles on its website daily which are then cross-posted on its Instagram and Facebook accounts.<ref>Wong, Crystal. “[https://www.ladyironchef.com/2020/09/afuri-ramen-vivocity/ Afuri Ramen Is Opening Its Second Outlet At VivoCity on 1 Nov 2020]”. ''Ladyironchef.'' September 30, 2020. Accessed on 9 October 2020.</ref><ref>Tan, Vanessa. “[https://www.ladyironchef.com/2020/09/2am-dessert-bar/ 2am:dessertbar By Chef Janice Wong Launches New Cakes of Versailles High Tea]”. ''Ladyironchef.'' September 30, 2020. Accessed on 9 October 2020.</ref>


=== [https://www.ladyironchef.com/ Ladyironchef.com] ===
===[https://www.ladyironchef.com/ Ladyironchef.com]===
[[File:LadyIronChef mooncake 2020.jpg|link=https://wiki.sg/p/File:LadyIronChef%20mooncake%202020.jpg|thumb|''The thumbnail for LadyIronChef’s 2020 mooncake article. Photo from [https://www.ladyironchef.com/2020/08/mooncake-fair-singapore/ source].'']]
[[File:LadyIronChef mooncake 2020.jpg|link=https://wiki.sg/p/File:LadyIronChef%20mooncake%202020.jpg|thumb|''The thumbnail for LadyIronChef’s 2020 mooncake article. Photo from [https://www.ladyironchef.com/2020/08/mooncake-fair-singapore/ source].'']]
On its website, LadyIronChef publishes written content about food, travel and lifestyle. In the third quarter of 2020, most of its content was geared towards food reviews and listicles rather than travel due to international border closures during the COVID-19 pandemic.
On its website, LadyIronChef publishes written content about food, travel and lifestyle. In the third quarter of 2020, most of its content was geared towards food reviews and listicles rather than travel due to international border closures during the COVID-19 pandemic.


==== Timely content ====
====Timely content====
LadyIronChef also stays up to date with the latest trends in the food industry. In October 2020, the website reviewed ''Little Sheep Hot Pot'', highlighting the ongoing hotpot trend across Southeast Asia.<ref>Teo, Natalie. "[https://www.ladyironchef.com/2020/10/little-sheep-hot-pot/ LITTLE SHEEP HOT POT – MONGOLIAN-STYLE HOT POT WITH A STUNNING VIEW OF THE MARINA BAY]". ''Ladyironchef''. October 1, 2020. Accessed on 16 October 2020.</ref> In light of the annual Mid Autumn Festival that occurs every September/October, LadyIronChef released a listicle in August 2020 about the different kinds of mooncakes that readers could order.<ref>LADYIRONCHEF. "[https://www.ladyironchef.com/2020/08/mooncake-fair-singapore/ MOONCAKEFAIR.COM – SINGAPORE’S FIRST & LARGEST DEDICATED ONLINE MOONCAKE FAIR]". ''Ladyironchef''. August 29, 2020. Accessed on 16 October 2020.</ref> As Singapore resumed phase two of its circuit breaker measures in June 2020, LadyIronChef published “8 Activities That You Can Now Do in Phase 2 While Practicing Social Distancing”; a listicle detailing possible activities that could be done while maintaining social distancing during the COVID-19 pandemic.<ref>Teo, Melissa. "[https://www.ladyironchef.com/2020/07/things-to-do-phase-2/ 8 ACTIVITIES THAT YOU CAN NOW DO IN PHASE 2 WHILE PRACTISING SOCIAL DISTANCING]". ''Ladyironchef''. July 15, 2020. Accessed on 16 October 2020.</ref>
LadyIronChef also stays up to date with the latest trends in the food industry. In October 2020, the website reviewed ''Little Sheep Hot Pot'', highlighting the ongoing hotpot trend across Southeast Asia.<ref>Teo, Natalie. "[https://www.ladyironchef.com/2020/10/little-sheep-hot-pot/ LITTLE SHEEP HOT POT – MONGOLIAN-STYLE HOT POT WITH A STUNNING VIEW OF THE MARINA BAY]". ''Ladyironchef''. October 1, 2020. Accessed on 16 October 2020.</ref> In light of the annual Mid Autumn Festival that occurs every September/October, LadyIronChef released a listicle in August 2020 about the different kinds of mooncakes that readers could order.<ref>LADYIRONCHEF. "[https://www.ladyironchef.com/2020/08/mooncake-fair-singapore/ MOONCAKEFAIR.COM – SINGAPORE’S FIRST & LARGEST DEDICATED ONLINE MOONCAKE FAIR]". ''Ladyironchef''. August 29, 2020. Accessed on 16 October 2020.</ref> As Singapore resumed phase two of its circuit breaker measures in June 2020, LadyIronChef published “8 Activities That You Can Now Do in Phase 2 While Practicing Social Distancing”; a listicle detailing possible activities that could be done while maintaining social distancing during the COVID-19 pandemic.<ref>Teo, Melissa. "[https://www.ladyironchef.com/2020/07/things-to-do-phase-2/ 8 ACTIVITIES THAT YOU CAN NOW DO IN PHASE 2 WHILE PRACTISING SOCIAL DISTANCING]". ''Ladyironchef''. July 15, 2020. Accessed on 16 October 2020.</ref>


=== Facebook ===
===Facebook===
LadyIronChef’s Facebook page was created in February 2012.<ref>Ladyironchef. ''Facebook.'' n.d. Accessed on 9 October 2020. Retrieved from: https://www.facebook.com/ladyironchef/</ref> Its posts typically receive over a hundred likes and shares on average.<ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4648292681855010 When life gives you lemons, eat lemon desserts.]" ''Facebook.'' October 1, 2020. Accessed on 9 October 2020.</ref><ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4695124290505182 Inspired by the feature film Ottolenghi and the Cakes of Versailles]." ''Facebook.'' September 30, 2020. Accessed on 9 October 2020.</ref><ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4670093456341599 These places prove that meatless doesn’t mean tasteless!]". ''Facebook.'' September 27, 2020. Accessed on 9 October 2020.</ref> LadyIronChef also organises dining deals for its Facebook audience, having partnered with the restaurant reservation platform, Chope in September 2020 to give away discounted deals and vouchers from selected restaurants.<ref>Ladyironchef. "[https://www.facebook.com/watch/?v=1183506085366024 This restaurant has the best lobster rolls and steaks]". ''Facebook.'' September 23, 2020. Accessed on 9 October 2020.</ref>
LadyIronChef’s Facebook page was created in February 2012.<ref>Ladyironchef. ''Facebook.'' n.d. Accessed on 9 October 2020. Retrieved from: https://www.facebook.com/ladyironchef/</ref> Its posts typically receive over a hundred likes and shares on average.<ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4648292681855010 When life gives you lemons, eat lemon desserts.]" ''Facebook.'' October 1, 2020. Accessed on 9 October 2020.</ref><ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4695124290505182 Inspired by the feature film Ottolenghi and the Cakes of Versailles]." ''Facebook.'' September 30, 2020. Accessed on 9 October 2020.</ref><ref>Ladyironchef. "[https://www.facebook.com/ladyironchef/posts/4670093456341599 These places prove that meatless doesn’t mean tasteless!]". ''Facebook.'' September 27, 2020. Accessed on 9 October 2020.</ref> LadyIronChef also organises dining deals for its Facebook audience, having partnered with the restaurant reservation platform, Chope in September 2020 to give away discounted deals and vouchers from selected restaurants.<ref>Ladyironchef. "[https://www.facebook.com/watch/?v=1183506085366024 This restaurant has the best lobster rolls and steaks]". ''Facebook.'' September 23, 2020. Accessed on 9 October 2020.</ref>


=== Instagram ===
===Instagram===
[[File:LadyIronChef Instagram.jpg|thumb|''A screen grab of LadyIronChef's Instagram feed.'']]
[[File:LadyIronChef Instagram.jpg|thumb|''A screen grab of LadyIronChef's Instagram feed.'']]
At the time of writing (October 2020), each post on LadyIronChef’s Instagram account receives over 1,000 likes on average.<ref>ladyironchef. "[https://www.instagram.com/p/CC3IbVMFHjQ/ Other than the char kway teow...]". ''Instagram''. July 20, 2020. Accessed on 8 October 2020.</ref><ref>ladyironchef. "[https://www.instagram.com/p/CDQr8-8FAgr/ Remember the Yakult Cake from a Philippines bakery that went viral recently?]". ''Instagram.'' July, 30, 2020. Accessed on 8 October 2020.</ref> The website's one-minute videos also receive a large number of views, with most garnering over 20,000 views.<ref>ladyironchef. "[https://www.instagram.com/p/CD22wReBdKb/ Tag someone who loves deep-fried mantou with condensed milk]". ''Instagram.'' August 14, 2020. Accessed on 8 October 2020.</ref> One of the most recent videos posted in September 2020, featuring the popular European restaurant, The White Rabbit received over 69,000 views.<ref>ladyironchef. "[https://www.instagram.com/p/CFV0fEtJQcA/ 🔥The famous Crêpe Suzette from The White Rabbit]". ''Instagram.'' September 20, 2020. Accessed on 8 October 2020.</ref> LadyIronChef’s Instagram "Highlights" reel also features dining deals with food and beverage (F&B) companies as well as travel FAQs (frequently asked questions).<ref>ladyironchef. ''Instagram.'' 2018. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17905145170077340/</ref><ref>ladyironchef. ''Instagram.'' 2019. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17855503255666687/</ref>
At the time of writing (October 2020), each post on LadyIronChef’s Instagram account receives over 1,000 likes on average.<ref>ladyironchef. "[https://www.instagram.com/p/CC3IbVMFHjQ/ Other than the char kway teow...]". ''Instagram''. July 20, 2020. Accessed on 8 October 2020.</ref><ref>ladyironchef. "[https://www.instagram.com/p/CDQr8-8FAgr/ Remember the Yakult Cake from a Philippines bakery that went viral recently?]". ''Instagram.'' July, 30, 2020. Accessed on 8 October 2020.</ref> The website's one-minute videos also receive a large number of views, with most garnering over 20,000 views.<ref>ladyironchef. "[https://www.instagram.com/p/CD22wReBdKb/ Tag someone who loves deep-fried mantou with condensed milk]". ''Instagram.'' August 14, 2020. Accessed on 8 October 2020.</ref> One of the most recent videos posted in September 2020, featuring the popular European restaurant, The White Rabbit received over 69,000 views.<ref>ladyironchef. "[https://www.instagram.com/p/CFV0fEtJQcA/ 🔥The famous Crêpe Suzette from The White Rabbit]". ''Instagram.'' September 20, 2020. Accessed on 8 October 2020.</ref> LadyIronChef’s Instagram "Highlights" reel also features dining deals with food and beverage (F&B) companies as well as travel FAQs (frequently asked questions).<ref>ladyironchef. ''Instagram.'' 2018. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17905145170077340/</ref><ref>ladyironchef. ''Instagram.'' 2019. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17855503255666687/</ref>


== Brand collaborations & advertorials ==
==Brand collaborations & advertorials==
In 2012, LadyIronChef was invited by Nestle and Finnair to tour the Nestle headquarters in Switzerland.<ref>“[https://www.ladyironchef.com/2012/12/nestle-headquarters-vevey-switzerland-tour/ Tour of Nestle Headquarters Vevey Switzerland]”. ''Ladyironchef.'' December 2, 2012. Accessed on 8 October 2020.</ref> Companies such as BMW and Panasonic have also partnered with LadyIronChef to promote their products and services. In a 2015 ''MustShare News'' article, it was reported that LadyIronChef charged a restaurant S$3,800 for a sponsored post on its website.<ref name=":2">Muhamad, Ali. “[https://mustsharenews.com/food-bloggers-paid-reviews/ This Is How Much Food Bloggers Charge For Giving Reviews]”. ''Mustshare News.'' July 29, 2015. Accessed on 8 October 2020.</ref> The following is a list of the advertorials that LadyIronChef has produced over the years.
In 2012, LadyIronChef was invited by Nestle and Finnair to tour the Nestle headquarters in Switzerland.<ref>“[https://www.ladyironchef.com/2012/12/nestle-headquarters-vevey-switzerland-tour/ Tour of Nestle Headquarters Vevey Switzerland]”. ''Ladyironchef.'' December 2, 2012. Accessed on 8 October 2020.</ref> Companies such as BMW and Panasonic have also partnered with LadyIronChef to promote their products and services. In a 2015 ''MustShare News'' article, it was reported that LadyIronChef charged a restaurant S$3,800 for a sponsored post on its website.<ref name=":2">Muhamad, Ali. “[https://mustsharenews.com/food-bloggers-paid-reviews/ This Is How Much Food Bloggers Charge For Giving Reviews]”. ''Mustshare News.'' July 29, 2015. Accessed on 8 October 2020.</ref> The following is a list of the advertorials that LadyIronChef has produced over the years.
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== Media features ==
==Media features==
Due to Ladyironchef’s large online presence, it has been featured by several media publications such as ''Time Out'' and ''Harper’s Bazaar''. The following is a list of its media features over the years.
Due to Ladyironchef’s large online presence, it has been featured by several media publications such as ''Time Out'' and ''Harper’s Bazaar''. The following is a list of its media features over the years.
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== References/ Citations ==
==References/ Citations==
[[Category:Singapore Brands]]
[[Category:Singapore Brands]]
<references />

Latest revision as of 13:06, 16 October 2020

The website's typeface logo.

LadyIronChef is a food, travel and lifestyle blog headquartered in Singapore. Started in 2007 by Brad Lau, the blog is known for its food reviews and has been lauded as one of Singapore’s top food and travel blogs for several years.[1][2] As of October 2020, LadyIronChef has over 597,000 followers on Instagram and over 656,000 likes on Facebook.

Background

The founder of LadyIronChef, Brad Lau in 2012. Photo from source.

LadyIronChef was started in 2007 by founder and Chief Editor, Brad Lau.[3] The website began as a platform for Brad to document his food and travel experiences. Since then, LadyIronChef has grown to accommodate a small team of supporting writers.[4][5][6] Brad’s wife, Melody Yap,[7] has also been the website’s Business Director since 2014.[8] According to LadyIronChef’s website, there is no meaning behind its name.[3]

Community & Viewership

LadyIronChef reportedly has an average monthly viewership reach of three million page views. Its audience demographic of both local and international followers fall in the 18 to 45-year-old range.[9] According to a 2012 article on Soshiok.com (now defunct), the website had over one million page views in December 2012.[10] Since May 2018, LadyIronChef has also been operating a Telegram chat group where subscribers can receive updates about the latest food and travel news.[11] As of October 2020, the group has over 3,000 subscribers.[12]

Content overview

LadyIronChef produces content on three platforms - its website, Instagram and Facebook. As of September 2020, it publishes one to two articles on its website daily which are then cross-posted on its Instagram and Facebook accounts.[13][14]

Ladyironchef.com

The thumbnail for LadyIronChef’s 2020 mooncake article. Photo from source.

On its website, LadyIronChef publishes written content about food, travel and lifestyle. In the third quarter of 2020, most of its content was geared towards food reviews and listicles rather than travel due to international border closures during the COVID-19 pandemic.

Timely content

LadyIronChef also stays up to date with the latest trends in the food industry. In October 2020, the website reviewed Little Sheep Hot Pot, highlighting the ongoing hotpot trend across Southeast Asia.[15] In light of the annual Mid Autumn Festival that occurs every September/October, LadyIronChef released a listicle in August 2020 about the different kinds of mooncakes that readers could order.[16] As Singapore resumed phase two of its circuit breaker measures in June 2020, LadyIronChef published “8 Activities That You Can Now Do in Phase 2 While Practicing Social Distancing”; a listicle detailing possible activities that could be done while maintaining social distancing during the COVID-19 pandemic.[17]

Facebook

LadyIronChef’s Facebook page was created in February 2012.[18] Its posts typically receive over a hundred likes and shares on average.[19][20][21] LadyIronChef also organises dining deals for its Facebook audience, having partnered with the restaurant reservation platform, Chope in September 2020 to give away discounted deals and vouchers from selected restaurants.[22]

Instagram

A screen grab of LadyIronChef's Instagram feed.

At the time of writing (October 2020), each post on LadyIronChef’s Instagram account receives over 1,000 likes on average.[23][24] The website's one-minute videos also receive a large number of views, with most garnering over 20,000 views.[25] One of the most recent videos posted in September 2020, featuring the popular European restaurant, The White Rabbit received over 69,000 views.[26] LadyIronChef’s Instagram "Highlights" reel also features dining deals with food and beverage (F&B) companies as well as travel FAQs (frequently asked questions).[27][28]

Brand collaborations & advertorials

In 2012, LadyIronChef was invited by Nestle and Finnair to tour the Nestle headquarters in Switzerland.[29] Companies such as BMW and Panasonic have also partnered with LadyIronChef to promote their products and services. In a 2015 MustShare News article, it was reported that LadyIronChef charged a restaurant S$3,800 for a sponsored post on its website.[30] The following is a list of the advertorials that LadyIronChef has produced over the years.

Year Company Refs.
2018 Vinomofo [31]
2016 RWS [32]
2015 Panasonic [33]
2013 Cadbury [34]
2010 SingTel [35]
Singapore Sports Council [36]
BMW [37]

Media features

Due to Ladyironchef’s large online presence, it has been featured by several media publications such as Time Out and Harper’s Bazaar. The following is a list of its media features over the years.

Year Publication Refs.
2015 MustShare News [30]
Business Times [38]
2014 The Straits Times [39]
Today [2]
2013 [40]
2012 Time Out Hong Kong [41]
2011 August Man [42][43]
2010 Harper’s Bazaar Singapore [44]

References/ Citations

  1. ↑ “LadyIronChef”. The Dining Advisor. n.d. Accessed on 9 October 2020.
  2. ↑ 2.0 2.1 “10 Food Instagram accounts to check out”. TODAY. January 4, 2014. Accessed on 9 October 2020. Retrieved from NewspaperSG.
  3. ↑ 3.0 3.1 "About”. Ladyironchef. n.d. Accessed on 8 October 2020.
  4. ↑ "Author Archives: Natalie Teo". Ladyironchef. Accessed on 16 October 2020.
  5. ↑ "Author Archives: Crystal Wong". Ladyironchef. Accessed on 16 October 2020.
  6. ↑ "Author Archives: Vanessa Tan". Ladyironchef. Accessed on 16 October 2020.
  7. ↑ Soh, Audrie. “A Love As Blue As The Skies And As True As Gold”. SingaporeBrides. September 11, 2014. Accessed on 9 October 2020.
  8. ↑ Singh, Bryna. “Paid blog posts becoming more common”. The Straits Times. May 11, 2014. Accessed on 9 October 2020.
  9. ↑ “Advertising”. Ladyironchef. n.d. Accessed on 8 October 2020.
  10. ↑ "Growing "pay-to-praise" food blogging industry”. Soshiok. February 4, 2013. Accessed on 8 October 2020.
  11. ↑ Ladyironchef. "We've got you all covered.". Facebook. May 15, 2018. Accessed on 8 October 2020.
  12. ↑ Ladyironchef. Telegram. n.d. Accessed on 8 October 2020. Retrieved from: https://t.me/ladyironchef
  13. ↑ Wong, Crystal. “Afuri Ramen Is Opening Its Second Outlet At VivoCity on 1 Nov 2020”. Ladyironchef. September 30, 2020. Accessed on 9 October 2020.
  14. ↑ Tan, Vanessa. “2am:dessertbar By Chef Janice Wong Launches New Cakes of Versailles High Tea”. Ladyironchef. September 30, 2020. Accessed on 9 October 2020.
  15. ↑ Teo, Natalie. "LITTLE SHEEP HOT POT – MONGOLIAN-STYLE HOT POT WITH A STUNNING VIEW OF THE MARINA BAY". Ladyironchef. October 1, 2020. Accessed on 16 October 2020.
  16. ↑ LADYIRONCHEF. "MOONCAKEFAIR.COM – SINGAPORE’S FIRST & LARGEST DEDICATED ONLINE MOONCAKE FAIR". Ladyironchef. August 29, 2020. Accessed on 16 October 2020.
  17. ↑ Teo, Melissa. "8 ACTIVITIES THAT YOU CAN NOW DO IN PHASE 2 WHILE PRACTISING SOCIAL DISTANCING". Ladyironchef. July 15, 2020. Accessed on 16 October 2020.
  18. ↑ Ladyironchef. Facebook. n.d. Accessed on 9 October 2020. Retrieved from: https://www.facebook.com/ladyironchef/
  19. ↑ Ladyironchef. "When life gives you lemons, eat lemon desserts." Facebook. October 1, 2020. Accessed on 9 October 2020.
  20. ↑ Ladyironchef. "Inspired by the feature film Ottolenghi and the Cakes of Versailles." Facebook. September 30, 2020. Accessed on 9 October 2020.
  21. ↑ Ladyironchef. "These places prove that meatless doesn’t mean tasteless!". Facebook. September 27, 2020. Accessed on 9 October 2020.
  22. ↑ Ladyironchef. "This restaurant has the best lobster rolls and steaks". Facebook. September 23, 2020. Accessed on 9 October 2020.
  23. ↑ ladyironchef. "Other than the char kway teow...". Instagram. July 20, 2020. Accessed on 8 October 2020.
  24. ↑ ladyironchef. "Remember the Yakult Cake from a Philippines bakery that went viral recently?". Instagram. July, 30, 2020. Accessed on 8 October 2020.
  25. ↑ ladyironchef. "Tag someone who loves deep-fried mantou with condensed milk". Instagram. August 14, 2020. Accessed on 8 October 2020.
  26. ↑ ladyironchef. "🔥The famous Crêpe Suzette from The White Rabbit". Instagram. September 20, 2020. Accessed on 8 October 2020.
  27. ↑ ladyironchef. Instagram. 2018. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17905145170077340/
  28. ↑ ladyironchef. Instagram. 2019. Accessed on 8 October 2020. Retrieved from: https://www.instagram.com/stories/highlights/17855503255666687/
  29. ↑ “Tour of Nestle Headquarters Vevey Switzerland”. Ladyironchef. December 2, 2012. Accessed on 8 October 2020.
  30. ↑ 30.0 30.1 Muhamad, Ali. “This Is How Much Food Bloggers Charge For Giving Reviews”. Mustshare News. July 29, 2015. Accessed on 8 October 2020.
  31. ↑ Ladyironchef. "Vinomofo is our go-to site for great quality wines". Facebook. July 25, 2018. Accessed on 8 October 2020.
  32. ↑ “6 Incredible Dining Options in Resorts World Sentosa for Every Occasion”. Ladyironchef. May 19, 2016. Accessed on 8 October 2020.
  33. ↑ “9 Reasons Why We Bring Along The Panasonic Lumix GF7 Everywhere We Go”. Ladyironchef. April 20, 2015. Accessed on 8 October 2020.
  34. ↑ “Cadbury Dairy Milk's Marvelous Creations Chocolate + Giveaway”. Ladyironchef. April 14, 2013. Accessed on 8 October 2020.
  35. ↑ “SingTel Youth Blackberry Flexi Plan”. Ladyironchef. June 25, 2010. Accessed on 8 October 2020.
  36. ↑ “Singapore Sports Council: Isabelle Li - Hope of Singapore”. Ladyironchef. August 17, 2010. Accessed on 8 October 2020.
  37. ↑ “BMW Presents Joy 3D”. Ladyironchef. May 3, 2010. Accessed on 8 October 2020.
  38. ↑ Ee, Jaime. “Trouble at the top of the food chain”. The Business Times. July 24, 2015. Accessed on 8 October 2020.
  39. ↑ Singh, Bryna. “Paid blog posts becoming more common”. The Straits Times. May 11, 2014. Accessed on 8 October 2020.
  40. ↑ “Four New Must Tries As Recommended By Singapore's Leading Bloggers”. TODAY. September 4, 2013. Accessed on 8 October 2020. Retrieved from NewspaperSG.
  41. ↑ “Blogger spot: Lady Iron Chef”. Time Out Hong Kong. March 14, 2012. Accessed on 8 October 2020.
  42. ↑ “Advertising”. Ladyironchef. 2011. Accessed on 8 October 2020.
  43. ↑ “Singapore Food Blog on August Man”. Ladyironchef. February 21, 2011. Accessed on 8 October 2020.
  44. ↑ “Ladyironchef on Harper's Bazaar Singapore”. Ladyironchef. July 21, 2010. Accessed on 8 October 2020.
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