Bobo Fish Ball

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BoBo Fish Ball is a food brand founded and headquartered in Singapore. They are best known for their fish balls and fish cakes that are available at most supermarkets in Singapore and Malaysia.

Other brands under BoBo are Sakura and Ballgus.[1] Sakura also makes fish balls but using Japanese lactobacillus technology for a low-salt and MSG-free range. Ballgus specialises in producing halal-certified meats and cold cuts.

All BoBo products are halal-certified.[2]

Background


Ha Li Fa is a fish ball manufacturer founded in Singapore 1987 by siblings Ang Yang Hua and Jill Ang.[3] They established the company in 1993. Ha Li Fa is better known by their brand name “BoBo” that was chosen for its resemblance to “Ball Ball” in Mandarin.[4]

In 2013, they expanded into China, selling their famous fish balls in middle- to high-end supermarkets alongside e-commerce sites like Taobao and JD.com.[5]

By 2020, they were one of the largest fish ball manufacturers amongst around 30 other makers in Singapore.[6]

Products


The surimi (fish paste) of BoBo’s signature fish balls are mainly made from itoyori (threadfin bream).[5] Other ingredients that go into the surimi include first-grade wolf herring and yellowtail fish.[7]

BoBo also sells other products aside from fish balls, including: fish cakes, sausages, meat balls, ngoh hiang, and yong tau fu.

In late 2021, BoBo is also slated to introduce a plant-based “crab cake” made from microalgae protein flour.[8]

Some of BoBo’s signature products include:

Product Image
BoBo Fresh Fish Ball
BoBo Fresh Fish Ball
BoBo Fresh Fish Ball
BoBo Xi Dao Fish Cake
BoBo Xi Dao Fish Cake
BoBo Xi Dao Fish Cake
BoBo Cheese Tofu
BoBo Cheese Tofu
BoBo Cheese Tofu
BoBo Fried Tau Kee
BoBo Fried Tau Kee
BoBo Fried Tau Kee
BoBo Chicken Cheese Meatball
BoBo Chicken Cheese Meatball
BoBo Chicken Cheese Meatball

Awards


Award Year Country Awarding Body
FairPrice Partners - Excellence Award 2020 Singapore NTUC FairPrice
3R Packaging Award - Excellence 2019 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Merit 2018 Singapore National Environment Agency (NEA) Singapore
SPA Awards - Top Achievement 2017 Singapore SPA Awards
3R Packaging Award - Top Achievement 2017 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Merit 2016 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Merit 2015 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Gold 2014 Singapore National Environment Agency (NEA) Singapore
SPBA - Winner 2013 Singapore Established Brands
3R Packaging Award - Gold 2012 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Merit 2011 Singapore National Environment Agency (NEA) Singapore
3R Packaging Award - Merit 2010 Singapore National Environment Agency (NEA) Singapore

Compliance Standards


  • Hazard Analysis And Critical Control Points (HACCP)
  • ISO 9002
  • Halal

References/ Citations

  1. Our Brands”. Ha Li Fa Pte Ltd. Accessed on 20 April 2021.
  2. Halal Certificate”. Halal Malaysia Official Portal. Accessed on 20 April 2021.
  3. The Company”. Ha Li Fa Pte Ltd. Accessed on 16 April 2021.
  4. BoBo Fish Ball”. EverybodyWiki. July 18, 2020. Accessed on 20 April 2021.
  5. 5.0 5.1 Chia, Yan Min. “Boom time for Singapore food firms in China market”. The Straits Times. September 11, 2017. Accessed on 20 April 2021.
  6. Tan, Cheryl. “Singapore’s fish balls could get unhealthier in the near future”. Channel News Asia. March 9, 2020. Accessed on 16 April 2021.
  7. Wong, Julie. “Taste the world at Food and Hotel Asia expo”. The Star. April 30, 2016. Accessed on 20 April 2021.
  8. Begum, Shabana. “Singapore agri-food start-up hopes to feed astronauts with microalgae”. The Straits Times. December 10 2020. Accessed on 20 April 2021.